Sports Identity is an athlete marketing firm that uses its proprietary BrandMatch system to help athletes build their brands and leverage their attributes to partner with businesses. Through targeted research and strategic alignments, it creates mutually beneficial partnerships for athletes with companies in various industries. Sports Identity manages revenue-generating programs and appearances on behalf of athletes to help cultivate their brands throughout their careers and beyond.

1. brand experiences generate a lifetime of returns
ATHLETE MARKETING
PORTFOLIO EXAMPLES
A Look At Athletes Off The Field

2. BRANDMATCH®
OUR APPROACH TO ATHLETE MARKETING
Through our proprietary system called BrandMatch®
, we build our
athlete clients’ brands to best reflect, cultivate, and evolve their
value in numerous industries and markets. Through targeted,
comprehensive, and methodical conceptualizing and research, we
pitch and execute brand building initiatives geared towards
creating mutually viable and beneficial alignments and long term,
fiscally exponential partnerships with local, regional, and national
entities. From revenue generating events, to charitable venture
management, apparel endorsements, memorabilia signings, speaking
engagements and corporate appearances, Sports Identity will work
closely with its vast network and the athletes themselves to efficiently
execute any and all programs on the client’s behalf.
BrandMatch®
- BrandMatch®
is a tool utilized to accurately align multiple brands.
Every partner involved in a program can and will have an effect
on the outcome. BrandMatch®
ensures each brand is in sync. With
confidence in each alliance, we’ll be able to activate the tangible and
intangible attributes of the athlete and each brand associated with
the athlete to strengthen the message, enhance awareness for the
program and achieve maximum return.
- Our proprietary BrandMatch® process helps athletes gain the most
out of their careers. We leverage each athlete’s unique attributes to
help businesses build their brands.
- Through the use of Athlete Marketing, a company is able to build
meaningful Brand Experiences that increase Brand Equity and help
solve business challenges. Athletes “stand” for
something, both
tangible and intangible.
Smart companies build
brands in the same way.
We match the two.

3. Manny Delcarmen adds excitement to Eastern Bank’s Grand Opening
- Manny’s hometown connection was felt throughout the event as
old friends from Manny’s neighborhood stopped by to see the Sox
reliever and open a new account with Eastern Bank.
- Manny was the perfect fit for this Eastern Bank branch as many
guests and customers had the chance to talk baseball in their first
language with the Spanish speaking Delcarmen. Manny spent over
2 hours with fans and employees of Eastern Bank, making this a very
memorable Grand Opening for everyone involved.
MANNY DELCARMEN
EASTERN BANK
Manny Delcarmen serves ice cream to some young fans
- Major Ice Cream Brand HP Hood utilized their relationship with the
Boston Red Sox to host a post-training session event. To create a
stronger more meaningful experience for consumers Hood brought in
the very kid friendly pitcher, Manny Delcarmen.
- Manny spent an hour at the Sox training facility scooping ice cream
for kids and fans under the hot Florida sun.
- Manny, who has a community focus geared towards giving back to the
youth was the right fit for this specific task.
MANNY DELCARMEN
HP HOOD

4. OSI UMENYIORA :: New York Giants
BOB’S STORES :: In Store Appearance
TIM WAKEFIELD :: Boston Red Sox
BERNIE & PHYL’S :: Regional TV Commercial
ROBERT PARISH :: NBA Legend
ROCHESTER BIG & TALL :: National Catalog

5. CHARITY EVENT DEVELOPMENT
- Rosey has hosted two “R59 Shootouts”, 5 on 5 charity basketball
tournaments held at Broad Ripple High School, his Alma Mater, in
Indianapolis. The event benefits a scholarship fund and the Athlete
Department for Broad Ripple.
REGIONAL ENDORSEMENT
- In 2006, after successfully recovering from a career-threatening injury,
Rosevelt was in search of a community alignment he could support
while also solidifying his own brand still being relatively new to the
New England market.
- Knowing this, we developed and launched “Rosey’s Sack Packs” sold
at CVS stores across New England. With the sale of each Sack Pack,
$5 was donated directly to Easter Seals.
- Combining all resources, we produced a mutually beneficial cause-
marketing program that connected a professional athlete with two
established and recognizable brands, while raising funds for a worthy
cause and retaining compensation for our client.
POST CAREER
- A two-time Super Bowl Champion with the New England Patriots,
Rosevelt has turned the focus of his professional life to his two
businesses in his hometown Indianapolis. In addition, he’s continued
to have a heavy media presence as he did in his playing days.
- Over the final few years of his playing career, he had been hired for
weekly call-ins to major radio networks such as WEEI in Boston,
the highest rated sports radio network in the country, and weekly
television interviews for the likes of CBS WBZ Channel 4 and New
England Sports Network.
- With this experience throughout his career, the doors opened for him
to sign on as a Host for the Big Ten Network’s Friday Night Preview
Show to talk college football and especially his beloved Purdue.
ROSEVELT COLVIN
MARKETING ON ALL LEVELS

