When I had the pleasure of speaking to key telecoms and technology industry figures at November's Smart Device and Mobile User Experience Summit this is the question I attempted to address.
As always at Fjord, people come first. So when looking to provide sustainable design a future market within the Internet of Everything, we have to look at the economic and social situation that many people in the world are facing. In the west this looks like what the LifeStyle News Network is coining 'The Just Nots': aspiring and hard working citizens affected by increasing inflation, food prices, and housing costs; just not able to create the life they thought they were going to achieve.
It's likely that we'll have to design niche services and create flexible, open source brands to meet the needs of this generation – who are digitally native and happy to hack; they transcend the demographic driven models that brands have traditionally targeted.
We believe the experience of the Internet of Everything is a liquid experience, where platforms and even interfaces begin to disappear. This is our new challenge – how can we design liquid services to address the new needs that are emerging from from a age where digitally mature, and connected people want more value with less money?