Origin8 is an integrated marketing communications agency in Ghana, established in 1997, known for its innovative advertising and marketing solutions. The agency offers a comprehensive range of services including communications consultancy, creative design, media planning, and event execution, and has received numerous awards for its work. Origin8 has an extensive client list across various sectors and focuses on delivering impactful marketing campaigns to drive brand success.

1. Advertising & Marketing Experts
Advertising & Marketing Experts
CAPABILITY STATEMENT

2. Advertising & Marketing Experts
Capability Statement
Origin8 Height, 8 Blohum Street – Dzorwulu, Accra
P.O. BOX CT 10692 Cantonments, Accra Ghana
Telephone: +233 302 231 006 | Email address: info@origin8gh.com
Website: www.origin8gh.com
Advertising & Marketing Experts
2013International Diamond Award
Winner for innovation in Quality and Excellence

3. Advertising & Marketing Experts
Capability Statement
Overview
Origin8Limitedisanintegratedmarketingcommunications
agency of global and international repute incorporated
under the companies code of Ghana 1963 in 1997 as a
limited liability company. In brief, it is an advertising and
marketing firm.
who we are
We are a team of marketing communications
experts. Our team of professionals cut across nations.
Our slogan is founded on the principle that, it is great
ideas that produce great advertising, and it is great
advertising that brings brands to life. Our slogan,
“the passion to originate ideas” underscores our
commitment to the creative process - to produce
world class marketing communications solutions.

4. Advertising & Marketing Experts
Capability Statement
Units within the
company
The excellent delivery of services over the years can
greatly be attributed to the specialized units of the
company:
• Trade Promotions Unit
• web Interactive Unit
• Media Engagement Unit
• Market Research And Brand Development Unit
• Advertising Unit
• Specialized Account Management/Client Service
Unit
• PR (Corporate Communications) Unit
• Creative Unit
• Production Unit
• Billing Unit
• Finance Unit
• Administrative And Hr Unit

5. Advertising & Marketing Experts
Capability Statement
Our range of
services
As an Advertising and Marketing Agency, our range
of services is comprehensive. Origin8 is equipped to
handle the entire spectrum of marketing services in the
following areas:
Communications Consultancy
We offer total communications advisory services to our
clients. These are customized services that give value
for money. The communications consultancy support
delves greatly into Public Relations, Brand Strategy
Communications, Trade Promotions, Personal Selling,
Advertising, Media Engagement, Media Buying and
Monitoring and Website Development

6. Advertising & Marketing Experts
Capability Statement
Creative, Design + Production
Origin8 also sells and /or produces creative works to
clients. The Creative Unit is the operational Unit of the
Agency. They bring ideas into reality. From the Creative
Unit, Origin8 offers the following services.
• Concept Development
• Copywriting
• TV Productions
• Corporate and Promotional Videos
• Radio Production
• Print Design & Brochure Production (Magazine Ads,
Annual reports/ Newsletters)
• Direct Mail and Production
• Promotional Materials Design and Production
• Sales Support Tools
• Sales Promotion
• Signage Production
Research
The research team is the backbone of the company.
Origin8 philosophizes that Marketing Communications
should not be based on assumptions drawn by people
but from real life ideas and thoughts of the people. In
short, it must address the social and human needs of
the people. The team therefore researches into
• Advertising Impact
• Brands
• Public Perception
• Customer Behaviors
• Attitude Of Recipients Of Communications
• Awareness Tracking Studies
• Growth Opportunities
• Market Analysis
• Competitive Analysis
• Creative Testing

7. Advertising & Marketing Experts
Capability Statement
Media Planning & Placement, Buying and Monitoring
This unit engages the media on behalf of clients. They
advise clients on the best platform for their products.
They then place adverts on behalf of clients, monitor the
adverts and give transmission certificates and periodic
reports to client. The operational areas are:
• Radio
• Television
• Print - Outdoor
• Indoor Advertising / Electronic
• Digital & On-line / Interactive Marketing
• In –Transit – Bus Branding
Personal/Relationship Marketing
• One-to-One Marketing
• Direct E-marketing / Direct Mail / Direct Marketing
/ Direct Response
Public Relations + Promotions
The main aim of this Unit is to ensure that the client’s
business is carved in a very positive way to the public to
ensure sustenance of business and good reception from
the public. It was founded on the principle, “Speak to me
or I speak for You.” We therefore speak for clients or guide
clients to speak to the people it serves using:
• Trade And Consumer Media Relations
• Press Conferences
• Press Releases And Press Statements
• Press Articles And Feature Stories
• Newsletters/ Brochures
• Media Launches
• Event Planning & Promotions
• Corporate Social Responsibility Programmes
• Viral Marketing / Social Media / Social Networking
/ Blogging

8. Advertising & Marketing Experts
Capability Statement
Internet Marketing + Multimedia
This is the most promising and useable platforms today.
Origin8 walks the client through this as listed below:
• Website Design and Development
• Online Advertising
• Mobile Marketing
• E-commerce Development and Management
Event Planning + Execution
Events give corporate bodies a lot of mileage. It is a
way of taking the company out to the people. This is
one of the most strenuous assignments for companies.
Origin8 buys the stress from companies and offers the
following to them:
• Coordinate Logistics and Accommodations
• Procurement of Contractors
• Hospitality Marketing Seminars
• Conduct Research
• Themes and Décor
• Location and Site Scouting
• Invitations and Management of Attendees
• Site Supervision
• Event Evaluations and Surveys
• Photography and Videography
Tradeshow Exhibits + Collateral
The design and production of all essential materials
needed for exhibitions both local and international
• Concept, Design and Production of backdrop
and pull up banners
• Coordinate Logistics
• Develop Sales Collateral / Promotional Items
• Content Development

