The document analyzes the impact of promotional activities on sales of furniture products at The Furniture Republic (TFR). A survey was conducted where most respondents agreed that promotional schemes increased their purchase volumes. However, nearly half were unsure about quality of products offered in promotions. While cash discounts were preferred over gifts, many customers waited for luxury item promotions before purchasing. Brand loyalty depended on the nature of the promotional scheme.
This document discusses shopper marketing and its potential to influence consumer purchasing decisions. It makes three key points:
1) Shopper marketing has grown rapidly but must evolve from a tactical to a strategic capability better integrated across marketing touchpoints along the consumer's path to purchase, from at home to on-the-go to in-store.
2) Shopper marketing offers opportunities for manufacturers and retailers to collaborate more effectively and help manage recession-driven price pressures by activating brand equity at multiple touchpoints.
3) For shopper marketing to fulfill its promise, companies must address obstacles like lack of alignment across marketing initiatives, measurement gaps, and retailer demands for more spending in their own channels. Integrating shopper
Presentation by Steve Bowen, managing director of marketing for Burson-Marsteller Asia-Pacific, summarizes and outlines implications of the firm's research into corporate engagement on social media. First delivered to the American Chamber of Commerce in Singapore on February 22 2011
Measuring the Effectiveness of the Promotional ProgramIndrajit Bage
1. There are various ways to measure the effectiveness of promotional programs, including pretesting concepts, rough ads, and finished ads in laboratories and real-world contexts.
2. Both pretesting and posttesting methods are used, with pretesting exploring consumer responses early in the process and posttesting measuring outcomes like recall and changes in preferences.
3. Effective testing uses a consumer response model, establishes clear communication objectives, implements proper research methods, and utilizes multiple measures at different stages to fully understand what is and is not working in a promotional program.
Analytics & MIS Planning for Your Internet Retail Store By Manish Chaturvediiamwire
This document discusses planning analytics and business intelligence for an internet retail store. It outlines key challenges retailers face like identifying best customers and matching inventory to demand. The agenda covers the difference between business intelligence and analytics, retail key performance indicators, and how strategic management and operations teams can use insights. Top influencers in retail chains are also examined.
The marketing mix principles (also known as the 4 p's) are tools used by businesses to help achieve their objectives. They include product, price, place, and promotion. An organization must carefully design its specific mix of actions and instruments to appeal to its target group. This involves analyzing product design/features, pricing strategy, distribution channels, and promotional strategy. The total offer to the customer should first meet their needs with the right product, then make it available through the right place, promote it attractively, and set an acceptable price.
This document discusses various methods for evaluating advertising effectiveness, including pre-testing and post-testing methods. It describes pre-testing techniques like creative concept research, focus groups, and physiological testing to evaluate concepts and measure audience response. Post-testing methods discussed include recall tests, recognition/readership tests, attitude tests, inquiry tests, sales tests, and tracking studies to evaluate ad performance after launch. The document provides details on specific techniques for print, television, radio, and other media like central location tests, diary studies, and consumer panels.
This document discusses evaluating the effectiveness of sales promotions. It begins by outlining common sales promotion techniques like money off deals, coupons, free gifts, and product sampling. The purposes and benefits of promotions are also reviewed, along with limitations. To evaluate effectiveness, the document recommends comparing sales before, during, and after a promotion using data from retailers and consumer surveys. Examples provided include a Coca-Cola promotion targeting loyal customers and an Auchan discount store promotion during a holiday. Proper evaluation is necessary to determine if promotions increase market share or attract unwanted "cherry pickers."
This document discusses shopper marketing and its potential to influence consumer purchasing decisions. It makes three key points:
1) Shopper marketing has grown rapidly but must evolve from a tactical to a strategic capability better integrated across marketing touchpoints along the consumer's path to purchase, from at home to on-the-go to in-store.
2) Shopper marketing offers opportunities for manufacturers and retailers to collaborate more effectively and help manage recession-driven price pressures by activating brand equity at multiple touchpoints.
