12th Cairo Marketing Club (22 immutable Laws of Marketing) by Dr. Ahmed Samir
*#Mahmoud_Bahgat*
*#Marketing_Club*
للاشتراك في نادي التسويق بالشرق الاوسط
*If you are a Marketer now*
To Join our whatsapp &Monthly Meeting in Middle East Cities
Send me ur data on Whatsap
00966569654916
*Fill ur data here as speaker or member*
https://lnkd.in/efkTE7T
Join now
*Marketing Club Facebook Page*
https://lnkd.in/gm4c4hD
*Marketing Club Facebook Group*
https://lnkd.in/gX-5au5
*Egyptian Pharmacists Society Facebook Page*
https://lnkd.in/fucnv_5
•••••••••••••••••••••••••••••
*#Mahmoud_Bahgat*
00966568654916
لخدمات التسويق والدعاية والاعلان
*#Legendary_ADLAND*
Complete Marketing Solutions
*www.TheLegendary.info*
•••••••••••••••••••••••••••••
للحصول على اقامة او شركة في اوروبا
*#Legendary_Europe*
Europe Companies & Residency
*www.LegendaryEurope.Net*
•••••••••••••••••••••••••••••
*Contact Bahgat*
M.Bahgat@TheLegendary.Info
My perspective of 22 Immutable Laws of Marketing (the laws were provided by Al Ries and Jack Trout). Some of the laws are overlapping, some may hold good in few business situations.
Yet, I see these laws are good attempt in creating some understandings of the marketing dynamics.
This document summarizes the marketing strategies of Coca-Cola. It discusses Coca-Cola's evolution since 1886, their expansion into new markets globally to find new opportunities. It describes Coca-Cola's iconic logo designed in 1885 and their universal marketing strategy focused on acceptability, affordability and availability. Coca-Cola has built one of the largest distribution networks in the world to ensure their products are ubiquitous. Their global advertising emphasizes youth and energy through memorable slogans to gain social acceptance.
This article summarizes a presentation by Gene Myers of Thrive Home Builders at the 2019 Building Science Spring Training Camp. Gene shared how his company was able to navigate the 2007 housing crash by becoming the "low-cost producer of high-performance homes." He did this by winning over the hearts of his employees, trade partners, and customers - in that order. With his employees, Gene cited research showing low worker engagement and high turnover in the home building industry. He asked staff to help build a financially strong company through a commitment to high-performance, energy-efficient homes. This unified Thrive's employees and helped the company survive the housing downturn.
This is based on thirteen success principles presented in the book, THINK AND GROW RICH by Napoleon Hill, one of the world's top success coaches.As well as, this book is identified as the best book ever written on the acquisition of wealth.The book discusses thirteen principles one should be concerned upon when acquiring wealth. Hope, you will have a great future by referring this. Thank you Napoleon, the genuine author of THINK AND GROW RICH-all the credits go to you. Good luck..
Atomic Habits discusses how small, daily habits can have major impacts over time. It argues goals are less important than developing systems and processes. Good habits are created by making cues obvious, cravings attractive, and responses easy through habit stacking and manipulating the environment. Bad habits are removed by making cues invisible, cravings unattractive, and responses difficult. The book provides strategies for starting new habits easily through decisive moments and the two minute rule to avoid seeing the initial action as a challenge.
This case study evaluated the feasibility of a pharmaceutical company launching products in the Indian market. Mangal Advisory Services conducted reviews of the company's operations, marketing, the industry, and financials. It was found that manufacturing locally in India could reduce costs by 30-40% and allow the company to better deal with currency risks. However, the company's high pricing and reliance only on ethical marketing posed challenges. For the project to be viable, the summary recommends manufacturing in India and considering less stringent advertising approaches to reduce costs.
Atomic Habits explains how small habits can have a tremendous impact on our lives over time. It argues we should focus on building good habits through a system of "tiny habits" rather than obsess over goals. The book provides tips for developing habits, including making new habits obvious with a specific plan, starting small and simple, performing the habit at the same time each day, and linking new habits to existing routines. By following these principles of habit formation, readers can change their habits and ultimately change their lives.
Atomic Habits Book Exploration By Laurie HawkinsLaurie Hawkins
The document summarizes key ideas from the book "Atomic Habits" by James Clear. It discusses how small daily improvements of 1% can lead to big results over time through the compound effect. It also outlines the four laws of behavior change: 1) make habits obvious and rewarding, 2) make them attractive, 3) make them easy to perform, and 4) provide instant gratification to encourage continued performance. Focusing on identity and process over rigid goals and outcomes leads to more sustainable behavior change.
My perspective of 22 Immutable Laws of Marketing (the laws were provided by Al Ries and Jack Trout). Some of the laws are overlapping, some may hold good in few business situations.
Yet, I see these laws are good attempt in creating some understandings of the marketing dynamics.
This document summarizes the marketing strategies of Coca-Cola. It discusses Coca-Cola's evolution since 1886, their expansion into new markets globally to find new opportunities. It describes Coca-Cola's iconic logo designed in 1885 and their universal marketing strategy focused on acceptability, affordability and availability. Coca-Cola has built one of the largest distribution networks in the world to ensure their products are ubiquitous. Their global advertising emphasizes youth and energy through memorable slogans to gain social acceptance.
This article summarizes a presentation by Gene Myers of Thrive Home Builders at the 2019 Building Science Spring Training Camp. Gene shared how his company was able to navigate the 2007 housing crash by becoming the "low-cost producer of high-performance homes." He did this by winning over the hearts of his employees, trade partners, and customers - in that order. With his employees, Gene cited research showing low worker engagement and high turnover in the home building industry. He asked staff to help build a financially strong company through a commitment to high-performance, energy-efficient homes. This unified Thrive's employees and helped the company survive the housing downturn.
This is based on thirteen success principles presented in the book, THINK AND GROW RICH by Napoleon Hill, one of the world's top success coaches.As well as, this book is identified as the best book ever written on the acquisition of wealth.The book discusses thirteen principles one should be concerned upon when acquiring wealth. Hope, you will have a great future by referring this. Thank you Napoleon, the genuine author of THINK AND GROW RICH-all the credits go to you. Good luck..
Atomic Habits discusses how small, daily habits can have major impacts over time. It argues goals are less important than developing systems and processes. Good habits are created by making cues obvious, cravings attractive, and responses easy through habit stacking and manipulating the environment. Bad habits are removed by making cues invisible, cravings unattractive, and responses difficult. The book provides strategies for starting new habits easily through decisive moments and the two minute rule to avoid seeing the initial action as a challenge.
This case study evaluated the feasibility of a pharmaceutical company launching products in the Indian market. Mangal Advisory Services conducted reviews of the company's operations, marketing, the industry, and financials. It was found that manufacturing locally in India could reduce costs by 30-40% and allow the company to better deal with currency risks. However, the company's high pricing and reliance only on ethical marketing posed challenges. For the project to be viable, the summary recommends manufacturing in India and considering less stringent advertising approaches to reduce costs.
Atomic Habits explains how small habits can have a tremendous impact on our lives over time. It argues we should focus on building good habits through a system of "tiny habits" rather than obsess over goals. The book provides tips for developing habits, including making new habits obvious with a specific plan, starting small and simple, performing the habit at the same time each day, and linking new habits to existing routines. By following these principles of habit formation, readers can change their habits and ultimately change their lives.
Atomic Habits Book Exploration By Laurie HawkinsLaurie Hawkins
The document summarizes key ideas from the book "Atomic Habits" by James Clear. It discusses how small daily improvements of 1% can lead to big results over time through the compound effect. It also outlines the four laws of behavior change: 1) make habits obvious and rewarding, 2) make them attractive, 3) make them easy to perform, and 4) provide instant gratification to encourage continued performance. Focusing on identity and process over rigid goals and outcomes leads to more sustainable behavior change.
The document discusses several "laws of marketing" according to Thegeek.co.in:
1) The Law of Leadership states it is better to be first in a category than to have a better product than competitors. Being first allows getting into customers' minds most easily.
2) The Law of the Category says that if you cannot be first in a category, create a new category where you can be first. Promote the new category to avoid direct competition.
3) The Law of the Mind emphasizes being first in customers' minds is more important than being first in the marketplace. Getting the company name remembered aids being first in customers' thinking.
1. The document discusses 22 immutable laws of branding, including the laws of expansion, contraction, publicity, advertising, the word, credentials, quality, the category, the name, extensions, fellowship, the generic, the company, sub-brands, siblings, shape, colour, borders, and consistency.
2. Some key points are that brands become stronger when their focus is narrowed, brands are built with publicity and maintained with advertising, brands should strive to own a word in consumers' minds, quality alone does not build brands, and brands should promote their category rather than just the brand. Consistency is important and brands should not change over time.
3. Global branding allows brands to increase their market by growing
This document outlines the Law of Leadership, which states that it is better to be first in a new product category than to have a superior product that enters later. The first examples given are Charles Lindbergh being remembered for being the first to fly solo across the Atlantic, while the second pilot, Bert Hinkler, is not well known despite having a technically better flight. Other examples show how the first brand in a new category, such as Heineken for imported beer or Miller Lite for light beer, tends to become the long-term market leader even if other later entrants have superior products. Timing is also important, as being first is only advantageous if the timing is right for the new product concept.
The 22 Immutable Laws Of Branding Biz -www.itworkss.comOnunkwo George
This document provides a summary of key concepts from the book "The 22 Immutable Laws of Branding" by Al Ries and Laura Ries. It summarizes 12 of the 22 branding laws discussed in the book, including the Law of Expansion, the Law of Contraction, the Law of Publicity, the Law of Advertising, the Law of the Word, and others. For each law, it provides a brief explanation and examples to illustrate how well-known brands have successfully applied or violated these branding laws. The overall summary aims to concisely outline some of the most important lessons around building powerful brands according to the authors.
DNS Business Development Workshop
Course Overview
This course is designed to provide a basic understanding of the Domain Name System (DNS) industry and business drivers to enable entrepreneurs to understand potential business opportunities in this industry.
The course will focus on practical issues where appropriate, with case studies and listings of available resources and vendors in the industry. Ample time will be included for networking opportunities and identifying available resources for on-going assistance after the conclusion of the course.
The course will occur over a 5 day period, with an early end on the last day to accommodate travel schedules
The document outlines 22 immutable laws of marketing according to Al Ries and Jack Trout. Some of the key laws discussed include:
1. The law of leadership states it is better to be first than better, and to create a new category you can lead in.
2. The law of the mind argues it is better to be first in people's minds than first in the marketplace.
3. The law of focus owns that the most powerful marketing concept is owning a word in the customer's mind that becomes synonymous with the category.
4. The law of duality notes that in the long run, every market becomes a two-horse race between two dominant competitors.
This document summarizes key concepts from the 1981 book "Positioning: The Battle for your Mind" by Al Ries and Jack Trout. It discusses how positioning involves claiming a unique position for a product in the consumer's mind. First movers have an advantage, so a non-first product must find an unoccupied position. Leaders should reinforce their status without boasting and introduce related brands. Followers must find unique positions rather than trying to appeal to everyone. Repositioning competitors or changing perceptions of them can also be effective strategies. The name of a brand is very important in shaping consumer perceptions.
This document summarizes key concepts from the 1981 book "Positioning: The Battle for your Mind" by Al Ries and Jack Trout. It discusses how positioning involves claiming a unique position for a product in the consumer's mind. First movers have an advantage, so a non-first product must find an unoccupied position. Leaders should reinforce their status without boasting and introduce related brands. Followers must find unique positions rather than trying to appeal to everyone. Repositioning competitors or changing perceptions of them can also be effective strategies. The name of a brand is very important in shaping consumer perceptions.
Ries and Trout popularized the concept of positioning in marketing. Positioning involves communicating a simplified message to consumers that is consistent with their existing beliefs in order to stand out in a crowded marketplace. They argue it is important to be the first brand in a category or find an unoccupied position. Repositioning competitors or using descriptive names can also help brands succeed. Line extensions often fail by diluting an established brand position. Overall the document outlines Ries and Trout's theories on how positioning a brand in the consumer's mind is key to marketing success.
The document discusses various concepts related to marketing including the marketing mix (product, price, place, promotion), Porter's five forces model, the service marketing triangle, and laws of marketing. It also provides tips for salespeople including using reciprocity, starting with small requests, and leaving free samples to generate future sales.
This document provides 17 points for companies to radically differentiate themselves from their competition. It emphasizes finding one unique quality or "Zag" that makes a company the only one to offer a specific product or service. Some key recommendations include hitting an underserved customer need, designing a brand experience that delights customers, and protecting the brand identity from inconsistencies that could undermine differentiation. Loyalty is also discussed as important to extending the brand's success through additional products or services.
Branding involves creating a unique name and image for a product to establish presence and attract loyal customers. It aims to be first in consumers' minds. Being first gives brands advantages: they can become synonymous with product categories and new brands enter in the order they were introduced. Later entrants must work to change the perception that the first brand is best. It is better to launch a new product first in a new category you define, rather than try to prove it is better than existing competitors.
The document discusses the concept of divergence and how it leads to the creation of new brands, products, categories and species. Some key points:
1) Divergence occurs when an existing branch splits off in a new direction, similar to how Darwin's theory of evolution describes new species arising. This principle applies to the development of new brands and product categories.
2) Many modern categories and brands arose through divergence from earlier products - examples include types of TVs, computers, smartphones and cars. New categories like cable TV, laptops and SUVs were created through brands diverging in new directions.
3) For companies, deliberately pursuing divergence through new brands is more effective than just improving existing products. It
The document discusses the concept of divergence and how it leads to the creation of new brands, products, categories and species. Some key points:
1) Divergence occurs when an existing branch/species splits off in a new direction, similar to how Darwin described new species arising. This principle applies to the development of new brands and product categories.
2) Many modern categories and brands arose through divergence from earlier products - examples given include types of TVs, computers, cameras, cars and food brands.
