2. Introducing switched-on group
Established in 1997, switched-on group specialises in
delivering the World’s best lead generation and lead
management solutions.
• 20 seat call centre (inbound & outbound) – Australia only
• 7 member technical creative team including HD video studio
• 10 full time database developers and support
• 8 member client services team
• Sales and support offices in Australia, UK & USA
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4. Managing the lead throughout the consumer buying process
Lead identification:
• Inbound call centre management
• Web form integration into Runway
• Lead delivery by Runway alert (email, sms)
• Lot browser and product management in
Runway
• Website/banner development
• Comprehensive marketing reporting
across lead source etc
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5. Managing the lead throughout the consumer buying process
Lead management:
• Runway escalation process when lead not
attended to in SLA
• Email marketing
• House and land package emails with
website integration
• Manage inbound and outbound
communication
• Full response tracking and reporting
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6. Managing the lead throughout the consumer buying process
Sale – Runway & iScope:
• Runway Online quotation and acceptance
• iScope Builder and Consumer portal
• Runway portals to manage contract
exchange
• Satisfaction surveys via Runway
• Segmentation and tracking to identify next
sales process
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7. Case Study 1 – Dennis Family Homes
switched-on group offers full Sales
Pipeline service including:
• New website 2003, 2008.
• Comprehensive SEO programme.
• Runway CMS and lead management
software.
• Inbound phone/web form
management.
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8. Case Study 2 - Apple
Developed 4 minute video to promote the
MacBook range to reseller network:
• Email - MacBook Pro – The Smarter Business Solution.
• Video- How the Macbook Pro
is great for business.
• Website highlights:
– Macbook Range
– Desktop Range
– Server and Networking
– Business Software
– Contact links
– Refer a Colleague
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9. Case Study 3 – Icon Business Solutions
Developed Runway to manage UK and
Australasia-based franchise model:
• Marketing - full range of e-marketing material
including dynamic flash animation.
• Franchisee- each franchisee has access to only their
data and a centrally co-ordinated suite of marketing
materials. They are supported by a UK based Support
Team.
• Seminars – Runway manages all UK based seminar
activity.
• Other Tools – website, newsletter, currently
developing a franchisee website portal.
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10. Case Study 4 – National Friendly
Oldest savings institute in UK using
Runway to manage IFA network activity:
• IFA’s – Runway used by internal telesales team to
manage relationships with IFA network.
• Quotes – Runway used to provide product quotes
direct to IFA’s and track activity.
• Automated Reporting – Runway produces a series of
automated reports to the senior management team on
a daily basis of quote activity.
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11. Rtbh rgh werh wer
• Daf erarer
Lands February 2010
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12. Background
Since 1997 the switched-on group has
offered the technology and communication
resources to maximise results from your
pipeline: from leads to sales using the
Runway platform.
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13. How do we do it?
Software - Unlike other software
tools, Runway manages all aspects
of the Sales Pipeline:
• superior data management
• easy and quick-to-use quotation
tools
• advanced email and online
marketing
• sophisticated campaign
management
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14. Runway is perfect for:
1. Heavy users of email and online marketing.
2. Channel marketeers who want to empower resellers with branded
professional communication tools that help to grow their business.
3. Lead generation focused companies who want a single supplier for
technology and communication logistics that maximise results from
their sales Pipeline.
4. Companies with complex corporate structure or multiple
products/services/databases who want a clean single record - multi
relationship database.
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15. Email and online marketing
Runway features an advanced self
manageable upload-to-send email
production system.
Alternatively, we can manage your
email marketing for you – from
design to campaign management.
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16. Email marketing software includes:
• Load design from any third party design application
• Intuitive “photo album” style email library navigation
• HTML/live preview split screen view of email templates
• Ability to map multiple links onto images
• Ability to “cut-up” emails from single image design
• Multi-part format, all online viewable
• Make any design into a newsletter featuring articles
• Add articles to locked design template feature
• Comprehensive QA and spam check process
• Flexible “multi-product” opt-out function
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17. Managing the Pipeline
Runway web-based software co-ordinates and empowers your sales
team to generate the highest revenue outcome, including:
•Easy-to-use contact management for companies,
contact, notes
•Helpful tools such as Google maps and company
search
•Data entry de-duplication tool that searches for
contacts and companies
•Sophisticated email and online marketing sales tool
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18. Managing the Pipeline
The easiest and quickest
quotation solution you’ll
ever use:
– One page quotation builder
– Product database with API to
external databases
– Branded email approval
function
– Automatic PDF quote creator
– Sophisticated reporting.
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19. Multiple Sales Pipelines for the same
company and contact
• Build multiple Sales Pipelines and related
statuses for each contact and company.
• For example, you may have a contact or
company that is a “customer” in Runway for one
product, yet “opted out” for another and a “hot
prospect” for the third - all visible from one
screen.
• Granular security access control at both the
group and user level.
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20. Data hygiene will save money and
your reputation
• Eliminates customer record duplication
where a company has multiple
relationships or sales opportunities
with the same customer.
• Active de-duplication technology
prevents data duplication and
eliminates the massive costs incurred
in repairing data.
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21. Finally, a data structure that mirrors the
way your business is structured.
Database structure that mirrors
any real world situation
– Ability to build a database
(group) security structure that
mirrors every type of business
structure, such as: parent, child,
company, division, subsidiary,
product or service.
– Features a single page view of
the database structure and
related record counts.
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22. Runway Data
• Runway is a web-based application that is
licensed as ‘software as a service’ (SaaS).
• Our Servers are hosted with PowerNet in a
secure location in Milton Keynes. We also
have facilities in Australia and USA.
• All data is backed-up nightly – we keep 7 day
backups for disaster recovery purposes.
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23. Switched-on UK Limited
Lodge Farm
Orlingbury Road
ISHAM
Northants
NN14 1HW
Tel: 0870 240 1237
Email : martynhale@switched-on-uk.net
Web: http://www.switched-on-uk.net
* Not available in UK until April / May 2010
