Hungry for gold
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1) The sales team needs to work as a cohesive unit to achieve their monthly sales goals for April as all employees will be taking vacation and there will be a new barber. 2) The store has achieved gold status, meaning sales 10% above last year and 15% above the year before, for the past three months in a row. Maintaining this level of success will be challenging due to the vacations and new barber. 3) The team will need to function like a well-oiled machine to continue thriving and achieve their fourth month of gold status.
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Our team aims to achieve gold sales in April by using available resources and communication skills. The challenges are that all employees will take vacation this month and there will be a new barber. The recommendation is to focus on the Five Non-Negotiables strategy of acknowledging customers, communicating the brand promise, providing tokens, suggesting add-ons, and introducing the Brotherhood of Shaving. This strategy has helped achieve success in the past.
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Hungry for gold
- 1. How our team is going to achieve our sales goals for the month of April Delivered to General Manager Jeff Lipman HUNGRY FOR GOLD
- 2. THE ART OF SHAVING • Part retail part barber shop • The 4 Elements of the Perfect Shave, Hand-crafted razors, Grooming tools, Skin care, Hair care, Colognes • We are on a journey to be and be recognized as the best selling organization in specialty retail, bar none. • I am a Shaving Consultant
- 3. THE OPPORTUNITY • All employees are taking a week of vacation this month • This will pose as a challenge • We are also switching barbers • My store has been gold in sales three months in a row, meaning achieving sales ten percent above last year and fifteen percent above that. • We are hungry for the fourth month. In order to thrive this month we will need to function as a cohesive, well-oiled machine. • “The store is gold, which means that we have a successful trend. To do that it took all four elements of the spa and retail front (three salespeople and one barber), all reaching personal goals to achieve one store goal… • Challenges for this upcoming month will be to maintain that level of success” (J. Lipman, personal communication, April 8, 2014).
- 4. AUDIENCE ANALYSIS • The decision makers who will be interested in my report are : • Pedro Mejia – District Manager • Jeffrey Lipman – General Manager
- 5. POSSIBLE KEY STAKEHOLDERS • Proctor & Gamble - Owner • Boris Milgram – Vice President of Retail • Sharon Schwartzberg – Regional Director • Pedro Mejia – District Manager • Jeffrey Lipman – General Manager • Jamus Hanscom – Shaving Consultant • Monica Long – Shaving Consultant • Sarah Koceja – Barber • All Customers
- 6. REFERENCES SUBJECT TO CHANGE • The Art of Shaving Corporation. No Date. Employee Handbook. • (J. Lipman, personal communication, April 8, 2014). • (J. Vogelsang, phone interview, March 21, 2014.) • Malka, E. Zaoui, M. (2002). The Art of Shaving. Clarkson Potter Publishers. New York.