Case Study - NHS
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The NHS approached an agency partner to provide an SMS service to support its Stoptober smoking cessation campaign. Participants who texted a keyword would be added to a database to automatically receive up to 5 supportive messages per day for 28 days. Over 2.5 million messages were sent in 59 days from the So-Mo-Lo platform to participants, using a dedicated short code and high-volume platform to ensure quick, reliable delivery at scale.
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• 300% increase in organic search traffic over 6 months
• 87% increase in Newsletter open rate
• 111% increase in clickthrough rate
• Soft Bounce rate improved to 0.42%
• 25% increase in Leads
Speedeon Data: Email Capabilities
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BULK SMS SENDER project report
This project is very useful for the study of C# .net and interaction between SMS
and Computer program. This project report consists of basic idea of BULK SMS
receiving and sending through personal computer. This project basically support to
busy people who want to save the time. We have provide easy interaction for user for
adding new contact name & contact number. And also we can store information of
that person. We have provide MySQL database for store information of the person.
There are two types of BULK SMS services i.e Promotional and Transactional. We
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The Promotional SMS will deliver only to Non-DND numbers.
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The capability to monitor as well as the possibility to search even further by making use of parameters is something that piques our interest. In addition, we believe that the company's ability to provide a wide choice of connectors is ideal for individuals and organisations who want to make their workflows more straightforward. It is possible to obtain a better understanding of social performance as well as readily and efficiently share data with customers, both of which are benefits that agencies would value, given that they are made possible by the reporting and analytics features of the platform.
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Why sms marketing is so useful for business growth, which bulk sms sender is ...
In Emails and other forms of online marketing, you need a place or time, but in SMS marketing you need only mobile and users can view SMS anywhere and anytime. Barely, very few messages are unread and so converting your marketing into mobile marketing seems to be an outstanding idea. And for this, here is the best SMS marketing software in the world.
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Capabilities
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In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Pillar-Based Marketing - Ryan Brock, DemandJump
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In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
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Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
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Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your BrandYes, It's Your Fault Book Launch Webinar
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
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Why it’s essential to break down technology and data silos
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Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
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Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closerEfficient Website Management for Digital Marketing Pros
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
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- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
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Case Study - NHS
- 1. Stoptober Case Study Health Service Overview In August 2013 we were approached by one of our agency partners to provide an inbound daily calendar SMS service for the NHS. The idea the NHS campaign planning team had was that you could join a stop smoking program and then recieve support text messages up to 5 times a day for 28 days to help you quit for good. “2.5 million messages left Campaign Manager in 59 days to support the NHS Stoptober Campaign.” These support messages would need to be triggered when a person texted in a keyword to join the programme and this persons messages would need adding to a database to automate ALL future messages for the entire 30 day programme. Using the Advanced Calendar script functionality within the So-Mo-Lo Platform we were able to add all programme joiners into a simple SQL database that then automated the times of the day the messages needed to go and also the entire 30 day programme. Given the amount of messages leaving the platform and the speed they needed to be delivered we chose a dedicated short code and our high volume platform (HVP) to manage the delivery process in super quick time avoiding delays and improving the customer experience. 2.5 million messages left the So-Mo-Lo Platform in 59 days to support the NHS Stoptober Campaign. So-Mo-Lo is part of 2ergo Group Plc 2nd Floor, Digital World Centre, 1 Lowry Plaza, The Quays, Salford, Greater Manchester, M50 3UB +44 (0)161 874 4222 somolo@2ergo.com somolo.co.uk