6. ESSILOR OF AMERICA
NATIONAL PROGRAM :: “Wine & Dine Series”
Essilor of America is a leading maker of ophthalmic optical products
and supplies, particularly corrective lenses.
Goals
- Essilor wanted to reemphasize the fact that it represented the best
of class among its product, it was progressive (literally and
figuratively), innovative, and still tops in the marketplace.
Challenge
- Essilor’s principal brand, Varilux, is one of the most established
names in the eye care business. Varilux’s progressive lenses have a
product functionality and reputation that are second to none. Varilux,
however, was suffering from a perception that it was stagnant in the
marketplace.
Solution
- Sports Identity developed the “Wine and Dine Series”, which invited
principal influencers in each of the 20 top-selling Varilux markets to
an intimate dinner attended by a local athlete hero. Using a local
athlete was key to the program’s success because athletes have
the power to create brand experiences that last a lifetime. Our
proprietary BrandMatch®
process and extensive athlete network
allowed us to identify the athletes that best represented the Varilux
brand and image. The athlete’s speech and attendance made the
event an evening to remember and conjured up “warm and fuzzy”
feelings for both Essilor and Varilux.
Results
- By having each athlete discuss such topics as determination, focus
and leadership, Essilor strove to influence the “influencers” by
giving their top clients a special feeling that encouraged them to
drive sales and move product, while simultaneously regaining its
prominent position in the marketplace.
Players and Cities by column:
Murcury Morris in Florida John Hannah in Boston
Mark Moseley in Virginia Harold Carmichael in Philly
Elvin Bethea in Houston Harry Carson in New York

7. DEION BRANCH :: New England Patriots
GRAND WIRELESS :: Recording A Regional Radio Commercial
MIKE TIMLIN :: Boston Red Sox
PC CONNECTION :: Speaking At National Sales Rally
VINCE WILFORK :: New England Patriots
BASKIN ROBBINS :: Works The Counter As Part Of Local Endorsment

8. As football continues to dominate the sports landscape, particularly
on weekends, the growth of female involvement and knowledge in
the sport is forever expanding itself. With one of our New England
Patriots clients, Tight-End Benjamin Watson, hiring us to help solidify
his foundation’s brand and develop original programs to compliment
those established, we saw opportunity to mature and implement a
concept we’ve long anticipated managing, Football 101. By combin-
ing a thirst for football knowledge, the influential names and assets
of the Patriots and Gillette Stadium, and our expertise as event de-
velopers and managers, we created a highly successful, exclusive,
and bedrock endeavor for future undertakings of this unique event.
Highlights
- An innovative, female-centric event with numerous seminars
educating them on the rules, regulations, positions, schemes, and
everything football taught by players themselves at Gillette Stadium
- Affordable price levels for women and men to have the opportunity
to spend significant time with their favorite Patriots
- Taught the women as the players are taught, with game film, power-
point presentations, dry-erase, playbooks, and demonstrations
- To keep men involved, a cocktail hour before sessions began to
meet and mingle with the players, an ancillary media-panel Q&A and
Meet & Greet period and field tour as sessions were underway
- A sold out event on both levels, men and women
- Top Patriots names as Professors; Wes Welker, Matt Light, Tedy
Bruschi, Jarvis Green, Sam Aiken, Stephen Gostkowski, and of
course, Benjamin Watson
- Top New England media personnel for Media-Panel; Steve Burton
and Paul Burton (Boston’s WBZ CBS Ch. 4 Sports), Joe Amorsino
(NBC Ch. 7 Sports), former Patriot and current WEEI Big Show host
Steve DeOssie, and Karen Guregian (Boston Herald Pats beat writer)
- Over $15,000 raised for One More and an influx of new supporters
FOOTBALL 101
CHARITABLE EVENT CREATION

9. TULLY BANTA-CAIN
PORTFOLIO PHOTO SHOOT

10. LOGO CREATION
FOR ATHLETES & THEIR EVENTS
Logos created by Sports Identity or various creative partners

11. www.sportsidentity.com
617.744.5423
WHAT WE OFFER
BUILDING YOUR BRAND BASED ON YOUR GOALS
What’s Your Sports Identity?
Marketing Plan:
> This plan will provide direction for Sports Identity and the athlete, in
order to attain the goals set forth with the client.
BrandMatch®
Document:
> Highlights all segmetns of the BrandMatch®
process and is used
during outreach to potential partners and sponsors.
Brand Identity:
> Design of a personal logo that represents the athlete.
Athlete Career Portfolio:
> Tracks and displays an athlete’s on & off-field accomplishments.
Event Management:
> Development and execution of charitable events in alignment with
the athlete’s brand strategy.