This document discusses: 1. A SWOT analysis and the 4Ps of marketing for a company's products. 2. Key performance indicators and planning for brand management including brand strategy, communication, and organization. 3. Details on cabin attendant pre-flight study and briefing systems, IATA carbon offset programs, and financial metrics from 2011-2060.

2. 1.
54010915233 BE
2.
52010119522 BE-
HUSOC

3. 2100/1240-41 24/1
(
ABAC)

5. 3.

6. CRM

7. Corporate
Direct Assistance
1

8. –
–
–
–
–
3.

10. Swot Analysis
Strength -
Weakness –
Oppitunity –

11. 4Ps’ [Marketing mixed analysis]
1. PRODUCT : - Quality
“ ”
- Style
traditional execution
- Options
- Brand Name

12. 2. PRICE :
Skimming Price)
Maturity Stage drop
3.PLACE :
- Distribution
Counter Dealer

13. 4. PROMOTION :
IMC [Integrated
Marketing Communication]
Advertising
Public Relations
Personal Selling
Sales Promotion
(Event Marketing
Brand
Communication

14. Cabin Attendant Pre-Flight Study and Briefing
System
(Thailand ICT AWARDS 2009)
IATA
Carbon Offset
3.

15. 11.9 2553
8.5 2560
6.
KPI)

17. (
3
1 2551
2531
22 1 2531

18. Planning
- : Brand
- : Brand
- : Brand
,

19. Organization
2
1. DY)
DD)
2. DA)

20. 3. (Leading)

21. (Controlling)

22. CEO