Sprinklr is the most evaluated social media management vendor for large enterprises, with 93% of customers that evaluated both Sprinklr and Salesforce ultimately choosing Sprinklr. Reviews of Salesforce's social products like Social Studio, Buddy Media, and Radian6 noted a lack of integration between products and lack of features like comprehensive social listening compared to other vendors like Sprinklr. The latest Forrester report recognized that Salesforce's social products are not fully integrated and that Sprinklr has more powerful technology and stronger client satisfaction than Salesforce's offerings.