3) For shopper marketing to fulfill its promise, companies must address obstacles like lack of alignment across marketing initiatives, measurement gaps, and retailer demands for more spending in their own channels. Integrating shopper
Presentation by Steve Bowen, managing director of marketing for Burson-Marsteller Asia-Pacific, summarizes and outlines implications of the firm's research into corporate engagement on social media. First delivered to the American Chamber of Commerce in Singapore on February 22 2011
Measuring the Effectiveness of the Promotional ProgramIndrajit Bage
1. There are various ways to measure the effectiveness of promotional programs, including pretesting concepts, rough ads, and finished ads in laboratories and real-world contexts.
2. Both pretesting and posttesting methods are used, with pretesting exploring consumer responses early in the process and posttesting measuring outcomes like recall and changes in preferences.
3. Effective testing uses a consumer response model, establishes clear communication objectives, implements proper research methods, and utilizes multiple measures at different stages to fully understand what is and is not working in a promotional program.
Analytics & MIS Planning for Your Internet Retail Store By Manish Chaturvediiamwire
This document discusses planning analytics and business intelligence for an internet retail store. It outlines key challenges retailers face like identifying best customers and matching inventory to demand. The agenda covers the difference between business intelligence and analytics, retail key performance indicators, and how strategic management and operations teams can use insights. Top influencers in retail chains are also examined.
The marketing mix principles (also known as the 4 p's) are tools used by businesses to help achieve their objectives. They include product, price, place, and promotion. An organization must carefully design its specific mix of actions and instruments to appeal to its target group. This involves analyzing product design/features, pricing strategy, distribution channels, and promotional strategy. The total offer to the customer should first meet their needs with the right product, then make it available through the right place, promote it attractively, and set an acceptable price.
This document discusses various methods for evaluating advertising effectiveness, including pre-testing and post-testing methods. It describes pre-testing techniques like creative concept research, focus groups, and physiological testing to evaluate concepts and measure audience response. Post-testing methods discussed include recall tests, recognition/readership tests, attitude tests, inquiry tests, sales tests, and tracking studies to evaluate ad performance after launch. The document provides details on specific techniques for print, television, radio, and other media like central location tests, diary studies, and consumer panels.
This document discusses evaluating the effectiveness of sales promotions. It begins by outlining common sales promotion techniques like money off deals, coupons, free gifts, and product sampling. The purposes and benefits of promotions are also reviewed, along with limitations. To evaluate effectiveness, the document recommends comparing sales before, during, and after a promotion using data from retailers and consumer surveys. Examples provided include a Coca-Cola promotion targeting loyal customers and an Auchan discount store promotion during a holiday. Proper evaluation is necessary to determine if promotions increase market share or attract unwanted "cherry pickers."
This document provides a summary of a market research report on shopper behavior related to loyalty, price, and promotions in the UK food and grocery market.
The summary includes the following key points:
1) The report investigates how shoppers feel about rising food prices, what types of promotions they prefer, and when "2 for" deals provide the best value.
2) It also examines shoppers' understanding of complex promotions and effects on store loyalty during price wars between retailers.
3) The report provides an overview of major UK retailers' current promotional strategies and existing loyalty programs.
4) Understanding shopper behavior related to pricing issues positions the research company to undertake customized studies for individual
Visual merchandising is the activity and profession of developing the floor plans and three-dimensional displays in order to maximize sales. Both goods or services can be displayed to highlight their features and benefits. The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase.
Visual merchandising commonly occurs in retail spaces such as retail stores and trade shows.
Sales promotion aims to directly induce customers to purchase products through short-term incentives. The objectives of sales promotion include getting customers to enter a store, convincing them to purchase products inside, and persuading them to buy larger quantities or additional products. Promotional tools used in sales promotion include coupons, contests, demonstrations, referral gifts, product promotions, samples, frequent shopper programs, and point-of-purchase displays. Promotions are also directed at trade members through events like trade fairs and exhibitions.
Este documento apresenta o 4o Retrato das Desigualdades de Gênero e Raça no Brasil, publicado em 2011 pelo Ipea, ONU Mulheres, Secretaria de Políticas para as Mulheres e Secretaria de Políticas de Promoção da Igualdade Racial. O relatório fornece dados estatísticos sobre diversos temas relacionados às desigualdades de gênero e raça no período de 1995 a 2009.
Dokumen tersebut merupakan materi perkenalan pemrograman C++ yang mencakup penjelasan tentang apa itu C++, program "Hello World", jenis variabel, operator, fungsi, dan argumen program utama. Dokumen tersebut juga berisi contoh kode program C++ sederhana beserta penjelasannya.
