Specxy
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This document summarizes a glasses company and their advertising strategy. The company offers eye exams and glasses to correct vision problems. They were founded in 1984 and now have over 1,300 stores. Their recent ads show people in amusing situations due to vision problems. Their competitors include Vision Express, Boots, and local opticians. Their new ad will show someone struggling to see and their saleswoman will promote their deals, using hardsell techniques. Their slogan will be "HD glasses for a HD life."
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Specxy
The glasses company sells eyeglasses and offers free eye tests. It aims to target busy ABC1 adults who may not have time for regular eye exams. Specsavers was founded in 1984 and has over 1,390 stores worldwide. The company's most recent ad campaign showed people humorously misunderstanding situations due to poor eyesight. It competes with Vision Express, Boots, and local opticians. The proposed new ad will feature a person struggling to see and being helped by a Specsavers saleswoman, with the slogan "HD glasses for a HD life."
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The 2014 EXPO in Vaughan, Ontario on February 12th provides assistance to businesses on building and revitalizing their brands. The event will have experts providing brand check-ups, image assessments, and feedback on elevator pitches. Attendees can get these consulting services as well as attend presentations and network at the trade show. Registration includes breakfast and lunch, and costs $75 for exhibitors or $100 for general participants.
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The document discusses different advertising options for promoting a DJ, including posters, flyers, and stickers. Posters can be printed through a website offering deals on 50 copies for under £2 each. Flyers promoting an event can be made through the same website, offering 250 A5 flyers for £20.25. Stickers advertising the DJ can be printed on sticky paper through the website, with a minimum order of 3 rolls of 300 labels for £17.97.
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Wyeth launched a new infant formula called S-26 GOLD TODDLER with Lutein, an antioxidant that helps protect eyes. Red Ark Marketing developed a campaign around "precious little eyes" to educate mothers on Lutein's benefits. The multi-channel campaign included TV commercials showing the close bond between mother and toddler exploring colors, a website with an eye health center, and in-store and experiential marketing. The goal was to communicate Lutein's benefits and keep S-26 GOLD TODDLER as the number 1 infant formula.
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Specxy
The glasses company sells eyeglasses and offers free eye tests. It aims to target busy ABC1 adults who may not have time for regular eye exams. Specsavers was founded in 1984 and has over 1,390 stores worldwide. The company's most recent ad campaign showed people humorously misunderstanding situations due to poor eyesight. It competes with Vision Express, Boots, and local opticians. The proposed new ad will feature a person struggling to see and being helped by a Specsavers saleswoman, with the slogan "HD glasses for a HD life."
Disney and its Success story
The story of Disney and its journey from just a animation studio to a complete family entertainment package
Your brand. Your history. Our expertise
Ibsens Fabrikker A/S is a creative company based in Denmark that consists of three factories specializing in inflatable attractions, mascot costumes and figures, and unique replicas. They help bring clients' ideas to life through visual and tactile marketing campaigns using inflatables, costumes, and large figures to catch attention at events and in stores. Customers praise their ability to realize impossible ideas and create memorable experiences that connect with audiences.
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The 2014 EXPO in Vaughan, Ontario on February 12th provides assistance to businesses on building and revitalizing their brands. The event will have experts providing brand check-ups, image assessments, and feedback on elevator pitches. Attendees can get these consulting services as well as attend presentations and network at the trade show. Registration includes breakfast and lunch, and costs $75 for exhibitors or $100 for general participants.
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The document discusses different advertising options for promoting a DJ, including posters, flyers, and stickers. Posters can be printed through a website offering deals on 50 copies for under £2 each. Flyers promoting an event can be made through the same website, offering 250 A5 flyers for £20.25. Stickers advertising the DJ can be printed on sticky paper through the website, with a minimum order of 3 rolls of 300 labels for £17.97.
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This was a brand Identity challenge when I interviewed at a local marketing/brand merchandise company.
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This document discusses how brands can build emotional connections with consumers. It notes that brands provide value, confidence, and a way for people to express themselves. The brand's story, including the signals it sends, helps form how people perceive it. Airports are becoming places where brands can showcase themselves and interact with consumers. The Circle, located at Zurich Airport, will be a hub for brands to connect with clients and customers in a lifestyle-focused environment. It aims to be a platform for building brand connections.
