Beyond social: Transformative social marketingcraig lefebvre
Presentation to the Public Health Capacity and Communication Unit at the European Centre for Disease Prevention and Control. For some text to go with the slides, see 'Co-creating the social marketing discipline and brand' at http://socialmarketing.blogs.com
HartmanEvent - Disruptive governance thinking for the massesAntony Clay
Delivered at the HartmanEvent in Utrecht in October 2013, this session, based on the book "The SharePoint Governance Manifesto" explains Disruptive governance thinking for the masses.
Presentation to the eMarketing Team at CDC. Bottom Line: Moving from demographics of users to user behaviors as they relate to mobile phones as a segmentation scheme.
Digital tools that facilitate conversations: Understanding the social health ...craig lefebvre
An approach to thinking about the social revolution in preventive health and healthcare. Offers a way to think about these changes, how they impact existing social relationships, and what can be done to move towards a social health experience for all participants.
Social Media: Strategic Shift or Tactical Tool?craig lefebvre
Overview of social and mobile media with an emphasis on how the communication paradigm we use has to change to use them most effectively. This version was presented in the course "Pass It On – Health Communication and Marketing in a New Age" and Institute 2010 on 4 October 2010 in Atlanta GA. It is based on an earlier version presented at the International Nonprofit and Social Marketing Conference in Brisbane, Australia in July 2010.
Beyond social: Transformative social marketingcraig lefebvre
Presentation to the Public Health Capacity and Communication Unit at the European Centre for Disease Prevention and Control. For some text to go with the slides, see 'Co-creating the social marketing discipline and brand' at http://socialmarketing.blogs.com
HartmanEvent - Disruptive governance thinking for the massesAntony Clay
Delivered at the HartmanEvent in Utrecht in October 2013, this session, based on the book "The SharePoint Governance Manifesto" explains Disruptive governance thinking for the masses.
Presentation to the eMarketing Team at CDC. Bottom Line: Moving from demographics of users to user behaviors as they relate to mobile phones as a segmentation scheme.
Digital tools that facilitate conversations: Understanding the social health ...craig lefebvre
An approach to thinking about the social revolution in preventive health and healthcare. Offers a way to think about these changes, how they impact existing social relationships, and what can be done to move towards a social health experience for all participants.
Social Media: Strategic Shift or Tactical Tool?craig lefebvre
Overview of social and mobile media with an emphasis on how the communication paradigm we use has to change to use them most effectively. This version was presented in the course "Pass It On – Health Communication and Marketing in a New Age" and Institute 2010 on 4 October 2010 in Atlanta GA. It is based on an earlier version presented at the International Nonprofit and Social Marketing Conference in Brisbane, Australia in July 2010.