The document discusses the importance of being the first in the consumer's mind rather than just entering the marketplace first. It highlights various inventions and their inventors who, despite being first to market, failed to dominate consumers' perceptions, emphasizing that establishing a mental presence is crucial. A memorable name can also significantly aid in capturing consumer attention and positioning a brand successfully.

1. Mind OR Marketplace

2. LAW OF MIND It is better to be first in mind, than in the marketplace !

3. Duryea brothers invented 1 st gas powered automobile and were the 1 st ones to enter the marketplace .

4. Herby brothers invented 1 st washing machine and were the 1 st ones to enter the marketplace .

5. Duna created the 1 st TV Commercial Ad and were the 1 st ones to enter the marketplace .

6. ALL THESE FIRSTS ARE GONE !

7. IN THE WORLD OF MARKETING ... IT IS BETTER TO BE FIRST, THAN TO BE BETTER. IS LAW OF LEADERSHIP WRONG ? LAW OF LEADERSHIP

8. NO

9. Getting into market is important to the extent, that it allows to get into the mind first !

10. REMINGTON Created Univac – 1 st ever mainframe computer into the market IBM won the marketing battle by getting into the mind 1 st .

11. U Can’t Change a MIND Once It Has Been Made Up .

12. U can’t change his mind, but you can build a different image here . Only when majority overwhelms him, his mind will change .

13. paper copier computer 25 years 2 billion $ After 25 years & 2 billion dollars expense also, Xerox - the 1 st plain paper copier could not enter the consumer mind as a computer .

14. One simple method to enter into a mind Is having A Short, Sweet Name !

15. commodore myths altair 8800 radioshack trs 80 Many competitors were positioned on the launching pad but, only APPLE entered into the mind . ( short, sweet name !!!) APPLE 2