This whitepaper outlines the trends and ideas that are shaping Social Advertising. Across Facebook, Twitter, Google+, Pinterest, Instagram, and many, many more social networks, social media advertising is becoming a high-stakes game. This whitepaper goes over what brands need to know to play their best.
This document discusses how social media has changed how brands use paid and earned media. It summarizes new research from Nielsen and Facebook on the effectiveness and reach of paid media impressions versus earned media impressions from social advocacy. The research finds that while earned media impressions have the highest impact, they have limited reach. Combining paid and earned media through "social ads" that contain social endorsements can drive higher brand lift while achieving broader reach similar to paid campaigns. The document recommends marketers create a mix of social impressions incorporating both paid and earned media to maximize effectiveness.
Facebook has evolved from a platform where brands needed fans to share messages, to one where they can reach all customers. While organic reach of posts may decline over time as more content is shared, paid distribution through ads enables brands to maximize delivery of messages. Creating engaging content that provides value makes posts more likely to be seen organically or when advertised to a broad range of customers beyond just fans. Leveraging social context from fans engaged with brand messages through ads can improve advertising effectiveness and lower costs.
Responsible for the creative approach and execution for the project. Project consisted of a 24 page full color advertising plans book for Twitter. I was responsible for designing page templates, overseeing overall design of book, and overall design fluidity. Also responsible for assigning and monitoring other group member's assignments/tasks for the book. Andrey Levkiv helped with the marketing and data management of the entire project. Two other team members helped with this project.
This document provides a marketing plan for the InstaPot cooker created by Double Insight. It discusses how the founder grew the company through social media without a marketing budget. Key points include how the InstaPot found success through innovative social media relationships and analyzing customer wants. It also summarizes Facebook's tools for social media marketing campaigns and discusses challenges like creating authentic connections and developing a content strategy.
Digital media strategies are important for broadcasters to engage audiences across platforms and generate new revenue. Social media is a key tool if used properly to drive engagement without overwhelming users. Content should be accessible across devices to meet user preferences. Polls and user-generated content can enhance engagement by involving the audience. Monetization comes from driving clicks from social media to view ads with content. Any strategy needs flexibility to adapt to changing technologies and consumption patterns.
An advanced guide to social media marketing - by Simply ZestyTâm Nguyễn Đức Minh
KFC launched a successful mobile advertising campaign using augmented reality. When users held their phones over KFC packaging, it would overlay animations and additional information about products. Augmented reality allowed KFC to interact with customers in an innovative new way that took advantage of mobile capabilities. The presentation also discussed trends in mobile advertising, with banner ads declining in effectiveness and opportunities growing for ads integrated into mobile apps, games, and social media newsfeeds tailored to each user. Overall, mobile offers huge potential for targeted advertising but also challenges to engage users on a small screen.
The document discusses strategies for improving the efficiency and ROI of influencer marketing campaigns. It recommends:
1) Defining clear goals and metrics to measure success and ROI.
2) Taking an omni-channel approach to extend the target audience across multiple digital and offline channels.
3) Leveraging data and technology to enable precise targeting and custom messaging at scale.
4) Testing different creative formats and messages to find the most effective approach.
This document discusses how social media has changed how brands use paid and earned media. It summarizes new research from Nielsen and Facebook on the effectiveness and reach of paid media impressions versus earned media impressions from social advocacy. The research finds that while earned media impressions have the highest impact, they have limited reach. Combining paid and earned media through "social ads" that contain social endorsements can drive higher brand lift while achieving broader reach similar to paid campaigns. The document recommends marketers create a mix of social impressions incorporating both paid and earned media to maximize effectiveness.
Facebook has evolved from a platform where brands needed fans to share messages, to one where they can reach all customers. While organic reach of posts may decline over time as more content is shared, paid distribution through ads enables brands to maximize delivery of messages. Creating engaging content that provides value makes posts more likely to be seen organically or when advertised to a broad range of customers beyond just fans. Leveraging social context from fans engaged with brand messages through ads can improve advertising effectiveness and lower costs.
Responsible for the creative approach and execution for the project. Project consisted of a 24 page full color advertising plans book for Twitter. I was responsible for designing page templates, overseeing overall design of book, and overall design fluidity. Also responsible for assigning and monitoring other group member's assignments/tasks for the book. Andrey Levkiv helped with the marketing and data management of the entire project. Two other team members helped with this project.
This document provides a marketing plan for the InstaPot cooker created by Double Insight. It discusses how the founder grew the company through social media without a marketing budget. Key points include how the InstaPot found success through innovative social media relationships and analyzing customer wants. It also summarizes Facebook's tools for social media marketing campaigns and discusses challenges like creating authentic connections and developing a content strategy.
