The document provides details about the production, marketing, and release of the 2015 film Jurassic World. It discusses the film's announcement in 2013, the use of teaser trailers beginning in late 2014, and its worldwide theatrical release from May to August 2015. It also summarizes box office records set by the film, with a worldwide gross of over $1.6 billion on a $150 million budget. Key aspects of the film's marketing campaign through social media, trailers, websites, and apps are outlined.

1. TASK 3
O L L Y A N D A A R O N

3. PRE PRODUCTION
• Jurassic World first began the lead up to the film by announcing on January
11,2013 that the film would be shot in 3D and released on June 13, 2014.
• They first advertised with a short 'teaser trailer' in the cinemas and on YouTube.
https://youtu.be/tvdIL7pUjcg
• This was originally planned to be released in 2005 and this did not happen as Steven
Spielberg did not like the script. Then rumors were denied that a film was being
released.
• The film was going to be called Jurassic Park 4, not Jurassic World.

4. PRESS RELEASE
• The first ‘teaser’ trailer was released November 23, 2014 and yet the film was not
officially released until June 12th 2015
• First premiere was held on May 29,2015 in Paris. Japan was the last market where the
movie was released, on August 5th.
• Universal spent $34.9 million on TV advertisements.

5. POSTERS AND CD COVERS
This is the front and
back cover of the
Jurassic World DVD
and this shows the
year release date
and on the back
shows the people
involved.
This is the front
and back cover
for the 3D Blu-
Ray DVD.
This is the poster
created for Jurassic
World and ‘The Park
Is Open’ is included
which is in the trailer.
The release date is
included which is
June 12th 2015.

6. WHAT DO YOU KNOW ABOUT THESE
THEMES?

7. JOHN WILLIAMS
• John Williams wrote all of the music for the first 3 Jurassic
park.
• He is the best film composer of all time, or at least the most
successful.
• BUT… he didn’t write the score for Jurrassic World (Which is
probably why “it wasn’t very good” (Mrs Brookes).

8. HOWEVER…
• The composer Michael Giacchino still uses John Williams theme for the original films.
As the piece is associated with the films.

9. HISTORY
• Based on a book by Michael Crichton.
• Spielberg acquired $1.5 million with the backing of universal
studios and Crichton was hired for $500,000 to adapt the
novel.

10. STATS AND FACTS
• Jurassic World holds the record for the biggest
amount of money made in the opening
weekend in film history.
• U.S debut of $208.8 million and $315.6
overseas.
• Dr Henry Wu appears in the first film and
returns as the biological engineer in Jurassic
World.
• Jurassic Park 4 was meant to be released in
2008 but was cancelled as the script wasn’t
good enough and novelist died.
• Directed by Colin Trevorrow a true lover of the
brand and a man who took great care when
creating the film.

11. INSTITUTIONS
• Universal Studios distributed the film. The release date was the same as the original
film but was 22 years later.
• Universal made 2 other top 5 grossing films las year. Furious 7 and Minions,
• Universal released the other Jurassic World Films as well.
• Universal is one of THE BIG SIX.

12. LOCATIONS
• Principal photography and production began on
April 10, 2014, at the Honolulu Zoo in Hawaii.
• Filming continued for four weeks on Oahu. At the
end of April, filming took place at the Hawaii
Convention Center.
• Filming moved to Kauai on May 15, 2014, and
concluded there on June 6, 2014.
• Filming resumed that day at the abandoned Six
Flags theme park in New Orleans, where Jurassic
World's Main Street was constructed.
• One of Main Street's restaurants is named
Winston's, after Stan Winston. A statue of
Attenborough's character, John Hammond, is also
featured in the film.

13. SFX AND TECHNOLOGY
• Jurassic World is the first film in the series without the
involvement of Stan Winston, who died in 2008. Instead the
animatronic dinosaurs were handled by Winston's former
alumni at Legacy Effects, many of whom had worked in the
previous three films.
• Visual effects supervisor Phil Tippett and Industrial Light
and Magic also returned to create CGI dinosaurs.
• The computer generated dinosaurs were created using
performance capture, using human actors to perform the
dinosaurs' movements.
• Developing the raptors had the collaboration Image Engine,
which finished the scenes using the motion capture
information.
https://youtu.be/ksab-8QrAXU

14. MARKETING
• Check out this app…
• Lego Jurassic World on all consoles.

15. MARKETING
Jurassic world began to market using social
media by releasing teaser trailers and
making sure people who use social media
would see the trailer. Once people knew
about it, it began to be spread through
word of mouth and became very well
known and popular before the actual trailer
was released.
The final trailer was released November
25th, 2014 and the final film was released
May 29th 2015 which is just over 6 months,
therefore hundreds of thousands would
know that a sequel for Jurassic Park was
being released even though it is 14 years
after Jurassic Park 3.
This is an example of
advertising which includes
a dinosaur and advertising
Jurassic World.

16. A website was created, which is interactive and can be used and visited
by anyone. In this website it included all the dinosaurs and where they
were located in the park and as well as a whole page of information of
everything you needed to know about that dinosaur, even though the
park is fake.
THE WEBSITE
Both of these pages are interactive
and can all be explored on the
website that Jurassic World have
created even though the park is
fake.
At the end of the website after
looking through all the
information, a final page is shown,
which is the page to buy tickets.

17. TARGET AUDIENCE
• Boys.
• Blue tint.
• Girls that think Chris Pratt is hot. (Or Boys)

18. TRAILERS
• https://www.youtube.com/watch?v=RFinNxS5KN4
• 3 Trailers for the film.
• Family at the beginning. (Family Film)
• Exotic (Outgoing, adventurous people)
• Boys are primary target audience from looking at the trailer.
• Secondary audience of women because there is a ‘strong’
leading actress and some fit blokes.
• They were nominated for a golden trailer award.

19. ONLINE
• Website that makes the park seem real. http://uk.jurassicworldintl.com/
• Advertised on social media, Facebook, twitter, Instagram.
• There's accounts of every means of social media.
• Advertised on IMDB.
• And the app again.

20. BOX OFFICE
• The production budget for Jurassic World was $150 million dollars.
• It’s total domestic Gross was $652,270,625.
• Overall, worldwide the film has made $1,668,984,926
• It earned $208,806,270 on its opening weekend.

21. EXHIBITION AND EXCHANGE
• The film came out June 12 2015. A summer release.
• The film was available in all cinemas or all types including IMAX.
• It became available on DVD, Blue-Ray and digital download in October making it
available before Christmas.
• It is available for streaming all over the internet from ITunes to illegal websites such as
‘Putlocker’.
• The films it was up against includes ‘The Avengers: Age of Ultron’ and ‘Terminator 5’.

22. THANKS FOR LISTENING, HAVE A DINO-DAY!