Solving the Education
Crisis with Big Data
Crystal Hutter, Edmodo COO
cloud                   devices



        collaboration
collaboration             cloud



                devices
devices           collaboration



          cloud
1

Discovery
2

Rapid Innovation
3

      Drive Content
decisions to the classroom
“We are launching Edmodo... NOW!”
8:30 AM September 2008


        Edmodo
        @edmodo




                  September 2008
Edmodo moves from
Chicago to Silicon Valley




      November 2009
Katy ISD in Texas rolls out
  1500 mobile devices
  powered by Edmodo




        August 2010
1 MILLIONTH USER

4th grader Jeremiah Scarborough from
   PS 287 in Brooklyn, NY becomes
     Edmodo’s 1 millionth user




           December 2010
Edmodo Communities Take Off!
Phoenix school, Salem, MA launches
    Global Flat Stanley Project




           January 2011
Edmodo Grows as Professional
     Development Platform:
Teachers from all 50 states and 51
countries join first global user event




             August 2011
TOPICS




                                                                               Topics
Topics

What are you teaching right now?            Check-In                            What are you teaching right now?      Check-In




     Topics

         What are you teaching right now?                Check-In




                                                                                                                   Topics

                                                                                                                   What are you teaching right now?   Check-In
                                                       Topics

                                                       What are you teaching right now?               Check-In
INSIGHTS
PLATFORM




  Today
7,000,000                                                                          2 Billionth
                                                                                     Action
6,000,000
                                          12 million
                                    actions occur each day                1 Billionth
5,000,000
                                                                            Action

4,000,000                                    2.1 billion
                                        total actions stored
3,000,000
                                               1.1 TB
2,000,000                                  of active data
1,000,000                 1 Millionth
                            Action
       0
            Sep '09 Dec '09 Mar '10 June '10 Sep '10 Dec '10 Mar '11 June '11 Sep '11 Dec '11 Mar '12




                         User Growth Curve
                        drives data possibilities
Unique Logins                                               Login Frequency
             over time                                                 monthly snapshot



                           Winter
                           Break




Summer
 Break




July '11   Sep '11   Nov '11        Jan '12   Mar '12
                                                            At least   4   5   6   7   8   9   At least
                                                            once in                            once in

                                                        1   3 days                             10 days




                            Usage
                predict seasonal login patterns
Time on site
      Activities performed
         Items shared
        Groups created
              …




               2
      Engagement
understand depth of usage
receiver


                   influencer


creator



                       3
                Connectivity
          identify user interactions

Solving the Education Crisis with Big Data

  • 1.
    Solving the Education Crisiswith Big Data Crystal Hutter, Edmodo COO
  • 3.
    cloud devices collaboration
  • 4.
    collaboration cloud devices
  • 5.
    devices collaboration cloud
  • 6.
  • 7.
  • 8.
    3 Drive Content decisions to the classroom
  • 10.
    “We are launchingEdmodo... NOW!” 8:30 AM September 2008 Edmodo @edmodo September 2008
  • 11.
    Edmodo moves from Chicagoto Silicon Valley November 2009
  • 12.
    Katy ISD inTexas rolls out 1500 mobile devices powered by Edmodo August 2010
  • 13.
    1 MILLIONTH USER 4thgrader Jeremiah Scarborough from PS 287 in Brooklyn, NY becomes Edmodo’s 1 millionth user December 2010
  • 14.
    Edmodo Communities TakeOff! Phoenix school, Salem, MA launches Global Flat Stanley Project January 2011
  • 15.
    Edmodo Grows asProfessional Development Platform: Teachers from all 50 states and 51 countries join first global user event August 2011
  • 16.
    TOPICS Topics Topics What are you teaching right now? Check-In What are you teaching right now? Check-In Topics What are you teaching right now? Check-In Topics What are you teaching right now? Check-In Topics What are you teaching right now? Check-In
  • 17.
  • 18.
  • 19.
    7,000,000 2 Billionth Action 6,000,000 12 million actions occur each day 1 Billionth 5,000,000 Action 4,000,000 2.1 billion total actions stored 3,000,000 1.1 TB 2,000,000 of active data 1,000,000 1 Millionth Action 0 Sep '09 Dec '09 Mar '10 June '10 Sep '10 Dec '10 Mar '11 June '11 Sep '11 Dec '11 Mar '12 User Growth Curve drives data possibilities
  • 20.
    Unique Logins Login Frequency over time monthly snapshot Winter Break Summer Break July '11 Sep '11 Nov '11 Jan '12 Mar '12 At least 4 5 6 7 8 9 At least once in once in 1 3 days 10 days Usage predict seasonal login patterns
  • 21.
    Time on site Activities performed Items shared Groups created … 2 Engagement understand depth of usage
  • 22.
    receiver influencer creator 3 Connectivity identify user interactions