Timothy Ogden conducted research on film trailers and posters to identify common conventions. For trailers, he found they typically include an establishing shot, close-ups of main characters, and a tease of the plot without revealing too much. His research of posters showed main characters prominently displayed with hints of the setting and story in the background. To create a successful product for his target audience of teens, Ogden's trailer needs to follow these conventions by capturing interest without spoiling the film's surprises.