How do a startup company's potential resources and costs connect to their future impacts? Better by Measure, a class from the Products of Design masters program at the School of Visual Arts (http://productsofdesign.sva.edu), explores how startups can build value by critically embracing civic, environmental, and human health challenges. The course is taught by Jen van der Meer (@jenvandermeer) and Rebecca Silver (@rgsilver).
Better by Measure: Value Creation (Class 2, SVA Products of Design 2014)Rebecca Gard Silver
What business models support the creation of value to civic society, the environment and human health? Better by Measure, a class from the Products of Design masters program at the School of Visual Arts (http://productsofdesign.sva.edu), explores how startups can build value by critically embracing civic, environmental, and human health challenges. The course is taught by Jen van der Meer (@jenvandermeer) and Rebecca Silver (@rgsilver).
This presentation was adapted from Jen van der Meer's presentation for Big Apps: http://www.slideshare.net/JenvanderMeer/big-apps-am-i-for-or-non-profit
How do a startup company's potential resources and costs connect to their future impacts? Better by Measure, a class from the Products of Design masters program at the School of Visual Arts (http://productsofdesign.sva.edu), explores how startups can build value by critically embracing civic, environmental, and human health challenges. The course is taught by Jen van der Meer (@jenvandermeer) and Rebecca Silver (@rgsilver).
The world is poised to take action on climate change, and designers have a huge role to play in fostering this momentum. The Designing Climate Action class prepares for a public event on September 30th, 2015 as part of New York Climate Week 2015 to seed endeavors and create coalitions of activists, designers, scientists, and entrepreneurs designing for a positive climate future.
Why should start-ups consider environmental sustainability and how? Better by Measure, a class from the Products of Design masters program at the School of Visual Arts (http://productsofdesign.sva.edu), explores how startups can build value by critically embracing civic, environmental, and human health challenges. The course is taught by Jen van der Meer (@jenvandermeer) and Rebecca Silver (@rgsilver).
How different Minimum Viable Products helped us understand customers.Pushkar Gaikwad
The document discusses effective use of a Minimum Viable Product (MVP). It notes that MVPs can be used to test assumptions about customers and the market with minimal resources. The author shares their experience using MVPs at different stages of their startup Cubicle, which provides work management software for engineering projects. They initially created PowerPoint diagrams, Excel prototypes, and HTML prototypes as MVPs to validate ideas with customers before developing a full functioning software demo. The document advises starting conversations with customers early, conducting basic market research, using MVPs to minimize risk, building a team, raising money, and then starting your entrepreneurial journey.
Better by Measure: Two Tales of Disruption (Class 3, SVA Products of Design 2...Rebecca Gard Silver
What business models support the creation of value to civic society, the environment and human health? Better by Measure, a class from the Products of Design masters program at the School of Visual Arts (http://productsofdesign.sva.edu), explores how startups can build value by critically embracing civic, environmental, and human health challenges. The course is taught by Jen van der Meer (@jenvandermeer) and Rebecca Silver (@rgsilver).
Better by Measure: Becoming Better by Measure (Class 1, SVA Products of Desig...Rebecca Gard Silver
Manifesto for Better by Measure, a class from the Products of Design masters program at the School of Visual Arts taught by Jen van der Meer and Rebecca Silver. Better by Measure will explore how startups can build value by critically embracing civic, environmental, and human health challenges. Follow us at BetterbyMeasure.com
Better by Measure: Value Creation (Class 2, SVA Products of Design 2014)Rebecca Gard Silver
What business models support the creation of value to civic society, the environment and human health? Better by Measure, a class from the Products of Design masters program at the School of Visual Arts (http://productsofdesign.sva.edu), explores how startups can build value by critically embracing civic, environmental, and human health challenges. The course is taught by Jen van der Meer (@jenvandermeer) and Rebecca Silver (@rgsilver).
This presentation was adapted from Jen van der Meer's presentation for Big Apps: http://www.slideshare.net/JenvanderMeer/big-apps-am-i-for-or-non-profit
How do a startup company's potential resources and costs connect to their future impacts? Better by Measure, a class from the Products of Design masters program at the School of Visual Arts (http://productsofdesign.sva.edu), explores how startups can build value by critically embracing civic, environmental, and human health challenges. The course is taught by Jen van der Meer (@jenvandermeer) and Rebecca Silver (@rgsilver).
The world is poised to take action on climate change, and designers have a huge role to play in fostering this momentum. The Designing Climate Action class prepares for a public event on September 30th, 2015 as part of New York Climate Week 2015 to seed endeavors and create coalitions of activists, designers, scientists, and entrepreneurs designing for a positive climate future.
Why should start-ups consider environmental sustainability and how? Better by Measure, a class from the Products of Design masters program at the School of Visual Arts (http://productsofdesign.sva.edu), explores how startups can build value by critically embracing civic, environmental, and human health challenges. The course is taught by Jen van der Meer (@jenvandermeer) and Rebecca Silver (@rgsilver).
How different Minimum Viable Products helped us understand customers.Pushkar Gaikwad
The document discusses effective use of a Minimum Viable Product (MVP). It notes that MVPs can be used to test assumptions about customers and the market with minimal resources. The author shares their experience using MVPs at different stages of their startup Cubicle, which provides work management software for engineering projects. They initially created PowerPoint diagrams, Excel prototypes, and HTML prototypes as MVPs to validate ideas with customers before developing a full functioning software demo. The document advises starting conversations with customers early, conducting basic market research, using MVPs to minimize risk, building a team, raising money, and then starting your entrepreneurial journey.