4. Общая экономика 2017. Деньги, или обращение товаров. /General Economics 20...Moscow State University
4. Общая экономика 2017. Деньги, или обращение товаров. (Цена. Дефляция. Инфляция. Номинальный и реальный продукт. Законы общего уровня цен)/General Economics 2017. Money, or the circulation of commodities. (Price. The deflation. Inflation. Nominal and real product. The laws of the general price level)
This document discusses a secure digital signature approach for SMS security using ECDSA algorithm. It begins with an introduction to digital signatures and their technical details. It then discusses the legal recognition of digital signatures in India according to the Information Technology Act 2000. It describes SMS architecture and vulnerabilities. The document proposes using ECDSA algorithm to add non-repudiation to SMS through digital signatures. It analyzes the security of this approach and discusses checking it for vulnerabilities before concluding and citing references.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
1) Electromagnetic theory deals with the study of charges at rest and in motion and is fundamental to electrical engineering and physics. It is used in applications like RF communication, microwave engineering, antennas, electrical machines, and more.
2) Electromagnetic theory can be thought of as a generalization of circuit theory and is useful for situations that cannot be handled by circuit theory alone. It involves electric and magnetic field vectors rather than just voltages and currents.
3) Vector analysis is a useful mathematical tool for electromagnetic concepts. Important vector operations like addition, subtraction, scaling, dot product, and cross product are introduced. Common coordinate systems like Cartesian, cylindrical, and spherical polar coordinates are also discussed.
Dokumen tersebut membahas tentang penggunaan smartphone sebagai media pembelajaran fisika. Secara singkat, dokumen menyatakan bahwa smartphone dapat digunakan sebagai osiloskop portabel untuk mengukur besaran fisika seperti percepatan bebas jatuh, dan bahwa media pembelajaran fisika tidak harus mahal jika memanfaatkan teknologi sehari-hari.
This document contains listings for 5 properties in Ambala Cantt and 5 properties in Ambala City with their locations, sizes, and contact information. Each listing includes the property name, dimensions, listing number, and unique identification numbers. The contact number provided is 9068686868.
A simple viscometer consists of mineral water bottle and trink straw is used to predict vicosity of water. A model is derived from Bernoulli's principle and Poiseulli's law. Value about 0.374 – 0.707 cP is obtained for observation in room temperature. About 10 minutes of observation time is needed to get the data.
Durham College is located in Oshawa, Ontario near Toronto. It offers diploma and advanced diploma programs, as well as graduate certificates. Admission requirements include a high school diploma and minimum IELTS scores. Tuition is approximately $11,442 per academic year. Programs include business, engineering, health, community services, and skilled trades. Contact information is provided for more details.
The document appears to be blank or contain no text. There is no information to summarize as the document does not contain any words, sentences or paragraphs to review.
The document analyzes factors for an advertisement for Pedelite cement, including comprehension, appeal, relevance, purchase intention, and recall. It finds that most viewers understood the ad to mean Pedelite is long-lasting, stops leaks, and is from a good brand. Most respondents liked the ad to some extent, found it somewhat relevant, and were somewhat interested in purchasing. Around half could recall the ad later.
A study conducted by PPAI Research and fielded through MarketTools, Inc. surveyed 1,005 American consumers who had received a promotional product in the past 24 months. The study found that promotional products are an effective advertising medium, with 83% of respondents liking receiving them and over 90% still owning or possessing a promotional product from the last 24 months. Respondents believed promotional products were given primarily to promote a service, product, or message. Items like food baskets, MP3 players, watches, luggage and clothing were most likely to create a favorable impression or motivate action. Over half of respondents kept promotional products for 1 year or longer, creating numerous impressions over time at a relatively low cost per impression for advertisers
This document provides a summary of a market research report on shopper behavior related to loyalty, price, and promotions in the UK food and grocery market.
The summary includes the following key points:
1) The report investigates how shoppers feel about rising food prices, what types of promotions they prefer, and when "2 for" deals provide the best value.
2) It also examines shoppers' understanding of complex promotions and effects on store loyalty during price wars between retailers.
3) The report provides an overview of major UK retailers' current promotional strategies and existing loyalty programs.
