Sophie Berry analyzes the trailers for three films: 500 Days of Summer, The Great Gatsby, and Paranormal Activity. For each film, she summarizes the plot of the trailer and analyzes elements like target audience, uniqueness, sound, genre, color, editing, and font used. Her analysis provides insight into how each trailer conveyed the mood, genre, and key aspects of the respective films.

1. SOPHIE BERRY
Top Three Film Trailers
5 0 0 D A Y S O F S U M M E R – T H E G R E A T G A T S B Y – P A R A N O R M A L A C T I V I T Y

2. 500 Days of Summer
 Trailer
 The film is a romantic comedy about a woman who
doesn't believe true love exists, and the young man
who falls for her.

3. 500 Days of Summer
 Target Audience – 15 +
 USP – Unconventional pattern to the storyline, shows different days at
different stages amongst the relationship
 Sound – 4 songs used, fitting with ‘indie’ genre and theme. Begins
with dialogue then different songs are introduced which mirror the
mood and depth of the relationship as it develops
 Genre – Reflected through the use of ‘indie’ music and old fashioned
and grainy cinematography at the start
 Colour – Soft and neutral colours, beige/brown’s fitting in with ‘indie’
theme. The blue of the text stands out and brightens the rest of the
trailer
 Editing – Scenes speed up and slow down in time with mood and
depth of relationship
 Font – Plain and simple, standing out comparing to the rest of the
colour used

4. The Great Gatsby
 Trailer
 A war veteran finds himself drawn to the past and
lifestyle of his millionaire neighbour.

5. The Great Gatsby
 Target Audience – 15 +
 USP – Modern take on an old fashioned classic story, Luhrmann’s
contemporary version of classic film
 Sound – Begins upbeat and fast tempo song. Voice of main character
as voice over, dialogue of characters, repeating mention of central
character. Second song introduced as the emotion of trailer develops
 Genre – action and romance conveyed through the choice of shots
used and the songs played
 Colour – Dramatic and glamorous colours to match the setting and
era of film
 Editing – Scenes speed up with tempo and build up of the song
 Font – Old fashioned writing to match the era that the film is set in

6. Paranormal Activity
 Trailer
 After moving into a new family home, a couple
becomes increasingly disturbed by a nightly demonic
presence.

7. Paranormal Activity
 Target Audience – 16 +
 USP – Filmed from inside the house, homemade and realistic
 Sound – Dialogue, starts calm and realistic. Sudden and loud crashing
sound effects. The sound of videotape jittering in the background, adds
to the unique feel of a realistic home film
 Genre – Dark and night time setting, loud noises and sudden
movements convey the theme
 Colour – Black and white camera, cold and blue effect which mirrors
the fear of the characters
 Camera – Handheld camera effect, adds to horror and realist feel
 Editing – Fast pace shots speed up as more is discovered and the
horror unfolds. Time in bottom corner gives home filmed feel
 Font – Blank and plain, stand’s out and is bold and sudden