Search engine optimisation is a key requirement for maximising the traffic to your site. The SEO Toolkit will perform an analysis of your site and catalogue issues that may impede search engines from traversing or indexing your site. The toolkit can also help you manage your sitemap and robots.txt files.

1. SEO Toolkit(IIS Search Optimisation Toolkit) Mike Ormond Developer & Platform Group, Microsoft Ltd mike.ormond@microsoft.com http://mikeo.co.uk @MikeOrmond

2. WhatIs it? A free tool to help improve your web site Key focus: search engine optimisation (SEO) best practices Also useful as a general “health-check” Also helps you manage sitemaps & robots files

4. Windows 7

5. Windows Server 2008

6. Windows Server 2008 R2Download it (it’s free) and ensure IIS is enabled

7. What Can it do – Analysis? Create new analysis Point it at your site SEO Toolkit traverses site and creates report Can be used on local or remote sites Report consists of violations, content, performance and links (see over)

8. What Can it do – Analysis? Violations Content Links Performance

9. What Can it do – Sitemaps? Create a new sitemap or sitemap index View / edit existing sitemap / sitemap index UI allows you to select URLs to be included SEO Toolkit generates sitemap file

10. What Can it do – robots.txt? Create / edit robots.txt file Add disallow and allow rules UI allows you to select URLs SEO Toolkit generates robots.txt file

11. WhatNext? Find out more about the SEO Toolkit http://bit.ly/seotoolkit Download & install the SEO Toolkit http://bit.ly/seotoolkitdl The Web Platform Installer is the easiest way to download, install and configure web platform components and apps on Windows http://bit.ly/web_pi