Better by Measure: Two Tales of Disruption (Class 3, SVA Products of Design 2...Rebecca Gard Silver
What business models support the creation of value to civic society, the environment and human health? Better by Measure, a class from the Products of Design masters program at the School of Visual Arts (http://productsofdesign.sva.edu), explores how startups can build value by critically embracing civic, environmental, and human health challenges. The course is taught by Jen van der Meer (@jenvandermeer) and Rebecca Silver (@rgsilver).
Better by Measure: Becoming Better by Measure (Class 1, SVA Products of Desig...Rebecca Gard Silver
Manifesto for Better by Measure, a class from the Products of Design masters program at the School of Visual Arts taught by Jen van der Meer and Rebecca Silver. Better by Measure will explore how startups can build value by critically embracing civic, environmental, and human health challenges. Follow us at BetterbyMeasure.com
This document provides an overview of growth hacking and strategies for Anirudh Narayan, a growth hacker and manager. It outlines his professional experience managing marketing budgets, scaling marketing channels, expanding business operations, and founding a startup. The document also includes an agenda for a growth hacking presentation covering topics like defining growth hacking, identifying product-market fit, analytics metrics, A/B testing, and setting a growth culture.
The document provides information about Hailo, a taxi booking app. It discusses Hailo's launch in 2011 in London by taxi drivers and tech entrepreneurs, its expansion to over 20 cities globally, and some of its key stats including over 1 million downloads and 13 million passenger rides. It also profiles the Hailo marketing team and their focus on brand, digital, social media and other areas of the customer lifecycle. The document aims to provide an overview of Hailo and its marketing strategies for growth.
The Paradox of Disruption - CMA B2B Innovation ConferenceBo Pelech
The Paradox of Disruption as presented at CMA B2B Innovation Conference Toronto Nov 12, 2014 by Bo Pelech and Grayson Bass of the Mayor Wilson D-Institute Initiative at Rotman. Audio available at http://bit.ly/1s666L1
Content: How to Fuel Social Media Marketing with ContentNick Westergaard
This document discusses how effective content fuels social media marketing and drives business. It defines content and content marketing, explaining that content includes blogs, videos, white papers, and other forms of substantive information. Good content is grounded in strategy, solves problems for the audience, and humanizes the brand. The document provides tips for creating content, such as defining the audience and their needs, and distributing content where the audience can be found. It also gives examples of effective content types like blogs, videos, podcasts, and white papers. The document stresses the importance of measuring content efforts and having a content production and consumption strategy.
Social is more than a channel j boye conference workshop John Kottcamp
This document summarizes a presentation about social media and how it can be used strategically for business. The presentation discusses how social media is more than just a channel and is the foundation for business success. It notes that most social media conversations do not mention brands and discusses how analyzing social data can provide insights into what customers care about. This allows businesses to better understand customers and engage with them in a relevant way. The presentation emphasizes achieving "mutual relevancy" through personalizing experiences for customers based on their attributes and context. It provides exercises for attendees to map out customer data and develop a plan to integrate relevant experiences across marketing channels.
Effective Enrollment Marketing: Empowering your students to tell your story.Ashley Budd
The document discusses empowering students to help with enrollment marketing through social media. It recommends establishing student social media ambassador programs to generate authentic peer content. Key points covered include defining social media, recruiting the best student ambassadors, different program structures, motivating teams, and examples from RIT and Marist College that saw significant engagement and returns.
2014 Social Media Strategies Summit Presentation - June 18, 2014Michael Koenka
This is my presentation given to the 2014 Social Media Strategies Summit in Amsterdam. Its for people curious about how to help stories fuel reach, relevance and ROI with a few simple, low-cost tips and tricks to get things done.
Want to download this presentation? Just pay with a Tweet here (http://bit.ly/1yG2Njc) and receive a direct link to the download file! Don't worry, you can edit the post before sending.
Digital Marketing Masterclass - Alastair BanksHanna Mepstead
The document provides information about a digital marketing masterclass. It includes an agenda for the masterclass which covers topics like the digital landscape, personal branding, exercises for using digital tools to promote a research project, and a question and answer session. The masterclass aims to review the latest digital marketing tools, techniques, and platforms and give attendees hands-on practice using them.
This presentation was created by Eleanore Hopper and Archana Jiwani. The "client" was WeightWatchers. We envision a positive role for the company in combating the child obesity epidemic.
Past presentation for IIA.
The internal auditor of the future delivers their internal control assurance mandate by getting timely and relevant insights into business risks, governance, and controls. This is being driven by business operations becoming more creative as a means to remain profitable and its associated risks being more dynamic. This presentation discusses how internal audit can be positioned in the future to adapt to changing risk environments based on timely insights from business operations.
