Overall analysis of Southwest airlines

1. CASE ANALYSIS ON
SOUTHWEST AIRLINE
INTRODUCTION
Southwest Airlines is one of the great US airlines
which was established in1967. It was incorporated
by Rollin King and Herb Kelleher to provide airline
service within the state of texas

2. MANAGERIAL ROLES PLAYED BY HERB
KELLEHER:
○ INTERPERSONAL ROLE
○ INFORMATIONAL ROLE
○ DECISIONAL ROLE
INVOLVES
PEOPLE
LEADER
MONITOR SPOKES-
PERSON
INITIATIVE

3. HERB AS A SKILL EXPERT:-
○ Analytical Skill:-
Analyzing the problems occurring within and outside
the organization.
○ Technical Skill:-
Innovation of technique of heating of plane.
○ Conceptual Skill:-
Switching of employees within organization.

4. HERB KELLEHER’S SUCCESSOR:
○ LEGACY OF KELLEHER
○ Managerial qualities
○ Leadership
○ Fun Loving Attitude
○ Vision

5. KELLEHER’S LEADERSHIP STYLE &
BEHAVIORS
○ Sense of humor.
○ Esprit de corps.
○ Inspiring troops to be as passionate.
○ Rigorous people-skills courses.
○ Gate parties, the jokes, and the games.
○ Not have lost a dime since 1973.

6. THANK YOU
BY
Nikul Thaker