Red Ark's case study on the launch of S-26 GOLD Toddler fortified with Lutein
Wyeth launched a new infant formula called S-26 GOLD TODDLER with Lutein, an antioxidant that helps protect eyes. Red Ark Marketing developed a campaign around "precious little eyes" to educate mothers on Lutein's benefits. The multi-channel campaign included TV commercials showing the close bond between mother and toddler exploring colors, a website with an eye health center, and in-store and experiential marketing. The goal was to communicate Lutein's benefits and keep S-26 GOLD TODDLER as the number 1 infant formula.
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All3Media is a British television production company known for shows like Skins, Midsummer Murders, and Shameless. It is owned by Steve Morrison and produces programming in multiple genres across countries like the US, New Zealand, Germany, and Netherlands. As an international company operating across different markets, All3Media faces commercial pressures that can affect the products it produces.
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Single camera production
The document discusses different types of television shows including serials, series, and single dramas. Serials are ongoing shows without seasons that air weekly, like soap operas. Series return yearly with new seasons across different genres. Single dramas finish within their runtime and do not return, covering various genres and storylines. The document also covers narrative structures and realism in storytelling.
Spcsavers derp
This document summarizes a glasses company and their advertising strategy. The company offers eye exams and glasses to correct vision problems. They were founded in 1984 and now have over 1,300 stores. Their recent ads show people in amusing situations due to vision problems. Their competitors include Vision Express and Boots. The company plans to advertise their deals by having a saleswoman help someone struggling to see and will use hardsell techniques to promote "HD glasses for a HD life".
all3media
All3Media is a British television production company known for shows like Skins, Midsummer Murders, and Shameless. It is owned by Steve Morrison and Co. and produces programming in several countries for different audiences, which affects the types of sponsors and content it uses. As an international company, All3Media faces commercial pressures to appeal to various markets worldwide.
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I changed the picture on my double page spread because the previous image was pixelated and similar to the front cover. I also alternated the font colors between pink and blue for questions to follow the house style while using black for the main text to improve readability. Captions were added to pictures advertised as free posters to make it clearer who is included and add more color to make them stand out.
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The document reflects on the learning from the author's preliminary magazine design task to their final product. They learned that using a medium long shot allows viewers to see more details about the subject's clothing and stance to reveal information about the target audience. They also learned the importance of styling subjects in genre-appropriate clothing. Additionally, they realized the need for a strong, easy-to-read house style with only a few dominant colors. The font used in the final product is more attention-grabbing and clearly conveys the genre, while the preliminary font was too subtle.
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This document outlines the theoretical framework for a study on students' performance in English. It discusses key language techniques students should develop like organizing ideas, using appropriate words and grammar. It also reviews theories from educators that effective teaching requires considering student objectives, developing curriculum appropriately, and helping students become active learners. The study aims to evaluate student performance in English and teaching methods based on these theoretical constructs to help establish guidance implications.
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This document discusses the conventions used in magazine design. It describes the magazine's house style which uses four main colors - blue, purple, yellow and pink - to make the magazine easily identifiable to its target audience of young girls. It also discusses other common magazine elements like the skyline at the top with the magazine slogan, use of a pop star image on the cover appealing to the target audience, and fonts chosen to match the house style and target demographic.
Presentation1
The author made several changes to their double page spread for a magazine article, including changing the main image to one that was less pixelated and more relevant to the article topic. They also changed the font colors to alternate between pink and blue for questions to improve readability. Captions were added to pictures advertised as posters to provide more clarity and color to make them stand out. Extra text was also added to the contents page to fill white space according to magazine design conventions.
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TACO BELL & FACEBOOK
1) Taco Bell had the most engaging Facebook posts in the second quarter based on metrics like likes, comments, and shares. They focused on visual posts that connected with their target audience in a unique way.
2) Fewer than 20% of the top 100 posts were straight promotions. Most asked users to like the brand's page first to ensure ongoing communication rather than one-time promotions.
3) Top performing posts highlighted menu innovations or brand positioning without direct calls to purchase, focusing more on engagement. Taco Bell's strategy of visual and unique posts aligned well with their brand image.
Design principles
This document outlines principles of design including color, leading lines, shape/form, symmetrical balance, texture, asymmetrical balance, contrast, dominance, gradient, negative space, pattern, proportion, repetition, unity, rule of thirds, and visual center. Each principle is defined and an example image is described to illustrate how that principle is demonstrated.
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Eye-C is a non-profit that manufactures and distributes prescription eyeglasses using 100% recycled materials. For every pair sold, Eye-C donates a pair to someone in need. Eye-C glasses come in various styles and colors, and some models include a built-in camera. The glasses are durable and affordable. Eye-C aims to provide fashionable glasses while helping people worldwide gain access to vision care.
