Wyeth launched a new infant formula called S-26 GOLD TODDLER with Lutein, an antioxidant that helps protect eyes. Red Ark Marketing developed a campaign around "precious little eyes" to educate mothers on Lutein's benefits. The multi-channel campaign included TV commercials showing the close bond between mother and toddler exploring colors, a website with an eye health center, and in-store and experiential marketing. The goal was to communicate Lutein's benefits and keep S-26 GOLD TODDLER as the number 1 infant formula.