SoundingBox is a tool that measures user experience through qualitative and quantitative data across six key dimensions: relevance, ease of use, value, engagement, relationship, and emotional bond. It collects rich behavioral, emotional, and thought data on each dimension. SoundingBox defines studies using premade templates or custom questions, gets immediate feedback from participants, and allows tracking successes over time to understand a site's strengths and weaknesses by learning from customers' stories.