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A quick collection of NFC based examples and general inspirations I comprised for Crayon London.
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NFC / RFID / AR / QR / LBSN / GPS / UXNFC Examples for Inspiration
Tesco Home Plus - Korea Currently, customers use their smartphones to scan the QR codes and then pay online through mobile internet… (Video) Tesco Home Plus Subway Store Mini Featurette: Allows purchases to be Jump to 0:47 for the made in busy meaty stuff environment (Subway) by busy people.© Crayon 2010
Tokyo Subways - Japan (Right) The ‘vending’ element provides a real end of purchase transaction to couple the NFC interaction… (Video 1) Shinjuku Station (Video 2) NFC barriers Vending Machine: Touchscreen also changes to reflect the amount of stock available… perhaps showing data on bestsellers, favourites etc.© Crayon 2010
NFriendConnector / Friendticker / Foursquare (Video) Introduction to NFriendConnector (Below) Friendticker Summary (Above) Google x Foursquare NFC Trials: Tap in support is included in Foursquare 3.0. Non-NFC-enabled devices can scan QR Codes on posters to check in.© Crayon 2010
Foursquare + Amex (Video) Foursquare x American Express Overview: From 0:00 to 0:44. Cash back will be available at H&M, Sports Authority and various NY restaurants.© Crayon 2010
Google Dance - Westfield (Above) People playing Kinect… What if they were playing a rhythm based dance game, in a mall, with tapping their phone at things… (Video 2) Tap Tap Revenge (Video 1) Google Dance Thing at Westfield© Crayon 2010
(Video) Coca Cola Village RDIF + Facebook in Israel: User data is embedded in Chips / Bracelets IDF bracelets, allowing people to "Like" real world objects, places and events (Below) Perfect tool for which showcase on theirGamification: Let’s consider Facebook account.the act of losing beloved pets or children as a treasure Users can also tag hunt… themselves in images byOr how about people scanning waving their ID bracelet at passing urban foxes in the the photographer.search for tickets to Fantastic Mr. Fox 2! (Right) RFID “SafeTZone” Amusement Park wristbands: Pre-pay function allows kids to spend independently whilst parents track their movements.© Crayon 2010
RFID Cooking (Video) Using RFID like a QR code: In this example, a Nokia 6131 NFC reads the RFID tagged plate. The information is transferred and displayed on the iPhone – a cooking vlog.© Crayon 2010
Play 360 (Speakers) - Nokia (Video) Nokia Play 360 Featurette: Universal connectivity allows any deviceto use wirelessly through Bluetooth or via 3.5 mm audio jack. And if your phone supports NFC, simply tap it on the speaker to pair instantly.© Crayon 2010
(Below) Le Club – Perrier Perrier “Le Club” interactive YouTube page: The more visits the page received, more videos were unlocked. Users could gauge their joint efforts’ results through a digital thermostat which shows how many other unique visitors are also present.© Crayon 2010
Yell Labs App (Right) Yell‟s Augmented Reality App “Yell Labs”:Smartphone GPS compassesto pinpoint where you are and the direction you’re facing in. The relevant information(taken from Yell’s database) is then overlaid to indicatebusinesses via yellow circles.© Crayon 2010
(Video 1) Barclaycard Barclaycard + Orange BBC Report: Works on Samsung Tocco Lite only. (Left / Below) Barclaycard OnePulse Oyster and the Barclaycard contactless card. (Video 2) Orange „Quick Tap‟ Advert for Barclaycard + Orange Participating retailers currently include: EAT, Pret, McDonald’s, Sub way & Wembley Arena© Crayon 2010
UX Ideas: DIY Product Design (Above / Right) Vans ‘Customs’ Online (Video) Let‟s Pizza Vending Machine© Crayon 2010
Inspiration: Harry Potter (Video) Fat Lady Scene from Prisoner of Azkaban© Crayon 2010
Inspiration: Takashi Murakami + LV (Left) Mixing design with technological innovation, SET teamed up Takashi Murakami with Louis Vuitton to create a distinctive code featuring one of the artist’s characters and the classic LV pattern. The agency hopes this will add much needed style and character to the bland world of machine readable codes. QR Links to Louis Vuitton Mobile Site. Intel have also released a designed QR, but it’s a zebra and its pretty basic.© Crayon 2010
Augmented Reality: CBS Outdoor Digital (Video) CBS Outdoor Digital AR Changing Room: Consider the ideas in Korea’s Home Plus Subway store, and then think about eCommerce sites using ATL (Boohoo, eBay etc…) Something like this was being done in either Marc Jacobs in Selfridges or New Look. But if you think in ‘self-service’ terms, retailers with online presence could offer this as a solution to queue times.© Crayon 2010
Inspiration: Tesco Self Service (Video) Tesco Self-Service: “Unexpected item in the baggage area.” Note: observe how many times this poor lady has to get her wallet out just for a box of pringles?!© Crayon 2010