서비스디자인으로 전통시장 살리기
ㅇ 개발기간 : 2014.11.01 ~ 2015.12.31
ㅇ 주최 : 산업통상자원부
ㅇ 주관 : 한국디자인진흥원
ㅇ 연구개발 : 알마덴디자인리서치
ㅇ 협력 부여군상권활성화재단
* 결과보고서 내려받기 : http://goo.gl/4v0aJh
1. 왜 전통시장에 서비스디자인이 필요한가?
사람, 경제, 문화가 만나는 역사적 장소, 전통시장은…
- 상인과 고객의 소통의 광장,
- 생활의 정보를 교환하는 체험의 장,
- 고향의 기억, 정서적 회복을 경험하는 휴식처가 되어야 합니다.
불편하고 오래된 이미지의 전통시장은 대형 유통점에 밀려 사라지는 상황이다. 한국 정부는 ’08년부터 5년간 전통시장 활성화를 위해 1조 1천억원의 정부 예산을 지원할만큼 전통시장을 살리기 위해 다양한 노력을 기울이고 있음에도 불구하고 시장 매출은 35%로 감소 중이다. 결과적으로 전통시장 2014년 매출액은 20조1천억원으로 2002년 41조에서 10년간 절반이 되었다. 반면 같은 기간 대형마트 매출은 두 배 가량 확대되었다. 전통시장 활성화를 위한 체계적 방법론의 부재 속에서 개별시장들의 특성과 상황들이 고려되지 않은 채 성공 아이템 중심으로 일률적으로 지원 되고 있기 때문이다. 특히 시장을 이용하는 고객이 아니라 시장의 서비스 제공자인 상인의 입장에서 서비스 혁신 방안을 구상하고 실행해 왔다는 점이 근본적 문제라고 할 수 있다.
2. 어떤 과정과 방법으로 디자인하였는가?
“전통시장에 활력 불어넣기, 서비스디자인으로 문제를 다시 보자! ”
한국디자인진흥원은 그간 전통시장 사업의 한계를 넘어 향후 고객 중심의 매력적인 전통시장으로 변화시키는 디자인주도의 전통시장 혁신 사례를 만들기 위해 디자인기업인 알마덴디자인리서치와 함께 서비스디자인 모델을 제시하고 이를 부여시장에 시범적용 해보았다.
문제인식부터 최종 적용안 도출까지 눈에 보이지 않았던 다양한 문제점들과 많은 이해관계자들의 숨은 니즈를 발견하기 위해 다양한 방법론들을 적용하였다.
- 시장상인/고객 되어보기 (Role-playing)
- 전통시장 전략 분석 프레임워크 개발
- 이해관계자 협력워크숍으로 아이디어개발
- 아이디어 선정을 위한 평가방법 개발
- 시범적용 및 반복적 개선
- 개발 과정 체계화
3. 무엇을 디자인하였나?
전통시장(‘부여중앙시장’)의 본질적 역량과 고객 특성 분석에 기반한 지역 맞춤형, 고객 맞춤형 시장 활성화 전략을 개발하여 수요자 중심의 전통시장 활성화 정책 모델을 제시하였다.
이를 부여중앙시장에 적용함으로써 다음과 같은 성과를 도출하였다.
15개의 제품/서비스 개발, 핵심 8개 서비스모델 시범 운영
* 제품개발 : 연꽃 도깨비빵 개발
* 비즈니스모델 개발 : 청년 오일장, 주스 방앗간
* 시장 활성화 서비스 : 최고맛집 컨테스트, 시장상징개발, 안내센터 서비스 등
* 시장에 서비스디자인 적용 방법을 상세히 설명한 가이드 북 개발
4. 어떻게 적용되었고 확산되고 있나?
“서비스디자인 적용 이후… 부여 전통시장, 이렇게 좋아졌어요”
부여중앙시장 유입고객 31% 증가
1부스 1일 평균매출 30만원 달성
평균 점포매출 67% 증가
전통시장 지원을 위한 서비스디자인 적용은 환경 개선 사업, 상품권 발행 등 기존의 정부 지원책에 더하여 수요자 중심 맞춤형 통합 서비스 제공을 통해 실질적 시장 활성화에 기여할 것으로 기대된다.
