1) GSM is the most widely used mobile standard in the world, used by over 2 billion people across 212 countries. It started in the 1980s and provides higher quality digital voice calls at low cost.
2) EDGE is an upgrade to GPRS that allows for higher data transmission rates on existing GSM networks. By using more advanced modulation techniques, EDGE can achieve data rates up to four times faster than GPRS.
3) EDGE provides benefits like minimal network upgrades, global roaming compatibility, and enabling new multimedia services on existing GSM infrastructure at a lower cost than moving directly to 3G.
1) GSM is the most widely used mobile standard in the world, used by over 2 billion people across 212 countries. It started in the 1980s and provides higher quality digital voice calls at low cost.
2) EDGE is an upgrade to GPRS that allows for higher data transmission rates on existing GSM networks. By using more advanced modulation techniques, EDGE can achieve data rates up to four times faster than GPRS.
3) EDGE provides benefits like minimal network upgrades, global roaming compatibility, and enabling new multimedia services on existing GSM infrastructure at a lower cost than moving directly to 3G.
The document discusses 4 reasons why clients should not cut their marketing budgets during an economic recession. 1) Marketing helps a company survive a recession rather than being a budget to cut. 2) Short term cuts can hurt long term sales and brand recognition. 3) It can seriously damage a brand. 4) It is a opportunity to gain market share from competitors who are cutting their budgets. The document also discusses how marketing should shift focus to accountable and online media during a recession.
The document discusses the evolution of mobile technology from 1st generation to 3rd generation networks. It specifically focuses on EDGE (Enhanced Data rates for GSM Evolution) technology, which allows 2G GSM networks to transmit data at up to 384 kilobits per second, providing a higher speed alternative to GPRS for packet-based data services. EDGE builds on existing GSM infrastructure and provides a smooth transition path to 3G networks for mobile operators. It also enables new multimedia and data applications to be introduced on existing GSM networks.
