SlideShare a Scribd company logo
1 of 6
STAR PROMOTIONS
HUDSON'S COFFEE REVISED COMMUNICATION STRATEGY
STAR PROMOTIONS:
 Tailor made advertising and promotional solutions
 Suited to your business needs
 Enhancing the way customers view your brand
STAR PROMOTIONS
HUDSONS COFFEE CURRENT COMMUNICATION ISSUES:
 Lack of advertising
 Little communication of new brand message
 Needs less focus on product promotion and more
focus on service experience
 Lack of integration and consistency
STAR PROMOTIONS
REVISED COMMUNICATION CAMPAIGN:
 Increase level of advertising to effectively reach
target audience
 Differentiate the Hudsons coffee brand from
competitors with a focus on service experience
 Improve online presence of brand and all other
promotional materials by creating integration and
maintaining consistency
STAR PROMOTIONS
COMMUNICATION TOOL USED TO ACHIEVE REVISED STRATEGY:
 Strong online presence with a focus on social media
 Outdoor transit
 Billboards
 Promotional signage and posters
STAR PROMOTIONS
THANK YOU
Our expertise will aid you in meeting your cooperate goals.
We will work with you and provide the guidance you need to
ensure that you brand will always be viewed in the best light
possible to outshine your competitors.
We look forward to hearing from you.
STAR PROMOTIONS

More Related Content

What's hot

Marketing Executive eBay Oct2011
Marketing Executive  eBay Oct2011Marketing Executive  eBay Oct2011
Marketing Executive eBay Oct2011
markbulgin
 
How your agent can help you create smart(finished)
How your agent can help you create smart(finished)How your agent can help you create smart(finished)
How your agent can help you create smart(finished)
RandyBett
 
Rock Marketing Rev
Rock Marketing RevRock Marketing Rev
Rock Marketing Rev
rockmktkg
 
Ibahrine 7 Developing Advertising Plan
Ibahrine 7 Developing Advertising PlanIbahrine 7 Developing Advertising Plan
Ibahrine 7 Developing Advertising Plan
ibahrine
 
ONE BLUE BROCHURE
ONE BLUE BROCHUREONE BLUE BROCHURE
ONE BLUE BROCHURE
Mike St
 

What's hot (20)

Adriana Cefola BMA349 Campaign Pitch Presentation - Tim Tam by Adriano Zumbo
Adriana Cefola BMA349 Campaign Pitch Presentation - Tim Tam by Adriano ZumboAdriana Cefola BMA349 Campaign Pitch Presentation - Tim Tam by Adriano Zumbo
Adriana Cefola BMA349 Campaign Pitch Presentation - Tim Tam by Adriano Zumbo
 
Steve madden: A Digital Strategy
Steve madden: A Digital StrategySteve madden: A Digital Strategy
Steve madden: A Digital Strategy
 
BWCC - Marketing Health Check-Up
BWCC - Marketing Health Check-UpBWCC - Marketing Health Check-Up
BWCC - Marketing Health Check-Up
 
Saba Ink Power Point Show
Saba Ink Power Point ShowSaba Ink Power Point Show
Saba Ink Power Point Show
 
graphic design
graphic designgraphic design
graphic design
 
The A-Z of healthcare marketing : A journey from scratch
 The A-Z of healthcare marketing : A journey from scratch The A-Z of healthcare marketing : A journey from scratch
The A-Z of healthcare marketing : A journey from scratch
 
About PR
About PRAbout PR
About PR
 
Facebook marketing warrington
Facebook marketing warringtonFacebook marketing warrington
Facebook marketing warrington
 
Restaurant Opening
Restaurant  Opening Restaurant  Opening
Restaurant Opening
 
Marketing strategies that will help you succeed
Marketing strategies that will help you succeedMarketing strategies that will help you succeed
Marketing strategies that will help you succeed
 
Karabo mamabolo portfolio.
Karabo mamabolo portfolio.Karabo mamabolo portfolio.
Karabo mamabolo portfolio.
 