SLIDESHARE: www.slideshare.net/CaseWare_Analytics
WEBSITE: www.casewareanalytics.com
BLOG: www.casewareanalytics.com/blog
TWITTER: www.twitter.com/CW_Analytic
Better by Measure: Two Tales of Disruption - Part Two (Class 4, SVA Products ...Rebecca Gard Silver
What business models support the creation of value to civic society, the environment and human health? Better by Measure, a class from the Products of Design masters program at the School of Visual Arts (http://productsofdesign.sva.edu), explores how startups can build value by critically embracing civic, environmental, and human health challenges. The course is taught by Jen van der Meer (@jenvandermeer) and Rebecca Silver (@rgsilver).
If Content is King, Visual Content is QueenAndrea Naddaff
It’s no secret. Content is King in the world of branding. But, this is also a time in which digital brands compete with Twitter, Instagram and Vine for online user engagement. The key to competing effectively for the hearts and minds of users is Visual Content. Images and video have the power to capture and hold the attention of your audience, generate mindshare, and support and enhance brand messaging.
Kitten videos are not the answer. This highly interactive session discusses the essential elements of winning visual content strategies and provides examples of strategies that have engaged users, developed new customers, and advanced brands.
Organizations that leverage visual content in their digital branding realize big returns including more readers, more leads, and an increase in customers. This makes tremendous sense when you consider user engagement results in conversions. Case in point: Viewers spend 100% more time on pages with videos on them, and are 85% more likely to purchase a product after watching a product video.
If Content is King, Visual Content is QueenAndrea Naddaff
It’s no secret. Content is King in the world of branding. But, this is also a time in which digital brands compete with Twitter, Instagram and Vine for online user engagement. The key to competing effectively for the hearts and minds of users is Visual Content. Images and video have the power to capture and hold the attention of your audience, generate mindshare, and support and enhance brand messaging.
Kitten videos are not the answer. This highly interactive session discusses the essential elements of winning visual content strategies and provides examples of strategies that have engaged users, developed new customers, and advanced brands.
Organizations that leverage visual content in their digital branding realize big returns including more readers, more leads, and an increase in customers. This makes tremendous sense when you consider user engagement results in conversions. Case in point: Viewers spend 100% more time on pages with videos on them, and are 85% more likely to purchase a product after watching a product video.
It’s no secret. Content is King in the world of branding. But, this is also a time in which digital brands compete with Twitter, Instagram and Vine for online user engagement. The key to competing effectively for the hearts and minds of users is Visual Content. Images and video have the power to capture and hold the attention of your audience, generate mindshare, and support and enhance brand messaging.
Kitten videos are not the answer. This highly interactive session discusses the essential elements of winning visual content strategies and provides examples of strategies that have engaged users, developed new customers, and advanced brands.
Organizations that leverage visual content in their digital branding realize big returns including more readers, more leads, and an increase in customers. This makes tremendous sense when you consider user engagement results in conversions. Case in point: Viewers spend 100% more time on pages with videos on them, and are 85% more likely to purchase a product after watching a product video.
The document discusses a company's process for creating market leadership through social media. It involves 3 stages: 1) Listening to online conversations to identify insights about customers, competitors, and brands. 2) Developing a digital identity and strategic plan based on insights to address business objectives. 3) Generating demand through targeted digital media programs to attract specific audiences and convert prospects into customers. The goal is to proactively influence audiences by addressing their concerns learned through social listening. Case studies demonstrate how targeted campaigns can significantly improve ROI, conversions, and lower costs.
Celgene Patients Partners Webinar: Breaking Through the Clutter To Inform You...Hans Kaspersetz
This document summarizes a webinar presentation about using content marketing strategies to break through clutter and inform audiences. It discusses common challenges like limited budgets and reaching target audiences. It then outlines strategies for effective content marketing like creating long-form, in-depth content that answers user questions to rank highly in searches. It emphasizes focusing on relevance over keywords and readability. Finally, it suggests steps for organizations like aligning content and editorial missions with corporate goals and setting aligned KPIs and budgets.
The H(app)athon Project Vision, March 2014John C. Havens
The document discusses a non-profit organization called wrth that aims to connect happiness to meaningful actions by helping people identify their values and volunteer opportunities to act on them. It outlines wrth's vision, platform including a values survey and workshops, timeline and plans to launch initiatives in cities like Reading, PA and partnerships with companies. The document provides details on wrth's needs, team members, board of advisors, and committee to support further developing its platform and measuring the impact of connecting values to actions and happiness.
The document provides information on developing an effective brand strategy, including defining what a brand is, understanding the importance of vision and mission statements, developing brand positioning, and creating a brand strategy roadmap. It discusses key concepts like primary vs secondary research, qualitative vs quantitative research, SWOT analysis, brand values, and formatting an effective positioning statement. The overall aim is to help readers understand the necessary steps and frameworks for establishing a strong brand identity and strategy.
This document defines several key business strategy concepts. It explains that intellectual capital has three components: human capital, structural capital, and customer capital. It also defines competitive advantage and discusses Whole Foods' strategy. Entrepreneurs should examine four aspects of their business - products, services, pricing, and sales methods - to define competitive advantages. A vision provides direction and motivation, while a mission statement establishes a company's purpose. SWOT analysis identifies internal strengths and weaknesses and external opportunities and threats.
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
This document provides an overview of growth hacking and strategies for Anirudh Narayan, a growth hacker and manager. It outlines his professional experience managing marketing budgets, scaling marketing channels, expanding business operations, and founding a startup. The document also includes an agenda for a growth hacking presentation covering topics like defining growth hacking, identifying product-market fit, analytics metrics, A/B testing, and setting a growth culture.