이를 위해 부여중앙시장의 시범 사례를 창출하고 시장 특성에 맞춘 프로세스 및 방법론을 보급함으로써, 전국 1,500여 개 전통시장의 35만 여명의 전통시장 종사자들의 생활 터전을 지킴과 동시에 간접적인 고용창출 효과,사회간접 비용의 절감이 가능하다.
이 사업이 주목할만한 성과를 보인 결과로 2016년에는 총 75억 예산으로 안동시장, 수유시장 대상 3년(16~19년)간 추진되는 등 정부의 전통시장 지원 사업에 디자인 도입이 확산되기 시작했다.
한국디자인진흥원은 향후 고객 중심의 전통시장 육성을 위한 새로운 정책 사업모델을 제시할 계획이다.
Condominium Market and Outlook Report 2025 by ERA Data Intel.pdfHoem Seiha
ERA Data Intel outlooks at condominium market as a positive growth, albeit very
thin, thanks to overall economic recovery with GDP poised to grow by 6.1 percent
in 2024 and 6.3 percent in 2025, according to World Bank forecast.
By 2025, overall condominium figures are forecast to reach:
142,700 of total existing and new units cumulatively added up from all types such as
residential and commercial categories of condominiums across Phnom Penh.
• 76,600 of total existing and new units cumulatively added up to the market for
those classified under residential-purpose built category.
• 75,200 of total units cumulatively completed for those classified under residen
tial-purpose built category.
Despite the overall oversupply and low occupancy rate, market players have started market stimulation such as lowering prices, optimizing unit sizes and prices to
suit current and future demand, and adopt aggressive sale strategies to pass
through this tough of time.
In addition, market simulation strategies such as renovating available units into
rental apartments, offices and hotels to liquify their assets were also applied
across the market.
Condominium Market Report H1 2019 by Hoem Seiha.pdfHoem Seiha
Executive Summary
Condominium market in Phnom Penh capital will continue to grow gradually as it is supported by the increasing trend of local interest in owning condominium units as their secondary homes. Flexible and accessible financial options widen the condominium market and this puts a target on both effluent and mid-income local buyers. However, a slight drop of new launches this year is preliminarily projected as opposed to what it was witnessed last year, while the demand is estimated to absorb all the supply relatively slower than they did in 2018.
Key Highlights
Overall market situation in the first half of 2019 was averagely favorable, as the figures indicate:
66,000 is the cumulative total counts of condominium units from all condo types as of H1 2019, when 26,000 units were already constructed, occupiable and lettable (cumulative from 2007- H1 2019) and about 40,000 units are on the pipeline of both under construction and on the schedule to launch in the next coming years.
6,600 of new condo units from many different projects across the capital were launched for sales onto the market during H1 2019.
6,200 of new condo units were constructed and ready for renovation or move-in during H1 2019.
3.7 percent of market absorption rate is estimated to achieved this year as opposed to 4.3 percent in 2018.
2 and a half years of market absorption when an average condominium project is estimated to sell off all its total units, slightly longer than 2 years of the market absorption in 2018.
서비스디자인으로 전통시장 살리기
ㅇ 개발기간 : 2014.11.01 ~ 2015.12.31
ㅇ 주최 : 산업통상자원부
ㅇ 주관 : 한국디자인진흥원
ㅇ 연구개발 : 알마덴디자인리서치
ㅇ 협력 부여군상권활성화재단
* 결과보고서 내려받기 : http://goo.gl/4v0aJh
1. 왜 전통시장에 서비스디자인이 필요한가?
사람, 경제, 문화가 만나는 역사적 장소, 전통시장은…
- 상인과 고객의 소통의 광장,
- 생활의 정보를 교환하는 체험의 장,
- 고향의 기억, 정서적 회복을 경험하는 휴식처가 되어야 합니다.
불편하고 오래된 이미지의 전통시장은 대형 유통점에 밀려 사라지는 상황이다. 한국 정부는 ’08년부터 5년간 전통시장 활성화를 위해 1조 1천억원의 정부 예산을 지원할만큼 전통시장을 살리기 위해 다양한 노력을 기울이고 있음에도 불구하고 시장 매출은 35%로 감소 중이다. 결과적으로 전통시장 2014년 매출액은 20조1천억원으로 2002년 41조에서 10년간 절반이 되었다. 반면 같은 기간 대형마트 매출은 두 배 가량 확대되었다. 전통시장 활성화를 위한 체계적 방법론의 부재 속에서 개별시장들의 특성과 상황들이 고려되지 않은 채 성공 아이템 중심으로 일률적으로 지원 되고 있기 때문이다. 특히 시장을 이용하는 고객이 아니라 시장의 서비스 제공자인 상인의 입장에서 서비스 혁신 방안을 구상하고 실행해 왔다는 점이 근본적 문제라고 할 수 있다.