Digital media strategies are important for broadcasters to engage audiences across platforms and generate new revenue. Social media is a key tool if used properly to drive engagement without overwhelming users. Content should be accessible across devices to meet user preferences. Polls and user-generated content can enhance engagement by involving the audience. Monetization comes from driving clicks from social media to view ads with content. Any strategy needs flexibility to adapt to changing technologies and consumption patterns.
An advanced guide to social media marketing - by Simply ZestyTâm Nguyễn Đức Minh
KFC launched a successful mobile advertising campaign using augmented reality. When users held their phones over KFC packaging, it would overlay animations and additional information about products. Augmented reality allowed KFC to interact with customers in an innovative new way that took advantage of mobile capabilities. The presentation also discussed trends in mobile advertising, with banner ads declining in effectiveness and opportunities growing for ads integrated into mobile apps, games, and social media newsfeeds tailored to each user. Overall, mobile offers huge potential for targeted advertising but also challenges to engage users on a small screen.
The document discusses strategies for improving the efficiency and ROI of influencer marketing campaigns. It recommends:
1) Defining clear goals and metrics to measure success and ROI.
2) Taking an omni-channel approach to extend the target audience across multiple digital and offline channels.
3) Leveraging data and technology to enable precise targeting and custom messaging at scale.
4) Testing different creative formats and messages to find the most effective approach.
Paid social media advertising is growing, with 64% of advertisers increasing their budgets in 2013. However, the increases are modest, usually between 1-10%. Advertisers are funding these increases by shifting budget from other online and offline channels to paid social media advertising. Paid social media advertising is seen as an integrated tactic and is usually run alongside other online display, video, and mobile advertising as well as offline print and TV. The primary goal is branding, such as raising awareness. However, measuring ROI remains a challenge as advertisers prefer metrics that span online and offline but most media sellers only provide online-specific metrics like likes and clicks.
Influencer Marketing: Social Listening in PracticeBrandwatch
Research from Sony has shown that people are more than five times as likely to buy based on a recommendation from a social peer than they are when having simply been exposed to traditional forms of marketing.
The great news is that brands can leverage this: Sony was able to focus on the 15% of their huge customer base that wielded significant social influence, and increase sales by 300% by honing their marketing to them.
Influencer Marketing is so much more than a fashionable phrase. In this free guide, featuring tips, tricks and case studies, we take you through how you can identify and utilize influencers to supercharge your campaigns and help you reach the audience you need.
This document provides an overview of Twitter advertising opportunities and products. It discusses how Twitter allows marketers to connect with audiences of over 100 million daily active users. It also describes various Twitter ad formats like Promoted Tweets, Cards, and Accounts that can be used to drive brand awareness and direct response. The document recommends testing different ad campaigns on Twitter and optimizing performance based on goals and metrics.
Getting started with twitter advertisingTed Prodromou
This document provides an overview of Twitter advertising options including Promoted Tweets, Promoted Accounts, targeting, lead generation cards, campaign management and analytics. It explains the basics of each advertising feature, how to set up campaigns, optimize content and track performance. Key points covered include how Promoted Tweets are prioritized and seen by users, how to build an email list with Promoted Tweets, and tips for improving engagement with Promoted content.
1) A study by Nielsen and Facebook analyzed the effectiveness of paid, earned, and paid media with social advocacy on Facebook.
2) Earned and paid media with social advocacy were highly effective at increasing brand recall, awareness, and purchase intent, but earned media alone has limited reach.
3) Combining paid, earned, and paid with social advocacy provides the highest effectiveness while also achieving large reach, making it the optimal mix for marketers on Facebook.
Facebook is launching "Sponsored Stories" ads that feature users' organic interactions with brands, like check-ins or page likes, in order to leverage the social context and recommendations from friends. This utilizes earned, owned, and paid media together. For brands, it means their message is out of their control but could reach more people. Users may feel their privacy is invaded but could also discover new brands from friends' recommendations. Marketers should test Sponsored Stories carefully and continue engaging fans authentically.
The document provides an overview of social media marketing. It discusses the description and background of social media marketing, including its growth over time from the 1960s to present day. Key facts about social media marketing are reviewed, such as its importance to marketers and common issues. The growth and predictions for social media marketing are examined, and factors influencing its growth are discussed. Finally, important industry participants in social media marketing are identified.
This document summarizes 4 key trends in Facebook advertising for 2014 based on data from 2013:
1) Marketers have embraced native advertising in Facebook's News Feed, allocating over half their budgets to News Feed placements which drive higher engagement and lower costs than traditional ads.
2) Facebook users have rapidly adopted mobile, with 74% using the platform mobile. Advertisers have responded by separating mobile and desktop campaigns and using mobile app install ads.
3) Custom Audiences that allow retargeting of engaged customers prove most cost-effective, with costs 64% lower than broad targeting.