The document provides information about Hailo, a taxi booking app. It discusses Hailo's launch in 2011 in London by taxi drivers and tech entrepreneurs, its expansion to over 20 cities globally, and some of its key stats including over 1 million downloads and 13 million passenger rides. It also profiles the Hailo marketing team and their focus on brand, digital, social media and other areas of the customer lifecycle. The document aims to provide an overview of Hailo and its marketing strategies for growth.
The Paradox of Disruption - CMA B2B Innovation ConferenceBo Pelech
The Paradox of Disruption as presented at CMA B2B Innovation Conference Toronto Nov 12, 2014 by Bo Pelech and Grayson Bass of the Mayor Wilson D-Institute Initiative at Rotman. Audio available at http://bit.ly/1s666L1
Content: How to Fuel Social Media Marketing with ContentNick Westergaard
This document discusses how effective content fuels social media marketing and drives business. It defines content and content marketing, explaining that content includes blogs, videos, white papers, and other forms of substantive information. Good content is grounded in strategy, solves problems for the audience, and humanizes the brand. The document provides tips for creating content, such as defining the audience and their needs, and distributing content where the audience can be found. It also gives examples of effective content types like blogs, videos, podcasts, and white papers. The document stresses the importance of measuring content efforts and having a content production and consumption strategy.
Social is more than a channel j boye conference workshop John Kottcamp
This document summarizes a presentation about social media and how it can be used strategically for business. The presentation discusses how social media is more than just a channel and is the foundation for business success. It notes that most social media conversations do not mention brands and discusses how analyzing social data can provide insights into what customers care about. This allows businesses to better understand customers and engage with them in a relevant way. The presentation emphasizes achieving "mutual relevancy" through personalizing experiences for customers based on their attributes and context. It provides exercises for attendees to map out customer data and develop a plan to integrate relevant experiences across marketing channels.
Effective Enrollment Marketing: Empowering your students to tell your story.Ashley Budd
The document discusses empowering students to help with enrollment marketing through social media. It recommends establishing student social media ambassador programs to generate authentic peer content. Key points covered include defining social media, recruiting the best student ambassadors, different program structures, motivating teams, and examples from RIT and Marist College that saw significant engagement and returns.
2014 Social Media Strategies Summit Presentation - June 18, 2014Michael Koenka
This is my presentation given to the 2014 Social Media Strategies Summit in Amsterdam. Its for people curious about how to help stories fuel reach, relevance and ROI with a few simple, low-cost tips and tricks to get things done.
Want to download this presentation? Just pay with a Tweet here (http://bit.ly/1yG2Njc) and receive a direct link to the download file! Don't worry, you can edit the post before sending.
Digital Marketing Masterclass - Alastair BanksHanna Mepstead
The document provides information about a digital marketing masterclass. It includes an agenda for the masterclass which covers topics like the digital landscape, personal branding, exercises for using digital tools to promote a research project, and a question and answer session. The masterclass aims to review the latest digital marketing tools, techniques, and platforms and give attendees hands-on practice using them.
This presentation was created by Eleanore Hopper and Archana Jiwani. The "client" was WeightWatchers. We envision a positive role for the company in combating the child obesity epidemic.
Past presentation for IIA.
The internal auditor of the future delivers their internal control assurance mandate by getting timely and relevant insights into business risks, governance, and controls. This is being driven by business operations becoming more creative as a means to remain profitable and its associated risks being more dynamic. This presentation discusses how internal audit can be positioned in the future to adapt to changing risk environments based on timely insights from business operations.
SLIDESHARE: www.slideshare.net/CaseWare_Analytics
WEBSITE: www.casewareanalytics.com
BLOG: www.casewareanalytics.com/blog
TWITTER: www.twitter.com/CW_Analytic
Better by Measure: Two Tales of Disruption - Part Two (Class 4, SVA Products ...Rebecca Gard Silver
What business models support the creation of value to civic society, the environment and human health? Better by Measure, a class from the Products of Design masters program at the School of Visual Arts (http://productsofdesign.sva.edu), explores how startups can build value by critically embracing civic, environmental, and human health challenges. The course is taught by Jen van der Meer (@jenvandermeer) and Rebecca Silver (@rgsilver).
If Content is King, Visual Content is QueenAndrea Naddaff
It’s no secret. Content is King in the world of branding. But, this is also a time in which digital brands compete with Twitter, Instagram and Vine for online user engagement. The key to competing effectively for the hearts and minds of users is Visual Content. Images and video have the power to capture and hold the attention of your audience, generate mindshare, and support and enhance brand messaging.
Kitten videos are not the answer. This highly interactive session discusses the essential elements of winning visual content strategies and provides examples of strategies that have engaged users, developed new customers, and advanced brands.
Organizations that leverage visual content in their digital branding realize big returns including more readers, more leads, and an increase in customers. This makes tremendous sense when you consider user engagement results in conversions. Case in point: Viewers spend 100% more time on pages with videos on them, and are 85% more likely to purchase a product after watching a product video.