2. 어떤 과정과 방법으로 디자인하였는가?
“전통시장에 활력 불어넣기, 서비스디자인으로 문제를 다시 보자! ”
한국디자인진흥원은 그간 전통시장 사업의 한계를 넘어 향후 고객 중심의 매력적인 전통시장으로 변화시키는 디자인주도의 전통시장 혁신 사례를 만들기 위해 디자인기업인 알마덴디자인리서치와 함께 서비스디자인 모델을 제시하고 이를 부여시장에 시범적용 해보았다.
문제인식부터 최종 적용안 도출까지 눈에 보이지 않았던 다양한 문제점들과 많은 이해관계자들의 숨은 니즈를 발견하기 위해 다양한 방법론들을 적용하였다.
- 시장상인/고객 되어보기 (Role-playing)
- 전통시장 전략 분석 프레임워크 개발
- 이해관계자 협력워크숍으로 아이디어개발
- 아이디어 선정을 위한 평가방법 개발
- 시범적용 및 반복적 개선
- 개발 과정 체계화
3. 무엇을 디자인하였나?
전통시장(‘부여중앙시장’)의 본질적 역량과 고객 특성 분석에 기반한 지역 맞춤형, 고객 맞춤형 시장 활성화 전략을 개발하여 수요자 중심의 전통시장 활성화 정책 모델을 제시하였다.
이를 부여중앙시장에 적용함으로써 다음과 같은 성과를 도출하였다.
15개의 제품/서비스 개발, 핵심 8개 서비스모델 시범 운영
* 제품개발 : 연꽃 도깨비빵 개발
* 비즈니스모델 개발 : 청년 오일장, 주스 방앗간
* 시장 활성화 서비스 : 최고맛집 컨테스트, 시장상징개발, 안내센터 서비스 등
* 시장에 서비스디자인 적용 방법을 상세히 설명한 가이드 북 개발
4. 어떻게 적용되었고 확산되고 있나?
“서비스디자인 적용 이후… 부여 전통시장, 이렇게 좋아졌어요”
부여중앙시장 유입고객 31% 증가
1부스 1일 평균매출 30만원 달성
평균 점포매출 67% 증가
전통시장 지원을 위한 서비스디자인 적용은 환경 개선 사업, 상품권 발행 등 기존의 정부 지원책에 더하여 수요자 중심 맞춤형 통합 서비스 제공을 통해 실질적 시장 활성화에 기여할 것으로 기대된다.
이를 위해 부여중앙시장의 시범 사례를 창출하고 시장 특성에 맞춘 프로세스 및 방법론을 보급함으로써, 전국 1,500여 개 전통시장의 35만 여명의 전통시장 종사자들의 생활 터전을 지킴과 동시에 간접적인 고용창출 효과,사회간접 비용의 절감이 가능하다.
이 사업이 주목할만한 성과를 보인 결과로 2016년에는 총 75억 예산으로 안동시장, 수유시장 대상 3년(16~19년)간 추진되는 등 정부의 전통시장 지원 사업에 디자인 도입이 확산되기 시작했다.
한국디자인진흥원은 향후 고객 중심의 전통시장 육성을 위한 새로운 정책 사업모델을 제시할 계획이다.
Condominium Market and Outlook Report 2025 by ERA Data Intel.pdfHoem Seiha
ERA Data Intel outlooks at condominium market as a positive growth, albeit very
thin, thanks to overall economic recovery with GDP poised to grow by 6.1 percent
in 2024 and 6.3 percent in 2025, according to World Bank forecast.
By 2025, overall condominium figures are forecast to reach:
142,700 of total existing and new units cumulatively added up from all types such as
residential and commercial categories of condominiums across Phnom Penh.
• 76,600 of total existing and new units cumulatively added up to the market for
those classified under residential-purpose built category.
