The document provides updates and strategies for 4 different publications. The first publication has steady circulation and revenue, and its strategy is to leverage news across platforms and expand international coverage. The second publication has steady international circulation and US circulation, and its strategy is to have a profitable online news service and innovative information services. The third publication is experiencing a drop in circulation and profits, and its strategy is to cut costs, staff, page size, and materials and wait for the recession to pass. The fourth publication is experiencing a fast drop in circulation and falling revenue, and its strategy is to cut operating costs and staff, increase circulation fees, and introduce fees for online information.

1. Allen W. Palmer, Ph.D.
Fulbright Professor
American University of Central Asia
& Brigham Young University, USA

5. Update:
 Circulation: 2.08 million, steady
 2008 revenue: $35 billion, steady
Strategy:
 Leverage news across new
platforms
 New international
news coverage and
joint partnerships

6. Update:
 International circulation:
420,000 copies daily
 U.S. edition: 150,000 copies
 Steady circulation and revenue
Strategy:
 Profitable on-line news service
 Innovative information
services

7. Update:
 Circulation: 1.9 million, dropping
 Lost 17.5% in last 6 months
 2008 corp. revenue: $6.8 billion
 Profits drop 50% in six months
Strategy:
 Cut costs and staff 3%
 Reduce page size, raw materials
 Wait for recession to pass

8. Update:
 Circulation: 928,000, dropping fast
 Lost 7.2% in last 6 months
 2008 revenue: $3 billion, falling
 Lost $35 million overall in last 6 months,
but circulation revenue increased 7%
Strategy:
 Cut operating costs, staff 10%
 Increase circulation fee
 Introduce fee for online information

10. Allen W. Palmer, Ph.D.
allen_palmer@byu.edu
American University of Central Asia
Bishkek, Kyrgyzstan
Brigham Young University
Provo, UT, USA