4) Understanding shopper behavior related to pricing issues positions the research company to undertake customized studies for individual
Visual merchandising is the activity and profession of developing the floor plans and three-dimensional displays in order to maximize sales. Both goods or services can be displayed to highlight their features and benefits. The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase.
Visual merchandising commonly occurs in retail spaces such as retail stores and trade shows.
Sales promotion aims to directly induce customers to purchase products through short-term incentives. The objectives of sales promotion include getting customers to enter a store, convincing them to purchase products inside, and persuading them to buy larger quantities or additional products. Promotional tools used in sales promotion include coupons, contests, demonstrations, referral gifts, product promotions, samples, frequent shopper programs, and point-of-purchase displays. Promotions are also directed at trade members through events like trade fairs and exhibitions.
Este documento apresenta o 4o Retrato das Desigualdades de Gênero e Raça no Brasil, publicado em 2011 pelo Ipea, ONU Mulheres, Secretaria de Políticas para as Mulheres e Secretaria de Políticas de Promoção da Igualdade Racial. O relatório fornece dados estatísticos sobre diversos temas relacionados às desigualdades de gênero e raça no período de 1995 a 2009.
Dokumen tersebut merupakan materi perkenalan pemrograman C++ yang mencakup penjelasan tentang apa itu C++, program "Hello World", jenis variabel, operator, fungsi, dan argumen program utama. Dokumen tersebut juga berisi contoh kode program C++ sederhana beserta penjelasannya.
4. Общая экономика 2017. Деньги, или обращение товаров. /General Economics 20...Moscow State University
4. Общая экономика 2017. Деньги, или обращение товаров. (Цена. Дефляция. Инфляция. Номинальный и реальный продукт. Законы общего уровня цен)/General Economics 2017. Money, or the circulation of commodities. (Price. The deflation. Inflation. Nominal and real product. The laws of the general price level)
This document discusses a secure digital signature approach for SMS security using ECDSA algorithm. It begins with an introduction to digital signatures and their technical details. It then discusses the legal recognition of digital signatures in India according to the Information Technology Act 2000. It describes SMS architecture and vulnerabilities. The document proposes using ECDSA algorithm to add non-repudiation to SMS through digital signatures. It analyzes the security of this approach and discusses checking it for vulnerabilities before concluding and citing references.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
1) Electromagnetic theory deals with the study of charges at rest and in motion and is fundamental to electrical engineering and physics. It is used in applications like RF communication, microwave engineering, antennas, electrical machines, and more.
2) Electromagnetic theory can be thought of as a generalization of circuit theory and is useful for situations that cannot be handled by circuit theory alone. It involves electric and magnetic field vectors rather than just voltages and currents.
3) Vector analysis is a useful mathematical tool for electromagnetic concepts. Important vector operations like addition, subtraction, scaling, dot product, and cross product are introduced. Common coordinate systems like Cartesian, cylindrical, and spherical polar coordinates are also discussed.
Dokumen tersebut membahas tentang penggunaan smartphone sebagai media pembelajaran fisika. Secara singkat, dokumen menyatakan bahwa smartphone dapat digunakan sebagai osiloskop portabel untuk mengukur besaran fisika seperti percepatan bebas jatuh, dan bahwa media pembelajaran fisika tidak harus mahal jika memanfaatkan teknologi sehari-hari.
This document contains listings for 5 properties in Ambala Cantt and 5 properties in Ambala City with their locations, sizes, and contact information. Each listing includes the property name, dimensions, listing number, and unique identification numbers. The contact number provided is 9068686868.
A simple viscometer consists of mineral water bottle and trink straw is used to predict vicosity of water. A model is derived from Bernoulli's principle and Poiseulli's law. Value about 0.374 – 0.707 cP is obtained for observation in room temperature. About 10 minutes of observation time is needed to get the data.
Durham College is located in Oshawa, Ontario near Toronto. It offers diploma and advanced diploma programs, as well as graduate certificates. Admission requirements include a high school diploma and minimum IELTS scores. Tuition is approximately $11,442 per academic year. Programs include business, engineering, health, community services, and skilled trades. Contact information is provided for more details.
The document appears to be blank or contain no text. There is no information to summarize as the document does not contain any words, sentences or paragraphs to review.
