Executive Summary
Specific VITAMIN is a comprehensive video insight project, measuring consumers evaluation of
formats and the effectiveness of video advertising. It was conducted in partnership with
Decipher in November 2011 and surveyed over 2,400 consumers testing 12 different format / content cells. It also included four depth focus group studies of key consumer groups.
One of the most common problems in strategy is how to most effectively and efficiently turn ideas into value. This ten minute talk outlines the simple process by which to proceed from an unproven idea, through experimentation, to a valuable outcome - along the way driving out assumptions and unknowns through evidence, and maximising lesson learned whilst minimising risk.
Case Study on how multiple biddable channels (Google Adwords, YouTube Advertising, Display Media and 3 areas of RTB/Programmatic buying) helped a Sports Entertainment client achieve significant ROI gains. The power of Adaptive Marketing
One of the most common problems in strategy is how to most effectively and efficiently turn ideas into value. This ten minute talk outlines the simple process by which to proceed from an unproven idea, through experimentation, to a valuable outcome - along the way driving out assumptions and unknowns through evidence, and maximising lesson learned whilst minimising risk.
Case Study on how multiple biddable channels (Google Adwords, YouTube Advertising, Display Media and 3 areas of RTB/Programmatic buying) helped a Sports Entertainment client achieve significant ROI gains. The power of Adaptive Marketing
Overcoming Pitfalls of Launching Kids Apps | Natalie PortierJessica Tams
Delivered at Casual Connect USA 2018. Mobile gaming for kids is a fast-growing $2.2 billion industry. However, the challenges of penetrating this industry for kids apps developers are vast and unique, whether it be regulations, promotion or monetization. Natalie will provide insights from established kids apps publishers, legal experts and marketing agencies to help developers navigate the pitfalls and find success in the mobile gaming for kids industry.
Leveraging the Subscription Model to Succeed in the Kids App Economy | Nancy ...Jessica Tams
Delivered at Casual Connect USA 2018. The subscription model has become the most viable path to profitability for the kids app marketplace and is a concrete revenue strategy for global brands looking to extend their reach. In this talk, Nancy MacIntyre will discuss how subscription services will continue to fuel the kids app economy by giving consumers the accessibility, variety and value they desire; while giving app developers and global partners access to millions of consumers and a revenue pipeline.
IAB Rising Stars Study - January 30th 2015 - Topline ReportRomain Fonnier
L’IAB USA publie une étude intitulée «Rising Stars Ads and Brand Equity» et réalisée avec C3Research, qui compare l’efficacité des formats display de type «Rising Star» (voir archive) à celle des formats traditionnels («Universal Ad Package»).
Les conclusions chiffrées indiquent que :
- les formats Rising Star génèrent 4 fois plus de souvenir publicitaire brut que les formats traditionnels,
- ils engendrent 3 fois plus d’interaction avec la publicité (34% vs 11%),
- les effets des formats Rising Star sur l’évolution des indicateurs de capital de marque sont 30% supérieurs à ceux des formats UAP,
- les analyses eye-tracking montrent que 62% des impressions Rising Star sont regardées vs 38% des impressions des formats traditionnels,
- les impressions Rising Star sont regardées en moyenne pendant 4,5 secondes versus 0,9 secondes pour les formats UAP,
- elles génèrent une attention et un intérêt plus élevés, et sont également plus engageantes et plus persuasives,
- elles sont perçues comme moins ennuyeuses et provoquent moins l’envie de les éviter,
- une grande majorité des répondants estime que les formats Rising Star apportent plus de personnalité à la marque (65%), sont plus engageantes (64%), laissent plus de contrôle à l’internaute (60%), donnent davantage d’informations (60%) et sont plus divertissantes ou attirantes (58%).
Advertising through Google platforms provides opportunities to advertise through various ad formats and platforms
It offers niche targeting options that can help reach the right target audience
Digital Media Plan for Scotch Brite (3M India ). The objective of the plan is to increase consideration among the Target Group by generating interest for the product
An online branding campaign ran on Lithuanian publisher, Delfi.lt, resulted in positive impacts on brand awareness, ad recall, brand evaluation and purchase intent.
This research continues Ad Standards’ probing into consumer perceptions about advertising. This year, in addition to general views on advertising and perceptions of truth and accuracy of advertising across media types, we examined Canadians’ perspectives on digital advertising, and compared Millennials to the general population.
