Research And Promote The Buzz April 2010 Lars Voedisch, Dow JonesLars Voedisch
Research on campaigns, develop pitches and prepare background information for spokespeople.
Manage campaigns, brands and risks.
Competitors, key reputation drivers, trends and media hot spots.
Engage internal and external stakeholders.
The UK Elections: Today's Intelligence or Yesterday's News? Lars Voedisch
A pre and post event analysis of the UK elections to examine how the social web had impacted public opinion. See how the media coverage both traditional and social tells us about crucial topics in the public mind and how the candidates of Labour, Conservatives and Liberal Democrats were portrayed across media channels.
Social Media, PR and Crisis Management in a changing Landscape - Lars VoedischLars Voedisch
What corporate communicators need to know about social media and what it means for your organization
Linking PR efforts to business objectives
Managing strategic media relations in times of continuous change and crisis
Identifying and understanding the new influencers
Leveraging upcoming trends and opportunities
Managing crisis communications – the role of faculty marketing managersLars Voedisch
Managing crisis communications – the role of faculty marketing managers
Why crisis communications and how to position yourself as faculty marketing managers
Crisis communication activation
Managing expectations and stakeholder communications
Communicating in a timely manner
Best practices in social media & PR 2016 - by PRecious CommunicationsLars Voedisch
Understanding new age PR and media disruptions
Looking into latest platforms, technologies, content and behaviour: How has PR roles changed as aresult of new media
Role of traditional PR – has it become obsolete?
Leveraging mobile and connectivity for PR todayI
Is the press release still relevant today?
This powerful program will further enhance your skills on designing, planning, analyzing and effectively utilizing the full range of PR media and channels. When devising strategic plans for campaigns the basic is to have a road map, to identify objectives and strategies, to plan and to execute. This program will delve into how to achieve key objectives, to communicate key messages, to target the right media channel to the intended audience, to identify the perfect face to communicate the messages, to utilize resources and mostly importantly how to evaluate the success of the campaign.
1) Understanding Public Relations
2) Objectives and Stakeholders
3) Generating Your Ideas
4) Getting Your Story Out
5) Managing Your brand through PR
6) Traditional Media
7) Communications Trends
8) Press Conferences
9) PR Measurement
10) Crisis Management
Research And Promote The Buzz April 2010 Lars Voedisch, Dow JonesLars Voedisch
Research on campaigns, develop pitches and prepare background information for spokespeople.
Manage campaigns, brands and risks.
Competitors, key reputation drivers, trends and media hot spots.
Engage internal and external stakeholders.
The UK Elections: Today's Intelligence or Yesterday's News? Lars Voedisch
A pre and post event analysis of the UK elections to examine how the social web had impacted public opinion. See how the media coverage both traditional and social tells us about crucial topics in the public mind and how the candidates of Labour, Conservatives and Liberal Democrats were portrayed across media channels.
Social Media, PR and Crisis Management in a changing Landscape - Lars VoedischLars Voedisch
What corporate communicators need to know about social media and what it means for your organization
Linking PR efforts to business objectives
Managing strategic media relations in times of continuous change and crisis
Identifying and understanding the new influencers
Leveraging upcoming trends and opportunities
Managing crisis communications – the role of faculty marketing managersLars Voedisch
Managing crisis communications – the role of faculty marketing managers
Why crisis communications and how to position yourself as faculty marketing managers
Crisis communication activation
Managing expectations and stakeholder communications
Communicating in a timely manner
Best practices in social media & PR 2016 - by PRecious CommunicationsLars Voedisch
Understanding new age PR and media disruptions
Looking into latest platforms, technologies, content and behaviour: How has PR roles changed as aresult of new media
Role of traditional PR – has it become obsolete?
Leveraging mobile and connectivity for PR todayI
Is the press release still relevant today?
This powerful program will further enhance your skills on designing, planning, analyzing and effectively utilizing the full range of PR media and channels. When devising strategic plans for campaigns the basic is to have a road map, to identify objectives and strategies, to plan and to execute. This program will delve into how to achieve key objectives, to communicate key messages, to target the right media channel to the intended audience, to identify the perfect face to communicate the messages, to utilize resources and mostly importantly how to evaluate the success of the campaign.
1) Understanding Public Relations
2) Objectives and Stakeholders
3) Generating Your Ideas
4) Getting Your Story Out
5) Managing Your brand through PR
6) Traditional Media
7) Communications Trends
8) Press Conferences
9) PR Measurement
10) Crisis Management
Mobile Impact 101: Taking Your Cause MobileBloomerang
There are now more cell phones than toothbrushes, and as of 2013, smartphones surpassed regular phone sales. But what are the implications for your nonprofit, and how can you craft a mobile impact strategy to advance your programs, fundraising, and work overall? Join us for a quick, FREE primer and leave with a checklist of the most important tips and tools for your cause.
Learning Objectives:
Quick, effective, and practical primer on all aspects of mobile for good: its applications for nonprofits; how to effectively launch your mobile presence; and tips and tools for implementation. Specific insights include
Why mobile presents a huge opportunity for any nonprofit
Planning for success and tips for building a mobile website, apps, text to donate campaigns, social media integration, and analyzing & optimizing campaigns
Tips for maximizing mobile fundraising
Time will be given for a lively Q&A session.
