SlideShare a Scribd company logo
discovery engagement reaction
Self Awarness
External Influence
People having a problem within a situation,
and they figure out something is wrong
Through knowing outside information
there are ways to make a new environment
less harsh
Acknowledge
Purchase
• Physical bookstore
• Amazon
• Etc
• Share with community + family + friends
• Train newbies
• Post on social media
• Soocial media like Linked-in
• Ted-Talk
Online
• Poster
• Promotion speech
• Public signing
Offline
• Social media, Facebook, twitter, etc.
• Quora, Zhihu
• Ted
• YouTube
VUCA CONCEPT BRANDING
USER EXPERIENCE MAP
THE AUDIENCE
• New to job market
• Freshman in college
• Leaders in a variety disciplines
• This product helps people evolve into a new
environment
VUCA
• V, VOLATILITY
• U, UNCERTAINTY
• C, COMPLEXITY
• A, AMBIGUITY
Shi Yan, Prof. Klinkowstein
fa102B, Social Media and Web Design
User Experience Map

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Qqqqqqqqq

  • 1. discovery engagement reaction Self Awarness External Influence People having a problem within a situation, and they figure out something is wrong Through knowing outside information there are ways to make a new environment less harsh Acknowledge Purchase • Physical bookstore • Amazon • Etc • Share with community + family + friends • Train newbies • Post on social media • Soocial media like Linked-in • Ted-Talk Online • Poster • Promotion speech • Public signing Offline • Social media, Facebook, twitter, etc. • Quora, Zhihu • Ted • YouTube VUCA CONCEPT BRANDING USER EXPERIENCE MAP THE AUDIENCE • New to job market • Freshman in college • Leaders in a variety disciplines • This product helps people evolve into a new environment VUCA • V, VOLATILITY • U, UNCERTAINTY • C, COMPLEXITY • A, AMBIGUITY Shi Yan, Prof. Klinkowstein fa102B, Social Media and Web Design User Experience Map