If Content is King, Visual Content is QueenAndrea Naddaff
It’s no secret. Content is King in the world of branding. But, this is also a time in which digital brands compete with Twitter, Instagram and Vine for online user engagement. The key to competing effectively for the hearts and minds of users is Visual Content. Images and video have the power to capture and hold the attention of your audience, generate mindshare, and support and enhance brand messaging.
Kitten videos are not the answer. This highly interactive session discusses the essential elements of winning visual content strategies and provides examples of strategies that have engaged users, developed new customers, and advanced brands.
Organizations that leverage visual content in their digital branding realize big returns including more readers, more leads, and an increase in customers. This makes tremendous sense when you consider user engagement results in conversions. Case in point: Viewers spend 100% more time on pages with videos on them, and are 85% more likely to purchase a product after watching a product video.
It’s no secret. Content is King in the world of branding. But, this is also a time in which digital brands compete with Twitter, Instagram and Vine for online user engagement. The key to competing effectively for the hearts and minds of users is Visual Content. Images and video have the power to capture and hold the attention of your audience, generate mindshare, and support and enhance brand messaging.
Kitten videos are not the answer. This highly interactive session discusses the essential elements of winning visual content strategies and provides examples of strategies that have engaged users, developed new customers, and advanced brands.
Organizations that leverage visual content in their digital branding realize big returns including more readers, more leads, and an increase in customers. This makes tremendous sense when you consider user engagement results in conversions. Case in point: Viewers spend 100% more time on pages with videos on them, and are 85% more likely to purchase a product after watching a product video.
The document discusses a company's process for creating market leadership through social media. It involves 3 stages: 1) Listening to online conversations to identify insights about customers, competitors, and brands. 2) Developing a digital identity and strategic plan based on insights to address business objectives. 3) Generating demand through targeted digital media programs to attract specific audiences and convert prospects into customers. The goal is to proactively influence audiences by addressing their concerns learned through social listening. Case studies demonstrate how targeted campaigns can significantly improve ROI, conversions, and lower costs.
Celgene Patients Partners Webinar: Breaking Through the Clutter To Inform You...Hans Kaspersetz
This document summarizes a webinar presentation about using content marketing strategies to break through clutter and inform audiences. It discusses common challenges like limited budgets and reaching target audiences. It then outlines strategies for effective content marketing like creating long-form, in-depth content that answers user questions to rank highly in searches. It emphasizes focusing on relevance over keywords and readability. Finally, it suggests steps for organizations like aligning content and editorial missions with corporate goals and setting aligned KPIs and budgets.
The H(app)athon Project Vision, March 2014John C. Havens
The document discusses a non-profit organization called wrth that aims to connect happiness to meaningful actions by helping people identify their values and volunteer opportunities to act on them. It outlines wrth's vision, platform including a values survey and workshops, timeline and plans to launch initiatives in cities like Reading, PA and partnerships with companies. The document provides details on wrth's needs, team members, board of advisors, and committee to support further developing its platform and measuring the impact of connecting values to actions and happiness.
The document provides information on developing an effective brand strategy, including defining what a brand is, understanding the importance of vision and mission statements, developing brand positioning, and creating a brand strategy roadmap. It discusses key concepts like primary vs secondary research, qualitative vs quantitative research, SWOT analysis, brand values, and formatting an effective positioning statement. The overall aim is to help readers understand the necessary steps and frameworks for establishing a strong brand identity and strategy.
This document defines several key business strategy concepts. It explains that intellectual capital has three components: human capital, structural capital, and customer capital. It also defines competitive advantage and discusses Whole Foods' strategy. Entrepreneurs should examine four aspects of their business - products, services, pricing, and sales methods - to define competitive advantages. A vision provides direction and motivation, while a mission statement establishes a company's purpose. SWOT analysis identifies internal strengths and weaknesses and external opportunities and threats.
Similar to Better by Measure: Leaning Into Materiality (20)
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
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Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...ABHILASH DUTTA
This presentation provides a thorough examination of Over-the-Top (OTT) platforms, focusing on their development and substantial influence on the entertainment industry, with a particular emphasis on the Indian market.We begin with an introduction to OTT platforms, defining them as streaming services that deliver content directly over the internet, bypassing traditional broadcast channels. These platforms offer a variety of content, including movies, TV shows, and original productions, allowing users to access content on-demand across multiple devices.The historical context covers the early days of streaming, starting with Netflix's inception in 1997 as a DVD rental service and its transition to streaming in 2007. The presentation also highlights India's television journey, from the launch of Doordarshan in 1959 to the introduction of Direct-to-Home (DTH) satellite television in 2000, which expanded viewing choices and set the stage for the rise of OTT platforms like Big Flix, Ditto TV, Sony LIV, Hotstar, and Netflix. The business models of OTT platforms are explored in detail. Subscription Video on Demand (SVOD) models, exemplified by Netflix and Amazon Prime Video, offer unlimited content access for a monthly fee. Transactional Video on Demand (TVOD) models, like iTunes and Sky Box Office, allow users to pay for individual pieces of content. Advertising-Based Video on Demand (AVOD) models, such as YouTube and Facebook Watch, provide free content supported by advertisements. Hybrid models combine elements of SVOD and AVOD, offering flexibility to cater to diverse audience preferences.