Marketing Executive eBay Oct2011
Marketing Executive  eBay Oct2011Marketing Executive  eBay Oct2011
Marketing Executive eBay Oct2011
 
How your agent can help you create smart(finished)
How your agent can help you create smart(finished)How your agent can help you create smart(finished)
How your agent can help you create smart(finished)
 
Marketing Starts Inside the Organization
Marketing Starts Inside the OrganizationMarketing Starts Inside the Organization
Marketing Starts Inside the Organization
 
Rock Marketing Rev
Rock Marketing RevRock Marketing Rev
Rock Marketing Rev
 
Public relations san francisco
Public relations san franciscoPublic relations san francisco
Public relations san francisco
 
Ibahrine 7 Developing Advertising Plan
Ibahrine 7 Developing Advertising PlanIbahrine 7 Developing Advertising Plan
Ibahrine 7 Developing Advertising Plan
 
Social Media Goals
Social Media GoalsSocial Media Goals
Social Media Goals
 
ONE BLUE BROCHURE
ONE BLUE BROCHUREONE BLUE BROCHURE
ONE BLUE BROCHURE
 
Marketing for restaurants
Marketing for restaurants Marketing for restaurants
Marketing for restaurants
 

Viewers also liked (9)

Cool Pictures
Cool PicturesCool Pictures
Cool Pictures
 
Larson "Enlightened Aging" Skyline slides
Larson "Enlightened Aging" Skyline slidesLarson "Enlightened Aging" Skyline slides
Larson "Enlightened Aging" Skyline slides
 
Rotary E-Club Siberia Annual Report 2014-2015
Rotary E-Club Siberia Annual Report 2014-2015Rotary E-Club Siberia Annual Report 2014-2015
Rotary E-Club Siberia Annual Report 2014-2015
 
Albun fotos
Albun fotosAlbun fotos
Albun fotos
 
Shiver Book Report
Shiver Book ReportShiver Book Report
Shiver Book Report
 
c.v Abdul rehman
c.v Abdul rehmanc.v Abdul rehman
c.v Abdul rehman
 
911 memorial and rebuild 2015
911 memorial and rebuild 2015911 memorial and rebuild 2015
911 memorial and rebuild 2015
 
Palliative care public - 4-15v2 curtis
Palliative care   public - 4-15v2 curtisPalliative care   public - 4-15v2 curtis
Palliative care public - 4-15v2 curtis
 
Oracleapps scm
Oracleapps scmOracleapps scm
Oracleapps scm
 

Similar to Hudson's coffee revised communication stratergy

Lesson 5 developing the right marketing mix and plan
Lesson 5   developing the right marketing mix and planLesson 5   developing the right marketing mix and plan
Lesson 5 developing the right marketing mix and plan
Mervyn Maico Aldana
 
Idea Workshop Capabilities 2016
Idea Workshop Capabilities 2016Idea Workshop Capabilities 2016
Idea Workshop Capabilities 2016
Bob Horwitz
 

Similar to Hudson's coffee revised communication stratergy (20)

Restaurant marketing strategies in india
Restaurant marketing strategies in indiaRestaurant marketing strategies in india
Restaurant marketing strategies in india
 
Restaurant and Hotel Marketing
Restaurant and Hotel MarketingRestaurant and Hotel Marketing
Restaurant and Hotel Marketing
 
Restaurant Marketing Strategy
Restaurant Marketing StrategyRestaurant Marketing Strategy
Restaurant Marketing Strategy
 
Buraqadvertising
BuraqadvertisingBuraqadvertising
Buraqadvertising
 
D&e consulting services
D&e consulting servicesD&e consulting services
D&e consulting services
 
redline profile new
redline profile newredline profile new
redline profile new
 
campaign pitch presentation - Hudson Coffee
campaign pitch presentation - Hudson Coffeecampaign pitch presentation - Hudson Coffee
campaign pitch presentation - Hudson Coffee
 
Infinity Advertising
Infinity AdvertisingInfinity Advertising
Infinity Advertising
 
Lesson 5 developing the right marketing mix and plan
Lesson 5   developing the right marketing mix and planLesson 5   developing the right marketing mix and plan
Lesson 5 developing the right marketing mix and plan
 
Idea Workshop Capabilities 2016
Idea Workshop Capabilities 2016Idea Workshop Capabilities 2016
Idea Workshop Capabilities 2016
 