• 75,200 of total units cumulatively completed for those classified under residen
tial-purpose built category.
Despite the overall oversupply and low occupancy rate, market players have started market stimulation such as lowering prices, optimizing unit sizes and prices to
suit current and future demand, and adopt aggressive sale strategies to pass
through this tough of time.
In addition, market simulation strategies such as renovating available units into
rental apartments, offices and hotels to liquify their assets were also applied
across the market.
Condominium Market Report H1 2019 by Hoem Seiha.pdfHoem Seiha
Executive Summary
Condominium market in Phnom Penh capital will continue to grow gradually as it is supported by the increasing trend of local interest in owning condominium units as their secondary homes. Flexible and accessible financial options widen the condominium market and this puts a target on both effluent and mid-income local buyers. However, a slight drop of new launches this year is preliminarily projected as opposed to what it was witnessed last year, while the demand is estimated to absorb all the supply relatively slower than they did in 2018.
Key Highlights
Overall market situation in the first half of 2019 was averagely favorable, as the figures indicate:
66,000 is the cumulative total counts of condominium units from all condo types as of H1 2019, when 26,000 units were already constructed, occupiable and lettable (cumulative from 2007- H1 2019) and about 40,000 units are on the pipeline of both under construction and on the schedule to launch in the next coming years.
6,600 of new condo units from many different projects across the capital were launched for sales onto the market during H1 2019.
6,200 of new condo units were constructed and ready for renovation or move-in during H1 2019.
3.7 percent of market absorption rate is estimated to achieved this year as opposed to 4.3 percent in 2018.
2 and a half years of market absorption when an average condominium project is estimated to sell off all its total units, slightly longer than 2 years of the market absorption in 2018.
Housing Market Report H1 2019 by Hoem SeihaHoem Seiha
Key Highlights
Overall market situation in the first half of 2019 was good, as the figures indicate:
• 166,000 is the cumulative total counts of landed housing units as of H1 2019,
when 105,000 units were already constructed and occupiable (cumulative from
2001- H1 2019) and about 60,000 units are on the pipeline of both under
construction and planning.
• 13,900 of new housing units from many different projects across the capital
were launched for sales onto the market during H1 2019, with a growth of 32
percent over the previous semester.
• 4,600 of new housing units were constructed and ready for buyers’ move-in
during H1 2019.
• 10 percent of market absorption rate is estimated to achieved this year as
opposed to 8 percent in 2018.
• 12 months of market absorption when an average housing project is estimated
to sell off all its total housing units, slightly faster than 15 months of the market
absorption in 2018.
Vtrust Appraisal Research Department has launched a research plan for 2019 by recollecting and updating real estate markets every month, producing reports for every quarter throughout the year of 2019. Subscribers can enjoy a wide range of real estate market insights and well-analyzed research papers with very minimal costs.
A decennium report of about 300 pages (in Khmer, English, Chinese versions), Phnom Penh 2030s will present insightful data and exhaustive information on Phnom Penh’s real estate sector from the last ten years and trend predictions into the next ten years. In this decennium report, ten key aspects related to real estate sector will be on the spotlight.
Property Market and Land Price Report Q1 2018 - Dangkao DistrictHoem Seiha
Dangkao District Overview
Property Market Introduction
Pricing Trends - Land Size and Land Price per Sqm
Pricing Trends - Distance and Land Price per Sqm
Property Market View and Land Prices by Street and by Commune
Housing Market View in Dangkao District
Ongoing and Future Developments
Nearby and Onsite Development Projects
Brief on New Airport Plan
Outlook and Trend
Housing Market and Outlook Report 2017 - Cambodia - by Hoem Seiha - BriefingHoem Seiha
Historical and Cumulative Supply, by year since 2010
New Supply in 2017
Supply by Types of Housing, Location, Zone, Developer
Market Performance, Number of Units Sold, Sold by Type, Location, Developer
Mapping of Development Projects
Sale / Stock Ratio, Market Absorption Rate
Number of Units Finished and Released by year since 2010
Number of Projects and Units under Construction, Nearing Completion, and on Delay
Sold Prices by Type, Location, Quartile Pricing Analyses
VTA Housing Price Index
Occupation to Vacancy Ratio by Location
Housing Market Outlooks onto 2018 and 2019
Industry Conclusion and Recommendations
Mean Chey District: Property Market Review Q1 2017Hoem Seiha
Driven by the rapid growth of residential and commercial hubs within certain areas of Mean Chey district and spill-over impacts of Boeng Cheung Aek Development Plan, which covers some parts of Mean Chey, Dangkao, and Takhmao, Mean Chey’s property prices saw a slight pick-up. In the first quarter of 2017, prices of landed properties and land parcels across the district grew by 5.6 percent (2017Q1-over-2016Q1), despite negative property market sentiment over the course of last year.