Content acquisition strategies are also discussed, highlighting the dual approach of purchasing broadcasting rights for existing films and TV shows and investing in original content production. This section underscores the importance of a robust content library in attracting and retaining subscribers.The presentation addresses the challenges faced by OTT platforms, including the unpredictability of content acquisition and audience preferences. It emphasizes the difficulty of balancing content investment with returns in a competitive market, the high costs associated with marketing, and the need for continuous innovation and adaptation to stay relevant.
The impact of OTT platforms on the Bollywood film industry is significant. The competition for viewers has led to a decrease in cinema ticket sales, affecting the revenue of Bollywood films that traditionally rely on theatrical releases. Additionally, OTT platforms now pay less for film rights due to the uncertain success of films in cinemas.
Looking ahead, the future of OTT in India appears promising. The market is expected to grow by 20% annually, reaching a value of ₹1200 billion by the end of the decade. The increasing availability of affordable smartphones and internet access will drive this growth, making OTT platforms a primary source of entertainment for many viewers.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
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Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
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• Angel!
• VC – growth!
• Social impact investing !
• Equity Crowdfunding!
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CONVERTIBLE DEBT!
• Debt that converts to equity!
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DEBT!
• Small business loans!
• Trade finance !
• Working capital debt!
• Line of credit !
!
NON DILUTIVE GRANTS !
• SBIR, STPR grants!
• Open Innovation prizes (XPRIZE, Kaggle) !
• Social impact foundations (RWJF)!
• Project Crowdfunding!
!
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7. NEW SOURCES OF FUNDING – AMERICA COMPETES ACT !
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8. NEW SOURCES OF FUNDING – SEC CHANGES !
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9. OPEN INNOVATION– PRIZES AND PULL MECHANISMS!
PUBLIC !!
OPEN INNOVATION: Federal agencies encouraged to call innovators to
a challenge, look for the brightest minds and the best ideas, seek a diversity of
solutions, and incentivize those solutions with the highest performing outcomes. !
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PRIVATE SECTOR OPEN INNOVATION: Companies are recognizing the
complexity of business and that the best ideas lie outside their organization.
Prizes and open innovation exercises are proliferating in all sectors. Often these
are non-dlllutive, but beware those programs that are for marketing/branding
reasons, or where there is IP or first right of refusal claims in the terms.!
!
NGO OPEN INNOVATION: Foundations and philanthropic organizations are
growing faster than for profits, and to incentivize the freshest ideas and solutions,
“pull mechanisms” are used to bring forward the best ideas, and reward those that
demonstrate the strongest outcome.!
!
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12. HUMANS: COMPANY!
Co-founders!
Employees!
Contractors!
Development firms, contract manufacturing !
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13. HUMANS: MENTORS & ADVISORS!
Mentors: make you smarter about your career!
Teachers: provide specific subject matter expertise !
Coaches: help you achieve a goal!
Advisors: help you make your company succeed !
Board members: help the investors succeed !
!
Surround yourself with people that give critical feedback, and help you
through a major founder failure point – when you believe your vision is
fact.!
!
!
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BETTER BY MEASURE | WEEK 7: OCTOBER 16, 2014 !
14. TALENT!
Developer/engineer!
Designer!
Marketer!
Scientist!
Community manager!
!
When do you need a CEO?!
A CFO? !
An HR person? !
A VP of Sales?!
A Chief Revenue officer?!
!
!
BETTER BY MEASURE | WEEK 7: OCTOBER 16, 2014 !
16. COSTS!
• Income statement!
• Balance sheet !
• Cash flow!
!
Are these the financials you need to understand? !
Yes, because it’s the language investors speak, and it’s good to
understand the flows of financial reporting – but this is a system used to
compare financial performance for investors. !
These do not supply execution metrics to help you make decisions and
formulate/test hypotheses. !
!
!
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BETTER BY MEASURE | WEEK 7: OCTOBER 16, 2014 !
17. COSTS - EXECUTION METRICS!
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18. COSTS - EXECUTION METRICS!
• Viral coefficient!
• CAC!
• LTV!
• Conversion rate!
• Retention rate!
!
What are vanity metrics? !
!
Registered users, downloads, and raw pageviews. A mobile apps could have
millions of downloads but only a few hundred thousand active users, or a freemium
website might see exploding traffic growth but barely any conversions to paying users.
They are metrics that make you feel good, bad for guiding execution. !
!
What metrics will drive you through MVP?!
!
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22. TOOLS TO QUANTIFY & REPORT ON IMPACTS!
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LEAN METHOD!
(FOR MIDTERM)!
4. Foci!
Hypothesize & test!
Top of T foci with !
Consumer; Validate !
Base of T!
2. Impacts!
Identify impacts !
using canvases!
!
3. Materiality!
Perform preliminary !
materiality
assessment! Refine!
1. Value Prop!
Hypothesize & test!
Base of T foci
(sustainability value
proposition) with !
consumer!
It’s time to determine what’s material to your company, then to
measure the opportunity space for addressing impact.!
23. WHICH IMPACTS ARE THE MOST RELEVANT TO YOUR
BUSINESS?!
DETERMINE WHAT’S SALIENT BY PERFORMING A “MATERIALITY ASSESSMENT”!
This is a dominant framework used by corporations who have done a comprehensive
assessment of their environmental and social impacts and risks.!
!
Goal One: Help you determine where you should focus so you don’t waste valuable time
and resources addressing negative or creating positive impacts which are of little concern
or relevance to stakeholders & shareholders (i.e. non material factors).!