3) Entrepreneurs are encouraged to look for opportunities to diverge from existing categories by identifying new directions a product or market could take to create something new.
4) Anticip
The document discusses marketing principles for small software vendors based on the book "The 22 Immutable Laws of Marketing" by Al Ries and Jack Trout. It summarizes the key points of the first 5 laws: 1) It is better to be the number one player in a category. 2) If you cannot be first, create a new category where you can be number one. 3) It is better to be first in people's minds than first in the market. 4) Perception is more important than reality in product battles. 5) The most powerful marketing message focuses on owning a single word or idea in customers' minds.
Eating the big fish modern enterpreneurship - arise robyArise Roby
IT IS NOT WITH BIG FISH EATING SMALL FISH if you watch clearly who cannot gallop in terms of Creativity and Change according business scenario are out of the race.
The document summarizes a digital marketing conference that took place on April 29th, 2015 in Indianapolis. It provides summaries of presentations from several speakers at the conference, including Kyle Lacy who discussed emerging technology trends disrupting consumer behavior, such as mobility, collaborative consumption, and the "audience effect". It also summarizes a panel discussion on growing Indianapolis' digital marketing industry and managing clients through change. Finally, it discusses a presentation by Jeff Carl on using multivariate testing to more efficiently test multiple variables in digital marketing campaigns.
11th Jeddah Marketing Club, Neuromarketing by Dr.Sameh GaberMahmoud Bahgat
11th Jeddah Marketing Club, Neuromarketing by Dr.Sameh Gaber
to attend & Get the Address Confirm to me on Pvt WhatsApp
#Mahmoud_Bahgat
00966568654916
#Marketing_Club
Only If you are a Marketer Register as a member & or a Speaker in the link
http://goo.gl/forms/RfskGzDslP
■■■■■■■■■■■■■■
جروبات خاصة عالواتساب ب
محبي العمل فالتسويق فالمستقبل
غير عاملين بالتسويق حاليا للتعلم
■ أهم الإعلانات والأفكار والكتب في التسويق■
■■ *بدون كلام ولا سلام ولا شكرا*■■
فقط اشتراك الجروبات
وليس حضور اجتماعات نادي الماركتينج
■ *(الماركتيرز لهم جروبات خاصة)*■
ويستطيعوا حضور الاجتماعات الشهرية ولنا
■ اشترك في جروب واحد منهم فقط دوس على اللينك ■
Marketing club 19 (Future)
https://chat.whatsapp.com/IqDyV0a7GcPIKhcSKan8zD
Marketing club 20 (Future)
https://chat.whatsapp.com/Kt0SlWIeh3n8JPNrUKBOX8
■■■■■■■■■■■■■■■■
Marketing Club Middle East
Since 29 October 2015
We have 7 groups whatsapp
with 750 marketers
From all middle east
since 9 years
& now 13 more groups
For Marketing Club Lovers as future Marketers
Many non Marketers yet have asked to Attend the Club
((We Wish All can Attend,But Cant right now but soon we will..))
Criteria for attending Marketing Club Meetings
•••••••••••••••••••••••••••••••
For Better Harmony & Mind set.
Must be only Marketer
Also Previous Marketing experience
●Business Managers
●Country Manager,GM
●Directors, CEO
Are most welcomed to add Value to us.
■■■■■■■■■■■■■■■■
《 *Unmatched Criteria*》 till we allow all soon
Not Med Rep,
Not Key Account,
Not Product Specialist,
Not Sales Supervisor,
Not Sales Manager,
●●●●●●●●●●●●●●●●●●
But till you become a marketer
you can join our What'sApp group
Marketing Lover Future Club Group
■■■■■■■■■■■■■■■■
《 *Unmatched Criteria*》
For Conflict of Interest
Also Can't attend
If Working in a Marketing Services Provider
=not Hotel or tourism
=not Restaurant
=not Advertising
=not Event Manager
=not Market Researcher
■■■■■■■■■■■■■■■■
this Club for Only Marketers
Soon will open for all
Very Soon we will have
■ Business Leaders Club ■
For Sales Managers & Directors
Will be Not for Marketers
■■■■■■■■■■■■■■■■
جروب وصفحة الماركتينج كلووب عالفيسبوك
#Marketing_Club Group on Facebook
https://www.facebook.com/groups/837318003074869/
Now we can talk freely In all marketing topics
As open discussion all the time
On our Facebook group
Without disturbing anyone
on our 16 what'sApp groups
To keep what's app groups simple &to the point
Only 2 or 3 posts daily
■اتكلم براحتك على الفيسبوك■
وخلي الواتساب صور وكتبو وبوستات كاملة فقط حتى لا نزعج الناس
اشترك الآن في صفحة الفيسبوك
https://www.facebook.com/MarketingTipsPAGE/
اشترك الآن في جروب الفيسبوك
https://www.facebook.com/groups/837318003074869/
لتسجيل بيناتك لتصلك بعض المحاضرات لو أمكن عالايميل
http://goo.gl/forms/RfskGzDslP
#Marketing_Club
#Mahmoud_Bahgat
00966568654916
■■■■■■■■■■■■■■■
(Egypt OTC Marketing)17th Cairo Marketing Club by Dr. Mahmoud HhamedMahmoud Bahgat
(Egypt OTC Marketing)17th Cairo Marketing Club by Dr. Mahmoud Hhamed
to attend & Get the Address Confirm to me on Pvt WhatsApp
#Mahmoud_Bahgat
00966568654916
#Marketing_Club
Only If you are a Marketer Register as a member & or a Speaker in the link
http://goo.gl/forms/RfskGzDslP
■■■■■■■■■■■■■■
جروبات خاصة عالواتساب ب
محبي العمل فالتسويق فالمستقبل
غير عاملين بالتسويق حاليا للتعلم
■ أهم الإعلانات والأفكار والكتب في التسويق■
■■ *بدون كلام ولا سلام ولا شكرا*■■
فقط اشتراك الجروبات
وليس حضور اجتماعات نادي الماركتينج
■ *(الماركتيرز لهم جروبات خاصة)*■
ويستطيعوا حضور الاجتماعات الشهرية ولنا
■ اشترك في جروب واحد منهم فقط دوس على اللينك ■
Marketing club 19 (Future)
https://chat.whatsapp.com/IqDyV0a7GcPIKhcSKan8zD
Marketing club 20 (Future)
https://chat.whatsapp.com/Kt0SlWIeh3n8JPNrUKBOX8
■■■■■■■■■■■■■■■■
Marketing Club Middle East
Since 29 October 2015
We have 7 groups whatsapp
with 750 marketers
From all middle east
since 9 years
& now 13 more groups
For Marketing Club Lovers as future Marketers
Many non Marketers yet have asked to Attend the Club
((We Wish All can Attend,But Cant right now but soon we will..))
Criteria for attending Marketing Club Meetings
•••••••••••••••••••••••••••••••
For Better Harmony & Mind set.
Must be only Marketer
Also Previous Marketing experience
●Business Managers
●Country Manager,GM
●Directors, CEO
Are most welcomed to add Value to us.
■■■■■■■■■■■■■■■■
《 *Unmatched Criteria*》 till we allow all soon
Not Med Rep,
Not Key Account,
Not Product Specialist,
Not Sales Supervisor,
Not Sales Manager,
●●●●●●●●●●●●●●●●●●
But till you become a marketer
you can join our What'sApp group
Marketing Lover Future Club Group
■■■■■■■■■■■■■■■■
《 *Unmatched Criteria*》
For Conflict of Interest
Also Can't attend
If Working in a Marketing Services Provider
=not Hotel or tourism
=not Restaurant
=not Advertising
=not Event Manager
=not Market Researcher
■■■■■■■■■■■■■■■■
this Club for Only Marketers
Soon will open for all
Very Soon we will have
■ Business Leaders Club ■
For Sales Managers & Directors
Will be Not for Marketers
■■■■■■■■■■■■■■■■
جروب وصفحة الماركتينج كلووب عالفيسبوك
#Marketing_Club Group on Facebook
https://www.facebook.com/groups/837318003074869/
Now we can talk freely In all marketing topics
As open discussion all the time
On our Facebook group
Without disturbing anyone
on our 16 what'sApp groups
To keep what's app groups simple &to the point
Only 2 or 3 posts daily
■اتكلم براحتك على الفيسبوك■
وخلي الواتساب صور وكتبو وبوستات كاملة فقط حتى لا نزعج الناس
اشترك الآن في صفحة الفيسبوك
https://www.facebook.com/MarketingTipsPAGE/
اشترك الآن في جروب الفيسبوك
https://www.facebook.com/groups/837318003074869/
لتسجيل بيناتك لتصلك بعض المحاضرات لو أمكن عالايميل
http://goo.gl/forms/RfskGzDslP
#Marketing_Club
#Mahmoud_Bahgat
00966568654916
■■■■■■■■■■■■■■■
More Related Content
Similar to 12th Cairo Marketing Club (22 immutable Laws of Marketing) by Dr. Ahmed Samir
The document discusses several "laws of marketing" according to Thegeek.co.in:
1) The Law of Leadership states it is better to be first in a category than to have a better product than competitors. Being first allows getting into customers' minds most easily.
2) The Law of the Category says that if you cannot be first in a category, create a new category where you can be first. Promote the new category to avoid direct competition.
3) The Law of the Mind emphasizes being first in customers' minds is more important than being first in the marketplace. Getting the company name remembered aids being first in customers' thinking.
1. The document discusses 22 immutable laws of branding, including the laws of expansion, contraction, publicity, advertising, the word, credentials, quality, the category, the name, extensions, fellowship, the generic, the company, sub-brands, siblings, shape, colour, borders, and consistency.
2. Some key points are that brands become stronger when their focus is narrowed, brands are built with publicity and maintained with advertising, brands should strive to own a word in consumers' minds, quality alone does not build brands, and brands should promote their category rather than just the brand. Consistency is important and brands should not change over time.
3. Global branding allows brands to increase their market by growing
This document outlines the Law of Leadership, which states that it is better to be first in a new product category than to have a superior product that enters later. The first examples given are Charles Lindbergh being remembered for being the first to fly solo across the Atlantic, while the second pilot, Bert Hinkler, is not well known despite having a technically better flight. Other examples show how the first brand in a new category, such as Heineken for imported beer or Miller Lite for light beer, tends to become the long-term market leader even if other later entrants have superior products. Timing is also important, as being first is only advantageous if the timing is right for the new product concept.
The 22 Immutable Laws Of Branding Biz -www.itworkss.comOnunkwo George
This document provides a summary of key concepts from the book "The 22 Immutable Laws of Branding" by Al Ries and Laura Ries. It summarizes 12 of the 22 branding laws discussed in the book, including the Law of Expansion, the Law of Contraction, the Law of Publicity, the Law of Advertising, the Law of the Word, and others. For each law, it provides a brief explanation and examples to illustrate how well-known brands have successfully applied or violated these branding laws. The overall summary aims to concisely outline some of the most important lessons around building powerful brands according to the authors.
DNS Business Development Workshop
Course Overview
This course is designed to provide a basic understanding of the Domain Name System (DNS) industry and business drivers to enable entrepreneurs to understand potential business opportunities in this industry.
The course will focus on practical issues where appropriate, with case studies and listings of available resources and vendors in the industry. Ample time will be included for networking opportunities and identifying available resources for on-going assistance after the conclusion of the course.
The course will occur over a 5 day period, with an early end on the last day to accommodate travel schedules
The document outlines 22 immutable laws of marketing according to Al Ries and Jack Trout. Some of the key laws discussed include:
1. The law of leadership states it is better to be first than better, and to create a new category you can lead in.
2. The law of the mind argues it is better to be first in people's minds than first in the marketplace.
3. The law of focus owns that the most powerful marketing concept is owning a word in the customer's mind that becomes synonymous with the category.
4. The law of duality notes that in the long run, every market becomes a two-horse race between two dominant competitors.
This document summarizes key concepts from the 1981 book "Positioning: The Battle for your Mind" by Al Ries and Jack Trout. It discusses how positioning involves claiming a unique position for a product in the consumer's mind. First movers have an advantage, so a non-first product must find an unoccupied position. Leaders should reinforce their status without boasting and introduce related brands. Followers must find unique positions rather than trying to appeal to everyone. Repositioning competitors or changing perceptions of them can also be effective strategies. The name of a brand is very important in shaping consumer perceptions.
This document summarizes key concepts from the 1981 book "Positioning: The Battle for your Mind" by Al Ries and Jack Trout. It discusses how positioning involves claiming a unique position for a product in the consumer's mind. First movers have an advantage, so a non-first product must find an unoccupied position. Leaders should reinforce their status without boasting and introduce related brands. Followers must find unique positions rather than trying to appeal to everyone. Repositioning competitors or changing perceptions of them can also be effective strategies. The name of a brand is very important in shaping consumer perceptions.
Ries and Trout popularized the concept of positioning in marketing. Positioning involves communicating a simplified message to consumers that is consistent with their existing beliefs in order to stand out in a crowded marketplace. They argue it is important to be the first brand in a category or find an unoccupied position. Repositioning competitors or using descriptive names can also help brands succeed. Line extensions often fail by diluting an established brand position. Overall the document outlines Ries and Trout's theories on how positioning a brand in the consumer's mind is key to marketing success.
The document discusses various concepts related to marketing including the marketing mix (product, price, place, promotion), Porter's five forces model, the service marketing triangle, and laws of marketing. It also provides tips for salespeople including using reciprocity, starting with small requests, and leaving free samples to generate future sales.
This document provides 17 points for companies to radically differentiate themselves from their competition. It emphasizes finding one unique quality or "Zag" that makes a company the only one to offer a specific product or service. Some key recommendations include hitting an underserved customer need, designing a brand experience that delights customers, and protecting the brand identity from inconsistencies that could undermine differentiation. Loyalty is also discussed as important to extending the brand's success through additional products or services.
