Sponsored Stories allows Facebook users' activities and interactions to be used as advertisements. It displays what a user has liked, checked into, or events they may attend to their friends. This led to privacy concerns in 2011 as users' information was being shared without their clear consent. Facebook has since given users more control over modifying their privacy settings for Sponsored Stories.

1. FaceBook Sponsored Stories
2011 Sponsored Stories 2007 Beacon
 Features activities as ads  Turned users activities into
 Allows friends to view ads
activities  Information was given to
 What one has liked third parties
 Where one has checked-in at  Publically broadcasted
 An event one is attending information
 Created controversy over
Privacy can be modified privacy

2. Sponsored Stories
Check-in
Paid Advertisement

3. Media influences Society vs.
Society influences Media
 Our Society and Culture Have Changed
 2007 FaceBook had 50 million users
 2010 FaceBook has 600 million users
 Society has adapted to the nature of FaceBook
 Social Networking
 Sharing Personal Information

4. Taboo three years ago is
acceptable today?
 Do you want to be a walking advertisement?
 Do you want your personal life to always be
broadcasted?
 Where do we draw the line?

5. Opting-Out
 Places Setting
 Four Square
 No need for anyone to know what I do all day or who I am
with
 Privacy prevents drama

6. One can never
be too
cautious
•Strong Privacy
Settings
•Individual once
known from high
school
•12 notifications for
likes and comments
on personal pictures
•Creepy!!