Dreamlockers - Why we are the best
Dreamlockers - Why we are the bestDreamlockers - Why we are the best
Dreamlockers - Why we are the best
 
EFFECTIVE PR STRATEGIES FOR STARTUPS.pptx
EFFECTIVE PR STRATEGIES FOR STARTUPS.pptxEFFECTIVE PR STRATEGIES FOR STARTUPS.pptx
EFFECTIVE PR STRATEGIES FOR STARTUPS.pptx
 
The PR Powerhouse of Chicago.pptx
The PR Powerhouse of Chicago.pptxThe PR Powerhouse of Chicago.pptx
The PR Powerhouse of Chicago.pptx
 
Virtual Solutions Brochure
Virtual Solutions BrochureVirtual Solutions Brochure
Virtual Solutions Brochure
 
Collaborations Agency Presentation
Collaborations Agency PresentationCollaborations Agency Presentation
Collaborations Agency Presentation
 
Social media rules for Audience engagement
Social media rules for Audience engagementSocial media rules for Audience engagement
Social media rules for Audience engagement
 
Anber Media & Advertising L.L.C
Anber Media & Advertising L.L.CAnber Media & Advertising L.L.C
Anber Media & Advertising L.L.C
 
Unveiling the Secrets of Marketing Strategies Strategies & Insights Revealed.pdf
Unveiling the Secrets of Marketing Strategies Strategies & Insights Revealed.pdfUnveiling the Secrets of Marketing Strategies Strategies & Insights Revealed.pdf
Unveiling the Secrets of Marketing Strategies Strategies & Insights Revealed.pdf
 
Response Marketing Capabilities
Response Marketing CapabilitiesResponse Marketing Capabilities
Response Marketing Capabilities
 
uk press release.pdf
uk press release.pdfuk press release.pdf
uk press release.pdf
 

Recently uploaded

2024 May - Clearbit Integration with Hubspot - Greenville HUG.pptx
2024 May - Clearbit Integration with Hubspot  - Greenville HUG.pptx2024 May - Clearbit Integration with Hubspot  - Greenville HUG.pptx
2024 May - Clearbit Integration with Hubspot - Greenville HUG.pptx
Boundify
 
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in PakistanChallenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
vineshkumarsajnani12
 

Recently uploaded (20)

Progress Report - Oracle's OCI Analyst Summit 2024
Progress Report - Oracle's OCI Analyst Summit 2024Progress Report - Oracle's OCI Analyst Summit 2024
Progress Report - Oracle's OCI Analyst Summit 2024
 
HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024
 
WheelTug Short Pitch Deck 2024 | Byond Insights
WheelTug Short Pitch Deck 2024 | Byond InsightsWheelTug Short Pitch Deck 2024 | Byond Insights
WheelTug Short Pitch Deck 2024 | Byond Insights
 
Goal Presentation_NEW EMPLOYEE_NETAPS FOUNDATION.pptx
Goal Presentation_NEW EMPLOYEE_NETAPS FOUNDATION.pptxGoal Presentation_NEW EMPLOYEE_NETAPS FOUNDATION.pptx
Goal Presentation_NEW EMPLOYEE_NETAPS FOUNDATION.pptx
 
Bhubaneswar Call Girl Just Call♥️ 8084732287 ♥️Top Class Call Girl Service Av...
Bhubaneswar Call Girl Just Call♥️ 8084732287 ♥️Top Class Call Girl Service Av...Bhubaneswar Call Girl Just Call♥️ 8084732287 ♥️Top Class Call Girl Service Av...
Bhubaneswar Call Girl Just Call♥️ 8084732287 ♥️Top Class Call Girl Service Av...
 
Falcon Invoice Discounting: Aviate Your Cash Flow Challenges
Falcon Invoice Discounting: Aviate Your Cash Flow ChallengesFalcon Invoice Discounting: Aviate Your Cash Flow Challenges
Falcon Invoice Discounting: Aviate Your Cash Flow Challenges
 
Ital Liptz - all about Itai Liptz. news.
Ital Liptz - all about Itai Liptz. news.Ital Liptz - all about Itai Liptz. news.
Ital Liptz - all about Itai Liptz. news.
 