Branding involves creating a unique name and image for a product to establish presence and attract loyal customers. It aims to be first in consumers' minds. Being first gives brands advantages: they can become synonymous with product categories and new brands enter in the order they were introduced. Later entrants must work to change the perception that the first brand is best. It is better to launch a new product first in a new category you define, rather than try to prove it is better than existing competitors.
The document discusses the concept of divergence and how it leads to the creation of new brands, products, categories and species. Some key points:
1) Divergence occurs when an existing branch splits off in a new direction, similar to how Darwin's theory of evolution describes new species arising. This principle applies to the development of new brands and product categories.
2) Many modern categories and brands arose through divergence from earlier products - examples include types of TVs, computers, smartphones and cars. New categories like cable TV, laptops and SUVs were created through brands diverging in new directions.
3) For companies, deliberately pursuing divergence through new brands is more effective than just improving existing products. It
The document discusses the concept of divergence and how it leads to the creation of new brands, products, categories and species. Some key points:
1) Divergence occurs when an existing branch/species splits off in a new direction, similar to how Darwin described new species arising. This principle applies to the development of new brands and product categories.
2) Many modern categories and brands arose through divergence from earlier products - examples given include types of TVs, computers, cameras, cars and food brands.
3) Entrepreneurs are encouraged to look for opportunities to diverge from existing categories by identifying new directions a product or market could take to create something new.
4) Anticip
The document discusses marketing principles for small software vendors based on the book "The 22 Immutable Laws of Marketing" by Al Ries and Jack Trout. It summarizes the key points of the first 5 laws: 1) It is better to be the number one player in a category. 2) If you cannot be first, create a new category where you can be number one. 3) It is better to be first in people's minds than first in the market. 4) Perception is more important than reality in product battles. 5) The most powerful marketing message focuses on owning a single word or idea in customers' minds.
Eating the big fish modern enterpreneurship - arise robyArise Roby
IT IS NOT WITH BIG FISH EATING SMALL FISH if you watch clearly who cannot gallop in terms of Creativity and Change according business scenario are out of the race.
The document summarizes a digital marketing conference that took place on April 29th, 2015 in Indianapolis. It provides summaries of presentations from several speakers at the conference, including Kyle Lacy who discussed emerging technology trends disrupting consumer behavior, such as mobility, collaborative consumption, and the "audience effect". It also summarizes a panel discussion on growing Indianapolis' digital marketing industry and managing clients through change. Finally, it discusses a presentation by Jeff Carl on using multivariate testing to more efficiently test multiple variables in digital marketing campaigns.
Similar to 12th Cairo Marketing Club (22 immutable Laws of Marketing) by Dr. Ahmed Samir (20)
11th Jeddah Marketing Club, Neuromarketing by Dr.Sameh GaberMahmoud Bahgat
11th Jeddah Marketing Club, Neuromarketing by Dr.Sameh Gaber
to attend & Get the Address Confirm to me on Pvt WhatsApp
#Mahmoud_Bahgat
00966568654916
#Marketing_Club
Only If you are a Marketer Register as a member & or a Speaker in the link
http://goo.gl/forms/RfskGzDslP
■■■■■■■■■■■■■■
جروبات خاصة عالواتساب ب
محبي العمل فالتسويق فالمستقبل
غير عاملين بالتسويق حاليا للتعلم
■ أهم الإعلانات والأفكار والكتب في التسويق■
■■ *بدون كلام ولا سلام ولا شكرا*■■
فقط اشتراك الجروبات
وليس حضور اجتماعات نادي الماركتينج
■ *(الماركتيرز لهم جروبات خاصة)*■
ويستطيعوا حضور الاجتماعات الشهرية ولنا
■ اشترك في جروب واحد منهم فقط دوس على اللينك ■
Marketing club 19 (Future)
https://chat.whatsapp.com/IqDyV0a7GcPIKhcSKan8zD
Marketing club 20 (Future)
https://chat.whatsapp.com/Kt0SlWIeh3n8JPNrUKBOX8
■■■■■■■■■■■■■■■■
Marketing Club Middle East
Since 29 October 2015
We have 7 groups whatsapp
with 750 marketers
From all middle east
since 9 years
& now 13 more groups
For Marketing Club Lovers as future Marketers
Many non Marketers yet have asked to Attend the Club
((We Wish All can Attend,But Cant right now but soon we will..))
Criteria for attending Marketing Club Meetings
•••••••••••••••••••••••••••••••
For Better Harmony & Mind set.
Must be only Marketer
Also Previous Marketing experience
●Business Managers
●Country Manager,GM
●Directors, CEO
Are most welcomed to add Value to us.
■■■■■■■■■■■■■■■■
《 *Unmatched Criteria*》 till we allow all soon
Not Med Rep,
Not Key Account,
Not Product Specialist,
Not Sales Supervisor,
Not Sales Manager,
●●●●●●●●●●●●●●●●●●
But till you become a marketer
you can join our What'sApp group
Marketing Lover Future Club Group
■■■■■■■■■■■■■■■■
《 *Unmatched Criteria*》
For Conflict of Interest
Also Can't attend
If Working in a Marketing Services Provider
=not Hotel or tourism
=not Restaurant
=not Advertising
=not Event Manager
=not Market Researcher
■■■■■■■■■■■■■■■■
this Club for Only Marketers
Soon will open for all
Very Soon we will have
■ Business Leaders Club ■
For Sales Managers & Directors
Will be Not for Marketers
■■■■■■■■■■■■■■■■
جروب وصفحة الماركتينج كلووب عالفيسبوك
#Marketing_Club Group on Facebook
https://www.facebook.com/groups/837318003074869/
Now we can talk freely In all marketing topics
As open discussion all the time
On our Facebook group
Without disturbing anyone
on our 16 what'sApp groups
To keep what's app groups simple &to the point
Only 2 or 3 posts daily
■اتكلم براحتك على الفيسبوك■
وخلي الواتساب صور وكتبو وبوستات كاملة فقط حتى لا نزعج الناس
اشترك الآن في صفحة الفيسبوك
https://www.facebook.com/MarketingTipsPAGE/
اشترك الآن في جروب الفيسبوك
https://www.facebook.com/groups/837318003074869/
لتسجيل بيناتك لتصلك بعض المحاضرات لو أمكن عالايميل
http://goo.gl/forms/RfskGzDslP
#Marketing_Club
#Mahmoud_Bahgat
00966568654916
■■■■■■■■■■■■■■■
(Egypt OTC Marketing)17th Cairo Marketing Club by Dr. Mahmoud HhamedMahmoud Bahgat
(Egypt OTC Marketing)17th Cairo Marketing Club by Dr. Mahmoud Hhamed
to attend & Get the Address Confirm to me on Pvt WhatsApp
#Mahmoud_Bahgat
00966568654916
#Marketing_Club
Only If you are a Marketer Register as a member & or a Speaker in the link
http://goo.gl/forms/RfskGzDslP
■■■■■■■■■■■■■■
جروبات خاصة عالواتساب ب
محبي العمل فالتسويق فالمستقبل
غير عاملين بالتسويق حاليا للتعلم
■ أهم الإعلانات والأفكار والكتب في التسويق■
■■ *بدون كلام ولا سلام ولا شكرا*■■
فقط اشتراك الجروبات
وليس حضور اجتماعات نادي الماركتينج
■ *(الماركتيرز لهم جروبات خاصة)*■
ويستطيعوا حضور الاجتماعات الشهرية ولنا
■ اشترك في جروب واحد منهم فقط دوس على اللينك ■
Marketing club 19 (Future)
https://chat.whatsapp.com/IqDyV0a7GcPIKhcSKan8zD
Marketing club 20 (Future)
https://chat.whatsapp.com/Kt0SlWIeh3n8JPNrUKBOX8
■■■■■■■■■■■■■■■■
Marketing Club Middle East
Since 29 October 2015
We have 7 groups whatsapp
with 750 marketers
From all middle east
since 9 years
& now 13 more groups
For Marketing Club Lovers as future Marketers
Many non Marketers yet have asked to Attend the Club
((We Wish All can Attend,But Cant right now but soon we will..))
Criteria for attending Marketing Club Meetings
•••••••••••••••••••••••••••••••
For Better Harmony & Mind set.
Must be only Marketer
Also Previous Marketing experience
●Business Managers
●Country Manager,GM
●Directors, CEO
Are most welcomed to add Value to us.
■■■■■■■■■■■■■■■■
《 *Unmatched Criteria*》 till we allow all soon
Not Med Rep,
Not Key Account,
Not Product Specialist,
Not Sales Supervisor,
Not Sales Manager,
●●●●●●●●●●●●●●●●●●
But till you become a marketer
you can join our What'sApp group
Marketing Lover Future Club Group
■■■■■■■■■■■■■■■■
《 *Unmatched Criteria*》
For Conflict of Interest
Also Can't attend
If Working in a Marketing Services Provider
=not Hotel or tourism
=not Restaurant
=not Advertising
=not Event Manager
=not Market Researcher
■■■■■■■■■■■■■■■■
this Club for Only Marketers
Soon will open for all
Very Soon we will have
■ Business Leaders Club ■
For Sales Managers & Directors
Will be Not for Marketers
■■■■■■■■■■■■■■■■
جروب وصفحة الماركتينج كلووب عالفيسبوك
#Marketing_Club Group on Facebook
https://www.facebook.com/groups/837318003074869/
Now we can talk freely In all marketing topics
As open discussion all the time
On our Facebook group
Without disturbing anyone
on our 16 what'sApp groups
To keep what's app groups simple &to the point
Only 2 or 3 posts daily
■اتكلم براحتك على الفيسبوك■
وخلي الواتساب صور وكتبو وبوستات كاملة فقط حتى لا نزعج الناس
اشترك الآن في صفحة الفيسبوك
https://www.facebook.com/MarketingTipsPAGE/
اشترك الآن في جروب الفيسبوك
https://www.facebook.com/groups/837318003074869/
لتسجيل بيناتك لتصلك بعض المحاضرات لو أمكن عالايميل
http://goo.gl/forms/RfskGzDslP
#Marketing_Club
#Mahmoud_Bahgat
00966568654916
■■■■■■■■■■■■■■■
16th Cairo Marketing Club, Animal Health Marketing by Dr. Mahmoud SamyMahmoud Bahgat
16th Cairo Marketing Club, Animal Health Marketing by Dr. Mahmoud Samy
to attend & Get the Address Confirm to me on Pvt WhatsApp
#Mahmoud_Bahgat
00966568654916
#Marketing_Club
Only If you are a Marketer Register as a member & or a Speaker in the link
http://goo.gl/forms/RfskGzDslP
■■■■■■■■■■■■■■
جروبات خاصة عالواتساب ب
محبي العمل فالتسويق فالمستقبل
غير عاملين بالتسويق حاليا للتعلم
■ أهم الإعلانات والأفكار والكتب في التسويق■
■■ *بدون كلام ولا سلام ولا شكرا*■■
فقط اشتراك الجروبات
وليس حضور اجتماعات نادي الماركتينج
■ *(الماركتيرز لهم جروبات خاصة)*■
ويستطيعوا حضور الاجتماعات الشهرية ولنا
■ اشترك في جروب واحد منهم فقط دوس على اللينك ■
Marketing club 19 (Future)
https://chat.whatsapp.com/IqDyV0a7GcPIKhcSKan8zD
Marketing club 20 (Future)
https://chat.whatsapp.com/Kt0SlWIeh3n8JPNrUKBOX8
■■■■■■■■■■■■■■■■
Marketing Club Middle East
Since 29 October 2015
We have 7 groups whatsapp
with 750 marketers
From all middle east
since 9 years
& now 13 more groups
For Marketing Club Lovers as future Marketers
Many non Marketers yet have asked to Attend the Club
((We Wish All can Attend,But Cant right now but soon we will..))
Criteria for attending Marketing Club Meetings
•••••••••••••••••••••••••••••••
For Better Harmony & Mind set.
Must be only Marketer
Also Previous Marketing experience
●Business Managers
●Country Manager,GM
●Directors, CEO
Are most welcomed to add Value to us.
■■■■■■■■■■■■■■■■
《 *Unmatched Criteria*》 till we allow all soon
Not Med Rep,
Not Key Account,
Not Product Specialist,
Not Sales Supervisor,
Not Sales Manager,
●●●●●●●●●●●●●●●●●●
But till you become a marketer
you can join our What'sApp group
Marketing Lover Future Club Group
■■■■■■■■■■■■■■■■
《 *Unmatched Criteria*》
For Conflict of Interest
Also Can't attend
If Working in a Marketing Services Provider
=not Hotel or tourism
=not Restaurant
=not Advertising
=not Event Manager
=not Market Researcher
■■■■■■■■■■■■■■■■
this Club for Only Marketers
Soon will open for all
Very Soon we will have
■ Business Leaders Club ■
For Sales Managers & Directors
Will be Not for Marketers
■■■■■■■■■■■■■■■■
جروب وصفحة الماركتينج كلووب عالفيسبوك
#Marketing_Club Group on Facebook
https://www.facebook.com/groups/837318003074869/
Now we can talk freely In all marketing topics
As open discussion all the time
On our Facebook group
Without disturbing anyone
on our 16 what'sApp groups
To keep what's app groups simple &to the point
Only 2 or 3 posts daily
■اتكلم براحتك على الفيسبوك■
وخلي الواتساب صور وكتبو وبوستات كاملة فقط حتى لا نزعج الناس
اشترك الآن في صفحة الفيسبوك
https://www.facebook.com/MarketingTipsPAGE/
اشترك الآن في جروب الفيسبوك
https://www.facebook.com/groups/837318003074869/
لتسجيل بيناتك لتصلك بعض المحاضرات لو أمكن عالايميل
http://goo.gl/forms/RfskGzDslP
#Marketing_Club
#Mahmoud_Bahgat
00966568654916
■■■■■■■■■■■■■■■
Speak like a Pro Marketer (15th Alex Marketing Club) by Dr.Marwan MedhatMahmoud Bahgat
Speak like a Pro Marketer (15th Alex Marketing Club) by Dr.Marwan Medhat
to attend & Get the Address Confirm to me on Pvt WhatsApp
#Mahmoud_Bahgat
00966568654916
#Marketing_Club
Only If you are a Marketer Register as a member & or a Speaker in the link
http://goo.gl/forms/RfskGzDslP
■■■■■■■■■■■■■■
جروبات خاصة عالواتساب ب
محبي العمل فالتسويق فالمستقبل
غير عاملين بالتسويق حاليا للتعلم
■ أهم الإعلانات والأفكار والكتب في التسويق■
■■ *بدون كلام ولا سلام ولا شكرا*■■
فقط اشتراك الجروبات
وليس حضور اجتماعات نادي الماركتينج
■ *(الماركتيرز لهم جروبات خاصة)*■
ويستطيعوا حضور الاجتماعات الشهرية ولنا
■ اشترك في جروب واحد منهم فقط دوس على اللينك ■
Marketing club 19 (Future)
https://chat.whatsapp.com/IqDyV0a7GcPIKhcSKan8zD
Marketing club 20 (Future)
https://chat.whatsapp.com/Kt0SlWIeh3n8JPNrUKBOX8
■■■■■■■■■■■■■■■■
Marketing Club Middle East
Since 29 October 2015
We have 7 groups whatsapp
with 750 marketers
From all middle east
since 9 years
& now 13 more groups
For Marketing Club Lovers as future Marketers
Many non Marketers yet have asked to Attend the Club
((We Wish All can Attend,But Cant right now but soon we will..))