Average land prices in the first quarter of 2017 across the district ranged between US$850 and US$1,200 per sqm. Whereas minimum land price could be as low as US$150 per sqm in the least developed zones, maximum land price (exclusive of buildings or structure) in the bustling commercial hubs could be as high as US$4,470 per sqm.
Mean Chey also saw a big jump in the completion of cluster landed housing units in 2016, having up to 1,500 units finished within the year. Even more, other projected completion of 2,700 housing units will add to the existing figure by the end of 2017. As of today, cumulative supply of landed housing units reaches 9,400 units across the four communes of Mean Chey district.
In term of development trends, Mean Chey has enormous potential for its partial coverage of Boeng Cheung Aek development zone known as ING City, which lies across some parts of Mean Chey, including Dangkao district and Takhmao province. The zone is expected to become a satellite city with a central hub for mixed-use development, while the nearby areas will also see the impacts.
Phnom Penh Housing Market and Outlook Report 2016 - EnglishHoem Seiha
Market absorption rate for cluster landed housing increased markedly in 2015, achieving 41 percent of sales growth last two years, yet the sales rate in 2016 fell by 41 percent. The unsold stock also floated high last year. Of the total units launched for sales in 2016, 51 percent of the total launches were sold. By 2017, however, market demand will manage to maintain its growth momentum, as chiefly bolstered by the recent inception of very flexible and buyer-friendly schemes, albeit credit and mortgage growth is likely to continue cooling down this year.
Opportunities will arise among first-home buyers thanks to a large number of housing units due to completion and readiness to move in within this year, when a projected 28,000 of new homes are slated for completion within 2017, representing a 93 percent y-o-y increase. Of the newly finished housing units in 2016, 4 percent of them were still available in the primary markets, while onto 2017, the sold-to-completed ratio is predicted to further decline because of the slow market absorption rate last year, leaving many units yet to be sold and adding to the existing housing stock this year. This could eventually impede home prices from aggressively going up.
A large number of housing units to be finished at the same time by 2017 will create some challenges for developers who have built the houses but have not sold off their finished units on the expected schedules. This unsold rate among the finished projects will increase by 2017, to some degree, if the slow rate of market absorption still persists in 2017 or through to 2018.
Ruessei Kaev Housing Market and Outlook Report 2016 PresentationHoem Seiha
The housing market has risen sharply within these five years, with noticeable trends seen as an influx of new launches of condominium and cluster landed housing units that seems to flood the market at the moment.
This offers even more options for prospective buyers to tour around looking for a new home that suits their style, preference and budget. In the marketplace, most still prefer landed properties; a few look onto high-rise condos; and many seek ones at which they could afford to pay with some short of finance scheme. Yet there remains a lot more to learn about the Phnom Penh Housing Market.
Ruessei Kaev Housing Market and Outlook Report 2016Hoem Seiha
Ruessei Kaev’s landed housing market grew remarkably within the preceding five-year period from 2012 to 2016, with an average of 1,600 new housing units launched into the market each year. Well over 2,800 units were completed in 2016, and it is projected that well over 3,000 additional units will be finished off and ready for prospective occupants by 2017.
Fortunately, only 14 percent of the launched units are awaiting total completion recorded as of today, whereas 17 percent are still listed on the market inventory. In sum, albeit a slight market slowdown since the end of 2015, housing market stimuli initiated by developers has come to ignite the demand engine again, giving rise to a ‘slightly’ positive trend expected to continue over the course of 2017.
Pou Senchey, since the last decade, has seen a rapid pace of development, especially in the realm of residential, commercial, and industrial sub-sectors, leading to a considerable land price surge across the district. Observed within the period of the past three years, the district experienced an average annual growth of 31 percent in land prices, from US$110 p.sqm. in 2013, when averaged across the whole district, to US$170 p.sqm. in Q3 2016. Within those three years, 2014 and 2015 marked the strongest growth for land prices, yet during the course of three quarters of 2016 the prices were sluggish to move upward due to the situation that overall real estate market has cooled down steadily since late 2015.