9. Advertising & Marketing Experts
Capability Statement
Our process
Origin8 embraces a modular approach to service
delivery. Our Client Service team serves as a Strategic
Marketing partner, working to gain deep insight into
the corporate direction and business needs of each
client. This insight is then co-ordinated through the
relevant department, subsidiaries, or partners to ensure
that the campaign delivers positive performance and
growth for the brand.
As a Marketing Agency our approach is benchmarked
on profits, sales, and revenue.

10. Advertising & Marketing Experts
Capability Statement
Our history
Origin8 is a leading advertising agency in Ghana, and
a valued member of the Advertising Association of
Ghana (an Executive Council Member). The Agency’s
progress has been evident, through wide acclamation
from the general public and media owners alike, as
one of the most creative firms in Ghana, with ground-
breaking campaigns in the recent past that set new
standards for the industry. Leading marketers across
the continent and the globe have used phrases such
as “an excellent artistic effort”, “a stroke of marketing
genius”and“JustperfectforaPan-AfricanCampaign”
to describe some of Origin8’s innovative executions.
Origin8’s status was reaffirmed by its selection from a
myriad of high caliber advertising agencies in Ghana,
to be Saatchi & Saatchi affiliate in Ghana.
After a rigorous and thorough search and selection

11. Advertising & Marketing Experts
Capability Statement
process for a viable partner in Ghana, Saatchi &
Saatchi International zoomed in on Origin8, selecting
our agency out of a myriad of high caliber advertising
agencies, to be its Ghana -based partner. In June
2006, Saatchi & Saatchi officially joined forces with
Origin8 to become Origin8 Saatchi & Saatchi.
The goal of this fusion was to further enhance and
extend Origin8 and Saatchi & Saatchi’s role in Ghana
as the leading Integrated Marketing Communications
firm. As a result of this successful partnership, Saatchi
& Saatchi in March 2012 independently set up its own
office in Ghana.
Origin8 was also selected in 2000 by IN as Ghana’s
leading Independent Ad Agency. IN is the
International Network of Independent Advertising
Agencies – the 4th
largest in the world and the fastest
growing network of its kind.

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Capability Statement
Our awards
INTERNATIONAL AWARDS
• 2013 Business Initiative Directions (Geneva)World
Quality Commitment Award – Diamond
• 2007 Business Initiative Directions (Paris)
World Quality Commitment Award – Platinum
• 2006 Business Initiative Directions (Paris)
World Quality Commitment Award
PlatinumCategory
• 2004 Business Initiative Directions (New York)
World Quality Commitment Award – Gold Category

13. Advertising & Marketing Experts
Capability Statement
LOCAL INDUSTRY AWARDS
Origin8 is Ghana’s most awarded Marketing
Communications Agency. Since the inception of the
awards in 2002 to date, Origin8 has won a total of 68
Awards (4 Platinum, 1 Diamond, 26 Gold, 35 Silver and
3 Bronze).
Graphic Communications Group (Ghana’s Biggest
Newspaper Group) has also awarded us four
consecutive times the “Best Agency Award for
Innovation/Creativity”
We were also the first and still the only Ghanaian
Agency nominated by Leorie Awards in South Africa.

14. Advertising & Marketing Experts
Capability Statement
Our clients
Our client list is one of the most enviable in Ghana,
it cuts across various industrial sectors. Most of our
clients are contracted full-service and some are
project on-call. A few of our clients who have tasted
our excellent works are:
Government Agencies
• Ministry of Health/World Bank
• Ministry of Road & Transport (Bus Rapid
Transport)
• National Communications Authority
• Ghana National Petroleum Corporation
• Ministry of Trade and Industry
• Millenium Challenge Authority
• British Council

15. Advertising & Marketing Experts
Capability Statement
Non-governmental Institutions
• KPMG
• BIMA Insurance
• Express Insurance
• Casa Trasacco
• Flemingo Duty Free Shop
• Data Link UniversityCollege
• Avnash Industries
• Silver Star Automobile
• Supreme Air
• Provident Insurance
• United Bank for Africa (UBA)
• Zenith Hygiene Systems Ghana
• Sirius Capital
• Fidelity bank
• Total Ghana
• Stellar Group
• Fircroft
• Midaf Ghana/Arla Foods, UAE
• Ghacem
• Cocoa Processing Company (CPC)
• Polytank
• Sanita

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Capability Statement
Conclusion
At ORIGIN8 we are passionate about our work. All of us
are focused on the difference we can make through
being a talented, professional organization, and we
bring this dedication to every project we undertake.
We take pride in our ability to take up the challenge
of each project on its own merits, and develop a
creative marketing solution that delivers results.
In Integrated Marketing Communications, there are
no limits, boundaries or boarders as to how far one
can go and at Origin8, success is not a destination that
we ever reach. Success is the quality of our journey
with you as we once again exercise our “Passion to
Originate Ideas.”
At Origin8 we strongly believe, the sky is the limit.