Criteria for attending Marketing Club Meetings
•••••••••••••••••••••••••••••••
For Better Harmony & Mind set.
Must be only Marketer
Also Previous Marketing experience
●Business Managers
●Country Manager,GM
●Directors, CEO
Are most welcomed to add Value to us.
■■■■■■■■■■■■■■■■
《 *Unmatched Criteria*》 till we allow all soon
Not Med Rep,
Not Key Account,
Not Product Specialist,
Not Sales Supervisor,
Not Sales Manager,
●●●●●●●●●●●●●●●●●●
But till you become a marketer
you can join our What'sApp group
Marketing Lover Future Club Group
■■■■■■■■■■■■■■■■
《 *Unmatched Criteria*》
For Conflict of Interest
Also Can't attend
If Working in a Marketing Services Provider
=not Hotel or tourism
=not Restaurant
=not Advertising
=not Event Manager
=not Market Researcher
■■■■■■■■■■■■■■■■
this Club for Only Marketers
Soon will open for all
Very Soon we will have
■ Business Leaders Club ■
For Sales Managers & Directors
Will be Not for Marketers
■■■■■■■■■■■■■■■■
جروب وصفحة الماركتينج كلووب عالفيسبوك
#Marketing_Club Group on Facebook
https://www.facebook.com/groups/837318003074869/
Now we can talk freely In all marketing topics
As open discussion all the time
On our Facebook group
Without disturbing anyone
on our 16 what'sApp groups
To keep what's app groups simple &to the point
Only 2 or 3 posts daily
■اتكلم براحتك على الفيسبوك■
وخلي الواتساب صور وكتبو وبوستات كاملة فقط حتى لا نزعج الناس
اشترك الآن في صفحة الفيسبوك
https://www.facebook.com/MarketingTipsPAGE/
اشترك الآن في جروب الفيسبوك
https://www.facebook.com/groups/837318003074869/
لتسجيل بيناتك لتصلك بعض المحاضرات لو أمكن عالايميل
http://goo.gl/forms/RfskGzDslP
#Marketing_Club
#Mahmoud_Bahgat
00966568654916
■■■■■■■■■■■■■■■
Luxury Brands (15th Alex Marketing Club) by Mr.Mohamed AttiaMahmoud Bahgat
Luxury Brands (15th Alex Marketing Club) by Mr.Mohamed Attia
to attend & Get the Address Confirm to me on Pvt WhatsApp
#Mahmoud_Bahgat
00966568654916
#Marketing_Club
Only If you are a Marketer Register as a member & or a Speaker in the link
http://goo.gl/forms/RfskGzDslP
■■■■■■■■■■■■■■
جروبات خاصة عالواتساب ب
محبي العمل فالتسويق فالمستقبل
غير عاملين بالتسويق حاليا للتعلم
■ أهم الإعلانات والأفكار والكتب في التسويق■
■■ *بدون كلام ولا سلام ولا شكرا*■■
فقط اشتراك الجروبات
وليس حضور اجتماعات نادي الماركتينج
■ *(الماركتيرز لهم جروبات خاصة)*■
ويستطيعوا حضور الاجتماعات الشهرية ولنا
■ اشترك في جروب واحد منهم فقط دوس على اللينك ■
Marketing club 19 (Future)
https://chat.whatsapp.com/IqDyV0a7GcPIKhcSKan8zD
Marketing club 20 (Future)
https://chat.whatsapp.com/Kt0SlWIeh3n8JPNrUKBOX8
■■■■■■■■■■■■■■■■
Marketing Club Middle East
Since 29 October 2015
We have 7 groups whatsapp
with 750 marketers
From all middle east
since 9 years
& now 13 more groups
For Marketing Club Lovers as future Marketers
Many non Marketers yet have asked to Attend the Club
((We Wish All can Attend,But Cant right now but soon we will..))
Criteria for attending Marketing Club Meetings
•••••••••••••••••••••••••••••••
For Better Harmony & Mind set.
Must be only Marketer
Also Previous Marketing experience
●Business Managers
●Country Manager,GM
●Directors, CEO
Are most welcomed to add Value to us.
■■■■■■■■■■■■■■■■
《 *Unmatched Criteria*》 till we allow all soon
Not Med Rep,
Not Key Account,
Not Product Specialist,
Not Sales Supervisor,
Not Sales Manager,
●●●●●●●●●●●●●●●●●●
But till you become a marketer
you can join our What'sApp group
Marketing Lover Future Club Group
■■■■■■■■■■■■■■■■
《 *Unmatched Criteria*》
For Conflict of Interest
Also Can't attend
If Working in a Marketing Services Provider
=not Hotel or tourism
=not Restaurant
=not Advertising
=not Event Manager
=not Market Researcher
■■■■■■■■■■■■■■■■
this Club for Only Marketers
Soon will open for all
Very Soon we will have
■ Business Leaders Club ■
For Sales Managers & Directors
Will be Not for Marketers
■■■■■■■■■■■■■■■■
جروب وصفحة الماركتينج كلووب عالفيسبوك
#Marketing_Club Group on Facebook
https://www.facebook.com/groups/837318003074869/
Now we can talk freely In all marketing topics
As open discussion all the time
On our Facebook group
Without disturbing anyone
on our 16 what'sApp groups
To keep what's app groups simple &to the point
Only 2 or 3 posts daily
■اتكلم براحتك على الفيسبوك■
وخلي الواتساب صور وكتبو وبوستات كاملة فقط حتى لا نزعج الناس
اشترك الآن في صفحة الفيسبوك
https://www.facebook.com/MarketingTipsPAGE/
اشترك الآن في جروب الفيسبوك
https://www.facebook.com/groups/837318003074869/
لتسجيل بيناتك لتصلك بعض المحاضرات لو أمكن عالايميل
http://goo.gl/forms/RfskGzDslP
#Marketing_Club
#Mahmoud_Bahgat
00966568654916
■■■■■■■■■■■■■■■
14 Alex Marketing Cub, (Customer Engagement) by Dr.Ahmed Saleh, 6 11-2019Mahmoud Bahgat
14 Alex Marketing Cub, (Customer Engagement) by Dr.Ahmed Saleh, 6 11-2019
to attend & Get the Address Confirm to me on Pvt WhatsApp
#Mahmoud_Bahgat
00966568654916
#Marketing_Club
Only If you are a Marketer Register as a member & or a Speaker in the link
http://goo.gl/forms/RfskGzDslP
■■■■■■■■■■■■■■
جروبات خاصة عالواتساب ب
محبي العمل فالتسويق فالمستقبل
غير عاملين بالتسويق حاليا للتعلم
■ أهم الإعلانات والأفكار والكتب في التسويق■
■■ *بدون كلام ولا سلام ولا شكرا*■■
فقط اشتراك الجروبات
وليس حضور اجتماعات نادي الماركتينج
■ *(الماركتيرز لهم جروبات خاصة)*■
ويستطيعوا حضور الاجتماعات الشهرية ولنا
■ اشترك في جروب واحد منهم فقط دوس على اللينك ■
Marketing club 19 (Future)
https://chat.whatsapp.com/IqDyV0a7GcPIKhcSKan8zD
Marketing club 20 (Future)
https://chat.whatsapp.com/Kt0SlWIeh3n8JPNrUKBOX8
■■■■■■■■■■■■■■■■
Marketing Club Middle East
Since 29 October 2015
We have 7 groups whatsapp
with 750 marketers
From all middle east
since 9 years
& now 13 more groups
For Marketing Club Lovers as future Marketers
Many non Marketers yet have asked to Attend the Club
((We Wish All can Attend,But Cant right now but soon we will..))
Criteria for attending Marketing Club Meetings
•••••••••••••••••••••••••••••••
For Better Harmony & Mind set.
Must be only Marketer
Also Previous Marketing experience
●Business Managers
●Country Manager,GM
●Directors, CEO
Are most welcomed to add Value to us.
■■■■■■■■■■■■■■■■
《 *Unmatched Criteria*》 till we allow all soon
Not Med Rep,
Not Key Account,
Not Product Specialist,
Not Sales Supervisor,
Not Sales Manager,
●●●●●●●●●●●●●●●●●●
But till you become a marketer
you can join our What'sApp group
Marketing Lover Future Club Group
■■■■■■■■■■■■■■■■
《 *Unmatched Criteria*》
For Conflict of Interest
Also Can't attend
If Working in a Marketing Services Provider
=not Hotel or tourism
=not Restaurant
=not Advertising
=not Event Manager
=not Market Researcher
■■■■■■■■■■■■■■■■
this Club for Only Marketers
Soon will open for all
Very Soon we will have
■ Business Leaders Club ■
For Sales Managers & Directors
Will be Not for Marketers
■■■■■■■■■■■■■■■■
جروب وصفحة الماركتينج كلووب عالفيسبوك
#Marketing_Club Group on Facebook
https://www.facebook.com/groups/837318003074869/
Now we can talk freely In all marketing topics
As open discussion all the time
On our Facebook group
Without disturbing anyone
on our 16 what'sApp groups
To keep what's app groups simple &to the point
Only 2 or 3 posts daily
■اتكلم براحتك على الفيسبوك■
وخلي الواتساب صور وكتبو وبوستات كاملة فقط حتى لا نزعج الناس
اشترك الآن في صفحة الفيسبوك
https://www.facebook.com/MarketingTipsPAGE/
اشترك الآن في جروب الفيسبوك
https://www.facebook.com/groups/837318003074869/
لتسجيل بيناتك لتصلك بعض المحاضرات لو أمكن عالايميل
http://goo.gl/forms/RfskGzDslP
#Marketing_Club
#Mahmoud_Bahgat
00966568654916
■■■■■■■■■■■■■■■
14th Alex Marketing Club (Smarketing) by dr. Amir HassanMahmoud Bahgat
14th Alex Marketing Club (Smarketing) by dr. Amir Hassan
to attend & Get the Address Confirm to me on Pvt WhatsApp
#Mahmoud_Bahgat
00966568654916
#Marketing_Club
Only If you are a Marketer Register as a member & or a Speaker in the link
http://goo.gl/forms/RfskGzDslP
■■■■■■■■■■■■■■
جروبات خاصة عالواتساب ب
محبي العمل فالتسويق فالمستقبل
غير عاملين بالتسويق حاليا للتعلم
■ أهم الإعلانات والأفكار والكتب في التسويق■
■■ *بدون كلام ولا سلام ولا شكرا*■■
فقط اشتراك الجروبات
وليس حضور اجتماعات نادي الماركتينج
■ *(الماركتيرز لهم جروبات خاصة)*■
ويستطيعوا حضور الاجتماعات الشهرية ولنا
■ اشترك في جروب واحد منهم فقط دوس على اللينك ■
Marketing club 19 (Future)
https://chat.whatsapp.com/IqDyV0a7GcPIKhcSKan8zD
Marketing club 20 (Future)
https://chat.whatsapp.com/Kt0SlWIeh3n8JPNrUKBOX8
■■■■■■■■■■■■■■■■
Marketing Club Middle East
Since 29 October 2015
We have 7 groups whatsapp
with 750 marketers
From all middle east
since 9 years
& now 13 more groups
For Marketing Club Lovers as future Marketers
Many non Marketers yet have asked to Attend the Club
((We Wish All can Attend,But Cant right now but soon we will..))
Criteria for attending Marketing Club Meetings
•••••••••••••••••••••••••••••••
For Better Harmony & Mind set.
Must be only Marketer
Also Previous Marketing experience
●Business Managers
●Country Manager,GM
●Directors, CEO
Are most welcomed to add Value to us.
