Таргетирање на крајни корисници
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The document discusses the importance of traction and obtaining customers for a startup company rather than solely focusing on building a product. It notes that failed startups often have products but not enough customers. It emphasizes spending equal time on product development and obtaining traction through distribution strategies and sales models to target clients and markets in order to achieve business success.
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Таргетирање на крајни корисници
- 1. End users… Go get ‘em
- 3. Clients for my product. VS Product for my clients.
- 4. Trac·tion ˈtrakSH(ə)n/ …is a sign that your company is taking off.
- 5. If you’re starting a company, chances are you can build a product. Almost every failed startup has a product. What failed startups don’t have is enough customers.
- 6. ’Many entrepreneurs who build great products simply don’t have a good distribution strategy. Even worse is when they insist that they don’t need one, or call [their] no distribution strategy a ‘viral marketing strategy.’ Mark Anderssen
- 7. spend 50% of your time on product 50 (per)cent and 50% on traction.
- 8. What is your sales model? B2B / B2C
- 9. • The slide about the size of market
- 15. How did Embed Social get Studio Moderna as a client?
- 17. Know your target
- 22. Now go, get ‘em. Write how you plan to do that. ______________________ ______________________ ______________________ ______________________ ______________________ ______________________
Editor's Notes
- Колку од вас имаат производ? Колку од вас имаат клиент? За да имаш успешен стартап мора да работиш како црнец.Колку црнци има во презентацијава?
- Што е прво? Јајцето или кокошката.
- DPnt build products for no clients
- Marc Lowell Andreessen[3] (/ænˈdriːsən/ an-dree-sən; born July 9, 1971) is an American entrepreneur, investor, and software engineer. He is best known as coauthor of Mosaic, the first widely used Web browser; as cofounder of Netscape;[4] and as cofounder and general partner of Silicon Valley venture capital firm Andreessen Horowitz. He founded and later sold the software company Opsware to Hewlett-Packard. Andreessen is also a cofounder of Ning, a company that provides a platform for social networking websites. He sits on the board of directors of Facebook,[5] eBay,[6] and HP,[7] among others. A frequent keynote speaker and guest at Silicon Valley conferences, Andreessen is one of only six inductees in the World Wide Web Hall of Fame announced at the First International Conference on the World-Wide Web in 1994.[8][9]
- spend 50 percent of your time on product and 50 percent on traction.
- Europe prefers B2B marketing. States B2C due to higher acquisition costs.
- Claxi example. Target iPhone users as early adaptors. Know your clients, target. Diffusion of innovations is a theory that seeks to explain how, why, and at what rate new ideas and technology spread through cultures. Everett Rogers, a professor of communication studies, popularized the theory in his book Diffusion of Innovations; the book was first published in 1962, and is now in its fifth edition (2003).[1] Rogers argues that diffusion is the process by which an innovation is communicated through certain channels over time among the participants in a social system. The origins of the diffusion of innovations theory are varied and span multiple disciplines. Rogers proposes that four main elements influence the spread of a new idea: the innovation itself, communication channels, time, and a social system.
- Product Hunt Choose your channels wisely.
- How much does it cost to acquire customers through this channel strategy? How many customers are available through this channel strategy? How well do these customers convert? How long does it take to acquire a customer?
- blogging
- Example of BCON, who to reject as a client Friends, family, distribution channels Who not to be your client.
- Baern Minchen http://www.techstars.com/startup-accelerator/ business partner from techstarts london https://skillsology.com/
- The illegality of the situation remains a moral dilemma for the team until they hear the monetary term agreed upon between EndFrame and Intersite: 15 million dollars. After that, it’s not long before Richard finds himself at an online pornography convention named “Adult 2.0,” where Molly Kendall, head of Intersite, is a keynote speaker. Among the adult entertainment attendees are notably hilarious sites such as “Blackmailed for Gay,” “Brutalized Assholes,” “My Dirty Vagina,” “Let’s Try Fisting,” “Fingered Teen,” “Porn Hospice,” “Poop on My Wife,” and “Non Consensual Santa.” To top it off, at the end of Molly’s speech, a series of colorful vibrators and sex toys go off on stage, leaving Richard looking awkwardly discombobulated and out-of-place at the convention. After her speech, Richard approaches Molly and discusses Pied Piper’s higher resolution quality in comparison to that of EndFrame, which can save Intersite billions in bandwidth at a higher and faster rate. Despite her initial apprehension about Richard knowing the details of her deal with EndFrame, in addition to the fact that she’s on a board with Gavin Belson, Molly gives Richard the benefit of the doubt. The Pied Piper team blindsides the EndFrame team during an Intersite conference at which Molly proposes a “bakeoff,” where both teams are given the same video library to compress and the winner is awarded the contract. For the first time in a long time, we see a smile spread across Richard’s face as the EndFrame team stares at him in dismay.
- Product Hunt Choose your channels wisely.