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社群行銷不只用在網路工具中,在真實世界的銷售與客戶經營,同樣也是社群行銷的一部分,而在這過程中大量傳遞的資訊也就是我們普遍在談的內容,能夠妥善的傳遞內容建立與使用者之間的良性雙向關係相當重要,企業也更能夠從各種不同的社群之中獲得相對可觀之回饋。
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