The document summarizes the key features and capabilities of Microsoft SQL Server across various versions. It highlights how each new version introduced important new technologies and improvements in areas like performance, scalability, availability, security and business intelligence capabilities. The document also provides examples of how customers benefited from upgrading to newer versions of SQL Server.

1. Graeme Scott Technology Solution Professional Microsoft UK [email_address]

5. Game Changers

7. Introducing: Enterprise Data Platform Services “ Enabling customers of all sizes to derive value from ALL data, birth through archival” Dynamic Development Beyond Relational Pervasive Insight Mobile and Desktop OLAP FILE XML RDBMS Query Analysis Reporting Integration Synch Search Cloud Server

32. Pervasive Insight

33. Pervasive Insight

37. Enriched Visualizations - Gauge

39. More Performance: Market Montage Solution Supports 200,000 Updates per Second with SQL Server 2005 (70TB) Event Management Firm Provides Software as a Service using SQL Server 2008 Polaris Software Lab Triples Developer Productivity with Microsoft Testing Show SQL Server 2005 Exceeds Needs for Global Warehouse Management More Scalable: When the meteor and the 1PB database collide (SQL 2008) Credit Card Company Runs its Business with 12-Terabyte Mission Critical BI Solution Global Online Gaming Company Deploying SQL Server 2008 to support 100 Terabytes Siemens PLM Software Validated to Easily Support 5,000 Users with SQL Server 2008 More Value: Lockheed Martin Unit Moves SAP from UNIX to Windows, Cuts Technology Cost. American Power Conversion Runs Siebel on SQL Server; Saves $800,000 over Oracle Service Provider Cuts Costs, Speeds Development, and Simplifies Remote Access Food Manufacturer Speeds Data Access, Saves $320,000, Enables Better Decisions http://www.microsoft.com/sqlserver/2008/en/us/compare-oracle.aspx

41. © 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.