The document describes a proposed smartwatch business. The smartwatch will be cheaper than competitors, unbreakable, water resistant to 200 meters, and charge fully in one hour with a two-week battery life. The watches will come in different sizes and colors. They will be sold online and in stores worldwide to appeal to everyone at an affordable price point compared to other watches. The proposed name of the business is not included. It will cost 500,000 euros to start up and the watches will be produced at 100 euros each but sold for 130 euros, yielding a 30 euro profit per unit.