4) Advertisers using creative rotation strategies achieved 35% higher click-through rates, indicating users prefer fresh creatives.
The rise of the social advertiser pivot july 2011ricardodepaula
The report discusses the rise of social advertising as consumers spend more time on social networks. It summarizes the findings of a survey of 230 marketing professionals about their use and perceptions of social advertising. Key findings include that over 85% are currently experimenting or plan to use social advertising in the next year, and 54% are satisfied with their results so far. Facebook, Twitter and YouTube are the most commonly used platforms for social advertising currently. Measurement of ROI and outcomes is seen as the biggest challenge to further adoption.
The rise of the social advertiser_pivot_july 2011AriadnaMB
The document summarizes key findings from a survey about social advertising conducted by Pivot. It finds that most brands plan to experiment with or are currently using social advertising. Major platforms like Facebook, Twitter and YouTube dominate current social advertising plans. The perceived advantages of social advertising include that it is gaining momentum and can enhance other marketing efforts. Objectives for social advertising varied but included supporting new products, engaging customers, and growing communities. Most integrate social media into broader advertising campaigns.
This document provides tips and strategies for developing effective Facebook ad campaigns. It discusses how Facebook has become the leading social network with over 500 million users, and how marketers are increasingly using Facebook ads to reach consumers who spend more time on Facebook than other websites. The document also covers best practices for audience targeting on Facebook by leveraging profile data from existing fans and their friends' networks. Creative design considerations are also discussed, emphasizing the importance of high-quality images to grab attention in Facebook's visual environment.
Social media is a helpful tool for businesses to market themselves. It allows targeting of specific interests and demographics through ads on sites like Facebook. Facebook's advertising program analyzes user information and groups to target ads to each individual. This has been very effective, with click rates much higher than other online ads. Businesses can also create engaging ads, virtual gifts, and apps to reach customers within their social networks on Facebook. Dell and other companies have found success using blogs, tweets, and exclusive deals through social media.
Social media is a helpful tool for businesses to market themselves. It allows targeting of specific interests and demographics through ads on sites like Facebook. Facebook's advertising program analyzes user information and groups to target ads at individuals. This has been very effective, with click rates much higher than other online ads. Businesses can also create engaging ads that users can comment on or gift to friends, expanding the reach of the ads through social interactions. Apps like Farmville also provide advertising opportunities through in-game branded items seen by large numbers of users. Companies have seen great success using these social media marketing strategies on Facebook.
Social media impressions - April 2010 (Nielsen)Maple Aikon
This document discusses the value of paid media impressions versus earned media impressions on social media platforms. It analyzes data from Nielsen and Facebook studies of over 800,000 users and 125 advertising campaigns. The studies found that:
1) Earned media impressions, such as organic posts from friends, are generally the most effective at improving brand metrics like awareness and purchase intent, but have limited reach.
2) Paid media impressions can achieve greater reach but are less effective than earned impressions.
3) "Social ads" that include endorsements from friends (a hybrid of paid and earned media) can drive increased brand lift while maintaining the reach of paid campaigns.
4) To be successful, marketers
This document provides a social marketing planning guide for 2015. It summarizes what changed in social media in 2014, what to expect and do in 2015. Key points include:
- Instagram grew significantly in popularity and engagement in 2014 and brands should invest more in their Instagram presence in 2015.
- Facebook improved ad targeting capabilities through behavioral targeting that brands should take advantage of.
- Creating consistent cross-channel social media campaigns between platforms like Twitter, Facebook and Instagram proved effective for brands in 2014 and they should continue this approach in 2015.
- Leveraging major events and trending topics to promote brands saw success in 2014 and will remain important for social media strategy in 2015.
The document provides guidance on social marketing strategies for 2015. It summarizes key changes in 2014 like the growth of Instagram and new behavioral targeting on Facebook. It recommends dedicating resources to Instagram in 2015 and taking advantage of Facebook's behavioral targeting. It also stresses the importance of cross-channel integrated campaigns, consistent messaging across networks while adapting delivery methods, and measuring performance across all channels.
This document provides a social marketing planning guide for 2015. It summarizes what changed in social marketing in 2014, what to expect and do in 2015. Key points include:
- Instagram grew significantly in popularity and engagement in 2014 and brands should invest more resources into their Instagram presence.
- Facebook improved ad targeting capabilities through behavioral targeting, allowing targeting by user interests and actions. Brands should take advantage of this.
- Creating integrated cross-channel social media campaigns became more common and effective in 2014. Brands should continue this approach in 2015.
- Influencer marketing became more important as consumers increasingly trust recommendations from others over traditional ads. Brands should identify and partner with relevant influencers.
