Splunk is an open platform for collecting, analyzing, and reporting data across systems. It can handle large volumes and varieties of data from any source, provide real-time analysis and reporting, and help with business intelligence, customer behavior analysis, and more. Some use cases include analyzing why customers leave websites, identifying customer behavior to predict preferences, and collecting IoT data from devices. Splunk has flexible licensing and scalable deployments to meet various business needs.

1. Splunk for Business
Business Intelligence
Kamil Brzak, SCSR
Project Manager, Trask solutions a.s.

2. Splunk4Biz AGENDA
• What is Splunk
• How Can Splunk Help Business /Business Intelligence /Overlaps
• Use Cases /Digital Intelligence /Business Analytics
• Licensing & Support
• Routemap for You

3. Splunk4Biz WHAT IS SPLUNK
• An open platform for data collection, analysis & reporting across your
systems
• Profits from 4V big data principles
• Volume /operates smoothly with exponential growth
• Velocity /real-time analysis and very fast changes execution
• Variety /operates with any data source, structured and|or non-structured
• Veracity /awesome for inconsistent, ambiguous data facilitation

4. Splunk4Biz WHAT IS SPLUNK
• No limits in comparison to usual solutions /we really solve
• One system for entire LOB
• No upfront schema
• No custom connectors
• No RDBMS

5. Splunk4Biz HOW CAN SPLUNK HELP BUSINESS
• Analysis & evaluation of communication channels
• Lead funnel analysis & predictions
• Customer behavioral analysis
• Mobile end-points & cloud data analysis
• Current BI data complemention /enrichment
• Real-time BI data insight
• Fast report creation /any complexity
• Provides key information for PLM, BPA etc.

6. Splunk4Biz USE CASES
• Case #1
• We help to create hypothesis why customers leave web-portal services
• We help to identify conversions and user experience of visitors
• We help to analyse root causes of systems within LOB

7. Splunk4Biz USE CASES
• Case #2
• We help to identify customer behaviour in Car Configurator
• We help to predict a user appetite based on his behaviour
• We help to build successful car type based on predictions

8. Splunk4Biz USE CASES
• Case #3 /watch the video
• Splunk enabled the IoT data collection in automotive – nextgen e-cars
• Splunk analysed the data from car probes and driver heart-beat on test circuit
• All done in realtime, incl. progress predicitions

9. Splunk4Biz LICENSING & SUPPORT
• Fair license policy /based on real indexed data
• Progressive rate /bigger license, less fee per GB
• On-premises or off-premises /Enterprise /Cloud
• Mobile edition /MINT
• Free editions /Splunk FREE /Splunk extensions
• Tailored support /local and|or global
• Localised support /CZ /SK /EN
• Vibrant community

10. Splunk4Biz ROUTEMAP FOR YOU
• Can be deployed in small range /is simply scalable
• Can spread the area on each data sources /big data really works
• Can serve to many departments /ITOps /ITSec /BI /Devs /...
• Can extend the monitored chain to end-points /mobile devices
• Can help to realise future /IoT /droids /automation of delivery

11. Splunk4Biz WHERE IS THE WOW???
• Ready for mobility /iOS /Android
• Ready for end-points /can measure eg. ACTIVETRACING in whole chain
• Limitless scalability /increase or decrease on-demand
• Source independence /no parsers /no connectors /no collectors
• Quick changes in models /no SQL logic /do DB schemas
• Fast operations real-time & historic /live dashboards
• Immediate reports /few clicks

12. Splunk4Biz HOW TO MOVE FORWARD
• Call to us /Kamil Brzak 725 784 980
• Write to us /splunk@trask.cz /kbrzak@trask.cz
• Visit us /Trask solutions a.s., Na Pankraci 1724/129, Praha 4
• Watch us /http://www.trask.cz/produkt/pr-8-splunk/
• Let us show you more /presentation /demo /PoC
• Talk about your needs /workshop /conference
• Ask us /all above

13. Splunk for Business
Business Intelligence is just the beginning...
THANK YOU VERY MUCH
Kamil Brzak, SCSR
Project Manager, Trask solutions a.s.