■■■■■■■■■■■■■■■■
《 *Unmatched Criteria*》 till we allow all soon
Not Med Rep,
Not Key Account,
Not Product Specialist,
Not Sales Supervisor,
Not Sales Manager,
●●●●●●●●●●●●●●●●●●
But till you become a marketer
you can join our What'sApp group
Marketing Lover Future Club Group
■■■■■■■■■■■■■■■■
《 *Unmatched Criteria*》
For Conflict of Interest
Also Can't attend
If Working in a Marketing Services Provider
=not Hotel or tourism
=not Restaurant
=not Advertising
=not Event Manager
=not Market Researcher
■■■■■■■■■■■■■■■■
this Club for Only Marketers
Soon will open for all
Very Soon we will have
■ Business Leaders Club ■
For Sales Managers & Directors
Will be Not for Marketers
■■■■■■■■■■■■■■■■
جروب وصفحة الماركتينج كلووب عالفيسبوك
#Marketing_Club Group on Facebook
https://www.facebook.com/groups/837318003074869/
Now we can talk freely In all marketing topics
As open discussion all the time
On our Facebook group
Without disturbing anyone
on our 16 what'sApp groups
To keep what's app groups simple &to the point
Only 2 or 3 posts daily
■اتكلم براحتك على الفيسبوك■
وخلي الواتساب صور وكتبو وبوستات كاملة فقط حتى لا نزعج الناس
اشترك الآن في صفحة الفيسبوك
https://www.facebook.com/MarketingTipsPAGE/
اشترك الآن في جروب الفيسبوك
https://www.facebook.com/groups/837318003074869/
لتسجيل بيناتك لتصلك بعض المحاضرات لو أمكن عالايميل
http://goo.gl/forms/RfskGzDslP
#Marketing_Club
#Mahmoud_Bahgat
00966568654916
■■■■■■■■■■■■■■■
14th Cairo Marketing Club (FMCG Fast Moving Pharma)) by Dr.Saber HelalMahmoud Bahgat
14th Cairo Marketing Club (FMCG Fast Moving Pharma)) by Dr.Saber Helal
to attend & Get the Address Confirm to me on Pvt WhatsApp
#Mahmoud_Bahgat
00966568654916
#Marketing_Club
Only If you are a Marketer Register as a member & or a Speaker in the link
http://goo.gl/forms/RfskGzDslP
■■■■■■■■■■■■■■
جروبات خاصة عالواتساب ب
محبي العمل فالتسويق فالمستقبل
غير عاملين بالتسويق حاليا للتعلم
■ أهم الإعلانات والأفكار والكتب في التسويق■
■■ *بدون كلام ولا سلام ولا شكرا*■■
فقط اشتراك الجروبات
وليس حضور اجتماعات نادي الماركتينج
■ *(الماركتيرز لهم جروبات خاصة)*■
ويستطيعوا حضور الاجتماعات الشهرية ولنا
■ اشترك في جروب واحد منهم فقط دوس على اللينك ■
Marketing club 19 (Future)
https://chat.whatsapp.com/IqDyV0a7GcPIKhcSKan8zD
Marketing club 20 (Future)
https://chat.whatsapp.com/Kt0SlWIeh3n8JPNrUKBOX8
■■■■■■■■■■■■■■■■
Marketing Club Middle East
Since 29 October 2015
We have 7 groups whatsapp
with 750 marketers
From all middle east
since 9 years
& now 13 more groups
For Marketing Club Lovers as future Marketers
Many non Marketers yet have asked to Attend the Club
((We Wish All can Attend,But Cant right now but soon we will..))
Criteria for attending Marketing Club Meetings
•••••••••••••••••••••••••••••••
For Better Harmony & Mind set.
Must be only Marketer
Also Previous Marketing experience
●Business Managers
●Country Manager,GM
●Directors, CEO
Are most welcomed to add Value to us.
■■■■■■■■■■■■■■■■
《 *Unmatched Criteria*》 till we allow all soon
Not Med Rep,
Not Key Account,
Not Product Specialist,
Not Sales Supervisor,
Not Sales Manager,
●●●●●●●●●●●●●●●●●●
But till you become a marketer
you can join our What'sApp group
Marketing Lover Future Club Group
■■■■■■■■■■■■■■■■
《 *Unmatched Criteria*》
For Conflict of Interest
Also Can't attend
If Working in a Marketing Services Provider
=not Hotel or tourism
=not Restaurant
=not Advertising
=not Event Manager
=not Market Researcher
■■■■■■■■■■■■■■■■
this Club for Only Marketers
Soon will open for all
Very Soon we will have
■ Business Leaders Club ■
For Sales Managers & Directors
Will be Not for Marketers
■■■■■■■■■■■■■■■■
جروب وصفحة الماركتينج كلووب عالفيسبوك
#Marketing_Club Group on Facebook
https://www.facebook.com/groups/837318003074869/
Now we can talk freely In all marketing topics
As open discussion all the time
On our Facebook group
Without disturbing anyone
on our 16 what'sApp groups
To keep what's app groups simple &to the point
Only 2 or 3 posts daily
■اتكلم براحتك على الفيسبوك■
وخلي الواتساب صور وكتبو وبوستات كاملة فقط حتى لا نزعج الناس
اشترك الآن في صفحة الفيسبوك
https://www.facebook.com/MarketingTipsPAGE/
اشترك الآن في جروب الفيسبوك
https://www.facebook.com/groups/837318003074869/
لتسجيل بيناتك لتصلك بعض المحاضرات لو أمكن عالايميل
http://goo.gl/forms/RfskGzDslP
#Marketing_Club
#Mahmoud_Bahgat
00966568654916
■■■■■■■■■■■■■■■
14th Cairo Marketing Club (Digital World for Pharma) by Dr. Fayza Elshatby & ...Mahmoud Bahgat
14th Cairo Marketing Club (Digital World for Pharma) by Dr. Fayza Elshatby & Dr.Mahmoud Hamdy
*#Mahmoud_Bahgat*
*#Marketing_Club*
للاشتراك في نادي التسويق بالشرق الاوسط
*If you are a Marketer now*
To Join our whatsapp &Monthly Meeting in Middle East Cities
Send me ur data on Whatsap
00966569654916
*Fill ur data here as speaker or member*
https://lnkd.in/efkTE7T
Join now
*Marketing Club Facebook Page*
https://lnkd.in/gm4c4hD
*Marketing Club Facebook Group*
https://lnkd.in/gX-5au5
*Egyptian Pharmacists Society Facebook Page*
https://lnkd.in/fucnv_5
•••••••••••••••••••••••••••••
*#Mahmoud_Bahgat*
00966568654916
لخدمات التسويق والدعاية والاعلان
*#Legendary_ADLAND*
Complete Marketing Solutions
*www.LegendaryADLAND.com*
•••••••••••••••••••••••••••••
للحصول على اقامة او شركة في اوروبا
*#Legendary_Europe*
Europe Companies & Residency
*www.LegendaryEurope.info*
•••••••••••••••••••••••••••••
*Contact Bahgat*
M.Bahgat@TheLegendary.Info
17th Jeddah Marketing Club (Deals in Pharma Business) By Dr.Hatem KandeelMahmoud Bahgat
17th Jeddah Marketing Club (Deals in Pharma Business) By Dr.Hatem Kandeel
*#Mahmoud_Bahgat*
*#Marketing_Club*
للاشتراك في نادي التسويق بالشرق الاوسط
*If you are a Marketer now*
To Join our whatsapp &Monthly Meeting in Middle East Cities
Send me ur data on Whatsap
00966569654916
*Fill ur data here as speaker or member*
https://lnkd.in/efkTE7T
Join now
*Marketing Club Facebook Page*
https://lnkd.in/gm4c4hD
*Marketing Club Facebook Group*
https://lnkd.in/gX-5au5
*Egyptian Pharmacists Society Facebook Page*
https://lnkd.in/fucnv_5
•••••••••••••••••••••••••••••
*#Mahmoud_Bahgat*
00966568654916
لخدمات التسويق والدعاية والاعلان
*#Legendary_ADLAND*
Complete Marketing Solutions
*www.LegendaryADLAND.com*
•••••••••••••••••••••••••••••
للحصول على اقامة او شركة في اوروبا
*#Legendary_Europe*
Europe Companies & Residency
*www.LegendaryEurope.info*
•••••••••••••••••••••••••••••
*Contact Bahgat*
M.Bahgat@TheLegendary.Info
16th Jeddah Marketing Club (Cross Functional Brand Manager) by Dr.Mohamed Abo...Mahmoud Bahgat
16th Jeddah Marketing Club (Cross Functional Brand Manager) by Dr.Mohamed Aboelfadel
*#Mahmoud_Bahgat*
*#Marketing_Club*
للاشتراك في نادي التسويق بالشرق الاوسط
*If you are a Marketer now*
To Join our whatsapp &Monthly Meeting in Middle East Cities
Send me ur data on Whatsap
00966569654916
*Fill ur data here as speaker or member*
https://lnkd.in/efkTE7T
Join now
*Marketing Club Facebook Page*
https://lnkd.in/gm4c4hD
*Marketing Club Facebook Group*
https://lnkd.in/gX-5au5
*Egyptian Pharmacists Society Facebook Page*
https://lnkd.in/fucnv_5
•••••••••••••••••••••••••••••
*#Mahmoud_Bahgat*
00966568654916
لخدمات التسويق والدعاية والاعلان
*#Legendary_ADLAND*
Complete Marketing Solutions
*www.LegendaryADLAND.com*
•••••••••••••••••••••••••••••
للحصول على اقامة او شركة في اوروبا
*#Legendary_Europe*
Europe Companies & Residency
*www.LegendaryEurope.info*
•••••••••••••••••••••••••••••
*Contact Bahgat*
M.Bahgat@TheLegendary.Info
13th Alex Marketing Club (catman) Category Management by Dr.Amr AlyMahmoud Bahgat
13th Alex Marketing Club (catman) Category Management by Dr.Amr Aly
*#Mahmoud_Bahgat*
*#Marketing_Club*
للاشتراك في نادي التسويق بالشرق الاوسط
*If you are a Marketer now*
To Join our whatsapp &Monthly Meeting in Middle East Cities
Send me ur data on Whatsap
00966569654916
*Fill ur data here as speaker or member*
https://lnkd.in/efkTE7T
Join now
*Marketing Club Facebook Page*
https://lnkd.in/gm4c4hD
*Marketing Club Facebook Group*
https://lnkd.in/gX-5au5
*Egyptian Pharmacists Society Facebook Page*
https://lnkd.in/fucnv_5
•••••••••••••••••••••••••••••
*#Mahmoud_Bahgat*
00966568654916
لخدمات التسويق والدعاية والاعلان
*#Legendary_ADLAND*
Complete Marketing Solutions
*www.LegendaryADLAND.com*
•••••••••••••••••••••••••••••
للحصول على اقامة او شركة في اوروبا
*#Legendary_Europe*
Europe Companies & Residency
*www.LegendaryEurope.info*
•••••••••••••••••••••••••••••
*Contact Bahgat*
M.Bahgat@TheLegendary.Info
12th Alex Marketing Club (What's Next in Marketing) by Dr.Ahmed Shama'aMahmoud Bahgat
12th Alex Marketing Cub (Public Relations Management) by Dr. Ahmed Saleh
*#Mahmoud_Bahgat*
*#Marketing_Club*
للاشتراك في نادي التسويق بالشرق الاوسط
*If you are a Marketer now*
To Join our whatsapp &Monthly Meeting in Middle East Cities
Send me ur data on Whatsap
00966569654916
*Fill ur data here as speaker or member*
https://lnkd.in/efkTE7T
Join now
*Marketing Club Facebook Page*
https://lnkd.in/gm4c4hD
*Marketing Club Facebook Group*
https://lnkd.in/gX-5au5
*Egyptian Pharmacists Society Facebook Page*
https://lnkd.in/fucnv_5
•••••••••••••••••••••••••••••
*#Mahmoud_Bahgat*
00966568654916
لخدمات التسويق والدعاية والاعلان
*#Legendary_ADLAND*
Complete Marketing Solutions
*www.LegendaryADLAND.com*
•••••••••••••••••••••••••••••
للحصول على اقامة او شركة في اوروبا
*#Legendary_Europe*
Europe Companies & Residency
*www.LegendaryEurope.info*
•••••••••••••••••••••••••••••
*Contact Bahgat*
M.Bahgat@TheLegendary.Info
12th Alex Marketing Cub (Public Relations Management) by Dr. Ahmed SalehMahmoud Bahgat
12th Alex Marketing Cub (Public Relations Management) by Dr. Ahmed Saleh
*#Mahmoud_Bahgat*
*#Marketing_Club*
للاشتراك في نادي التسويق بالشرق الاوسط
*If you are a Marketer now*
To Join our whatsapp &Monthly Meeting in Middle East Cities
Send me ur data on Whatsap
00966569654916
*Fill ur data here as speaker or member*
https://lnkd.in/efkTE7T
Join now
*Marketing Club Facebook Page*
https://lnkd.in/gm4c4hD
*Marketing Club Facebook Group*
https://lnkd.in/gX-5au5
*Egyptian Pharmacists Society Facebook Page*
https://lnkd.in/fucnv_5
•••••••••••••••••••••••••••••
*#Mahmoud_Bahgat*
00966568654916
لخدمات التسويق والدعاية والاعلان
*#Legendary_ADLAND*
Complete Marketing Solutions
*www.LegendaryADLAND.com*
•••••••••••••••••••••••••••••
للحصول على اقامة او شركة في اوروبا
*#Legendary_Europe*
Europe Companies & Residency
*www.LegendaryEurope.info*
•••••••••••••••••••••••••••••
*Contact Bahgat*
M.Bahgat@TheLegendary.Info
12th Cairo Mmarketing Club (Crafting Marketing Message) by Dr.Mohamed SaadMahmoud Bahgat
12th Cairo Marketing Club (Crafting Marketing Message) by Dr.Mohamed Saad
*#Mahmoud_Bahgat*
*#Marketing_Club*
للاشتراك في نادي التسويق بالشرق الاوسط
*If you are a Marketer now*
To Join our whatsapp &Monthly Meeting in Middle East Cities
Send me ur data on Whatsap
00966569654916
*Fill ur data here as speaker or member*
https://lnkd.in/efkTE7T
Join now
*Marketing Club Facebook Page*
https://lnkd.in/gm4c4hD
*Marketing Club Facebook Group*
https://lnkd.in/gX-5au5
*Egyptian Pharmacists Society Facebook Page*
https://lnkd.in/fucnv_5
•••••••••••••••••••••••••••••
*#Mahmoud_Bahgat*
00966568654916
لخدمات التسويق والدعاية والاعلان
*#Legendary_ADLAND*
Complete Marketing Solutions
*www.LegendaryADLAND.com*
•••••••••••••••••••••••••••••
للحصول على اقامة او شركة في اوروبا
*#Legendary_Europe*
Europe Companies & Residency
*www.LegendaryEurope.info*
•••••••••••••••••••••••••••••
*Contact Bahgat*
M.Bahgat@TheLegendary.Info
13th Cairo marketing Club (Egyptian Pharma Market ) by Dr.Haytham MareiMahmoud Bahgat
13th Cairo marketing Club (Egyptian Pharma Market ) by Dr.Haytham Marei
*#Mahmoud_Bahgat*
*#Marketing_Club*
للاشتراك في نادي التسويق بالشرق الاوسط
*If you are a Marketer now*
To Join our whatsapp &Monthly Meeting in Middle East Cities
Send me ur data on Whatsap
00966569654916
*Fill ur data here as speaker or member*
https://lnkd.in/efkTE7T
Join now
*Marketing Club Facebook Page*
https://lnkd.in/gm4c4hD
*Marketing Club Facebook Group*
https://lnkd.in/gX-5au5