The document provides guidance for social marketing planning in 2015. It summarizes what changed in social media in 2014, including the growth of Instagram and new behavioral targeting on Facebook. It then offers recommendations for capitalizing on these changes in 2015, such as investing more in Instagram, leveraging behavioral targeting on Facebook, and engaging influencers. The overall message is that social audiences and capabilities continue expanding, so brands should adapt their strategies accordingly across channels like Instagram, Facebook, and through influencer marketing.
Generating business results on Facebook can provide significant value to brands by allowing them to reach not just fans but all potential customers. While fans are important, relying solely on them to grow a business is not effective, and maximizing reach to both fans and non-fans through Facebook ads can help brands achieve marketing goals more efficiently than other platforms. The document provides tips on creating compelling ads for Facebook's News Feed and leveraging social features like fans to improve advertising effectiveness and lower costs.
Paid social media advertising is growing, with 64% of advertisers increasing their budgets in 2013. However, the increases are modest, usually between 1-10%. Advertisers are funding these increases by shifting budget from other online and offline channels to paid social media advertising. Paid social media advertising is seen as an integrated tactic and is usually run alongside other online display, video, and mobile advertising as well as offline print and TV. The primary goal is branding, such as raising awareness. However, measuring ROI remains a challenge as advertisers prefer metrics that span online and offline but most media sellers only provide online-specific metrics like likes and clicks.
Influencer Marketing: Social Listening in PracticeBrandwatch
Research from Sony has shown that people are more than five times as likely to buy based on a recommendation from a social peer than they are when having simply been exposed to traditional forms of marketing.
The great news is that brands can leverage this: Sony was able to focus on the 15% of their huge customer base that wielded significant social influence, and increase sales by 300% by honing their marketing to them.
Influencer Marketing is so much more than a fashionable phrase. In this free guide, featuring tips, tricks and case studies, we take you through how you can identify and utilize influencers to supercharge your campaigns and help you reach the audience you need.
This document provides an overview of Twitter advertising opportunities and products. It discusses how Twitter allows marketers to connect with audiences of over 100 million daily active users. It also describes various Twitter ad formats like Promoted Tweets, Cards, and Accounts that can be used to drive brand awareness and direct response. The document recommends testing different ad campaigns on Twitter and optimizing performance based on goals and metrics.
Getting started with twitter advertisingTed Prodromou
This document provides an overview of Twitter advertising options including Promoted Tweets, Promoted Accounts, targeting, lead generation cards, campaign management and analytics. It explains the basics of each advertising feature, how to set up campaigns, optimize content and track performance. Key points covered include how Promoted Tweets are prioritized and seen by users, how to build an email list with Promoted Tweets, and tips for improving engagement with Promoted content.
1) A study by Nielsen and Facebook analyzed the effectiveness of paid, earned, and paid media with social advocacy on Facebook.
2) Earned and paid media with social advocacy were highly effective at increasing brand recall, awareness, and purchase intent, but earned media alone has limited reach.
3) Combining paid, earned, and paid with social advocacy provides the highest effectiveness while also achieving large reach, making it the optimal mix for marketers on Facebook.
Facebook is launching "Sponsored Stories" ads that feature users' organic interactions with brands, like check-ins or page likes, in order to leverage the social context and recommendations from friends. This utilizes earned, owned, and paid media together. For brands, it means their message is out of their control but could reach more people. Users may feel their privacy is invaded but could also discover new brands from friends' recommendations. Marketers should test Sponsored Stories carefully and continue engaging fans authentically.
The document provides an overview of social media marketing. It discusses the description and background of social media marketing, including its growth over time from the 1960s to present day. Key facts about social media marketing are reviewed, such as its importance to marketers and common issues. The growth and predictions for social media marketing are examined, and factors influencing its growth are discussed. Finally, important industry participants in social media marketing are identified.
This document summarizes 4 key trends in Facebook advertising for 2014 based on data from 2013:
1) Marketers have embraced native advertising in Facebook's News Feed, allocating over half their budgets to News Feed placements which drive higher engagement and lower costs than traditional ads.
2) Facebook users have rapidly adopted mobile, with 74% using the platform mobile. Advertisers have responded by separating mobile and desktop campaigns and using mobile app install ads.
3) Custom Audiences that allow retargeting of engaged customers prove most cost-effective, with costs 64% lower than broad targeting.
4) Advertisers using creative rotation strategies achieved 35% higher click-through rates, indicating users prefer fresh creatives.
The rise of the social advertiser pivot july 2011ricardodepaula
The report discusses the rise of social advertising as consumers spend more time on social networks. It summarizes the findings of a survey of 230 marketing professionals about their use and perceptions of social advertising. Key findings include that over 85% are currently experimenting or plan to use social advertising in the next year, and 54% are satisfied with their results so far. Facebook, Twitter and YouTube are the most commonly used platforms for social advertising currently. Measurement of ROI and outcomes is seen as the biggest challenge to further adoption.
