1. Sports &
Culture
Sports as a Business and it’s
Effect on Business
YINDELI GUZMAN, GREGORY GEORGO,
RUDY GOSAI, Jay N. SOSA

2. "Sport has the power to change the world. It has
the power to inspire. It has the power to unite
people in a way that little else does. Sport can
awaken hope where there was previously only
despair. Sport speaks to people in a language
they can understand." - Nelson Mandela

3.  In 1995, Nelson Mandela, then former president of
South Africa, saw an opportunity to employ the
popular rugby sport as a tool to unite a largely
racially segregated South Africa
 Having the opportunity to travel abroad and interact
with different nations along with people of diverse
cultures offers the opportunity to learn and diversify
our understanding of the world.
http://thehdi.org/cultural_diplomacy/omari_faulkn
er_april_2013.html

4. Divisions of Sports
 Economics of Sports
 Leadership and Ethics
 Sports Law
 Sports Management
 Sports Marketing
 Others

5. Sports Worldwide

6. All ticketing, media and marketing revenues for major sports, was
worth €45 billion ($64 billion) in 2009

7. Hockey

8.  Ice hockey is a team sport played on ice, in which
skaters use wooden or composite sticks to shoot a
hard rubber hockey puck into their opponent's net
to score points
 Played between two teams with six players (five
skaters and a goalie) on the ice
 A team usually consists of four lines of three
forwards, three pairs of defensemen, and two
goalies.

9. Hockey in Canada
 Official national winter sport
 Declared in 1994
 First organized game was played on March 3,
1875, in Montreal
 Popularity rapidly spread across the country
in the late 1880s and early 1890s

10.  Lord Stanley of Preston
 Governor General of Canada
 Donated a trophy in 1892
 The Stanley Cup
 The first winner of the trophy was the team from the
Montreal Amateur Athletic Association, in 1893.
 Currently have 617,107 registered players
 1.779% of Canadian population
 Canadians make up over 50% of players in the
NHL

11. Canadian Hockey Culture
 Strong connection with hockey
 There sport from the beginning of Canadian times
 When separate communities where becoming one
 Viewed as a national icon
 A political touchstone
 Expressing your love for the game is a way of
scoring big political points

12.  Culture in currency
 Canadian Journey Series (2001-2006)
 $5, $10, $20
 Celebrates their culture, history and achievements
 “Young Canadians are the future of our nation, and play is a
healthy part of their physical, social, and cultural
development. Images of youngsters having fun tobogganing,
learning to skate, and playing ice hockey capture the spirit
and beauty of the Canadian winter.” – Bank of Canada

13. The Hockey Business- Canada
 For the NHL the cash is in Canada
 NHL- National Hockey League
 An "unincorporated not-for-profit association
 operates a major professional ice hockey league of 30
franchised member clubs
 NHL is a billion Dollar Industry
 5 Canadian NHL teams accounted for 33 % of the $1.2
billion in ticket revenues in 2012
 The average NHL team is now worth $282 million, 18%
more than a year ago
 Most profitable team today is the Toronto Leaf
 Worth $1,000 million
 $200 million revenue (2011-20120

14. The Culture of Baseball

15. Baseball’s History
 The first documentation of baseball is in 1838
 Rules were written in 1845 by author Alexander Joy
Cartwright
 National League (New York Mets)
 American League (New York Yankees)
 MLB (Major League Baseball)
 The World Series started in 1903

16. Evolution of the Game
 Large stadiums were built for the larger clubs
 Ebbets Field in Brooklyn, the Polo Grounds in
Manhattan
 1900-1919, pitchers Walter Johnson, Cy
Young
 In 1920, power hitters took center stage
 Joe Dimaggio, Ty Cobb and Babe Ruth
 Integration of Black American players

17. Breaking Culture Barriers

18. Evolution of the Game
 1947, Jackie Robinson first African-American
 Hall of Famer and Civil Rights Movement hero
 Open doors to Hispanic players
 MLB launched baseball channels

19. Americas Past-time

20. The Rise of Baseball
Business
 Media Craze: ESPN, YES Network, Fox Sports
 Sponsorship: push by brand-name products for
greater visibility
 Players signed shoe deals and commercial
endorsements
 Derek Jeter, Big Papi, K. Griffey Jr, David Wright
 30 teams drew 79.5 Million people to games

21. Golf and Business in America

22. Networking
 Networking is crucial
to business success
 Golf can be a type of
networking
 Golf is a very popular
sport and shared
pass time

23. Golf outings
 Company outings
 Church outings
 Charity outings

24. Skills take you far
 Majority of American professionals play golf
 If you play well you are seen as more
competent and capable
 Business leaders would rather do business
with someone they can play golf with
 Golf is not just a pass time for professionals in
America, its is a competition

25. Deals on the course
 You are more likely to make business
transactions on the course then in the office
 Playing together show your character
 As well as builds trust between partners,
clients, and potential clients

26. Golf makes money
 Golf is a popular sport around the world
 Pro golfers earn most of their money from
endorsements
 Advertisers and sponsors use golf
tournaments to generate brand awareness
and put their names on the sport
 Example Nike and Adidas makes golf apparel

28. Soccer
Global appeal which transcends national, cultural,
religious, and gender boundaries, as well as socio-
economic class.
Soccer's appeal continues to grow with an ever-
expanding audience through out the world in both
industrialized and developing countries.
In Spain, Soccer is considered

29. History
 Soccer officially recorded in the year
of 1800 in England.
 Played by upper classes, by the ones
known as Aristocracy.
 Soon after that, this game started to
be played by the other social classes
as well and through this new
approach, soccer started to gain
more and more popularity.

30. Soccer in Spain
 Soccer is the national sport of Spain. Real Madrid and
FC Barcelona are the two most famous teams, that
have fans not only in Spain, but all over the world.
 For the Spaniards, Soccer is a sport that brings
together family, friends, crazy fans and undying
passion.
 Passion for something that they grew up learning!

31.  “Real Madrid is one of
the 20 most important
brand names and the
only one in which its
executives, the
players, are well-
known.
 In the world there are
287 million people
interested in Real
Madrid.

32. 731 M
1.154 B
964 M
450 M
Real Madrid’s Valuation
Total Worth: 3.3 B
›Match Day
›Broadcasting
›Commercial
›Brand

34. Conclusion
 Why did we choose sports?
 Why is sports important?
 Sports has embedded its self in cultures, shaping
cultures to be what they are today.
 Sports is influenced by social class
 Prole Sports
 Cost
 Social Mobility