!
Goal Two: Lays the groundwork for a plan you (your company) can take to address
negative or create positive impacts.!
!
Goal Three: To communicate the most material impacts to stakeholders and shareholders
so that they can better assess your financial value, corporate values and risks now and
into the future.!
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23!
24. MATERIALITY: WHOSE PERSPECTIVE IS MOST IMPORTANT?!
Goal Three: To communicate the most material impacts to stakeholders and
shareholders so that they can better assess your financial value, corporate values
and risks now and into the future.!
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24!
!
Who’s perspective is most important when determining materiality?!
• Regulators?!
• Investors?!
• Stakeholders?!
• The environment (the trees and bees)?!
• Customers?!
• Society?!
!
!
25. MATERIALITY: REPORTING FRAMEWORKS!
Who’s perspective is most important when determining materiality? This question
underlies the assumptions made by each dominant sustainability materiality
reporting framework, creating bias.!
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25!
!
Top sustainability materiality reporting frameworks: !
• Integrated Reporting (IIRC) - http://www.theiirc.org!
• Sustainability Accounting Standards Board (SASB) - http://www.sasb.org!
• Global Reporting Initiative (GRI) - https://www.globalreporting.org!
• CDP - https://www.cdp.net!
• Corporate Water Disclosure (Via UN Global Compact) -
http://www.ceowatermandate.org/disclosure/!
!
!
!
26. MATERIALITY: REPORTING FRAMEWORKS!
Who’s perspective is most important when determining materiality? This question
underlies the assumptions made by each dominant sustainability materiality
reporting framework, creating bias.!
!
• IIRC, which is betting that investors will broaden their analytical horizons, proposes a
framework that seeks to integrate financial and nonfinancial reporting by taking a broader
and longer-term view on how value is created.!
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!
• SASB, meanwhile, is betting that regulators will broaden their interpretations of
materiality and is creating standards on how publicly listed U.S. companies should
disclose material sustainability issues for investors in mandatory filings to the Securities
and Exchange Commission (SEC), such as the Form 10-K and 20-F.!
!
• GRI—the traditional authority for sustainability reporters—is betting that stakeholders
should have an equal say in sustainability reporting, since reports are used by multiple
audiences.!
!
SOURCE: http://www.bsr.org/en/our-insights/bsr-insight-article/navigating-the-materiality-muddle!
!
!
27. MATERIALITY: SELECTING THE RIGHT INDICATORS!
For mature corporations: In the long term a company should align their
materiality assessment with one or multiple frameworks, but should also be
inclusive of stakeholder views not represented in the frameworks. !
!
For entrepreneurs: The leading standards can serve as a cheat sheet for
identifying material impacts (though exclude impacts which are not of concern to
the specific audience of the standard – i.e. regulators & investors).!
!
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28. MATERIALITY: SELECTING THE RIGHT INDICATORS!
SOURCE: http://www.sasb.org/materiality/sasb-materiality-map/!
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29. MATERIALITY: SELECTING THE RIGHT INDICATORS!
Via standards:!
• Sector & impact list guidance from SASB & GRI!
• Sector specific indicators (differ depending on sector – ask for guidance)!
!
Via comparables (competitors):!
• Corporate reports via Amee, individual company’s CSR reports, Financial filings, press
releases, CSR Hub, Dow Jones Sustainability Index, Corporate Responsibility Officer!
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• Product comparables via Good Guide!
!
Via outliers: Look for opinions of NGO’s, news stories, trends etc.; this can also be
obtained through interviews with experts!
!
Via pending legislation: Or legislation from leading states, i.e.
California Supply Chain Transparency Act !
!
Via academic research: Database of scientific reports can be accessed via
http://www.researchgate.net/!
!
30. TOOLS TO QUANTIFY & REPORT ON IMPACTS!
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30!
LEAN METHOD!
(FOR MIDTERM)!
4. Foci!
Hypothesize & test!
Top of T foci with !
consumer!
2. Impacts!
Identify impacts !
using canvases!
!
3. Materiality!
Perform preliminary !
materiality
assessment! Refine!
1. Value Prop!
Hypothesize & test!
Base of T foci
(sustainability value
proposition) with !
consumer!
Measure the opportunity space for addressing impact. After performing a
materiality assessment, the next steps are to prove out your sustainable value
proposition (base of your T), and to identify other potential impacts which may shift
your burden (top of T).!
!
By prove out we mean:!
• Define the scale of the opportunity (magnitude of impact)!
• Define the scope of the opportunity (boundaries)!
!
31. WHAT DO YOU WANT TO MEASURE?!
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WHAT YOU’RE MEASURING!
• Product!
• Service or activity!
• Company performance !
• Facility & building!
• Suppliers & supply chain!
!
FOCUS OF MEASUREMENT!
• To the Environment!
• Society!
• Human Health!
32. SUSTAINABILITY EXECUTION METRICS!
Unlike business metrics, the metrics that matter for sustainability are
predominantly sector/industry specific, and/or specific to the category of
impact when measuring positive and negative Social, Environmental, or Health
impacts, and often not universally accepted. The exception to this rule is for
Greenhouse Gas measurement & reporting.!
!