The rise of the social advertiser_pivot_july 2011AriadnaMB
The document summarizes key findings from a survey about social advertising conducted by Pivot. It finds that most brands plan to experiment with or are currently using social advertising. Major platforms like Facebook, Twitter and YouTube dominate current social advertising plans. The perceived advantages of social advertising include that it is gaining momentum and can enhance other marketing efforts. Objectives for social advertising varied but included supporting new products, engaging customers, and growing communities. Most integrate social media into broader advertising campaigns.
This document provides tips and strategies for developing effective Facebook ad campaigns. It discusses how Facebook has become the leading social network with over 500 million users, and how marketers are increasingly using Facebook ads to reach consumers who spend more time on Facebook than other websites. The document also covers best practices for audience targeting on Facebook by leveraging profile data from existing fans and their friends' networks. Creative design considerations are also discussed, emphasizing the importance of high-quality images to grab attention in Facebook's visual environment.
Social media is a helpful tool for businesses to market themselves. It allows targeting of specific interests and demographics through ads on sites like Facebook. Facebook's advertising program analyzes user information and groups to target ads to each individual. This has been very effective, with click rates much higher than other online ads. Businesses can also create engaging ads, virtual gifts, and apps to reach customers within their social networks on Facebook. Dell and other companies have found success using blogs, tweets, and exclusive deals through social media.
Social media is a helpful tool for businesses to market themselves. It allows targeting of specific interests and demographics through ads on sites like Facebook. Facebook's advertising program analyzes user information and groups to target ads at individuals. This has been very effective, with click rates much higher than other online ads. Businesses can also create engaging ads that users can comment on or gift to friends, expanding the reach of the ads through social interactions. Apps like Farmville also provide advertising opportunities through in-game branded items seen by large numbers of users. Companies have seen great success using these social media marketing strategies on Facebook.
Social media impressions - April 2010 (Nielsen)Maple Aikon
This document discusses the value of paid media impressions versus earned media impressions on social media platforms. It analyzes data from Nielsen and Facebook studies of over 800,000 users and 125 advertising campaigns. The studies found that:
1) Earned media impressions, such as organic posts from friends, are generally the most effective at improving brand metrics like awareness and purchase intent, but have limited reach.
2) Paid media impressions can achieve greater reach but are less effective than earned impressions.
3) "Social ads" that include endorsements from friends (a hybrid of paid and earned media) can drive increased brand lift while maintaining the reach of paid campaigns.
4) To be successful, marketers
This document provides a social marketing planning guide for 2015. It summarizes what changed in social media in 2014, what to expect and do in 2015. Key points include:
- Instagram grew significantly in popularity and engagement in 2014 and brands should invest more in their Instagram presence in 2015.
- Facebook improved ad targeting capabilities through behavioral targeting that brands should take advantage of.
- Creating consistent cross-channel social media campaigns between platforms like Twitter, Facebook and Instagram proved effective for brands in 2014 and they should continue this approach in 2015.
- Leveraging major events and trending topics to promote brands saw success in 2014 and will remain important for social media strategy in 2015.
The document provides guidance on social marketing strategies for 2015. It summarizes key changes in 2014 like the growth of Instagram and new behavioral targeting on Facebook. It recommends dedicating resources to Instagram in 2015 and taking advantage of Facebook's behavioral targeting. It also stresses the importance of cross-channel integrated campaigns, consistent messaging across networks while adapting delivery methods, and measuring performance across all channels.
This document provides a social marketing planning guide for 2015. It summarizes what changed in social marketing in 2014, what to expect and do in 2015. Key points include:
- Instagram grew significantly in popularity and engagement in 2014 and brands should invest more resources into their Instagram presence.
- Facebook improved ad targeting capabilities through behavioral targeting, allowing targeting by user interests and actions. Brands should take advantage of this.
- Creating integrated cross-channel social media campaigns became more common and effective in 2014. Brands should continue this approach in 2015.
- Influencer marketing became more important as consumers increasingly trust recommendations from others over traditional ads. Brands should identify and partner with relevant influencers.
The document provides guidance for social marketing planning in 2015. It summarizes what changed in social media in 2014, including the growth of Instagram and new behavioral targeting on Facebook. It then offers recommendations for capitalizing on these changes in 2015, such as investing more in Instagram, leveraging behavioral targeting on Facebook, and engaging influencers. The overall message is that social audiences and capabilities continue expanding, so brands should adapt their strategies accordingly across channels like Instagram, Facebook, and through influencer marketing.
Generating business results on Facebook can provide significant value to brands by allowing them to reach not just fans but all potential customers. While fans are important, relying solely on them to grow a business is not effective, and maximizing reach to both fans and non-fans through Facebook ads can help brands achieve marketing goals more efficiently than other platforms. The document provides tips on creating compelling ads for Facebook's News Feed and leveraging social features like fans to improve advertising effectiveness and lower costs.
