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SpaceX Vision:
Colonise Mars
Phase I:
Figuring out how to put things in Space
Phase II:
Reduce the cost of space
travel; Ongoing space
delivering business
Phase III:
Bring down cost of sending a
person to Mars under $500,000
Source: Seeking Alpha
Commercialisation Potential of Space:
SpaceX Model
The business model is to safely and reliably deliver payloads to Earth orbit at a
much lower price than competitors
• Transparent fixed pricing; competitors lobby for opaque cost-plus contracts
• Development is milestone based. Don’t ask to be payed up front; carry a large portion of the risk themselves
The operating model:
Product Innovation:
• Designed LV to use a single type of rocket engine
clustered together
• Higher production volume; increased safety
• Reusable Rockets; bring down payload cost/kg by a
factor of 100
Process Innovation:
• Vertically integrated factories to mass produce
rockets
• Newer tech: 3D Printing, Friction Stir Wielding
• Simplified processes, reduced part counts, low costs,
fewer failures
Source: Harvard Business Review
Milestones…
• In 2011, NASA retires the Space Shuttle programme
• SpaceX holds $4.2bn contracts to deliver payloads in space
and ISS servicing
• Bagged the contract to send astronauts to ISS; presently
NASA pays $70mn per astronaut for Russia’s Soyuz Capsule
• Google invested $1bn in SpaceX; teaming up to beam
internet globally
• Successful landing of Falcon 9 on land(2015) and on
sea(2016)
• In 2016, Dragon Space Pod successfully attaches ISS; to
evolve in Manned Space Taxi
Source: Bloomberg
Low Cost Space Delivery Market:
Falcon 9 PSLV
Cost to build $62mn $16mn
LEO Payload Capacity 13150 kg 3250 kg
GTO Payload Capacity 4850 kg 1450 kg
Payload Price/kg $4700 $4900
LEO: Low Earth Orbit; GTO: Geostationary Transfer Orbit
• ISRO aiming to develop Reusable Launch Vehicle with payload capacity ~10,000kg
by 2030; to bring down payload cost/kg to $500
• In terms of launch manifests: SpaceX > ISRO
• SpaceX is fully vertically integrated thus reducing costs; ISRO outsources
manufacturing to L&T, Godrej & Boyce and MTAR Technologies etc.

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Space X

  • 1.
  • 2. SpaceX Vision: Colonise Mars Phase I: Figuring out how to put things in Space Phase II: Reduce the cost of space travel; Ongoing space delivering business Phase III: Bring down cost of sending a person to Mars under $500,000
  • 4. SpaceX Model The business model is to safely and reliably deliver payloads to Earth orbit at a much lower price than competitors • Transparent fixed pricing; competitors lobby for opaque cost-plus contracts • Development is milestone based. Don’t ask to be payed up front; carry a large portion of the risk themselves The operating model: Product Innovation: • Designed LV to use a single type of rocket engine clustered together • Higher production volume; increased safety • Reusable Rockets; bring down payload cost/kg by a factor of 100 Process Innovation: • Vertically integrated factories to mass produce rockets • Newer tech: 3D Printing, Friction Stir Wielding • Simplified processes, reduced part counts, low costs, fewer failures Source: Harvard Business Review
  • 5.
  • 6. Milestones… • In 2011, NASA retires the Space Shuttle programme • SpaceX holds $4.2bn contracts to deliver payloads in space and ISS servicing • Bagged the contract to send astronauts to ISS; presently NASA pays $70mn per astronaut for Russia’s Soyuz Capsule • Google invested $1bn in SpaceX; teaming up to beam internet globally • Successful landing of Falcon 9 on land(2015) and on sea(2016) • In 2016, Dragon Space Pod successfully attaches ISS; to evolve in Manned Space Taxi Source: Bloomberg
  • 7. Low Cost Space Delivery Market: Falcon 9 PSLV Cost to build $62mn $16mn LEO Payload Capacity 13150 kg 3250 kg GTO Payload Capacity 4850 kg 1450 kg Payload Price/kg $4700 $4900 LEO: Low Earth Orbit; GTO: Geostationary Transfer Orbit • ISRO aiming to develop Reusable Launch Vehicle with payload capacity ~10,000kg by 2030; to bring down payload cost/kg to $500 • In terms of launch manifests: SpaceX > ISRO • SpaceX is fully vertically integrated thus reducing costs; ISRO outsources manufacturing to L&T, Godrej & Boyce and MTAR Technologies etc.