Josh Little discusses the growing popularity of quizzes as a content type, highlighting their effectiveness in driving traffic, capturing leads, and presenting offers. He notes that major publishers are leveraging quizzes successfully, with numerous quizzes among the top shared articles. The document emphasizes the potential for marketers to utilize quizzes, providing examples and case studies to illustrate their benefits.

1. The Quizzing
Phenomenon
Presented by:
Josh Little

2. My goals
1. Expose you to a new content type
2. Show how people are using it
3. Demonstrate how you can to
leverage it today

3. Proceed with caution

4. There is a renaissance
happening
Hieroglyphics Paper Billboards
Mail
Email
Blogs
TV
Digital images
Video
Surveys/polls
Infographics
Lists
Quiz

6. And it’s something we hated
while we were in school

8. “Stop telling me interesting and
useful things about myself”
!
- Said no one, ever.

9. The road is being paved by mega-
publishers
#1 article on NY Times in 2013 was a quiz
8 of the top 10 most shared articles
in last 8 months are quizzes
Just launched their own quiz tool
Building their own quiz tool

10. What about the rest of us?

12. KSL.com

13. Salem Web Network

14. Fit
Marketing
Lime Ricki

15. You don’t need a big channel
• 0 likes, 6 comments
• Taken 70,000 times
• 752x Social Lift!!!!

16. Three jobs marketers hire a
quiz to do
1. Drive traffic
2. Capture leads
3. Present offers

17. What we’re most excited
about
Turning this Into this

18. Capturing
leads
You have a
captive audience

19. How to capture leads

20. Case studies
Kissmetrics quiz

21. Case studies
Kettlebell Fever

22. Case studies
Rogers family coffee

23. Lead qualification

24. Don’t do this

26. qzzr.co
Josh Little
josh@qzzr.co
@joshlittle