Mobile Impact 101: Taking Your Cause MobileBloomerang
There are now more cell phones than toothbrushes, and as of 2013, smartphones surpassed regular phone sales. But what are the implications for your nonprofit, and how can you craft a mobile impact strategy to advance your programs, fundraising, and work overall? Join us for a quick, FREE primer and leave with a checklist of the most important tips and tools for your cause.
Learning Objectives:
Quick, effective, and practical primer on all aspects of mobile for good: its applications for nonprofits; how to effectively launch your mobile presence; and tips and tools for implementation. Specific insights include
Why mobile presents a huge opportunity for any nonprofit
Planning for success and tips for building a mobile website, apps, text to donate campaigns, social media integration, and analyzing & optimizing campaigns
Tips for maximizing mobile fundraising
Time will be given for a lively Q&A session.
2024 for Public Relations - The Floor is LavaLars Voedisch
Explore the intricacies of modern communications in a polarised global landscape, analysing the profound effects of geopolitical shifts, economic transformations, and evolving consumer sentiments. This presentation delves into how communicators must enhance their business consultation strategies to adeptly navigate these major shifts, fostering meaningful connections in an ever-changing world.
Startup Branding and Public Relations in times of constant change - IndonesiaLars Voedisch
Some call it a perfect for startups - and some of the biggest tech firms in the world were born out of economic downturns or transition periods. PRecious Communications Indonesia shares what it needs for startup brands to succeed during Covid and times of constant change
Don’t Let Social Media Spiral Out of Control: Combat Negative Comments with T...Lars Voedisch
Don’t Let Social Media Spiral Out of Control: Combat Negative Comments with Tried & Tested Strategies
How to evaluate real sentiment using social listening tools
To respond or ignore? Assessing when to respond to negative feedback
How to effectively address and clarify fake news, rumours and hoaxes
Dos and don’ts when handling negative comments
How to turn social media haters into fans
Entering Southeast Asia - Asia-Pacific Week Berlin 2019Lars Voedisch
A growing middle class, high smartphone penetration, young population, and disposable income make Southeast Asia an attractive destination for European companies. In this session, you will discover the strategies and best practices that will enable your business not just to survive, but thrive, in this flourishing and important startup ecosystem.
Riding the next wave of PR and social media trends in 2019Lars Voedisch
Where and how to engage your audiences: From IGTV, TicToc and stories to Dark Social
How to connect with today’s audiences: Brand experiences and values
Why it’s all about touchpoints and personas
Speed update: 2019 social media and PR trends brands can’t afford to miss
PR is dead, long live Public Relations - Thriving in the digital economyLars Voedisch
PR is dead, long live Public Relations - Thriving in the digital economy
· Emerging Trends, Opportunities an Challenges
· Managing on- and offline platforms to reach the right audiences
· Corporate journalism and branded content
· Targeting and segmentation
· Tracking and business goals
Profiling partner programmes through thought leadership - Faculty Marketing I...Lars Voedisch
Profiling partner programmes through thought leadership
Identifying differentiators in your market
Profiling topics and personalities rather than programmes
Finding the right personality: Tone, voice, behaviour
Humanizing your brand in the digital age - PRecious Communications, Indonesia...Lars Voedisch
Branding is first and foremost about gaining trust
The cultural dilemma: Do we all have split personalities?
Technology vs the social dimension
'Going viral' might be dangerous
Managing your (social) media identity
trends, tips and tricks for your digital survival
Holistic measurement and monitoring, PRecious Communications, 11-2013Lars Voedisch
Holistic Measurement & Monitoring for Traditional & Digital Media Relations
• Setting smart goals: Aligning measurement principals with
business objectives
• Basics of monitoring & measurement:
- Measuring media relationship & scoring sentiment in the news sphere: Field studies, media content analysis, etc
- Ratings worth monitoring on various new media platforms
• KPI for various media relations scenarios (e.g. awareness,
advocacy, reputation, action, sales) & practical exercise to
develop metrics for your own organisation
• The Million Dollar Question: So what’s the ROI? What other KPI can you bring to the boardroom?
• Matching various free & paid analytics in the market to fit your needs
#PRmeasure
Measurement: Determining the ROI of digital media relations strategies - PRec...Lars Voedisch
Setting clear goals on what to measure & aligning measurement to those objectives
Identifying the key tools & metrics in measurement of traditional & new media
Taking a holistic, integrated approach to traditional & new media measurement
Social media ROI: Quantifying your digital PR efforts
Leveraging results to improve decision making for your media relations strategy
Humanizing your brand in the digital age - PRecious CommunicationsLars Voedisch
Technology vs the social dimension: How to connect to your audience and engage your stakeholders
The good, the bad and the ugly of social media: Highlighting what works and pitfalls to avoid
Managing your social media identity: Understanding online brand communities
Trends, tips and tricks for your digital survival: Differentiating your brand while safeguarding your reputation
PR 101 - Communications for Startups and EntrepreneursLars Voedisch
1) How to tell your story and why anybody should actually listen
2) Knowing your audiences is everything
3) Social media isn't the holy grail - are you sure you wanna go viral
Rules of Engagement - Meaningful Communications Strategies in the Digital Ag...Lars Voedisch
•Social Media Today
•The Big Cultural Shift
•Role of New Media Engagements
•Overcoming Challenges
•Integrating Communications with Your Business Strategy