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
 
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
 
Managerial Accounting 5th Edition by Stacey Whitecotton test bank.docx
Managerial Accounting 5th Edition by Stacey Whitecotton test bank.docxManagerial Accounting 5th Edition by Stacey Whitecotton test bank.docx
Managerial Accounting 5th Edition by Stacey Whitecotton test bank.docx
 
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business Potential
 
JIND CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JIND ESCORTS SERVICE PROVIDE
JIND CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JIND ESCORTS SERVICE PROVIDEJIND CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JIND ESCORTS SERVICE PROVIDE
JIND CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JIND ESCORTS SERVICE PROVIDE
 
MEHSANA 💋 Call Girl 9827461493 Call Girls in Escort service book now
MEHSANA 💋 Call Girl 9827461493 Call Girls in  Escort service book nowMEHSANA 💋 Call Girl 9827461493 Call Girls in  Escort service book now
MEHSANA 💋 Call Girl 9827461493 Call Girls in Escort service book now
 
10 Influential Leaders Defining the Future of Digital Banking in 2024.pdf
10 Influential Leaders Defining the Future of Digital Banking in 2024.pdf10 Influential Leaders Defining the Future of Digital Banking in 2024.pdf
10 Influential Leaders Defining the Future of Digital Banking in 2024.pdf
 
2024 May - Clearbit Integration with Hubspot - Greenville HUG.pptx
2024 May - Clearbit Integration with Hubspot  - Greenville HUG.pptx2024 May - Clearbit Integration with Hubspot  - Greenville HUG.pptx
2024 May - Clearbit Integration with Hubspot - Greenville HUG.pptx
 
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation Final
 
Pimpri Chinchwad Call Girl Just Call♥️ 8084732287 ♥️Top Class Call Girl Servi...
Pimpri Chinchwad Call Girl Just Call♥️ 8084732287 ♥️Top Class Call Girl Servi...Pimpri Chinchwad Call Girl Just Call♥️ 8084732287 ♥️Top Class Call Girl Servi...
Pimpri Chinchwad Call Girl Just Call♥️ 8084732287 ♥️Top Class Call Girl Servi...
 
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in PakistanChallenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
 
Berhampur Call Girl Just Call♥️ 8084732287 ♥️Top Class Call Girl Service Avai...
Berhampur Call Girl Just Call♥️ 8084732287 ♥️Top Class Call Girl Service Avai...Berhampur Call Girl Just Call♥️ 8084732287 ♥️Top Class Call Girl Service Avai...
Berhampur Call Girl Just Call♥️ 8084732287 ♥️Top Class Call Girl Service Avai...
 
The Vietnam Believer Newsletter_May 13th, 2024_ENVol. 007.pdf
The Vietnam Believer Newsletter_May 13th, 2024_ENVol. 007.pdfThe Vietnam Believer Newsletter_May 13th, 2024_ENVol. 007.pdf
The Vietnam Believer Newsletter_May 13th, 2024_ENVol. 007.pdf
 

Hudson's coffee revised communication stratergy

  • 1. STAR PROMOTIONS HUDSON'S COFFEE REVISED COMMUNICATION STRATEGY
  • 2. STAR PROMOTIONS:  Tailor made advertising and promotional solutions  Suited to your business needs  Enhancing the way customers view your brand STAR PROMOTIONS
  • 3. HUDSONS COFFEE CURRENT COMMUNICATION ISSUES:  Lack of advertising  Little communication of new brand message  Needs less focus on product promotion and more focus on service experience  Lack of integration and consistency STAR PROMOTIONS
  • 4. REVISED COMMUNICATION CAMPAIGN:  Increase level of advertising to effectively reach target audience  Differentiate the Hudsons coffee brand from competitors with a focus on service experience  Improve online presence of brand and all other promotional materials by creating integration and maintaining consistency STAR PROMOTIONS
  • 5. COMMUNICATION TOOL USED TO ACHIEVE REVISED STRATEGY:  Strong online presence with a focus on social media  Outdoor transit  Billboards  Promotional signage and posters STAR PROMOTIONS
  • 6. THANK YOU Our expertise will aid you in meeting your cooperate goals. We will work with you and provide the guidance you need to ensure that you brand will always be viewed in the best light possible to outshine your competitors. We look forward to hearing from you. STAR PROMOTIONS