El documento describe los cambios que una empresa de reservas de hoteles está implementando para mejorar la experiencia del cliente y el valor. La empresa está cambiando de un modelo tradicional centrado en la función a uno enfocado en el contenido y los servicios agregados para crear una relación más duradera con los clientes.
El documento describe los cambios que una empresa de reservas de hoteles está implementando para mejorar la experiencia del cliente y el valor. La empresa está cambiando de un modelo tradicional centrado en la función a uno enfocado en el contenido y los servicios agregados para crear una relación más duradera con los clientes.
Smart Data with Google's Universal AnalyticsAdrian Vender
Take advantage of Google's new Universal Analytics platform. Learn how to track users across multiple devices, create and import new data fields and metrics, integrate with 3rd party marketing systems... you'll even learn how to track data from your office coffee machine! I'll cover how to correct and improve your Google Analytics implementation so you can make smart data analysis.
Universal Analytics and Google Tag Manager - Superweek 2014Analytics Ninja LLC
This document provides an overview and training on using Universal Analytics and Google Tag Manager (GTM). It discusses setting up tracking in UA using GTM, including tags, rules, macros and sample tag implementations. It emphasizes that building a strategic "smart data layer" based on business objectives and questions leads to better decisions. Specifically, it recommends dividing unique purchases by unique pageviews to measure conversion rates, and capturing profit metrics using server-side tagging to provide more actionable analytics.
Smart Data with Google's Universal AnalyticsAdrian Vender
Take advantage of Google's new Universal Analytics platform. Learn how to track users across multiple devices, create and import new data fields and metrics, integrate with 3rd party marketing systems... you'll even learn how to track data from your office coffee machine! I'll cover how to correct and improve your Google Analytics implementation so you can make smart data analysis.
Universal Analytics and Google Tag Manager - Superweek 2014Analytics Ninja LLC
This document provides an overview and training on using Universal Analytics and Google Tag Manager (GTM). It discusses setting up tracking in UA using GTM, including tags, rules, macros and sample tag implementations. It emphasizes that building a strategic "smart data layer" based on business objectives and questions leads to better decisions. Specifically, it recommends dividing unique purchases by unique pageviews to measure conversion rates, and capturing profit metrics using server-side tagging to provide more actionable analytics.