Tuol Kouk, Sen Sok Market review - Vtrust Appraisal - EnglishHoem Seiha
Sen Sok district (Khan in Khmer) has experienced a rapid
growth, especially in term of residential, commercial, and infrastructure developments. Thus, land prices in the whole district increased markedly within the last couple of years. By the end of 2013, average market price of land in Sen Sok was US$380 per sqm. In the first half of 2016, average market price in the district rose to US$690 per sqm, with average growth of 27 percent y-o-y from 2013 to 2015. Nevertheless, land market prices across Sen Sok district have stagnated since the beginning of 2016, making Q1-to-Q2 2016 list price ratio to drop to 99 percent, though minimally, as property sellers were testing the market at which a reasonable market price should be met.
Tuol Kouk district, on the other hand, experienced a slight rise in land price within the same period, from average market price of US$2,150 per sqm in 2013 to US$ 2,530 per sqm in early 2016, growing at 6 percent y-o-y within the tracked period. However, across Tuol Kouk district, Q1-to-Q2 2016 list price ratio dropped to 99 percent due to real estate market stagnancy since the start of this year.
In sum, these two districts both of which lie northwest of the
central Phnom Penh have enjoyed a rapid growth in term of residential and commercial developments. The suburban Sen Sok district, for example, has witnessed a noticeable pace of developments, especially mixed-use landed housing and infrastructure, which gives rise to a change in the skyline and rapid surge in land prices over the course of the previous three years. This growth will continue its pace as developers foresee market optimism over the next coming years.
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Seiha Macro Perspectives of Real Estate Industry and Outlooks 2016Hoem Seiha
Notably, during the first quarter of 2016 the Kingdom attracted 473 investment projects in the construction sector worth of in total US$1.6 billion, showing an increase of 257.51 percent compared with the same period last year. In 2015, construction investment values grew by 33 percent y-o-y if compared to 2014, with most investments were injected into condominiums and commercial complexes.
Chrouy changva land market review Vtrust Appraisal - EnglishHoem Seiha
Chrouy Changva peninsula has witnessed a surge in land prices thanks largely to the completion of the second Chrouy Changva Bridge and the Kingdom‟s largest Sokha Phnom Penh Hotel along with some other mid-rise devel-opments such as Bellevue Apartment, Yellow Tower, and three of the Mekong Apartments, just to name a few. The peninsula satellite city project known as “City of the Fu-ture”, which was mapped out five years ago, and the recent kickoffs of high-rise condominium projects such as the Bay and La Vie Residences have also pushed land prices in the areas to skyrocket in recent years.
A recent survey by VTrust Appraisal indicates that the av-erage growth of land prices in Chrouy Changva district (khan in Khmer), which mainly covers the peninsula, hov-ers at 20 percent year-on-year, with the average price of the fastest growing zone in Chrouy Changva commune (sangkat in Khmer) standing at US$1,080 per sqm in the second half of 2015 as compared to US$670 per sqm in the same period of 2013.
Despite the rapid growth in land prices in Chrouy Changva peninsula, the neighboring district of Ruessei Kaev, located west and opposite Tonle Sap River, has experienced only a slight jump for land prices within these two years, on aver-age hovering at 8 percent year-on-year.
With some of the signs marked today, Chrouy Changva peninsula has quickly attracted the population and will continue to witness a rapid surge in land prices, especially driven by major residential and mixed-use developments, both complete and recently announced, and the peninsula city master plans mapped out by OCIC and L.Y.P Group.
About 275,000 sqm is the the total supply of retail property in 2015, contributed hugely by the coming of AEON Mall (Retail Market Phnom Penh, Sept 2014, CBRE). Commercial property market has been growing strong since the last few years, with the supply of major commercial development centers such as Sovanna Mall, Canadia Tower, Phnom Penh Tower, and lately the Ratannac Tower and AEON shopping mall as well as the soon-coming Parkson Mall.
As maintained by the steady demand for commercial and residential buildings, Chamkarmon district experienced 10% of land price average increase y-o-y from the fourth quarter of 2013 to that of 2014.