Sony Playstation - Buzz Junior Jungle Party

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A TBWA\ Amsterdam case for Sony Playstation. A disruptive campaign that showed the Playstation 2 as a three generations gaming console, and created rumour around the brand.

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The first computer games go back to the 50s when a nought and crosses game was created using an EDSAC computer. An effort at MIT ten years later led to a the multiplayer Spacewar game developed in a PDP-1. Even though these games were primitive, a game industry was born with the first games available in special locations – arcades. Today’s games are produced with modest Hollywood budgets and some are selling more than box-office hits. he Internet is becoming a practical platform for the games. The growth is in both on-line games and connectivity of games. A new genre of games has appeared – casual games. These are simple and short games that people can play for short sessions. In this lecture we look at computer games and the gaming market. Also we cover the impact of gaming and the trends.

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The significance of strategic planning for organizations in current highly competitive business environment is evident and systematic and strategic planning is required must for companies that aspire to become a major player in the respective industry. Strategic analysis is considered as the objective assessment and understanding the existing market condition of a company and the costs and capabilities that forms a foundation for the development of strategic process (Graham, 2008). This analysis helps in applying creativity with numerous opportunities that can be used to build and enforce a strong strategic plan in a new or existing market.

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