Present with Passion
Getting your ideas across and moving people to action are the foundation of persuasion a skill that you cannot have too much of. Presenting with Passion is about being relevant and understood (remarkable) and making a lasting positive impact on your audience (memorable).
Branding
1. The document discusses strategies for creating a powerful brand story, including marketing, public relations, advertising, and branding. It emphasizes the importance of standing out from competitors by focusing on insights, identity, experience, and ideals.
2. It provides examples of how McDonald's is using an unbranded restaurant concept in Japan to have consumers focus on the taste of the food without prejudice.
3. The document stresses that brand is the essence of craftsmanship and winner, and discusses the importance of brand strategies like refocused advertising and using public relations as a brand strategy. It emphasizes having employees believe in and embody the brand through innovation and excellent customer service.
Final
Fallon is an advertising agency that created a successful print campaign for Cadbury featuring a gorilla drumming to Phil Collins' "In the Air Tonight". The campaign became widely known through TV, print, and online advertisements. Research found most viewers had positive reactions and associated the ad with Cadbury. Potential issues include targeting children, portraying eating chocolate as making one hairy, and copyright of the music, but these were not major concerns. The ad was distributed through TV, including sports broadcasts, billboards, magazines, and online promotions.
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All3Media is a British television production company known for shows like Skins, Midsummer Murders, and Shameless. It is owned by Steve Morrison and produces programming in multiple genres across countries like the US, New Zealand, Germany, and Netherlands. As an international company operating across different markets, All3Media faces commercial pressures that can affect the products it produces.
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All3Media is a British television production company known for shows like Skins, Midsummer Murders, and Shameless. It is owned by Steve Morrison and produces programming in multiple genres across countries like the US, New Zealand, Germany, and Netherlands. As an international company operating across different markets, it faces commercial pressures that can affect the products it produces.
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The document discusses different types of television shows including serials, series, and single dramas. Serials are ongoing shows without seasons that air weekly, like soap operas. Series return yearly with new seasons across different genres. Single dramas tell a complete story within their runtime and do not return. The document also covers narrative structures and whether stories are realistic or not.
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The document discusses different types of television shows including serials, series, and single dramas. Serials are ongoing shows without seasons that air weekly, like soap operas. Series return yearly with new seasons across different genres. Single dramas finish within their runtime and do not return, covering various genres and storylines. The document also covers narrative structures and realism in storytelling.
Spcsavers derp
This document summarizes a glasses company and their advertising strategy. The company offers eye exams and glasses to correct vision problems. They were founded in 1984 and now have over 1,300 stores. Their recent ads show people in amusing situations due to vision problems. Their competitors include Vision Express and Boots. The company plans to advertise their deals by having a saleswoman help someone struggling to see and will use hardsell techniques to promote "HD glasses for a HD life".
all3media
All3Media is a British television production company known for shows like Skins, Midsummer Murders, and Shameless. It is owned by Steve Morrison and Co. and produces programming in several countries for different audiences, which affects the types of sponsors and content it uses. As an international company, All3Media faces commercial pressures to appeal to various markets worldwide.
changes to my magazine
I changed the picture on my double page spread because the previous image was pixelated and similar to the front cover. I also alternated the font colors between pink and blue for questions to follow the house style while using black for the main text to improve readability. Captions were added to pictures advertised as free posters to make it clearer who is included and add more color to make them stand out.
Presentation1
The document reflects on the learning from the author's preliminary magazine design task to their final product. They learned that using a medium long shot allows viewers to see more details about the subject's clothing and stance to reveal information about the target audience. They also learned the importance of styling subjects in genre-appropriate clothing. Additionally, they realized the need for a strong, easy-to-read house style with only a few dominant colors. The font used in the final product is more attention-grabbing and clearly conveys the genre, while the preliminary font was too subtle.
Theoretical framework
This document outlines the theoretical framework for a study on students' performance in English. It discusses key language techniques students should develop like organizing ideas, using appropriate words and grammar. It also reviews theories from educators that effective teaching requires considering student objectives, developing curriculum appropriately, and helping students become active learners. The study aims to evaluate student performance in English and teaching methods based on these theoretical constructs to help establish guidance implications.
