This document provides an overview and background of SportPursuit, an online sports retail company. It explains that SportPursuit was launched in 2011 with a mission to modernize online sports retail and make quality sports gear more accessible and affordable. Within 18 months, SportPursuit had grown to half a million members and stocked 400 brands and 90,000 products. The company aims to inspire people about sports and make the shopping experience fun through great brands, premium site design, and unbeatable prices. Five values guide SportPursuit's operations: being customer-centric, commercially and execution focused, smart and lean, passionate and determined, and embracing sport, fun and humility.

1. SportPursuit – 2 years in

2. This presentation is designed for
anyone who is a customer of, supplier
of, employee of or even just
interested in, SportPursuit.
It exists to help you get to know us
better – who we are, where we’ve
come from and where we’re going

3. Why SportPursuit?

4. Demand for quality kit was (and still
is) at an all time high…

5. …but wallets are increasingly
becoming squeezed

6. Three key trends in online retail
1. The rise of the specialist
2. Curation – a way to navigate the
endless choice
3. Big, beautiful imagery -
aspiration

7. Furniture
Web 2.0

8. Holidays
Web 2.0

9. Sport
Web 2.0

10. We launched in August 2011 with a
mission to bring online sports retail
into the modern age…

11. …and make quality sports gear
available to way more people

12. Our winning formula – it’s that simple
Our
winning
formula
Great
Brands
Premium
site
Great
service
Content &
Community
Unbeatable
Prices

13. Word got around quick – within 18m
we had half a million members

14. And had stocked 400 brands and
90,000 products

15. We have a big dream – we want grow
the market for quality sports kit

16. By making it more inspirational &
aspirational than ever before

17. We believe in great brands and the kit
they make. We think more people
should discover them.

18. We believe people enjoy their sport
more if they do it in great kit.

19. We stand for our community;
ordinary people doing extraordinary
things

20. We stand for the everyday athlete, not
the elite athlete. We believe they too
deserve access to great kit.

21. We stand against a dull shopping
experience – new, fun products to
discover. Not the same old stuff.

22. We are a company run by sports
people, for sports people. Our
passion must shine through.

23. We must inspire people. We aim to
deliver a little dose of inspiration to
them every day.

24. 5 simple values define how we run
our company
1. Be customer centric
2. Be commercially and execution oriented
3. Be smart and lean
4. Be passionate & determined
5. Live sport, have fun & be humble

25. 1. Be customer centric
• We put the customer first, no exceptions, we are
striving to do better and give them what they want -
sales go up and down, a disappointed customer never
comes back
• We champion our brand partners – what is good for
them is good for our business
• We care about our industry – we are here to grow the
market, not harm it

26. 2. Be commercially and execution oriented
• We believe in brilliant execution of the basics – once
we have these nailed then we can innovate
• We are doers – ideas are cheap, companies that win
are the ones that get things done

27. 3. Be smart and lean
• We look to do more with less - we look for operational
improvements wherever we can
• We are technology driven – we look for smart ways to
use technology to do more with less

28. 4. Be passionate & determined
• We believe in passion and hard work – we are
constantly striving to improve everything we do
• We know it won’t be easy – we will occasionally have to
go above and beyond to make something happen
• We believe that caring about what we do is what will
separate us from the competition

29. 5. Live sport, have fun & be humble
• We “walk the walk” – we are sports enthusiasts. We are
out there enjoying sports, wearing great kit
• We look to hire sports enthusiasts – we believe shared
love of sport makes us stronger
• We believe in taking the time to enjoy ourselves -
building a business is fun, we take the time to enjoy it
• We believe in staying humble