The document analyzes factors for an advertisement for Pedelite cement, including comprehension, appeal, relevance, purchase intention, and recall. It finds that most viewers understood the ad to mean Pedelite is long-lasting, stops leaks, and is from a good brand. Most respondents liked the ad to some extent, found it somewhat relevant, and were somewhat interested in purchasing. Around half could recall the ad later.
A study conducted by PPAI Research and fielded through MarketTools, Inc. surveyed 1,005 American consumers who had received a promotional product in the past 24 months. The study found that promotional products are an effective advertising medium, with 83% of respondents liking receiving them and over 90% still owning or possessing a promotional product from the last 24 months. Respondents believed promotional products were given primarily to promote a service, product, or message. Items like food baskets, MP3 players, watches, luggage and clothing were most likely to create a favorable impression or motivate action. Over half of respondents kept promotional products for 1 year or longer, creating numerous impressions over time at a relatively low cost per impression for advertisers
The document discusses the golden rules of measuring CPG advertising performance. It summarizes key principles such as optimizing for single exposures over frequency, measuring across the total ROI funnel, choosing the right measurement tools, evaluating both creative and media, selecting the proper metrics, accounting for purchase cycles, and understanding earned versus organic social media. Native advertising is also highlighted as being more impactful than traditional ad formats. The presentation was given by representatives from IRI and InsightExpress.
Performics Social Media (S-Net) Category ReportPerformics
Social networks are changing the way people participate with brands, resulting in new opportunities for companies. The S-Net social study category reports highlight findings specific to 18 different industries: alcoholic beverages, apparel, appliances, automotive, education, electronics, entertainment, financial services, food, healthcare/pharma, household, magazines/newspapers, non-alcoholic beverages, personal care, restaurants, sports related, telecommunications and travel.
Building brand image in post COVID-19 era: need, challenges and opportunitiesRobinGhosh12
The document discusses building brand image in the post-COVID 19 era. It identifies the key motivations as determining needs, challenges, and opportunities for brands. It discusses problems brands may face like erosion of brand image. The needs identified include effective communication and connecting with audiences. Challenges include maintaining supply chains and demand. Opportunities discussed are immunity marketing, social media marketing, and digital marketing. It provides recommendations like changing brand campaigns, supporting charitable activities, and not encouraging fear.
DPS: SOTI, Presented by OpenX: Programmatic + Premium: Current Practices and ...Digiday
Digiday and OpenX fielded a study among industry insiders to understand the current state and future trends of programmatic premium. During this session, we’ll share the results of the study and you'll discover how committed publishers and buyers are to engaging in programmatic trade, the challenges that need to be addressed and plans for continued investment in the year ahead.
Presenter: Qasim Saifee, general manager, OpenX Market
SOTI, Presented by OpenX: Programmatic + Premium: Current Practices and Futur...Digiday
Digiday and OpenX fielded a study among industry insiders to understand the current state and future trends of programmatic premium. During this session, we’ll share the results of the study and you'll discover how committed publishers and buyers are to engaging in programmatic trade, the challenges that need to be addressed and plans for continued investment in the year ahead.
Presenter: Qasim Saifee, general manager, OpenX Market
Lay's was launched in India in 1995 and has become the largest snack food brand. Lay's targets young consumers between 13-18 and 18-26 years old through youthful brand ambassadors and campaigns. Main campaigns include "Fight for your Flavor" and "Dillogical", which engage consumers through competitions and interactive concepts. Lay's has established itself as an indispensable part of snacking culture in India through innovative products, widespread distribution, and effective promotional strategies.
This research continues Ad Standards’ probing into consumer perceptions about advertising. This year, in addition to general views on advertising and perceptions of truth and accuracy of advertising across media types, we examined Canadians’ perspectives on digital advertising, and compared Millennials to the general population.
For the full report and past studies, go to: http://adstandards.com/en/ASCLibrary/consumerResearch.aspx
The Future of Respondent Engagement: Motivating Respondents to Participate in...Delvinia
While digital technologies have fundamentally changed the way companies can capture the voice of the customer, the challenge is to understand the underlying motivation for consumers to participate in market research in the digital age. Given this changing environment, Delvinia wanted to understand how to motivate Canadians to share their opinions. We partnered with Ryerson University and secured funding from the Canadian Federal Economic Development Agency to undertake a study using AskingCanadians, our proprietary online research community, to fundamentally understand the motivational drivers to engage consumers to participate in research. Delvinia CEO Adam Froman worked with Dr. Mary Foster, Professor of Marketing at the Ted Rogers School of Management, to look at why people participate in market research from the participant’s perspective. In this presentation, Adam shares the findings of this groundbreaking research and examples of how this knowledge can be applied to increase participation rates.