*Egyptian Pharmacists Society Facebook Page*
https://lnkd.in/fucnv_5
•••••••••••••••••••••••••••••
*#Mahmoud_Bahgat*
00966568654916
لخدمات التسويق والدعاية والاعلان
*#Legendary_ADLAND*
Complete Marketing Solutions
*www.LegendaryADLAND.com*
•••••••••••••••••••••••••••••
للحصول على اقامة او شركة في اوروبا
*#Legendary_Europe*
Europe Companies & Residency
*www.LegendaryEurope.info*
•••••••••••••••••••••••••••••
*Contact Bahgat*
M.Bahgat@TheLegendary.Info
15th Jeddah Marketing Club (Regulatory Insights & Pricing in KSA) by dr. ...Mahmoud Bahgat
15th Jeddah Marketing Club (Regulatory Insights & Pricing in KSA) by dr. Ahmed Abdel Aziz
*#Mahmoud_Bahgat*
*#Marketing_Club*
للاشتراك في نادي التسويق بالشرق الاوسط
*If you are a Marketer now*
To Join our whatsapp &Monthly Meeting in Middle East Cities
Send me ur data on Whatsap
00966569654916
*Fill ur data here as speaker or member*
https://lnkd.in/efkTE7T
Join now
*Marketing Club Facebook Page*
https://lnkd.in/gm4c4hD
*Marketing Club Facebook Group*
https://lnkd.in/gX-5au5
*Egyptian Pharmacists Society Facebook Page*
https://lnkd.in/fucnv_5
•••••••••••••••••••••••••••••
*#Mahmoud_Bahgat*
00966568654916
لخدمات التسويق والدعاية والاعلان
*#Legendary_ADLAND*
Complete Marketing Solutions
*www.TheLegendary.info*
•••••••••••••••••••••••••••••
للحصول على اقامة او شركة في اوروبا
*#Legendary_Europe*
Europe Companies & Residency
*www.LegendaryEurope.Net*
•••••••••••••••••••••••••••••
*Contact Bahgat*
M.Bahgat@TheLegendary.Info
15th Jeddah Marketing Club (Lean Marketing Creativity) by Dr. Haytham IbrahimMahmoud Bahgat
15th Jeddah Marketing Club (Lean Marketing Creativity) by Dr. Haytham Ibrahim
*#Mahmoud_Bahgat*
*#Marketing_Club*
للاشتراك في نادي التسويق بالشرق الاوسط
*If you are a Marketer now*
To Join our whatsapp &Monthly Meeting in Middle East Cities
Send me ur data on Whatsap
00966569654916
*Fill ur data here as speaker or member*
https://lnkd.in/efkTE7T
Join now
*Marketing Club Facebook Page*
https://lnkd.in/gm4c4hD
*Marketing Club Facebook Group*
https://lnkd.in/gX-5au5
*Egyptian Pharmacists Society Facebook Page*
https://lnkd.in/fucnv_5
•••••••••••••••••••••••••••••
*#Mahmoud_Bahgat*
00966568654916
لخدمات التسويق والدعاية والاعلان
*#Legendary_ADLAND*
Complete Marketing Solutions
*www.TheLegendary.info*
•••••••••••••••••••••••••••••
للحصول على اقامة او شركة في اوروبا
*#Legendary_Europe*
Europe Companies & Residency
*www.LegendaryEurope.Net*
•••••••••••••••••••••••••••••
*Contact Bahgat*
M.Bahgat@TheLegendary.Info
13th cairo marketing club (holistic marketing) by dr.mohamed saadMahmoud Bahgat
13th cairo marketing club (holistic marketing) by dr.mohamed saad
*#Mahmoud_Bahgat*
*#Marketing_Club*
للاشتراك في نادي التسويق بالشرق الاوسط
*If you are a Marketer now*
To Join our whatsapp &Monthly Meeting in Middle East Cities
Send me ur data on Whatsap
00966569654916
*Fill ur data here as speaker or member*
https://lnkd.in/efkTE7T
Join now
*Marketing Club Facebook Page*
https://lnkd.in/gm4c4hD
*Marketing Club Facebook Group*
https://lnkd.in/gX-5au5
*Egyptian Pharmacists Society Facebook Page*
https://lnkd.in/fucnv_5
•••••••••••••••••••••••••••••
*#Mahmoud_Bahgat*
00966568654916
لخدمات التسويق والدعاية والاعلان
*#Legendary_ADLAND*
Complete Marketing Solutions
*www.LegendaryADLAND.com*
•••••••••••••••••••••••••••••
للحصول على اقامة او شركة في اوروبا
*#Legendary_Europe*
Europe Companies & Residency
*www.LegendaryEurope.info*
•••••••••••••••••••••••••••••
*Contact Bahgat*
M.Bahgat@TheLegendary.Info
Legendary Vacancies Magazine May 2018-2
*#Mahmoud_Bahgat*
*#Marketing_Club*
للاشتراك في نادي التسويق بالشرق الاوسط
Send me ur data on Whatsap
00966569654916
*Fill ur data here as speaker or member*
https://lnkd.in/efkTE7T
Join now
*Marketing Club Facebook Page
https://lnkd.in/gm4c4hD
*Marketing Club Facebook Group
https://lnkd.in/gX-5au5
*#Mahmoud_Bahgat*
00966568654916
التسويق والدعاية والاعلان
*#Legendary_ADLAND*
Complete Marketing Solutions
*www.TheLegendary.info*
اقامة او شركة في اوروبا
*#Legendary_Europe*
Europe Companies & Residency
*www.LegendaryEurope.Net*
■ *Bahgat Facbook Page*
https://lnkd.in/fVAdubA
■ *Bahgat Linkedin*
https://lnkd.in/fvDQXuG
■ *Bahgat Twitter*
https://lnkd.in/fmNC72T
■ *Bahgat YouTube Channel*
https://www.Youtube.com /mahmoud bahgat
■ *Bahgat Instagram*
https://lnkd.in/fmWPXrY
■ *Bahgat SnapChat*
https://lnkd.in/f6GR-mR
Top 10 Digital Marketing Institute in lucknow.pptxzaireendigitech
Welcome to our ppt on the top 10 digital marketing institutes in Lucknow! If you're looking to enhance your skills in the dynamic field of digital marketing, Lucknow offers several excellent training options. Our curated list highlights the best digital marketing institutes in Lucknow, providing comprehensive courses that cover SEO, social media marketing, PPC, content marketing, and more. These institutes are renowned for their experienced faculty, practical training, and industry-relevant curriculum. Whether you're a beginner or a professional seeking to upgrade your skills, these institutes can help you achieve your career goals in digital marketing.
Advertising and Promotion of whisper by Sakthi Sundarsakthisundar2001
This presentation is an invaluable resource for marketing professionals, students, and anyone interested in understanding the dynamics of effective advertising and promotion in the feminine hygiene sector. Explore how Whisper maintains its brand leadership and continues to innovate in a competitive market.
3 Best “Add to Calendar” Link Generator Tools (2024)Y
“Add to Calendar” link generator tools allow users to create links that add events directly to digital calendars like Google Calendar, Apple Calendar, and Outlook.
These tools simplify event scheduling by generating short URLs or QR codes that, when clicked or scanned, automatically insert event details into a user’s calendar.
They are ideal for streamlining the promotion of events in emails, websites, and social media, enhancing engagement and ensuring attendees don’t miss important dates.
These tools are designed to cater to diverse needs, from personal event planning to professional event promotion, ensuring your attendees can easily add events to their preferred calendar.
Cal.et is a versatile and user-friendly tool that allows you to create “Add to Calendar” links for seamless event scheduling and promotion.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
THE STORY COMMUNICATION Credential 2024.pptxhuyenngo62
The Story Communication là công ty quảng cáo truyền thông tích hợp (IMC) được xây dựng trên thế mạnh về Digital & Performance.
#Assemble #Integrity #Transformation #Initiative
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxprovidenceadworks416
As a digital marketer, I am thrilled to see Meta revolutionizing product promotion with its new automated video catalog ads. This innovative feature allows anyone to seamlessly integrate dynamic video content into my catalog product ads, enhancing the visual appeal and engagement of campaigns. By leveraging Meta's advanced AI and machine learning capabilities, one can automatically deliver tailored video ads to the most interested users, boosting traffic and conversions. This new approach not only simplifies the ad creation process but also significantly improves performance and ROI.
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
12th Cairo Marketing Club (22 immutable Laws of Marketing) by Dr. Ahmed Samir
1. THE 22 IMMUTABLE LAWS OF MARKETING
Dr.Ahmed Samir
Product Manager
Splendid Pharma Group
Marketing Club Instructor
2.
3. Summary Of
“The 22 Immutable
Laws Of Marketing”
By: A.Samir
BSc. Of Pharmacy – Zagazig University
MBA, Marketing – ESLSCA Business School
4. “you can build an impressive airplane ,
but it will never leave the ground if you
ignore the laws of physics.
Shouldn’t there also be laws of
marketing that must be followed to
launch and maintain winning brands?”
AL RIES & JACK TROUT
5. You can build a brilliant marketing program however one of the
immutable laws of marketing knock you flat if you don’t know what
they are.
Most markers believe that everything is achievable if you are
energetic enough, or creative enough, or determined enough
especially if you are willing to spend enough money.
Once you open your mind to the possibility that there are laws of
marketing, it is easy to see what they are as they are obvious.
There are 22 immutable laws of marketing, violate them at your own
risk.
6. 1
The law of leadership
It is better to be first than it is to be better
7. what is the name of the 1st person to fly the
Atlantic ocean solo?
What is the name of the 2nd person landed on the
moon?
8. The 2nd person to fly the Atlantic ocean solo was Bert Hinkler
Bert was a better pilot than Charlie, he flew
faster, he consumed less fuel.
Yet, who had ever heard of Bert
Hinkler?
10. The leading brand in any category is almost always the first brand into the
prospect's mind
11. • People tend to stick with what they've got.
• If you meet someone a little better than your wife or husband, it is
really not worth to make the switch.
Chrysler
The 1st minivan was
introduced by Chrysler.
Today Chrysler has 10% of
the car market and 50% of
the minivan market
HP
The 1st desktop laser printer
was introduced by HP.
Today HP has 5% of the
personal computer market
and 45% of the laser printer
market.
12. The main reason the 1st brand tends to maintain its leadership is that the name often
becomes generic.
They will ask for a
Kleenex when the box
clearly says “flora”!!
They will offer you a
coke, when all they
have is Pepsi!!
All 4*4 wheels cars
are
Jeep!!
13. Not only does the first brand usually become the leader, but also
the sales order of follow up brands often matches the order of
their introductions.
Ibuprofen
1st: Advil
2nd: Nuprin
3rd:
Medipren
51%
10%
1%
14. • In spite of the superiority of the Lindbergh approach (the
leadership), most companies go to Bert Hinkler route (the
following).
• They wait until the market develops, then they jump in with a
better product.
• In today's competitive environment, a me-too product with a line
extension name has a little hope of becoming a big, profitable
brand.
If you are second into the prospect's mind,
fortunately, there are other laws
15. 2
The law of the
category
If you cant be first in a category, set up
a new category you can be first in
16. What is the name of the 3rd person to fly the Atlantic ocean
solo?
17. Amelia Earhart
Is Amelia known as the 3rd person to fly the Atlantic ocean
solo, or as the 1st woman to do so?
18. If you didn’t get into the prospect's mind first, don’t give
up hope.
Find a new category you can be first in.
It is not
difficult
as you
might
think
19. • After IBM became a big success in computers
Everybody and his brother jumped into the field
They were called
“snow white and the
seven dwarfs”
20. Which one of these dwarfs grew up to become a worldwide powerhouse
with 126,000 employees and sales of $ 14 billion ?
A companyoften dubbed “the second largest computer companyin the
world”?
The most successful computer company next to IBM in 70s and
80s was:
IBM was first in computers, DEC was first in
MINICOMPUTERS
21. When you launch a new product, the first question to ask yourself is not
“how is this new product better than the competition?”
But
“first what?”
“what category is this new product first in?”
Lear's wasn’t the 1st
woman's magazine.
It was the 1st
magazine for the
mature woman.
Charles Schwab didn’t
open a better brokerage
firm.
He opened the 1st
discount broker
22. When you are the first in a new category, promote the
category
DEC told its prospects
why they ought to buy a
mini computer.
Not a DEC minicomputer
23. 3
The law of the mind
It is better to be first in the
mind than to be first in the
marketplace
25. Being first in the mind is everything in marketing.
Being first in the marketplace is important only to the extent that it allows you to get
in the mind first.