While businesses use social networking platforms to advertise their enterprises, digital marketers have suddenly discovered a new venue to connect with and engage their target audience. Facebook is the most popular social networking site, so it makes sense. For businesses, actively maintaining a presence across all of the top social networking platforms is a difficult task.
This document discusses using social media, especially Facebook and Twitter, for lead generation. It provides tips for optimizing social media presence, including focusing on valuable content and calls-to-action. Facebook is recommended for its large user base and advertising options. Promoted posts and ads on Facebook can increase visibility and drive traffic. Twitter is positioned as a place for industry discussion and collecting leads. Promoted tweets, accounts, and trends are Twitter's advertising options for amplifying messages. Lead generation cards allow collecting leads directly from tweets. Tracking engagement is emphasized for optimizing social media marketing efforts.
This document discusses social media marketing and different types of advertisements. It begins by defining social media marketing as using social media sites to create content to attract attention and encourage sharing. This can help earn media exposure rather than relying on paid media. Social networks allow companies to interact directly with consumers in a more personal way than traditional marketing. The document then discusses different types of advertisements including online, email, newspaper, radio, television, and public speaking. It provides details on how each type of advertising can be an effective way to reach target audiences.
This document provides guidance for social media marketing planning in 2017. It begins with an introduction and overview of the guide's contents. It then looks back at trends from 2016, such as advertising dollars moving to Google and Facebook, growing ad blocker usage, social media emerging as the new television, and the impact of Instagram stories. The document advises marketers to leverage trends like the decline of traditional television by using social media for creative, experimental content to engage audiences. It also suggests that while user-generated content on Instagram showed only slightly higher engagement, soliciting such content can help create more compelling branded content.
This document discusses social media advertising and its measurement. It begins by introducing social media advertising and its role in integrated marketing communications. It then discusses popular social media platforms used for advertising like Facebook, Instagram, YouTube, and Twitter. It outlines pros and cons of social media advertising. The document then discusses how to measure success on social media through setting SMART objectives, creating buyer personas, and testing different creative strategies and ad executions. It provides examples of successful social media advertising campaigns.
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Les comportements de 1 500 marques et 850 000 publications collectées et analysées sur Facebook.
La plateforme de gestion sociale du groupe Webedia & Creapills, le média spécialiste de la créativité sur les réseaux sociaux ont ausculté près de 850 000 publications Facebook pour faire émerger les grandes tendances Content Marketing.
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Le format natif est roi en terme de content marketing, et est toujours plus plébiscité par les utilisateurs
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Lien vers l'étude complète : http://nuk.io/YCjMAk
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1 platform, 5 modules.
Engage
Create, validate, schedule and publish content across all social accounts.
Answer
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Analyse
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Enrich
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Convert
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Créez vos rapports d’activités social media pour tous les réseaux à travers une interface simple d’utilisation.
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‘bastards of history’, a carnival of shameful characters scrolling all along his works. Rushdie intertwines fiction
with reality, incorporating intertextual references to Western literature in his texts, and frequently employing
mythology to explore history. This paper focuses on Rushdie’s three novels: Midnight’s Children, Shame, and
Haroun and the Sea of Stories, analyzing his postmodern storytelling techniques that aim to explore human
vices and follies while offering socio-political criticism.
KEYWORDS : Magic Realism, Rushdie, Satire, Storytelling, Transfictional Identities
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CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...AJHSSR Journal
ABSTRACT: Security plays an important role in human life and endeavors. Securing information and
disseminating are critical challenges in the present day. This study aimed at identifying innovative technologies
that aid cybercrimes and can constitute threats to cybersecurity in North Central (Middle Belt) Nigeria covering
its six States and the FCT Abuja. A survey research design was adopted. The researchers employed the use of
Google form in administering the structured questionnaire. The instruments were faced validated by one expert
each from ICT and security. Cronbach Alpha reliability Coefficient was employed and achieved 0.83 level of
coefficient. The population of the study was 200, comprising 100 undergraduate students from computer science
and Computer/Robotics Education, 80 ICT instructors, technologists and lecturers in the University and
Technical Colleges in the Middle Belt Nigeria using innovative technologies for their daily jobs and 20 officers
of the crime agency such as: Independent Corrupt Practices Commission (ICPC) andEconomic and Financial
Crimes Commission (EFCC). Three research purposes and questions as well as the hypothesis guided the study
on Five (5) point Likert scale. Data collected were analyzed using mean and standard deviation for the three
research questions while three hypotheses were tested using t-test at 0.05 level of significance. Major findings
revealed that serious steps are needed to better secure the cybers against cybercrimes. Motivation, types, threats
and strategies for the prevention of cybercrimes were identified. The study recommends that government,
organizations and individuals should place emphasis on moral development, regular training of its employees,
regular update of software, use strong password, back up data and information, produce strong cybersecurity
policy, install antivirus soft and security surveillance (CCTV) in offices in order to safeguard its employees and
properties from being hacked and vandalized.