For the full report and past studies, go to: http://adstandards.com/en/ASCLibrary/consumerResearch.aspx
Digital Video and TV Advertising Viewing Budget Share Shift and EffectivenessTeads.tv
LA ERA DEL VIDEO ONLINE ESTÁ AQUI!!
Y qué mejor ejemplo de ello es la migración paulatina y creciente de los budgets publicitarios de TV a Video Digital. Y es que el video digital no tiene el alcance total que la TV tiene, pero sí tiene la campacidad de segmentación específica por contenido y audiencia, freq. cap y optimizaciones en tiempo real, métricas específicas como el CTR, y Tasas de Finalización, y engagement por mucho mayor.
Aquí un estudio de la IAB, en conjunto con partners de video en el mundo que lo corroboran y detallan.
Digital video and tv advertising viewing budget share shift and effectivenessIAB Canada
IAB US in association with Microsoft, Yahoo and Nielsen have released this study that explores the digital video and TV landscape in the U.S.
The study includes great insights into how these two media work together as well as how shifts in spend can affect campaign CPMs and reach.
Overcoming Pitfalls of Launching Kids Apps | Natalie PortierJessica Tams
Delivered at Casual Connect USA 2018. Mobile gaming for kids is a fast-growing $2.2 billion industry. However, the challenges of penetrating this industry for kids apps developers are vast and unique, whether it be regulations, promotion or monetization. Natalie will provide insights from established kids apps publishers, legal experts and marketing agencies to help developers navigate the pitfalls and find success in the mobile gaming for kids industry.
Leveraging the Subscription Model to Succeed in the Kids App Economy | Nancy ...Jessica Tams
Delivered at Casual Connect USA 2018. The subscription model has become the most viable path to profitability for the kids app marketplace and is a concrete revenue strategy for global brands looking to extend their reach. In this talk, Nancy MacIntyre will discuss how subscription services will continue to fuel the kids app economy by giving consumers the accessibility, variety and value they desire; while giving app developers and global partners access to millions of consumers and a revenue pipeline.
IAB Rising Stars Study - January 30th 2015 - Topline ReportRomain Fonnier
L’IAB USA publie une étude intitulée «Rising Stars Ads and Brand Equity» et réalisée avec C3Research, qui compare l’efficacité des formats display de type «Rising Star» (voir archive) à celle des formats traditionnels («Universal Ad Package»).
Les conclusions chiffrées indiquent que :
- les formats Rising Star génèrent 4 fois plus de souvenir publicitaire brut que les formats traditionnels,
- ils engendrent 3 fois plus d’interaction avec la publicité (34% vs 11%),
- les effets des formats Rising Star sur l’évolution des indicateurs de capital de marque sont 30% supérieurs à ceux des formats UAP,
- les analyses eye-tracking montrent que 62% des impressions Rising Star sont regardées vs 38% des impressions des formats traditionnels,
- les impressions Rising Star sont regardées en moyenne pendant 4,5 secondes versus 0,9 secondes pour les formats UAP,
- elles génèrent une attention et un intérêt plus élevés, et sont également plus engageantes et plus persuasives,
- elles sont perçues comme moins ennuyeuses et provoquent moins l’envie de les éviter,
- une grande majorité des répondants estime que les formats Rising Star apportent plus de personnalité à la marque (65%), sont plus engageantes (64%), laissent plus de contrôle à l’internaute (60%), donnent davantage d’informations (60%) et sont plus divertissantes ou attirantes (58%).
Advertising through Google platforms provides opportunities to advertise through various ad formats and platforms
It offers niche targeting options that can help reach the right target audience
Digital Media Plan for Scotch Brite (3M India ). The objective of the plan is to increase consideration among the Target Group by generating interest for the product
An online branding campaign ran on Lithuanian publisher, Delfi.lt, resulted in positive impacts on brand awareness, ad recall, brand evaluation and purchase intent.
This research continues Ad Standards’ probing into consumer perceptions about advertising. This year, in addition to general views on advertising and perceptions of truth and accuracy of advertising across media types, we examined Canadians’ perspectives on digital advertising, and compared Millennials to the general population.
For the full report and past studies, go to: http://adstandards.com/en/ASCLibrary/consumerResearch.aspx
Digital Video and TV Advertising Viewing Budget Share Shift and EffectivenessTeads.tv
LA ERA DEL VIDEO ONLINE ESTÁ AQUI!!