If marketing is a battle of perception not products, then the mind takes precedence
over the market place.
vs
Remington Rand was first in the marketplace with the
mainframe computer.
Massive marketing effort makes IBM got into the mind
first and won the computer battle early.
26. You want to change something in a computer?
Just type over or delete the existing material
You want to change something in the mind?
Forget it..!!!!!
Was the first in copiers and then tried to the
computer business.
25 years and $2 billion later, Xerox is nowhere in
computers.
Was first in word processors, but the world passed
such machines by and went on to computers.
Wang was not able to make this transition.
In spite of spending millions of dollars promoting its
computers and minicomputers, Wang is still
perceived as a word processor company.
27. If you want to make a big impression on another person, you can not warm
your way into their mind and then slowlybuild up a favorable opinion over a
period of time.
The mind doesn’t work that way..!!
The reason you blast
instead of worm is that
people don’t like to change
their minds.
“Money” is one of the mysteries of marketing.
One day a few dollars can work a major miracle.
The next day, millions of dollars can't save a company from going under.
When you have an open mind to work with, even a small amount of money can go a
long way.
29. The three largest-selling Japanese imported cars in USA
Most marketing people think the battle between the three brands is based on quality,
styling, horse power and price.
NOT TRUE
It is what people think about a Honda, a Toyota or a Nissan that determines which
brand will win.
30. Japanese automobile manufacturers sell the cars in
United States as they do in Japan.
If marketing were a battle of products, you would think
the same sales order would hold true for both
countries.
After all, the same quality, the same styling, the same
horse power and roughly the same prices hold true for
japan as they do for the united states.
32. What is the difference between Honda in Japan and
Honda in the United States?
The products are the same, but the perceptions in the
customers minds are different.
In japan, Honda got into the customer mind as a manufacturer of
motorcycles, and apparently most people don’t want to buy a car
from a motorcycle company
33. New Coke is No. 1 in
taste
Coca Cola companyconducted 200,000 taste tests that proved that
New Coke taste is better than Pepsi-Cola and Pepsi tastes better than
their original formula (Coca-Cola Classic)
Who is winning the marketing battle?
The drink that research has proven to
taste the best (New Coke) is in Third
Place.
The one that research shows tastes
the worst Coca-Cola Classic , is in first
place.
Soft Drinks Marketing Is A Battle Of Perceptions Not A Battle
Of Taste
34. Costumers frequently make buying
decisions based on second hand
perceptions, their base their buying
decisions on someone's else
perception of reality.
This is “everyone Knows” principle
Audi “Unintended acceleration
case”
35. Everybodyknows there is a problem with Audi
Cars!!
o On November 23, 1986 CBS called attention to a number of complaints
about “Audi's unintended acceleration”.
o America sales of Audi falls fell from 60,000 in 1986 to 12,000 in 1991.
o But have you ever personally had any problems with “unintended
acceleration” while test driving an Audi? It is unlikely.
o Every single automobile expert who has tested the car has failed to
duplicate the complaint.
o Yet the perception lingers on.
Marketing is not a battle of
products, it is a battle of
perceptions
36. 5
The Law Of Focus
The most powerful conceptin
marketing is owning a word in
the prospect's mind
37. The leader owns the word that stands for the
category
Computer Copier Cola
38. If you are not a leader, your word has to have a narrow
focus
The most effective words are simple and benefit oriented.
No matter how complicated the product.
No matter how complicated the needs of the market.
It is always better to focus on one word or benefit rather than two or three or
four.
vs
Prego went against the
leader Ragu in the
spaghetti sauce market
and captured a 27% MS.
With an idea borrowed
from Heinz.
Prego's word is Thicker
40. o Although that words stick in the mind, nothing lasts forever.
o There comes a time when a company must change words.
o It is not an easy task.
For years, lotus has owned a word “Spreadsheet”.
But the world of spreadsheets is getting competitive, and the potential for growth is limited.
Lotus is like other companies want to grow, but how to grow beyond its single product
business?
The conventional answer is to expand in all directions as IBM and Microsoft did.
Lotus did Line extension with the purchase of Ami Pro word processing software and the
introduction of a number of new software products.
Lotus regrouped to focus on a new concept called “groupware”.
41. Leaving your own word in search for a word owned by others will not work in
marketing
Atari owned words
“video game”
• In 1982, Atari sailed off in a new direction.
• It wanted Atari to mean “Computers”.
• Apple and IBM owned the word he was after.
• Atari's diversification was a disaster.
• But the real disaster when another company in 1986
arrived ant took over the concept that Atari walked
away from.
• The company was
Nintendo todayhas 75% of a multi-
billion Dollar Market.
Who knows whereAtari in this days?!!
42. 6
The Law Of Exclusivity
Two Companies Cannot Own
The Same Word In The
Prospect's Mind
43. When the competitor owns a word or a position
in the prospect's mind, never try to attempt to
own the same word
Although World is full of disaster stories like Atari Story, many
companies continue to violate the law of exclusivity.
You cannot change people's mind once they are made up
In fact, what you often do is reinforce the competitor's position by
making its concept more important.
44. Vs.
The pink Energizer bunnywas trying to take the “long lasting” concept
awayfrom Duracell.
Duracell will still be able to hang onto the long lasting word.
Duracell got into the mind first and preempted the concept, even the
“Dura” part of the name communicates it.
45. Vs.
A market study showed that the most popular attribute for fast food was “Fast”.
So, Burger king did what most marketers do.
It turned to its advertising agencyand said “if the world wants fast, our advertising
should tell them we are fast”.
The conducted research didn’t tell them that McDonald's was alreadyperceived as the
fastest hamburger chain in the country.
Burger King launched its campaign with the slogan “Best food for fast times”.
The program quicklybecame a disaster.
46. 7
The Law Of Ladder
The StrategyYou Use Depends
On Which Rung You Occupy In
The Ladder
47. o For each category, there is a product ladder in the
mind.
o On each rung, there is a brand name.
o All products are not created equal, there is a
hierarchy in the mind that prospect's use in
making decisions
Your marketing strategy should depend on
how soon you got into the mind, and
consequently which rung in the ladder you
occupy
48. “Finest in rent-a-
cars”
How could they have the
finest rent a car service
when they are not on the
top rung of my ladder?
“Avis is only No.2
in rent-a-cars. So
why go with us?
We try harder”
49. When Avis admitted to being No.2, it started to make lots of money
after 13 years in row of losing money.
Shortly, the companywas sold to ITT, which ordered up the
advertising theme
“Avis is going to be
No.1”
No, they are Not.
They are not on the
top rung of my
ladder
The campaign
was a disaster.
50. DoesAvis was successful because it tried harder (has better
service)?
This was not all
Avis was successful because it positioned itself after Hertz in the
mind
The mind is selective
Prospects use their ladders in deciding which information to accept and
which information to reject.
In general
A mind accepts only new data that is consistent with its product ladder
in that category.
Everything else is ignored
51. How many rungs are there on your
ladder?
It depends on whether
your product is a high-
interest or a low
interest-product
52. Products you use every day like
Cigarettes
Cola
Toothpaste
Cereal
Tend to be High interest products,
with many rungs in their ladder.
Products that are purchased
infrequently
Furniture
Luggage
Hair Removal Machine
Usually have few rungs in their
ladder.
Products that involve a great deal of
personal pride
Automobiles
Watches
Cameras
Tend to be High interest products,
with many rungs in their ladder.
Even they are purchased unfrequently.
Products that are purchased
infrequently and involve an unpleasant
experience
Automobiles battaries
Tires
Life insurence
Usually with very few rungs in
their ladder.
53. Relationship between market share and your
position in the ladder in the prospect's mind
You tend to have twice the
market share of the brand below
you and half the market share of
the brand above you
54. Japanese Luxury Cars Market
1st
2n
d
3r
d
The relationship among the three
brands is almost a mathematically
correct
4-2-1
55. What is the maximum no. of rungs
in the ladder?
“The rule of
seven”
7
According to Harvard psychologist Dr.George Miller, the
average human mind cannot deal with more than seven
units at a time.
Ask someone to name all the brands he/she remembers
in a given category, rarely anyone can name more than
seven and that is for the high-interest category.
56. It might be better to be a small fish in a great pond than to be a
big fish in a small pond
In other words
It is sometimes better to be No.3 on a big ladder than No.1 on a
small ladder
Lemon-Lime Soda
Ladder
Cola Ladder
o The top rung of the lemon-lime soda ladder was
occupied by 7-up (Sprite was on the second rung).
o The cola ladder is much bigger than the lemon-
lime ladder.
o So, 7-up climbed on the cola ladder with a
marketing campaign called “The Uncola”.
o As tea to coffee, 7-up became the alternative to
the cola.
o 7-up sales climbed to where the brand was the 3rd
largest-selling soft drink in America
57. Before starting any marketing program, ask yourself the
following questions:
Where are we on the ladder on the prospect's mind?
On the top rung?
On the second rung?
Or
We are not on the ladder at all?
Then make sure the program deals realistically with your
position on the ladder
58. 8
The Law Of Duality
In The Long Run, Every Market
BecomesA Two-Horse Race
59. Early on, a new category is a ladder of many rungs
Gradually
The ladder becomes a two-rung affairs
the battle usually winds up as a struggle between two major
players
The old reliable brand
&
The Upstart
61. o in 1969, there were 3 major brands of a certain product.
o The leader had about 60% of the market, the No. 2 brand had a 25% share and the
No.3 brand had a 6% share.
o The low of dualitysuggests that these market shares are unstable.
o Furthermore, the law predicts that the leader will lose market share and the No.2 will
gain.
22 years
Later
The leader
dropped
down to
45% MS
The
No.2
Brand
has 40%
MSThese products are
62. Video Games Market
Dominated the market with a 75%
Share
Were the Two also-
rans
Today, & aa are neck and neck while is away
behind
63. “only businesses that are No.1
or No.2 on their markets could
win in the increasingly
competitive global arena .
Those that could not were
fixed, closed or sold”
Jack Welch
CEO of General
Electric
64. o Early on, in a developing market, the No.3 or No.4
positions look attractive.
o Sales are increasing, new relatively unsophisticated
customers are coming into the market.
o These customers don’t always know which brands are the
leaders.
o So they pick ones that look interesting or attractive.
o Quite often, these turn out to be the No. 3 or No. 4 brands.
oAs time goes on, these customers get educated .
o They want the leading brands based on the naïve
assumption that the leading brand must be better.
65. 9
The Law Of Opposite
If You Are Shooting For A
Second Place, Your StrategyIs
Determined ByThe Leader
66. In strength there is a weakness
Wherever the leader is strong, there is an opportunity for a would-be No.2 to turn
the tables
If you want to establish a firm foothold on the second rung on
the ladder, study the firm above you.
Where is it strong? And how do you turn that strength into a
weakness?
Don’t try to be better, try to be different
67. Two kinds of people
Who want to buy from
the leader
Who don’t want to buy
from the leader
A potential No.2 has to appeal to which
group??
70. Coca-Cola is a 100 year old product, Coca-Cola is an old established
product
using the
law of
opposite
Pepsi cola reversed the essence of Coca-Cola to become the choice of the
new generation (the Pepsi generation)
If old people drink Coke, and young people
drink Pepsi.
There is nobody left to drink Royal Crown
Cola
71. Vs.
o Aspirin is a product introduced by Bayer in 1899.
o With thousands of medical studies conducted on aspirin, someone was bound to find
flaws in the product.
o They found stomach bleeding –just in time for the 1955 launch of Tylenol (by J&J).
o With all the “stomach bleeding” publicity, Tylenol quickly was able to set itself up as
alternative.
Today, Tylenol outsells Aspirin
and is the largest selling
single product in American
drugstores
72. 10
The Law Of Division
Over Time, A CategoryWill
DivideAnd Become Two Or
More Categories
73. Amoeba
Like an amoeba dividing in a petri dish, the marketing
arena can be viewed as an ever-expanding sea of
categories
75. Many Corporate leaders hold the naïve belief that
categories are combining
Actually, it will not
happenCategories are dividing, not
combining
76. Companies make a mistake when
they try to take a well-known
brand name in one category and
use the same brand name in
another category
77.
78. GM maintain its dominance by address each emerging
category with a different brand name
79. o The company introduced the small car category to
America.
o Beetle was a big winner and grabbed 67% of the
imported car market in U.S.
o The company began to think like GM and sell
bigger, faster and sportier cars.
o So, it is shipped all its models from Germany to
USA.
o But unlike GM, it used the same brand
“Volkswagen” for all of its models.
The only thing that kept selling was the small thing…… “the Beetle”
80. o Volkswagen found a way to fix that.
o It stopped selling “Beetle” in US and started
selling a new family of big, fast, expensive
Volkswagens.
o Unfortunately for Volkswagen, the small car
category continued to expand.
o And since people couldn’t buy a long-lasting
economic VW, they shifted to Toyota, Honda
and Nissan.
o Today VW 67% MS has shrunk to less than 4%.
81. 11
The Law Of Perspective
Marketing Effects Take Place
Over An Extended Period Of
Time
82. Is alcohol a stimulant or a
depressant?
if you visit any bar at
Friday night, you'd swear
that alcohol is a
stimulant
At 4:00 AM, when you see a
few happy hours customers
sleeping it off in the streets,
you'd swear that alcohol is a
depressant
Chemically, Alcohol is a strong depressant.
But in a short term, by depressing a person's
inhibitions, alcohol acts like a stimulant
83. Many Marketing Moves Exhibits The Same
Phenomenon
The Long Term Effects Are Often
The Exact Opposite Of The Short
Term Effects
84. Does a sale increase a company's business or
decrease it?
Obviously, in the short run, the
sale increases business,
But there is more and more
evidence to show that sales
decrease business in the long term
by educating customers not to buy
at “regular prices”.
What does a sale say to a prospect?
It says that your regular prices are too high.
After the sale is over, customers tend to avoid a
store with a “sale” reputation.