KEYWORDS: Cybersecurity, cybercrime, cyberattack, cybercriminal, computer virus, Virtual Private Networks
(VPN).
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2. From Myspace’s blinking banner ads, social media advertisments have come a long way.
Since its emergence as a field over a decade ago, social media advertising has gone
through a number of upheavals. A few things stayed constant: the field has continued to
grow, and it has remained secondary to other forms of advertisement for most companies.
Social advertising has continued to grow in recent months. But there has also been a shift:
social ads are becoming more and more primary, integral parts of brands’ advertising
strategies.
Brands like Procter and Gamble, who are spending 35% of their advertising budget on
social media, are realizing that social channels like Facebook, with its 1.3 billion monthly
active users, are some of the most cost-effective places to reach existing and potential
clients.
"Social feeds are becoming the primary way of
experiencing content for a bigger and bigger
swath of users."
Where is social advertising now,
and where is it going?
5 key trends in social advertising
3. What’s driving this shift, and why now?
For a number of reasons, the biggest being the huge growth of mobile, social feeds are no
longer just one part of how we interact and spend time online. They are becoming the
primary way of experiencing content for a bigger and bigger swath of users.
On average, Americans spent 2 hours and 20 minutes on their mobile phones (excluding
voice calls), and it’s predicted that will increase to 2 hours 50 minutes this year.
And how do mobile users spend most of their time? On social networks, with 1/3 of all
time on mobile devoted to them. This means more and more time on social feeds, and an
increasingly important place for social ads.
Publishers, like newspapers and magazines, have already felt this change strongly, and are
adjusting their strategies accordingly.
Advertisers are finally beginning to adjust their ad spends to reflect this new reality. The
social advertising spend in 2013 was $4.44 billion, a 44% increase over 2013. It is
predicted that this number will grow to $7.3 billion by 2016.
Here we take a look at the current state of the social advertising space and the key trends
determining the direction it will go in the years to come.
5 key trends in social advertising
2012-2015 (in millions)
U.S social media ad spending
2012
$3,103
2013
$4,436
2014
$5,817.6
2015
$7,302
+25.5%
+31.1%
+42.9%
+30.1%
4. Social ads are now essential
Beginning with the most evident, social ads are now completely unavoidable for the majo-
rity of brands.
Factors already touched on are driving this change – key role played by social feeds, and
the amount of time spent on social.
But Facebook may have given the social ads their final push into a central role in brand
strategies. At the end of 2013 Facebook made major updates to the algorithm used to
determine who sees posts by brand pages. The updates have significantly decreased the
reach (the total number of people who see updates) from brand pages in their newsfeed
for most brands on Facebook.
Brands once relied on a rather convenient setup on Facebook, wherein they posted
content to their page, which was surfaced in the newsfeeds of a large number of their fans,
for free. This old model—where brand posts were seen by a majority or a very large
number of their fans—no longer exists. Many brands essentially used Facebook pages as
free ways to engage with their fans.
Since Facebook’s changes, this is no longer an option. When brands create content for their
Facebook pages, they will need to pay if they want it to be seen by a truly large audience.
This means that social content needs to be created to a higher standard—there is no
reason to put money behind content that won’t get users to engage.
01
5 key trends in social advertising
As social content becomes essentially a type of social ad, other new types of social ads are
cropping up. This is a natural progression as social advertising begins to mature.
New ad types crop up frequently on the major networks. After a long period of experimen-
tation, the major social networks are beginning to figure out what types of ads draw the
most engagement from their audiences.
Social ads are becoming more diversified02
5. 5 key trends in social advertising
Some key ad types, new or tested, are driving significant growth in social ad spending:
Facebook’s autoplay video ads have only been released to a handful of prominent adverti-
sers in the US. They are beginning to roll out in seven countries outside of the US now, and
should be open to a somewhat wider swath of advertisers soon.
App install ads – these ads are now becoming a huge part of social ad offers. They have
been a staple on Facebook for some time, and are currently being rolled out on Twitter.
They play a much-needed role for any advertiser with a mobile app, and will likely continue
to grow in prominence as apps become indispensable to the online experience.
Social context ads: Facebook recently axed sponsored stories, their original ad format that
included what were essentially endorsements from your Facebook friends. But they will
continue to include social context in multiple different ad formats across the network.
Google+ has also introduced their own ad product that includes social context. Facebook
reports that ads with social context have a 60% higher recall rate than those without.
As these ad types are becoming more specialized, it requires more and more expertise to
know what will be effective for your brand. Planning a social ad campaign now requires a
more thorough understanding of goals and the appropriate ad type, across multiple
networks for accomplishing them.
