Solving the #1 marketing challenge in the roofing industry
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Many Roofing contractors today say that they need more leads, the leads they get are junk. When we look at their lead flow, we find that they are getting plenty of leads, calls, and chats. The issue is that they can't follow up on the leads fast enough. Often it's 1 hour or 1 day before they respond and as a result, the homeowner has already found a roofer to complete the job. We go over in this presentation the problems that prevent roofers from growing, how to solve those problems, and what the real financial impact on their business can be if they automate the follow-up using RoofAmp, the #1 marketing automation software for Roofers.
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Solving the #1 marketing challenge in the roofing industry
- 1. 1
- 2. WHAT ARE THE BIGGEST CHALLENGES WHEN IT COMES TO MARKETING?
- 5. LEAD COST TOO HIGH / LOW ROI
- 6. LACK OF CLEAR TRACKING FOR ROI?
- 8. Is Lead Flow Really The Problem?
- 9. Your Foundation Blogging Strong Copy & Conversion Link Building On-page Optimization Citations Reputation Management Google AdWords Bing Search Facebook Ads YouTube Ads Google Facebook Yelp Houzz.com YP.com Porch.com Angie’s List Email Marketing Social Media HomeAdvisor Networx Google Local Service Ads Facebook YouTube Instagram Gift Cards Newsletter Rewards Program YOUR ROOFING COMPANY
- 10. Biggest Challenge Facing Contractors UNCONVERTED LEADS
- 11. Here is the problem • 50-60% of inbound leave unconverted • 90% of webforms fail to convert
- 12. Here is why • Leads that are not followed up within 15 minutes go cold • The average customer must be followed up with 5-7 times before booking • Today’s consumer prefers to interact via text message vs. phone call or email
- 13. Here is the solution • Leverage marketing automation to follow up with webforms within the first 2 minutes of submission via Phone, email & text message • Automate the follow up so that every prospect is touched 5+ times and able to engage via 2-way text messaging
- 14. It’s Simple Math… Manual Follow Up Automated Follow UP Total # of Leads 100 100 Lead to Appt CR% 20% 45% Appointments 100 x 20% 20 45 Average Job Value Low End $10,000 $10,000 Sales Close Ratio Industry Avg. 20% 20% Total Revenue 20 x 20% * 10K $40,000 $90,000
- 15. MAKES EVERY LEAD MORE VALUABLE
- 16. What Are some of your key takeaways so far?
- 17. 17
- 18. ENGAGE HOW YOUR CUSTOMERS WANT TO ENGAGE
- 19. • 98% of all text messages are opened, • 95% of text messages are opened and responded to within 3 minutes of being delivered. • US consumers are 5 times more likely to send and receive text messages than phone calls
- 21. Here is why • Leads that are not followed up within 15 minutes go cold • A follow up within 5 minutes is 21x more effective than calling after 30 minutes. • After 5 minutes, the odds of qualifying a lead drop by 80%. • 50% of leads go with the vendor that responds first.
- 23. Ideal Outcome • Every lead gets an email & SMS within 30 seconds of submission & a call from someone at your company within 5 minutes • Every lead is followed up with at least 7 times via email, SMS & phone until they book or tell you they are not interested
- 25. IF? If you followed up with all of your leads in that way would you convert more of them?
- 26. 26 # of Leads - 200 Conversion Rate - 45% 200 Leads X 45% = 90 Booked Appointments Sales Close Ratio: 30% = 27 Jobs Average Ticket - $10,000 27 Jobs X $10,000 = $270,000 Projected ROI - 18X $270,00 return / $15,000 marketing spend is a 18X ROI
- 27. “The Business That Can Spend The Most To Acquire A Customer—Wins” - Dan Kennedy
- 28. HOW TO IMPLEMENT THIS IN YOUR BUSINESS?
- 34. I’ve got a leak in my living room I’ve got a leak in my living room RoofAmp App
- 37. REMEMBER • Leads that are not followed up within 15 minutes go cold • A follow up within 5 minutes is 21x more effective than calling after 30 minutes. • 50% of leads go with the vendor that responds first. • Statistics have shown that 98% of all text messages are opened, and 95% of text messages are opened and responded to within 3 minutes of being delivered
- 38. WILL? This make you more money? Help you convert more of your leads & grow your business?
- 39. “Wanna make more money? Work backwards from sales and alleviate the constraints. For Roofers, it’s always follow up and appointment setting.” - Pete Rakozy
- 40. Call or Text: (801) 516-3992 FREE: Interactive Demo SiteSmash.com/Schedule