Y qué mejor ejemplo de ello es la migración paulatina y creciente de los budgets publicitarios de TV a Video Digital. Y es que el video digital no tiene el alcance total que la TV tiene, pero sí tiene la campacidad de segmentación específica por contenido y audiencia, freq. cap y optimizaciones en tiempo real, métricas específicas como el CTR, y Tasas de Finalización, y engagement por mucho mayor.
Aquí un estudio de la IAB, en conjunto con partners de video en el mundo que lo corroboran y detallan.
Digital video and tv advertising viewing budget share shift and effectivenessIAB Canada
IAB US in association with Microsoft, Yahoo and Nielsen have released this study that explores the digital video and TV landscape in the U.S.
The study includes great insights into how these two media work together as well as how shifts in spend can affect campaign CPMs and reach.
TV advertising and digital video ads work better together because they reinforce each other at different parts of the consumers' purchase journeys. Here's the in-depth data that supports these points.
Interactive Video in Pharmaceutical Marketing – Reconnect with Your AudiencePrecisely
As the world changes, it is more important than ever to use new technologies to keep up. Interactive Video is the answer.
Videos engage viewers at a much higher rate than traditional channels - viewers are 95% more likely to remember a call to action after watching a video, and Video marketers have been proven to get 66% more qualified leads per year.
Replacing printed materials with video can also achieve substantial cost savings by reducing print costs by up to 80%.
Empower you teams to have hold meaningful, two-way and cost-effective conversations with each front-line doctor and healthcare professional remotely.
Cause We Care - Design Thinking Project Final ReportMatthew Stuckings
This is the final report for my group Design Thinking project. It shows qualitative and quantitative data and their tests for our hypotheses, design tools and MVP.
Team: Em, Kris, Marc, Adrian, Goran and Me
Enjoy.
Matt
ANA programmatic-financial-fog 22-5-17Brian Crotty
A new study of programmatic media trading was released last week. The study, entitled “Programmatic: Seeing Through The Financial Fog” is a joint initiative between the primary US advertiser trade group the ANA, its Canadian equivalent the ACA, Ebiquity (EBQ.L, N/R) and Ad/Fin, and was undertaken to investigate costs and economics of programmatic advertising ecosystem. The study is relevant to digital media technology owners large (i.e. Alphabet’s Google (GOOGL, Hold) and small (i.e. The Trade Desk (TTD, N/R), to digital publishers, agency holding companies including IPG (IPG, Hold), Omnicom (OMC, Hold), Publicis (PUB.PA, Hold) and WPP (WPP.L, Hold) and providers of measurement and data services such as Nielsen (NLSN, Hold) because of the benchmarks the study provides and because of the implications the study suggests about the industry’s evolution.
Babelfish articles oct 16 mar 17 28-3-17 reduxBrian Crotty
In a world where it is increasingly difficult to keep up, let alone stay ahead, I am sharing a collection of meaty articles that passed my screens over the last 6 months. I have divided into 6 topics - The first articles in each section are important reading for those who can´t afford to tread water.
Sharing a collection of articles that I found interesting over the last 6 months - First 20 are important reading for those who can´t afford to tread water.
Sharing a collection of articles that I found interesting over the last 6 months - First 20 are important reading for those who can´t afford to tread water.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Agency Managed Advisory Board As a Solution To Career Path Defining Business ...
Specific Media: Vitamin
1.
2. Key Findings Summary
Executive Summary
Specific VITAMIN is a comprehensive video insight project, measuring consumers evaluation of
formats and the effectiveness of video advertising. It was conducted in partnership with
Decipher in November 2011 and surveyed over 2,400 consumers testing 12 different format /
content cells. It also included four depth focus group studies of key consumer groups. Top line
findings include:
• Video works: All video advertising formats boosted brand metrics including favourability,
association and purchase intent when compared to a control group.
• Content length irrelevant: There is no premium to long form TV Catch Up content – Short
Form content is equally effective at driving brand metrics.
• OP is King: Original Programming was consistently the top performing content format
tested.
• Tolerance: Consumers were equally tolerant of advertising around Short Form content as
they were TV Catch Up when measured against a range of format evaluation metrics.
Format Evaluation
Consumers were asked to evaluate the advertising formats they had viewed against a range of
Evaluation Metrics:
• TV Synergy: 55% of respondents who viewed Short Form said the advertising reminded
them of TV advertising for the brand, compared to 52% for TV Catch Up.
• Attention: For Original Programming, 62% gave the advertising their whole attention,
compared to 57% for Short Form and 56% for TV Catch Up.