This document discusses the results of a survey of over 3000 loyalty program members. It finds that:
1) Customers want relevant communications from brands on their own terms, rather than frequent emails, and will disengage if their expectations are not met.
2) Younger customers prefer rewards like prize draws and partner offers, while older customers prefer exclusive access and previews.
3) Not all customers are active on social media, so brands should use a variety of channels for communications.
4) Loyalty programs are still effective at increasing customer spending, though the relationship varies by age.
This is a presentation that I gave at the annual Message Systems conference in San Diego on where the industry is going and consumer feedback on email, mobile and social.
Executive Summary
Specific VITAMIN is a comprehensive video insight project, measuring consumers evaluation of
formats and the effectiveness of video advertising. It was conducted in partnership with
Decipher in November 2011 and surveyed over 2,400 consumers testing 12 different format / content cells. It also included four depth focus group studies of key consumer groups.
If you have started your social media marketing, you should know what is social media ROI.
Here are some useful information that you should have in mind.
Everyone is clamoring for the attention of your customers, and the commotion is making them tune out. How do you cut through all of the racket so you can reach the people who actually want what you have to offer? We surveyed 150 marketers to find out, and the results are in The State of Customer Acquisition, a report that outlines the strategies and tactics they found most effective.
Hear from TOMS’ Director of Customer Experience, Stacy Carpenter, and SheerID’s Vice President, Bill Schneider, for a 45-minute webinar in which they share the report’s top findings and discuss:
* New techniques to differentiate your message
* Which type of promotions are most effective and why
* How to lower your customer acquisition costs
Influencer marketing was an $8 billion industry in 2019 dominated by Instagram. During the COVID-19 pandemic, influencer marketing became more important as media usage increased. Consumers now expect brands and influencers to be ethical, empathetic, and supportive. They value company ethics over competence and see influencers as trustworthy sources of information, especially micro-influencers aligned with their values. Looking ahead, influencer marketing may continue to focus on supporting local communities and businesses through relatable content that adds value beyond advertisements.
A Customer Centricity Paradox, a 2012 Acxiom & Digiday State of the Industry ...Vivastream
The document summarizes a study that found most marketers see customer centricity as an aspirational goal but have not achieved it in reality. While marketers believe they have strong customer-centric capabilities, few can actually measure results at the customer level. Additionally, most struggle with integrating customer data from different sources and measuring success across channels. So there is a paradox between marketers' views of their capabilities and the realities of measuring success and integrating customer data.
In response to strong interest from our readers, DemandGen Report and Genius.com will present a second installment of this live webinar, delving deeper into the findings of a recently released study exploring the purchase patterns of the next generation B2B Buyer.
AI Transformation Playbook: Thinking AI-First for Your BusinessArijit Dutta
I dive into how businesses can stay competitive by integrating AI into their core processes. From identifying the right approach to building collaborative teams and recognizing common pitfalls, this guide has got you covered. AI transformation is a journey, and this playbook is here to help you navigate it successfully.
Call8328958814 satta matka Kalyan result satta guessing➑➌➋➑➒➎➑➑➊➍
Satta Matka Kalyan Main Mumbai Fastest Results
Satta Matka ❋ Sattamatka ❋ New Mumbai Ratan Satta Matka ❋ Fast Matka ❋ Milan Market ❋ Kalyan Matka Results ❋ Satta Game ❋ Matka Game ❋ Satta Matka ❋ Kalyan Satta Matka ❋ Mumbai Main ❋ Online Matka Results ❋ Satta Matka Tips ❋ Milan Chart ❋ Satta Matka Boss❋ New Star Day ❋ Satta King ❋ Live Satta Matka Results ❋ Satta Matka Company ❋ Indian Matka ❋ Satta Matka 143❋ Kalyan Night Matka..