As new types of social media advertisements proliferate, they are becoming more and
more specific to different points on the social marketing cycle.
Generally, the social marketing cycle follows the same contours as the real-world one.
Potential clients move from ignorance, to awareness, to interest, then if you are lucky, to
desire and action. New ad formats are emerging that are better suited to reaching users
specifically at different points of this cycle.
These new ad types are better adapted
to the Social Ad Cycle
03
6. 5 key trends in social advertising
If once, social ads were less prevalent in the early stages of this cycle (freely distributed
social content, most prominently on Facebook, accomplished brand goals here well for the
most part), they now have to play all these roles.
Ad formats are becoming more adapted to accomplish these specific goals. This requires a
thorough understanding of who your social audience is on every step of the spectrum, in
order to target them, create ads that will get responses, and move people to the next step
of the cycle.
Determining goals for paid social media campaigns can help social media marketers
choose social ad formats that will be more effective in accomplishing those goals. It will
additionally improve brand’s ability to track campaign results and determine overall
success.
The introduction and subsequent near-takeover of native advertisements has not been
isolated to social media. But it’s perhaps where this surge has been most strongly felt.
What are native advertisements? Advertisements that mimic the format of the unpaid
(usually user-generated, as in the case of ads seen on Facebook, or editorial—a native ad
on the Huffington Post would look like editorial content)
The click through rates on Native ads on Facebook are dizzingly higher than those for the
more display-type ads on the right hand side of the page. Studies are showing click-though
rates of 2-3% for newsfeed ads, typically higher for mobile. This CTR is 40 times or more
higher than an average CTR for right hand side ads on Facebook (0.05% CTR).
Native ads are becoming the standard04
"Look for native ads on social to become both more
prevalent and more expensive."
7. 5 key trends in social advertising
Internet users have adapted their habits to a new world, with fast, powerful smartphones,
and better connections. Linkedin is now the only major social network whose users
spend more time on it on desktop in the USA. 68% of the time spent on Facebook in the
US is on mobile; that number is 86% for Twitter.
And ad revenue is catching up to user time spent.
Social ads are now mobile-first05
And the new social networks introducing adverting options for the first time are often
starting with native (in the case of mobile-only apps, they may end there as well).
Brands have gotten used to native ads for their social media content that focuses on enga-
gement and recruitment. As it becomes more apparent that native ad types are driving
more engagement, brands will feel the need to create effective native ads for a wider array
of goals.
Look for these ad types to become both more prevalent and more expensive —they have
a much higher click through rate, but social networks don’t want to overwhelm their users
with them, fearing that too many would decrease the quality of user experience and
ultimately drive them away.
Facebook is showing a higher click rate for mobile ads in their newsfeed, which is promi-
sing, but brands still have a lot of work to do to create consistently compelling content
here.
of the time spent on Facebook in the US is on mobile."
68%"
8. Advertisers have only recently begun to craft ads that are adapted to mobile. Many still
have work to do on a number of fronts.
First, in terms of creative, social ads for mobile need to be able to do everything that
standard social ads do: draw attention, and attract engagement in terms of clicks, but also
shares comments and likes where applicable. Accomplishing this on mobile is perhaps
more difficult: creative needs to accomplish more, to be clear, attractive and legible, in a
smaller space and with fewer words.
5 key trends in social advertising
% of time spent on social networks in the United States, by platform
Desktop
Mobile
How Mobile Are Social Networks?
98% 92% 86% 68% 46% 26%
49% of Facebook’s ad revenue came from mobile in Q3 2013. This figure will be over
50% in 2014. For Twitter, over 75% of ad revenue came from mobile in Q4 of 2013.
Brands will have no choice but to operate on a mobile-first model in their social adverti-
sements.
The implications of this change will be significant for all the advertisers in the social
space.
9. 5 key trends in social advertising
To learn more about Nuke get in touch with us at: contact@nukesuite.com
As social continues to evolve, new networks, new ad formats, and new contexts will emerge.
Social advertising is a powerful for marketers who know how to use it well. It will play a
larger and larger part in user experience on social and in brand social media strategies.
Intelligent advertisers and their partners will be ready to adapt to these changes as they
come. Nuke Suite can help your brand to craft and manage a truly effective social adverti-
sing strategy. For more information, get in touch with us at +33 (0)1 40 26 23 07 or at
contact@nukesuite.com.
The Social ad field will continue to grow
and change
Nuke Suite is an integrated social marketing platform used some
of the world’s top brands. Nuke Suite’s comprehensive marketing
toolsets empower brands on and beyond social, improving
enterprise-level collaboration, increasing engagement and
growing fan communities across all social channels, managing
paid social media campaigns, and boosting the overall impact and
ROI of social marketing operations.