85. Have the automobile rebate programs increased
sales?The rise of auto rebates have coincided with a decline in auto sales.
U.S vehicles sales have declined for five straight years in a row.
The largest furniture company in New York “Seamans”
has been running a sale every week.
Today, Seamans went bankrupt
Many companies find that they need a quarterly dose of
couponing to keep sales on.
once they stop couponing, sales drop off
86. Any sort of couponing, discounts or
sales tends to educate consumers
to buy only when they can get a
deal.
87. In everyday life, there are many
examples of short term gains and long
term losses
88. o In the early 70s, MillerHigh Life was barreling along with
sales increases averaging 27% a year.
o Millergot greedy and in 1974 introduced MillerLite (line
extension).
o In the short term, the two Millers could co-exist (High Life) &
(Lite) but in the long term, line extension was bound to
undermine one or the other brand.
o The high-water mark for Miller High Life was 1979 , 5 years
after the introduction of Miller Lite.
o In these 5 years, High Life's annual sales was tripled. (this
was the short term effect of line extension).
o The long term effect was grim, from $23.6 millionin 1979,
MillerHigh Life declined 13 years in a row to just $5.8 million
in 1991.
89. 12
The Law Of Line
Extension
There Is An Irresistible
Pressure To Extend The Equity
Of The Brand
90. When you try to be all things to all
people, you inevitably wind up in
trouble.
“I'd rather be strong somewhere” said one manager,
“then weak everywhere”.
91. line extension involves taking the brand name of a successful
product and putting it on a new product you plan to introduce.
A1
Steak
Sauc
e
A1
Poultr
y
Sauce
”we make A-1, a great sauce that gets the
dominant share of the steak business.
But people ae switching from beef to
chicken, so let's introduce a poultry product.
And what better name to use more than A-1.
That way people will know the poultry sauce
comes from the makers of that great steak
sauce,A-1”
Marketing is a battle of perception, not product.
In the mind, A-1 is not the brand name but the steak sauce
itself.
In spite of $18 million advertising budget, the A-1 poultry
launch was a dismal failure.
92. o New ways of line extension get invented everyday.
o In the long run and in the presence of serious competition, line
extensions almost never work.
Creating flavors is a popular wayto try to grab market
share
More flavors….more share
Does it work?!
93. in 1978, when 7-Up was simply the lemon-
lime un-cola, it had a 5.7% share of the soft
drink market.
Then the company added 7-up gold, cherry
7-up and assorted diet versions.
Today, 7-up share is down to 2.5%
94. The leader in any category is the brand that is not line
extended
Gerber has 72% of the market way ahead of Beech-nut
and Heinz (the two line-extended brands)
95. Companies continue to pump line extensions in spite of
evidence that they don’t work
96. Why does top management
believe that line-extension
works, in spite of the
overwhelming evidence to
the contrary?
97. o One reason is that while line
extension is a loser in the long term, it
can be a winner in the short term.
o Management is also blinded by
intense loyalty to the company or
brand.
o for many companies, line extension is
the easy way out, as launching a new
brand requires not only money, but
also an idea or concept.
98. More is
Less
Less is
More
The more products,
the more markets,
the more alliances
the company
makes, the less
money it makes
If you want to be
successful today,
you have to narrow
the focus in order
to build a position
in the prospect's
mind.
99. 13
The Law Of Sacrifice
You Have To Give Up
Something In Order To Get
Something
100. If you want to be successful today, you should give something
up
There are three things to sacrifice:
Product Line Target Market
Constant
Change
101. Product Line
“The more you have to sell, the more you
sell”
Is that True?
N
o
If you want to be successful, you
have to reduce your product line not
expand it
102. The world of business is populated by
big, highly diversified generalists and
small narrowly focused specialists.
If line extension and diversification
were effective marketing strategies,
you'd expect to see the generalists
riding high.
But they are not , most of them are in
trouble.
103. Vs.
Everybody thinks
Kraft is a strong
brand name.
In Jellies & Jams,
Kraft has 9% of the
market.
Smucker's has
35% MS in
Jellies and
Jams Market.
Kraft means everything.
But with a name like Smucker's, it has to be jelly or jam
because that is all smucker's makes.
104. Q: which retailers are in trouble
today?
A: The Department Stores.
Q: what is a department store?
A: a place that sells everything
That's a
recipe for
disaster
105. o Interstate Department Stores went bankrupt.
o The company looked at the books and decided to focus on the
only product it made money on: Toys.
o As long as Interstate was going to focus on toys, it decided to
change its name to
“Toys R Us” does 20% MS of the retail toy business in the
country.
“Toys R Us” made $326 million profitability on sales of $5.5
billion
106. In the retail field generally, the big successes are the specialists
Upscale clothing for working
women
Casual clothing for the young at
heart
Athletic shoes
107. Target Market
The target is not the market
The apparent target of your
marketing is not the same as the
people who will actually buy your
product
108. Even though Pepsi-Cola target was the
teenager, the market was everybody.
The 50-years old guy who wants to think he is
29 will drink the Pepsi.
The target of Marlboro advertising is the
Cowboy, But the market is everybody.
109. Constant Change
“You have to change your strategy every
year at budget review time”
True or
False?False
If you try to follow the twists and turns of the market, you
are bound to wind up off the road
111. People
Express
o People Express had a brilliant narrow position to start with.
o It was the no-frills airline that flew to no-frills cities at no-
frillsprices.
o People didn’t care where are they going as long as it was
cheap enough.
o What did People Express do after it became successful?
It tried to be all things to all people.
It invested in new equipment.
It started to fly the heavily traveled routes.
It bout frontier airlines.
It added frills, like first class sections.
o People Express then lost altitude and only escaped
bankruptcy.
112. White Castle
oWhite Castle has never changed its
position.
oA White castle today not only looks the
same as White Castle did 60 years ago, it
also sells the same “frozen sliders” at
unbelievably low prices.Good Things Come To Those Who
Sacrifice
113. 14
The Law Of Attributes
For EveryAttribute, There Is An
OppositeEffectiveAttribute
114. It is much better to search for a opposite attribute
that will allow you to play off against the leader.
The keyword here is opposite
Similar will not do
116. But all attributes are not
created equal.
Some attributes are
more important to
customers than others
You must try to own the most important
attribute
But once the attribute is successfullytaken by your
competition, it's gone.
You must move on the lesser attribute and live with a
smaller share of the category.
Your job is to:
o seize a different attribute.
o Dramatize the value of your attribute.
And thus, increase your share
117. Tried to take the
attribute “Fast”
from:
This was UNSUCCESSFULL
118. But McDonald's owns another
attribute:
KIDsIf McDonald's owns “Kids”, then Burger King has the
opportunity to position itself for the “Older Crowd”, which
includes any kid who doesn’t want to be perceived as a kid.
(which generally works out to be everyone over the age of
10)
Burger King would need a
term
“grow
up”
“Grow Up” to the flame-broiled taste of Burger King
119. 15
The Law Of Candor
When You AdmitA Negative,
The Prospect Will Give You A
Positive
120. One of the most effective ways to get in the prospect's
mind is to first admit a Negative and then twist it into a
Positive.
121. “A car that ugly, must be reliab
Thinks the Prospect.
“If people are willing to pay $375 an
ounce, it must be a sensational
perfume”
122. Good Taste Mouthwash Terrible Taste Mouthwash
Listerine® brilliantly invoked the law of condor:
The Taste You Hate Twice A
Day
123. Not only did the company admit the
product tested bad, it admitted
That people actually hated it…!
Kills a lot of germs
124. • This Law must be used carefully with great skill.
• Your “Negative” must be widely perceived as a negative.
• It has to trigger an instant agreement with your prospect's
• Next, you have to shift quickly to the “Positive”.
The Purpose of candor isn’t to apologize.
The purpose is to set up a benefit that will convince your
prospect
125. 16
The Law Of Singularity
In Each Situation, OnlyOne
Move Will Produce Substantial
Results
126. Trying harder is not the secret of marketing success
Whether you try hard or try easy, the differences are
marginal
The only thing tht works in marketing is the single, bold
stroke
In any given situation, there is only one move that will
produce substantial results
127. The leader's main strength was in the middle of the line
The Japanese came at the low end with small cars
The Germans came at the High end with super premium cars
128. With the success of Japanese and German flanking attacks, was
under pressure to commit resources in an attempt to shore up the bottom and the top of
its lines.
In an effort to save money and maintain profits, GM made the fateful decision to build
many of its midrange cars using the same body style.
Suddenly, no one could tell a from a or a .
They all looked alike……..!!!!
Its
Look-alike cars weakened GM in the middle and opened up a move for as it
broke through with the European style Taurus and Sable.
Then, the Japanese jumped in with Acura, Lexus and Infiniti.
Now, GM is weak across the board.
130. Failure to forecast competitive reaction is a major reason for marketing
failures
While you cannot predict the future, you can get a handle on trends,
which is a way to take advantage of change
131. America's growing orientation toward good health is an example of a
“trend”
This trend opened the door for a number of new products especially
healthier foods.
ConAgra was the first to use a simple name and concept to take
advantage of a trend that has been going on for years.
132. Extrapolati
on
Is the danger in working with trends.
Many companies jump to conclusions about how far a trend will go.
Equally as bad as extrapolating a
trend is the common practice of
assuming the future will be a replay of
the present.
When you assume that nothing will change, you are predicting the future
just as surely as when you assume that something will change
133. None can predict the future with any
degree of certainty, nor should marketing
plan try to
134. 18
The Law Of Success
Success Often Leads To Arrogance,
and Arrogance To Failure
135. Ego is the enemy of successful marketing
When people become successful they tend to become
less objective.
They often substitute their own judgement for what the
market wants
136. When a brand is successful, the
company assumes the name is the
primary reason for the brand's
success.
So they look for other products to
plaster the name on..!!
Success is often the fatal element behind the
rash of line extensions
138. The more you identify with your brand or corporate
name, the more likely you are to fall into the line
extension trap.
139. Actually, Ego is
Helpful…!!!!
It can be an effective
driving force in building a
business.
What hurts is injecting your ego
in the marketing process…!! Brilliant marketers have the ability to think like a prospect thinks.
They put themselves in the shoes of their customers.
140. 19
The Law Of Failure
Failure is to be expected and
accepted
141. Too many companies try to fix things rather than drop things.
Admitting mistakes and not doing anything about it is very bad for your c
A better strategy is to recognize
failure early and cut your losses.
142. Should have
abandoned passenger
cars and focused on
Jeep
Should have
dropped computers
Should have
dropped copiers
Should do this, years before they finally recognized their mistakes
143. The Japanese able to admit a mistake early and then make a necessarychanges.
Their management style tends to eliminate the ego.
This egoless approach is a major factor in making the Japanese such a relentless marketers.
It's not that they don’t make mistakes, but when they do they admit them, fix them and just
keep coming.
144. The hugely successful Wal-Mart
has another approach that
enables the company to deal
with failure.
It's called “Ready,Fire,Aim”
Approach.
Sam Walton was well aware
that nobody hits the target every
time, but at Wal-Mart, people
aren’t punished if their
experiments fail.
If you learn something
and are trying
something, then you
probably get credit for it
145. In some American companies, nothing gets
done unless it benefits the personal agenda
of someone in top management.
This severely limits the potential marketing
moves a company can make.
An idea gets rejected not because it is not
fundamentally sound but because none in
top management will personally benefit from
its success.
146. 20
The Law Of Hype
The situation is often the opposite of
the way it appears in the press
147. When things are going well, a company
doesn’t need the hype.
When you need the hype, it usually means
you are in trouble.
148. No soft drink has received more hype than New
Coke.
New Coke received more than $1 Billion worth of
free publicity.
In addition to hundreds of millions of dollars spent
to launch the product.
New coke should have been the world's most
successful product.
It did not happen
Less than 60 days after the launch, Coca-Cola was forced to come back with the original formu
Classic outsells New about 15 to 1
149. 21
The Law Of Acceleration
Successful programs are not built
on fads, They are built on trends
150. A Fad is a wave in the ocean, and a trend is the tide.
A Fad gets a lot of hype, and a trend gets very little.
A Fad is very visible like a wave, but it goes up and down in a
big hurry.
A Trend is almost invisible like a tide, but it's very powerful over
the long term.
151. A Fad is a short term phenomenon that might be profitable,
but a fad doesn’t last long enough to do a company much
good.
Furthermore, a company often tends to gear up as if a fad
were a trend.
As a result, the company is often stuck with a lot of staff,
expensive manufacturing facilities and distribution networks.
When a fad disappears, a company goes into a deep financial shock.
153. If you were faced with a rapidly rising business, with all the
characteristics of a fad, the best thing you could do would be
to dampen the fad.
By dampening the fad, you stretch the fad out and it becomes
more like a trend.
154. Ninja Turtles Barbie Doll
• Good example of a fad.
• Collapses in a hurry because the
owner of the concept got greedy.
• The owner fans the fad rather than
dampening it.
• It is a trend.
• When Barbie was invented years ago ,
the doll
• Was never heavily merchandised into
other areas.
• As a result, the Barbie doll has become a
long term trend in the toy business.
155. Forget Fads.
When they appear, try to dampen
them.
One way to maintain a long term
demand for your product is to never
totally satisfy the demand.
156. 22
The Law Of Resources
Without adequatefunding, an idea
won't get off the ground
157. Even the best idea in the world won't go every far without the money to get it off the
ground.
You will go further with a mediocre idea and a million dollar than with a great idea
alone.
An idea without money is worthless.
Life can be unfair for the smaller marketer facing larger competitors.
158. • First, get the idea, then go get the money to
exploit it.
• Here are some short cuts you could take:
You can marry the
money
You can Divorce the
money
You can Find
money at home
You can Share your idea
by Franchising it
159. Money makes the marketing world
go around.
If you want to be successful today,
you will have to find the money you
need to spin those marketing
wheels.