Presentation1
This document discusses the conventions used in magazine design. It describes the magazine's house style which uses four main colors - blue, purple, yellow and pink - to make the magazine easily identifiable to its target audience of young girls. It also discusses other common magazine elements like the skyline at the top with the magazine slogan, use of a pop star image on the cover appealing to the target audience, and fonts chosen to match the house style and target demographic.
Presentation1
The author made several changes to their double page spread for a magazine article, including changing the main image to one that was less pixelated and more relevant to the article topic. They also changed the font colors to alternate between pink and blue for questions to improve readability. Captions were added to pictures advertised as posters to provide more clarity and color to make them stand out. Extra text was also added to the contents page to fill white space according to magazine design conventions.
Audience institution
Q magazine targets readers aged 15-24, focusing on indie music but also covering pop and R&B. It provides information on its ownership, mission, publication schedule, and reasons for advertisers to choose it. The document also discusses Q's brand expansions like awards shows, subscribers, and social media followers. Similarly to Q, NME targets younger readers and males, remains popular through radio, events and awards, and covers more genres than just indie. The document considers title and branding ideas for a new music magazine.
TACO BELL & FACEBOOK
1) Taco Bell had the most engaging Facebook posts in the second quarter based on metrics like likes, comments, and shares. They focused on visual posts that connected with their target audience in a unique way.
2) Fewer than 20% of the top 100 posts were straight promotions. Most asked users to like the brand's page first to ensure ongoing communication rather than one-time promotions.
3) Top performing posts highlighted menu innovations or brand positioning without direct calls to purchase, focusing more on engagement. Taco Bell's strategy of visual and unique posts aligned well with their brand image.
Design principles
This document outlines principles of design including color, leading lines, shape/form, symmetrical balance, texture, asymmetrical balance, contrast, dominance, gradient, negative space, pattern, proportion, repetition, unity, rule of thirds, and visual center. Each principle is defined and an example image is described to illustrate how that principle is demonstrated.
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Eye-C is a non-profit that manufactures and distributes prescription eyeglasses using 100% recycled materials. For every pair sold, Eye-C donates a pair to someone in need. Eye-C glasses come in various styles and colors, and some models include a built-in camera. The glasses are durable and affordable. Eye-C aims to provide fashionable glasses while helping people worldwide gain access to vision care.
Present with Passion
Getting your ideas across and moving people to action are the foundation of persuasion a skill that you cannot have too much of. Presenting with Passion is about being relevant and understood (remarkable) and making a lasting positive impact on your audience (memorable).
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2. It provides examples of how McDonald's is using an unbranded restaurant concept in Japan to have consumers focus on the taste of the food without prejudice.
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Fallon is an advertising agency that created a successful print campaign for Cadbury featuring a gorilla drumming to Phil Collins' "In the Air Tonight". The campaign became widely known through TV, print, and online advertisements. Research found most viewers had positive reactions and associated the ad with Cadbury. Potential issues include targeting children, portraying eating chocolate as making one hairy, and copyright of the music, but these were not major concerns. The ad was distributed through TV, including sports broadcasts, billboards, magazines, and online promotions.
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The Pet People business plan proposes a two-part device called 'Communikanine' that allows owners to record and playback commands to their dogs via a handheld device and collar speaker. As a partnership, they aim to provide high-quality products strengthening the bond between owners and pets. Their objectives are to survive/expand in one year and improve pet lifestyles worldwide in five years. Market research found the product helpful and best sold in pet shops. They will advertise on buses and sponsor animal groups to promote.
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আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
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Specxy
- 2. We are selling glasses. • Glasses help people see , whether they are long or short sighted. • It’s unique selling point is that we are offering a free eye test so if people find out they can’t see, they can buy glasses from us!
- 3. Specsavers was founded in 1984 • The group was launched in 1984 by husband and wife team Doug Perkins and Mary Perkins on the island of Guernsey in the English Channel and at the end of 2007 the group had over 1,390 stores with 26,000 employees.
- 5. You should have gone to Specsavers… • There most recent campaign was to show people getting themselves into an odd situation. For example they had an elderly couple sitting on a roller coaster because they thought it was a bench.
- 6. COMPETITION • Vision Express • Boots • Local opticians, as they have the advantage of being the friendly locals rather than the big company
- 7. Our Advert Idea • We are going to set up a situation where person A will would be struggling to see as they have yet to go to the opticians. Our saleswoman will jump out and inform person A about specsavers deals. • We will enhance this advert by incorporatingthe hardsell techniques. • Our slogan will be “HD glasses for a HD life”