5. In India, of a population of over a billion, only 18 million are
invested in equities and 10 cities contributed to over 80% of trading
volume in 2016.
Today there is a complex system of regulation, financial institutions,
and assets that can seem daunting to a newcomer into stock market.
6. The goal is to attract people in India to invest
in or trade stocks.
Our mission is to empower this new generation
to take greater ownership in their financial
future.
11. Strategic assets
• Wide user base
• Everyone has bank accounts
• Internet and smartphone penetration
• Literacy rate increasing
• Good market growth
12. Market position
•Stock-it will position itself as a trusted app for
trading stocks.
•Easy to use
•User friendly interface
17. • First time investors
• Age: Above 22 years old
• Education: Anyone who has basic analytic skills and be
able to use smartphone
• Income: Middle and upper class
• Should have some minimum money to start investing
• Employed and unemployed both can trade free time and
full time respectively.
19. • Rs. 1 crore transactions per month within six months
of introduction
• 100 million downloads in 1 year
• 50 million active investors by 1 year
• 20% conversion rate to premium version
• Rs. 1000 crore valuation of company by end of two
years
20.
21. Customer needs
•Easy access to trade stocks
•To make money work for them, so the individuals
can earn money
•Trustable medium to invest in stocks
•Friendly app interface
•Good customer support
22. Distinguishing characteristics of costumers:
• First time investors
• Employed people who have free time can invest in stocks
• Unemployed people can make trading-stocks as
employment opportunity
• Retired people can pass their free time earning money
through investing in stocks
• Students with little extra pocket money can start earning
and learning about stock market dynamics
24. Strategic Business Unit of Stock-it
• Marketing and communications
department
• App developers
• Financial analysist
• Distribution
• Human resource
• Bank
26. Points of parity
•Trading stocks through app
•Insights into Market
•Real time news about fall and rise of stock
prices
•Can download from google play store
27. Points of difference
•0% commission fee
•Quick signup and easy-to-use interface
•Suggest relevant stocks
•Investment trends from other users
•Extra trading hours (in paid version)
•Faster deposits and withdrawal of money
28. Situational context
•Use of smart phone has increased
•India moving towards digitalization
•Increase in awareness among people about
stocks
•Coaching institutes starting courses on how
to start investing in stock markets
•Recent rise of market in India
29.
30. • Customer value: Zero commission fee
• Collaborator value: Rise of market
• Company value: Paid app(premium version) and interest through
deposits of uninvested money
36. • $10 free cash for investment for
the first time user
• $5 for referring to friends
• For an investment of above 10,000
a day, app deposits 500 to your
wallet
40. Infrastructure:
•Stock-it uses state of the art software to
control heavy traffic
•Automation in most of the tasks
•It employs software engineers and data
analysts
41. Processes:
•Firstly introduce the idea to potential
venture capitalists and get funding.
•Market research to find customers
preferences
•Use the funding in developing the app and
meanwhile advertising the app.
42. Schedule:
•Introduction of app to capitalists and
funding -2-3 months
•Market research and Developing the app - 6
months
