Being presented are the fundamental laws of marketing to shake your customer. This is the second part & there are many more to come. This is the law of Product Category, which demonstrates the importance of being the first in any product category and even creating one if neccessary, to maintain the status of leadership. These fundamental laws have been self evident in numerous case studies that our corporate history has offered. If studied and applied properly, these laws can create revolutionary transformation in your approach to marketing and will lead to massive success. There validity and their power has been strongly reflected in the presentation with use of examples, case studies and illustrations.

1. Spicy laws of Marketing to shake your customer PART - 2

2. LAW OF CATEGORY

3. If you can’t be the first in a category , then set up a new category , you can be first in!

4. CRAY DECIDED NOT MAKE PCs, AS THEY WERE NOT THE FIRST ONES TO DO SO. they invented a new category that they could lead - SUPERCOMPUTER Cray is now a 1000 million $ company.

5. that is why Convex invented the first mini supercomputer category... … that is why Commodore International invented first multimedia computer category.

6. … that’s why Hertz invented a new category of car rental …

7. that’s the reason why coke has been selling refreshment !!!

8. WHAT CATEGORY is your BRAND FIRST IN ?

9. What? Brand Oriented thinking? Everyone talks about their brand … think categories … forget brands ! PROSPECTS ARE ON DEFENSIVE... WHEN THEY HEAR BRANDS.

10. If you’ve set up a new category... You become the first You are the leader PROMOTE IT ! You have no competition