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Max life apparel slide deck k
- 1. Gold promo
- 2. Clothing the Elite Athletic Fit Casual Wear
- 3. video
- 4. This outline is based on Steve Reeve’s actual measurements while he was competing. Since bodybuilders around the world try to fit this mold, it gives us a basis for where the problems come in Ideal Measurements • Broad shoulder • Wide chest 54” • Tapered waist 30” • Each thigh (27”) • Waist (30”)
- 5. My target is the Millennial Age athletic male Market Definition 35% 35% 15% 15% MaxLife Living Apparel Customers 293,200 Male CrossFit Athletes Male Bodybuilders Male Collegiate/Pro Athletes Serious Fitness/ Other Males
- 6. Value Proposition QUALITY COMMUNITY FIT STYLE Our fit is one-of-a-kind and revolutionary for our market The MaxLife Fit 1 All of our clothing and products will sell are of premium quality The MaxLife Quality 2 We will be an involved part of our target market’s community The Community 3 We work hard to bring you stylish and timeless clothing The MaxLife Style 4
- 7. Features Covered By Competitor Services Competitor Analysis Barbell ApparelSERVICE FEATURES Mass Market Athletic Fit MaxLife Apparel Bespoke TAILORED (ATHLETIC) FIT FLEXIBILITY (STRETCH) QUICK TURN-AROUND/CONVENIENCE DIVERSITY IN PIECES HIGH QUALITY
- 10. WAY TO MARKET Offer updates about posts, and product offers to gain overall interest in website Email Marketing Search Engine has a high competition, so we would work more on organic search engine Search Engine Blog posts work on organic search engine optimization and drive users, also have experts write articles Blog Posts Already have Sam Dancer, CrossFit industry leader, have fitness models as sponsors, doing interviews, etc. Industry Leader Support Go to competitions, have a booth & sell at booth, also host competitions in bigger cities if possible Competition Involvement InstaGram posts, Facebook offers/ads and page, Twitter ads Social Media Marketing
- 12. INVESTMENT ROUND 1 investment ROUND 1 Sales Development Marketing Production Magazine ads/promo video/social media Restock inventories ROUND 2 Sales Develop new line Marketing Development Production Magazine ads/promo video/social mediaROUND 3 Sales
- 13. How We’ll Make Money : Revenue Streams Revenue Streams 10% T-SHIRTS 53% JEANS $150 35% Jeans $200 4 % OTHER $292,000 12-18 months after investment $30,000 $150,000 $100,000 $12,000
- 15. Investors Fashion tech Developer/producti on house Distribution center KEY PARTNERS R&D KEY ACTIVITIES Community establishment RELATIONSHIPS KEY RESOURCES Designs/patterns/u p to production Ultimate Athletic Fit VALUE PROPOSITION Premium Quality Connection to the market Connection to industry leaders CHANNELS Website COSTUMER SEGMENTS Bodybuilders Crossfit Athletes Serious Fitness Participants REVENUE STREAMS T-shirts Polo Shirts Button Downs COST STRUCTURE Design/Developme nt Production Professional Athletes Help through blog Competitions Social Media Magazines Personal assistance Co-Creation Design Production Distribution Community Involvement Marketing Raw materials (clothing & distribution) Social media/web/marketi ng mats. Raw material supplier Marketing firm Industry leaders Shorts Jeans Pants AccessoriesMarketing Marketing Customer support Research Event Attendance/Hostin
Editor's Notes
- Look at different magazine advertising kits and look at the purchase rate of an ad Also use that information to get the ideal customer
- Here are some jeans I’ve retrofitted to fit me. I had to do so after they ripped walking into a football game
- “Ideal measurements for someone in this segment are like this…. The biggest issue I’m solving is a way to sell high quality jeans and clothing to this segment” Mention I’m not trying to compete with Levi’s I’m trying to compete with higher end companies. People are already buying high-end nice apparel. I’m not creating a segment, I’m solving a problem in the segment that no one else has solved.
- Problem I’m fixing is for this segment, but the brand itself will reach to a much larger audience. I think it’s a niche because I’m solving the problem for X individuals, but X individuals have influence over a lot more people.
- Fit I’ve talked about “We offer the fit the quality the style and the community” Quality is ______ Community is _____ Style is _____ (one point about each)
- Don’t focus much on this, just speak about barbell apparel briefly “This is what they offer, this is what we offer” barbell focuses on this and look at what we focus on
- Don’t focus on too much “Only having two they funded this amount last May in 45 days”
- Don’t get too involved in everything. Just say we’re going to try to utilize the spectrum of x, y, z, hit again on industry leaders before transition.
- This is Sam Dancer a leading CrossFit Athlete wearing our product in his videos. He endorses our products and what we stand for.
- ROI for $12,000 would occur at ROUND 2 Sales, ROI for $75,000 would occur at ROUND 2 I want to move to the next round because that $10,000 would put our jeans into production and help us market them.
- Edit to match calculations below