This document summarizes a smart coffee maker case that allows users to select and brew coffee from their phone using an app. The case comes with a code that connects to the SCM app where the user can choose their coffee type. The target customers are adults in New Zealand and it will be sold online and in shops. Some users may find the case size irritating due to a bump. Advertising will be done online and on television. The startup costs are estimated at €200,000 which will be a loan from the bank and cover materials, factory, and website. Each case will sell for €20 and cost €10 to make, yielding a €10 profit per case. The creator aims to produce 50 cases per day.