In this class we’ll narrow down the universe of metrics & measurement systems to
a few select system which will allow you to calculate your impacts. We’ll learn by
doing and teach each other as we go, due to the idiosyncrasy of each
method.!
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33. SELECT IMPACT MEASUREMENT METHODS!
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33!
• Life Cycle Assessment: Methodology for determining the varied system-wide
environmental impacts associated with the creation, use, and disposal of a product or
service. PAY ATTENTION TEAM NEST!!
• Footprinting: The amount of resource produced or consumed by performing specific
human activities (by a product, corporation, service etc.). Examples include: carbon
footprint, water footprint, and energy footprint. PAY ATTENTION TEAMS UBER &
AIRBNB!!
!
• KPI’s & metrics: Sector and industry specific indicators, which allow companies and
other stakeholders to track the performance of products, services, activities, etc. over
time along key attributes. Examples include Energy Return on Investment eROI. A
comprehensive list of KPI’s can be found via IRIS: IRIS.thegiin.org/metrics. PAY
ATTENTION ALL TEAMS!!
34. SELECT IMPACT MEASUREMENT METHODS!
• Risk - benefit analysis: Qualitative and quantitative assessment of potential risks
(financial, social, and/or environmental) in relationship to potential benefits of taking an
action, manufacturing a product, enacting a program etc. PAY ATTENTION TEAM BLUE
APRON!!
!
• Sector specific methods of evaluation: In each industry and impact category there are
often industry-led coalitions which define the key attributes and impacts a firm should be
concerned with in that sector. Examples include supplier scorecards and sector specific
rating systems like the HIGG Index for apparel. PAY ATTENTION TEAMS NEST &
UBER!!
!
• Standards and regulations: In each industry and impact category there are often
globally leading standards and regulations which provide guidelines for how to design
products or services (usually stemming from the EU or the US). Examples include
certifications like Energy Star or Organic, regulations like REACH it OSHA etc. PAY
ATTENTION ALL TEAMS (ESPECIALLY TEAM FITBIT)!!
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35. SELECT IMPACT MEASUREMENT METHODS!
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Environment! Society! Health!
Product! • Life Cycle Assessment!
• Ecological Footprint (carbon,
water etc.)!
• eROI!
• Certifications!
• KPI’s & metrics!
• Social hotspot identification!
• KPI’s & metrics!
• Industry specific standards!
• California Supply Chain
Transparency Act!
• Certifications!
• KPI’s & metrics (for efficacy)!
• Clinical trials!
• Regulatory standards/approval!
!
Service/Specific activity! • Life Cycle Assessment!
• Ecological Footprint (carbon,
water etc.)!
• Environmental Assessment!
• Risk/benefit analysis!
• KPI’s & metrics!
• Industry specific standards!
• Risk/benefit analysis!
• KPI’s & metrics (for efficacy)!
• Clinical trials!
• Risk/benefit analysis!
Company performance! • Ecological Footprint (carbon,
water etc.)!
• Reporting: SASB, IIRC, GRI!
• Industry specific standards!
• UN Global Compact standards!
• Reporting: SASB, IIRC, GRI!
• Reporting: SASB, IIRC, GRI!
• OSHA standards!
!
Physical facilities! • Ecological Footprint (carbon,
water etc.)!
• Emissions standards!
• OSHA standards, !
• Emissions standards!
• Industry specific standards!
• KPI’s & metrics!
• Supplier scorecards!
• OSHA standards!
• Supplier scorecards!
!
Suppliers & supply chain! • Ecological Footprint (carbon,
water etc.)!
• Industry specific standards!
• Industry specific standards!
• KPI’s & metrics!
• Supplier scorecards!
!
• KPI’s & metrics!
• Supplier scorecards!
!
36. SELECTING WHAT AND HOW TO MEASURE!
1. DEFINE THE GOAL AND SCOPE OF YOUR STUDY!
• Time & resources you have available to complete the study!
• Goal of the study (why are you measuring what you’re measuring)!
• Determine your research hypothesis!
• Audience (This is where your materiality assessment is really useful) !
• Scope (boundaries) & limitations (what doesn’t the impact method tell you)!
• Unit of measure and/or functional unit (what EXACTLY are you measuring)!
!
2. DETERMINE TEST FOR YOUR STUDY!
• Research potential ways to complete the study: what aligns best with your above goals
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36!
and resource limitations!
• Identify if there are leading standards/methods for the method of impact measurement:
Are there ANSI or ISO standards, or other dominant standards (like the World Resources
Institute for Greenhouse Gas measurements)!
!
3. REVIEW!
• Get feedback (from instructors & mentors) for how to conduct your study!
!
37. HOMEWORK – QUANTIFYING IMPACTS!
1. VALIDATE BUSINESS MODEL CANVAS!
• Decide on value propositions (sustainable & business) & customer segments!
2. PREPARE TO QUANTITATIVELY TEST YOUR VALUE PROPOSITIONS!
• For your sustainable value proposition, determine your goals, research hypothesis and
scope for determining the scale (magnitude of impact) of the impact, which you hope
to address through delivering your value proposition. How might you define the
maximum opportunity for addressing this impact?!
• For your business model, narrowly define customer segments and quantify these
numbers. Consider how to calculate financial return.!
• Come to Monday office hours to discuss your specific idea(s) for how to measure
your impact!
!
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