• Context: 40% of respondents felt the advertising fitted with the content when viewing
Short Form, compared to 35% for TV Catch Up. Not surprisingly, this figure was 83% for
Original Programming. When asked whether the advertising was suited to the type of video
shown, a similar pattern was seen, with 39% agreeing for Short Form, 32% for TV Catch Up
and 70% for Original Programming.
• Experience: Across all formats, the overall viewing experience was comparable to a
television experience, with 64% of TV Catch Up, 66% Short Form and 63% Original
Programming respondents agreeing the overall viewing experience was similar to watching
content on television.
• Intrusion: Respondents viewing TV Catch Up were more likely to agree that they found
advertising intrusive to their overall viewing experience (34%) compared to Short Form
(29%) and Original Programming (24%).
3. Key Findings Summary
Unprompted Brand Recall
• Unprompted advertising recall for TV Catch Up (13%) and Short Form (14%) were similar.
• Unprompted advertising recall for Original Programming was significantly higher (26%).
• Unprompted latent recall significantly higher for Original Programming (88% when asked two
weeks later) vs TV Catch Up (31%) and Short Form (21%).
• UGC was worst performing content type for unprompted advertising recall (11%) and for latent
recall (9%).
Brand Favourability
• All video advertising formats performed strongly, with those exposed to advertising around
any format more likely to be favourable to a brand vs an unexposed control group.
• Advertising around Short Form content led to 57% favourability towards a brand, compared
to 55% for TV Catch Up. Within the control group, 48% were favourable to brands.
• Original Programming drove the highest level of brand favourability at 69%.
Brand Association
• All video advertising formats performed strongly when we examined association with key
brand statements. Compared to a control group (48%) TV Catch Up saw 61% associate the
advertised brands with statements, and Short Form 57%.
• Original Programming content drove the deepest level of brand association, with 71% of those
exposed to advertising associating the advertised brand with key statements.
Post View Behaviour
• 18% of those exposed to advertising around Short Form said they intended to investigate the
brand further, compared to 12% for TV Catch Up. Original Programming prompted 24% of
exposed consumers to say they would investigate the brand advertised further.
• When measured 2 weeks later 19% of those exposed to Original Programming had investigated
the brand further, compared to 6% for Short Form and 5% for TV Catch Up.
• Original Programming also drove social interaction, with 7% exposed to advertising indicating
they would join or like the brand in a social environment. When measured latently, 3% had
actually done this.
4. Key Findings Summary
The Anticipation Index
• Within the study consumers were asked to indicate how highly they were anticipating watching the
forthcoming content. This had a tangible impact on the advertising effect.
• When looking at purchase intent, overall 65% of those who had a high anticipation claimed they were
likely to purchase the brand advertised in the future, compared to 39% who had a low anticipation. This
figure rose to 77% for Original Programming.
• Brand association was 1.4x higher when consumers were highly anticipating the content, and there was
a 1.6x uplift in brand favourability.
The Enjoyment Index
• Within the study, consumers were asked to rate to what extent they had enjoyed the content they had
just watched. This had a tangible impact on the advertising effect.
• When looking at brand favourability, overall 74% of those who enjoyed the content were favourable to
the brand advertised, compared to 38% who did not enjoy the content. This figure rose to 90% for
original programming.
• Brand association was 1.9x higher when consumers enjoyed the content, and there was a 2.2x uplift in
purchase intent when consumers enjoyed the content.
Pre Roll Multiplier on Original Programming
• Running a relevant pre roll prior to Original Programming had an uplift effect on all the key
advertising metrics.
• Purchase intent was 76% with a pre roll, 51% without. Brand favourability was 13 points higher at
77% with a pre roll, and brand association 12 points higher at 78%.
Purchase Behaviour
• Video advertising was likely to drive both claimed purchase intent and actual purchase behaviour –
measured two weeks after advertising exposure.
• Compared to a control group of 43% who said they were likely to purchase the product in the future,
52% of those who saw advertising around Short Form content indicated likelihood to purchase,
marginally greater than the 51% who saw advertising around TV Catch Up.
• Original Programming drove a deeper intent to purchase, with 61% exposed saying they were likely to
purchase the product advertised in the future.
• When measured two weeks later, 1 in 5 (19%) of those exposed to Original Programming had purchased
the product advertised – compared to 12% for Short Form and 10% for TV Catch Up. The latent figure
for UGC was 5%.