Souped Up: How to Get Big, Fast with Strategic Partnerships

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The fastest growing companies aren’t doing it all on their own. In this session from 500 Startups' 2016 Weapons of Mass Distribution Conference, CEO Mike Sharkey shares how strategic partnerships can contribute to early growth, expanded market share, an improved customer experience and explosive revenue. You’ll get an inside look at real-life partnership success stories and hard-learned tips for launching your own.

Marketing

Souped-Up!
Get big and fast with strategic partnerships

Source: Harvard Business Review, “Big Companies Should Collaborate with Startups”
0.1% growth
Largest 25 food companies
2.2% growth
Startup driven growth
In the last 4 years…

IF I FOCUS ON
ONE THING VS.
ALL THE THINGS…
CAN I GROW
FASTER?

The rise of unbundled stacks & niche SaaS

If you can learn to stand on the
shoulders of giants, you can get
bigger, faster.
-Isaac Newton
“

5,6
11,2
16,
22,5
0
500
1,000
1,500
2,000
2,500
Apr-15 May-15 Jun-15 Jul-15 Aug-15 Sep-15 Oct-15 Nov-15 Dec-15 Jan-16 Feb-16 Mar-16 Apr-16 May-16 Jun-16 Jul-16 Aug-16 Sep-16
Customer acquisition

What worked?
• Events for behavioral journeys
• Co-webinar with PandaDoc
• Guest blog post
Segment Slack Zapier
• Slack notiﬁcations for marketers
• VentureBeat coverage
• Co-webinar & app directory
• Connect journeys to 500+ apps
• Co-webinar: CEOs + customer
• Email announcement to 700K

How to get big, fast with partnerships
Start small
Say “no”
Stick to your core
Solve a problem
“If Autopilot is the orchestra for
customer data, Slack is in the
control booth, telling the mixer
what levels to adjust on the fly.”

Michael Sharkey
CEO & Co-founder
@michaelsharkey
@autopilotus
Get in touch
autopilothq.com
blog.autopilothq.com

Skyscanner reached a point in late 2014 when, despite having a healthy number of very talented marketing experts, we just weren’t achieving the growth rates we knew our product was capable of. When considering why that might be, we realised we had a fantastic product that our loyal users loved, but that we had become trapped in applying the conventional old school marketing wisdom that have worked for many years in traditional organisations, whilst the marketing landscape had completely changed. We didn’t have a growth mindset or organisational model befitting of an Internet Company operating in the Online Travel space. So we set about changing that. This presentation was originally given at the http://www.worldforumdisrupt.com/growth-hacking-world-forum/ conference by myself Janet Balneaves. The content combines much of what has been published on the Skyscanner Growth blog medium.com/@Skyscanner.

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Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success. Key Takeaways: • Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot. • Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers. • Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions. • Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.

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When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\ Key Takeaways: - New framework for examining and safeguarding an online reputation - Tools and techniques to keep you a step ahead - Practical examples that demonstrate when to act, how to act and how to recover

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Souped Up: How to Get Big, Fast with Strategic Partnerships

1. Souped-Up! Get big and fast with strategic partnerships

2. Source: Harvard Business Review, “Big Companies Should Collaborate with Startups” 0.1% growth Largest 25 food companies 2.2% growth Startup driven growth In the last 4 years…

3. IF I FOCUS ON ONE THING VS. ALL THE THINGS… CAN I GROW FASTER?

4. + +

6. The rise of unbundled stacks & niche SaaS

7. If you can learn to stand on the shoulders of giants, you can get bigger, faster. -Isaac Newton “

8. 5,6 11,2 16, 22,5 0 500 1,000 1,500 2,000 2,500 Apr-15 May-15 Jun-15 Jul-15 Aug-15 Sep-15 Oct-15 Nov-15 Dec-15 Jan-16 Feb-16 Mar-16 Apr-16 May-16 Jun-16 Jul-16 Aug-16 Sep-16 Customer acquisition

9. What worked? • Events for behavioral journeys • Co-webinar with PandaDoc • Guest blog post Segment Slack Zapier • Slack notiﬁcations for marketers • VentureBeat coverage • Co-webinar & app directory • Connect journeys to 500+ apps • Co-webinar: CEOs + customer • Email announcement to 700K

10. How to get big, fast with partnerships Start small Say “no” Stick to your core Solve a problem “If Autopilot is the orchestra for customer data, Slack is in the control booth, telling the mixer what levels to adjust on the fly.”

11. Michael Sharkey CEO & Co-founder @michaelsharkey @autopilotus Get in touch autopilothq.com blog.autopilothq.com

Souped Up: How to Get Big, Fast with Strategic Partnerships

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