This document summarizes mobile trends in 2009. It discusses the rise of mobile apps and netbooks, as well as how location and microblogging are becoming increasingly important. TV and computers are also becoming more mobile. The mobile market in Turkey is growing rapidly, with over 53 million subscribers who primarily use their phones to communicate with family, friends, and partners. Mobile devices are personal and convenient to have on hand for both consumption and creation of content.

1. Mobile Trends 2009Markom Leo Burnett - Istanbul

2. What is Going On?Why MobileTurkey With NumbersRise of The Mobile AppsNetbooksCloud of SharingComputers re-invented - NetbooksHail to QWERTY baby!TV Goes MobileLocation is The New KingMicrosphere

3. Why MobileIt’s yours, it’s personal, it’s never shared, even with...It’s always on, until the battery runs outIt’s always with you, until you loose itIt’s at the point of consumption, unless you forget it.You can do usefull stuff with it, like paymentIt’s at the point of creation, providing personalisation, location, attention and metadata to die for

4. Turkey With Numbers53 Million GSM subscriber.43.5 Million subscriber are older than 15 years of ageTL 1.3 Billion communication spending.60 % Cellphone = TL 760 million30 % Home/Work Phone = TL 382 million10 % Internet = TL 144 millionAges 15-17 are the biggest SMS users with 48.4 % percentageDaily usage135 million minutes 139 million SMSAges 18-24 are 10.7 % of the daily avarage usageİpsos KGM

5. Turkey With NumbersUsage Statistics33% Family and relatives21% Friends17% Girlfriend / Boyfriend 9% WorkWe renew our cellphones in 11-14 mounths.And Some Futureforcast for year 20101 billion cellphones with GPRS$32 billion spending on mp3$77 billion spending on entertainment175 million mobile facebook usersİpsos KGM

6. Rise of The Mobile AppsCheap Prices – maas impulseOpen source – homebrew computingRevenue opportunity magnetise developersSocial, sharebale act apps.

7. Mountly New Apps.Rise of The Mobile Apps

8. Category Based Apps.Rise of The Mobile Apps

9. PricesRise of The Mobile Apps

10. Cloud of SharingSafely store, easly share your life.Cloud based services are cheaper and more accessible.PC is not a hub anymore but a powerfull non-mobile client.

11. Computers re-invented - NetbooksThe netbook is less than 1kg and smaller than A4.More ergonomic than a smartphone.Cheaper (mobile operators will sell it for 40TL mountly fee) New personal communication and entertainment centerBetter internet experience

12. Hail to QWERTY baby!Faster than using 12 key phone with T9Using e-mail, social media sites and instant messenger services, you need to be a faster.It’s not about just calling your friends but sharing life with them.

13. TV Goes Mobile2.4” QVGA screens becomes standard.BBC, Apple and youtube lead the wayFaster dowload speed (3G)TV turns community drivenAnytime, anywhere.

14. Location is The New KingServices that are built on top of maps will be the hottest topic of 2009.Google LatitudeGoogle StreetviewNokia MapsPin point your needs.Knowing!

15. MicrosphereMicroblogging is the swiss army knife of social mediaShare and know anytime, anywhereWorld emerges in your handLets you become a part of something bigger

16. Thank You