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Final ank Satta Matka Dpbos Final ank Satta Matta Matka 143 Kalyan Matka Guessing Final Matka Final ank Today Matka 420 Satta Batta Satta 143 Kalyan Chart Main Bazar Chart vip Matka Guessing Dpboss 143 Guessing Kalyan night
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
Kirill Klip GEM Royalty TNR Gold Copper Presentation
Sip presentation
1. Impact of promotional activity on the
sale of TFR products
(THE FURNITURE REPUBLIC)
LIVE SMART,BUY RIGHT
2.
3. OBJECTIVE OF PROJECT
• The primary objective of project to understand the
impact of promotional activity in the sales of
The Furniture Republic “TFR” products.
• The secondary objectives:-
1. To identify the factor that increase brand
awareness.
2. To identify the factors which influences the
customer decision to choose a retail outlet.
4. RESEARCH METHODOLOGY
• The research method used is Exploratory Research.
• Primary and Secondary research has been done.
• Data collection through Questionnaire:
Surveyed area :
1.Outside store:
Noida127,Sector18,vasundhra,TCS,Correntham and
many more
2.In store : From customers
7. Activities performed by me in TFR
BTL activities:-
• At Olive County:-To bring in the visitors of Olive County to the demo flat so that the
glimpse of the quality of furniture and design of the flat could be shown to the
potential customers.
• Distribution of TFR Express (a kind of flyer). A flyer or flier also called
a circular, handbill or leaflet, which we distributed in public places to make
customers aware of the newly opened world class furniture store and to bring
them to the store.
• Telecalling the visited potential customer and taking their feedback and to aware
them about the new product arrival and offerings.
Other activities:-
• Sending the greetings (mailers) from THE FURNITURE REPUBLIC to the visitors and
prospective customers.
• Retail sales at THE FURNITURE REPUBLIC
• Inventory management (inventory matching, barcoding and price tagging etc.)
9. 1.What is your perception about
promotional schemes of TFR?
perception
15%
genuine
not genuine
53%
doubtful
32%
Interpretation: - The sample size is 100. Data collected by these people indicate
the perception about sales promotion in the real consumer mind and finally it’s
reflecting in its purchasing behavior. According to data, 53% confirm the
geniuses of sales promotion scheme. 32% goes other way and rest 15% are not
sure about sales promotion scheme. The total percentage which is around 47%
of consumer are either not confirm or sure that this sales promotion scheme
actually fooling and misleading the consumer.
10. 2.Are you interested in promotional
schemes of TFR?
Interest
40%
49%
yes
no
depend on scheme
11%
Interpretation: - Promotional scheme are made for creating interest in
consumer mind to attract attention of consumer and generate new consumer.
This data show that 49% are attracted and 40% are dependent on the nature of
scheme. This indicates that if you give fair deal to consumer they are ready to
increase their purchase. Only 11% are against to the scheme, which is very less
in number and does not effect to analysis.
11. 3.Which is beneficial for you?
beneficial
37%
cash discount
free gift
63%
Interpretation: - According to most of the consumer cash discount is more
beneficial than free gift. 63% goes with cash discount and rest with gift. Cash
discount gives direct saving option to consumer, but whether gift is useful to
particular consumer or not it’s a big question?
12. 4.Whether promotional schemes will
be recommended by you?
recommendation
24%
yes
no
76%
Interpretation: - The main purpose of promotional scheme is to generate
awareness and interest in consumer. And recommendation is the best tool for
this, and this is proved by this survey in which 76% are agree to recommend
the promotional scheme.
13. 5.What is reason for not
recommending?
reasons for not recommending
13%
34%
product quality
sfter sales service
genuineness
durability
36%
17%
Interpretation: - Promotional scheme can go either way. So better, we find
main reason for not getting that amount of recommendation. According to
data, credibility of scheme and product quality is the highest factor which force
for recommendation. After sale service and durability of product are one of the
factors which force the recommendation.
14. 6.Will you go to other brand with
promotional schemes or your regular
brand without scheme?
switching
21%
36%
regular brand
depend on scheme
other brand
43%
Interpretation: - This data indicate that switching to other brand is highly
depending on the nature of scheme. 43% and 21% are ready to change their
brand preference. Only 36% are brand loyal.
15. 7.Do you wait for promotional
schemes for purchasing products and
services for your household?
wait for promotional scheme
18%
34%
yes
no
depend on scheme
48%
Interpretation: - For households items as expected, almost half of population
i.e. 48% is not wait for promotional scheme. 34% decision is depend on the
scheme and only 18% can wait.
16. 8.Do you wait for promotional
schemes for purchasing luxury and
non-necessity products and services?
wait for promotional schemes for luxury item
26%
yes
no
depend on scheme
9%
65%
Interpretation: - Some data show exact opposite result, 65% are going to wait for
purchasing luxury item. Only 9% can’t wait rest 26% will depend on scheme.
17. 9.Products offered in promotional
schemes often have low quality?
11%
30%
13%
strongly disagree
disagree
17% may be
agree
29% strongly agree
Interpretation: - 29% and 30% i.e. 59%of consumer believes that quality of product is
decreased that’s why they come with promotion. 24% think that product quality is same
and 17% are not sure.
18. 10.How did you know about TFR?
How did you know about tfr
15%
34%
Word of mouth
Advertising
36%
Hordings
15% Just saw the store
• Interpretation: -most of the customer come to store through advertisement then
the second highest were walk-ins that means place of store impact the sale.
19. 11.Sales promotion increases your
volume of product and services
purchased?
3%
18% 12%
strongly disagree
disagree
30% may be
37%
agree
strongly agree
Interpretation:- This data show that sales promotion increase the volume of
purchasing habit. 48% agree with that they increase of volume and 37% are not sure .
12% and 3% are denying this statement.
20. 12.Reasons for purchasing the
products?
reason for purchasing
39
40 34
35 29
30
25
20 13 11
15
10 5
5 0 0 0
0 reason for purchasing
Interpretation: - the data show the actual reason for buying the products.
Promotion and product satisfaction are the main reasons for buying behavior.
Advertisement also plays a part in deciding consumer buying behavior
21. 13.Considering your consumption of the product and
the purchase of the product due to promotional
scheme, which sentence best describes your purchase
decision?
purchase decision
0% 3%
17%
more than needed
somewhat more than needae
same smount
27% 53%
less than needed
much less than needed
Interpretation: - according to this data, more than half agree with increase in the
consumption. 27% say that their consumption is as same as before scheme. 17%
their demand decreases with promotional schemes.
22. 14.Given below are some common types of
promotions that are used by marketers to sell their
products. Considering everything, can you please rank
these in the order of your preference? Give a rank of 1
to the most preferred, 2 to next most preferred and
rank
so on.
25
25 20 18
20 15
15 10
7 5
10
5 0 0
0 rank
Interpretation: - according to the data, consumer prefer direct price discount
then getting two product for the price of one and warrantee is third largest acc.
to the sample
23. 15.Considering the product that you
have purchased, can you tell how do
you come to know about the
promotional scheme?
promotional medium
34
35
30
25 17
20 16
13 13
15 8
10
5 0
0 promotional medium
Interpretation: - a television ad is the most effective medium for sales promotion.
Other mediums accepted by consumer are newspaper, radio advertisement.
24. 16.Can you tell the reasons for
purchasing the same brand again?
reasons for repurchasing
80 72
70
60
50
40
30
17
20
7 4
10 0 0 0 0 0
0 reasons for repurchasing
25. FINDINGS AND CONCLUSIONS
• Most of the consumers were interested in sales
promotional activities. Majority of consumer believe
the genuineness of sales promotional scheme.
• Consumer is interested in promotional scheme and if
companies provide quality scheme which is suited for
consumer, they will go for their product..
• Consumer prefers cash discount more rather than gift
26. • Promotional schemes are given on the cost of quality. Quality of the
product must be maintained for gaining more customer confidence.
And if it is maintained then the volume of the purchase will increase
at very fast rate.
• Purchasing decision is most influenced by promotional
activities, product quality and advertisement for first time
purchasing. For repurchasing of products, promotional activities go to
the back seat. Only product quality and genuineness can result in
repurchasing. So companies have to focus in the quality as well as
genuineness
• promotional schemes increase the volume of purchase
27. • Direct price discount, warranty and buy 1 get 1 offers are the most
accepted sales promotion by consumers. In addition, contest and
discount coupons are the least trusted sales promotion scheme
• Television advertisement is the most effective medium of sales
promotion along with radio and newspaper advertisement.
Advertisement material displayed outside store is the last influential
medium of sales promotion
• Most of the consumers are ready for recommending the scheme.
Product quality and genuineness of scheme is the main reason for
recommending any promotional scheme.